Digital Marketing Masters Podcast

In this episode, we delve into a fascinating conversation between Matt Raus and Vincent Valentine, exploring the intersection of AI, technology, and the future of creative industries. Vincent sheds light on innovative projects such as Cognitive AI and Art AI, offering valuable insights into the transformative power of AI in shaping the realms of…

The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are…

In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of…

In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a…

In this episode, I have the pleasure of talking with George Allen Miller, author of the science fiction book, Eugene J. McGilliguddy's Alien Detective Agency. George shares his insights into the role of AI in his novel and how it shapes the story. We also delve into the challenges and benefits of traditional publishing versus self-publishing. Join…

In this episode, host Matt Rouse interviews Philip Brown from Blu Pitt Automation about project management, AI, and automation. They discuss the benefits of automation for midsize companies, different types of automation, and the future of AI in automation.

In this episode, host Matt Rouse interviews Richard Guilbeau about credit repair and credit for personal and business use. They discuss the importance of credit, how to fix bad credit, and strategies for building business credit. They also talk about the role of AI in the credit industry and if AI is going to decide if you get approved or…

Articles, writing, SEO, content marketing, it's all changing thanks to NLP and AI. I speak with Katrina McKinnon on what this means for the future of search engine marketing.

In this podcast conversation between Matt Rouse and his guest, Peter Sena, they discuss the concept of being "future-obsessed" or "forward-obsessed." Peter explains that being forward-obsessed means constantly looking at where we are now and where we are heading in the future, pushing the boundaries of our comfort zones, and embracing…

Unlocking Business Potentials with AI: A Deep Dive with Darin Kidd Digital Marketing Masters Podcast 246 In this exciting episode of "Digital Marketing Masters," host Matt welcomes the illustrious Darin Kidd, a business visionary and the author behind the motivational book "I Will Until." In a riveting conversation that explores the nooks and…

On this episode of Digital Marketing Masters, host Matt Rouse chats with Greg Moyer about his enlightening presentation on preserving creativity in the AI era. Discover the "seven things you don't want to give up" to maintain your creative edge and they chat about avoiding distractions, the SAG strike, AI music copyright, and more AI discussions.…

Welcome back to Digital Marketing Masters, hosted by Matt Rouse. In this episode, Matt is joined by Daniel Alvarado, CEO of White Shark Media and AdClicks. They dive deep into the evolving landscape of digital marketing, discussing the intersection of AI and advertising strategies. Daniel shares insights on how AI is reshaping pay-per-click…

In this podcast episode, the host interviews Yaron Been, who discusses the potential of using automation and code to benefit e-commerce companies. They explore how even non-developers can leverage ChatGPT to automate tasks and create solutions tailored to their needs. Yaron shares examples of using Python scripts and chat interactions to generate…

Matt and Cam Williams chat a bit about accounting and what going the extra mile means as a fractional CFO, but also, how AI is going to replace some parts of the bookkeeping and accounting industry. Matt lets the cat out of the bag with another mind-blowing AI prediction about where the AI squeeze will come from for financial service…

Join us on this insightful podcast episode as two industry experts delve into the fascinating world of AI and its influence on content marketing and journalism. Beth from MW Action and Matt, the host, engage in a lively discussion covering a range of topics. From the benefits of AI-powered tools in content creation and automation to the potential…

Can AI help you win contests? Turns out it can! And you can learn how to find and enter sweepstakes and contests and how AI is changing another facet of marketing. Plus Matt talk about AutoGPT for automating repetitive tasks. Carolyn Wilman is a renowned Digital Marketer specializing in creating and promoting successful campaigns for companies.…

Matt has Yifat Cohen back on the show to talk about AI assisted content creation and some tricks you can use to get the most of generative AI for your content marketing. Mastermind with Yifat: https://thatmastermind.com Hook Digital Marketing: https://hookdm.com https://hookdm.ca

Publish Your Book in 12 Weeks or Less with a course and a webinar by D. Scott Smith, MBA. My Business Builder Throwdown co-host, D. Scott Smith shows us how to get a book publish in a short time and use platforms like Amazon to drive leads and sales. Check out the Publish Your Book podcast here: https://www.dscottsmith.com/podcast Find out more…

Want to learn how to make videos that influence people? A conversation with Adrian Roup, a creative solution provider, award-winning short filmmaker, crowd-funder and TEDx producer. Adrian has produced Electronic Press Kit (EPK) documentaries on films, produced content for the 2008 Obama for America YouTube team, and somehow still had time to…

Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and…

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites…

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse, Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he…

Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director, writer, author, public speaker and former supermodel and winner of the Celebrity Survivor show! With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 35 years of entertainment industry…

Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a real estate entrepreneur who sells, leads, and invests. He is a best-selling author who has purchased 40 rental properties before turning 40 and has a passion for trying to change lives through real estate. 10 Mistakes Every Investor Makes Buying…

After a friend asked her to write for his law firm, and she successfully boosted their lead generation, Alison knew she was on to something. Alison Ver Halen is a content marketer, SEO strategist, speaker and author who followed her love of writing into a career of helping other people tell their stories. Matt and Alison chat about Content…

Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product for Medium and Enterprise, Pipeline Signals. Jamie breaks down the issues with clients moving jobs, CRMs losing as much as 36%…

Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories. Find out how to "Get Your Startup Story Straight" with the Definitive Storytelling Framework for Innovators and Entrepreneurs. Buy the book on…

Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market? Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day-to-day operations of the business for six years and driven the company’s growth from five employees when he joined as VP of…

Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.” How can your small business develop a process to bring in a stream of profitable leads you like to work with? Danny Decker is a…

"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them" Get the Book: https://www.amazon.com/How-Weve-Always-Done-Complacency-ebook/dp/B09VYFJ6JD Support our shows and earn rewards:…

I talk Digital Strategy with Ryan Swarie. Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book came out in December 2021 and is a resource for any marketer or business owner looking to get serious with their digital…

How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall. Book Title: Cohesion Culture: Proven Principles to Retain Your Top Talent Dr. Troy Hall: https://www.linkedin.com/in/drtroyhall/ Support the show: https://rally.io/creator/BBT/

Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. https://www.impactannex.org Support the show and get rewards with our Web3 Creator Coin: https://rally.io/creator/BBT/

Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an online marketing and human resources expert. Yuloff Creative Marketing Solutions offers traditional and technological marketing…

Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA. Wendy has over 25 years of experience advising business owners on tax and cash flow strategies. Wendy brings her experience and her great sense of humor to any…

Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking Success, Confidence & Influence.” Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process. And now spends his time helping people…

Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & University Lecturer on AI & Tech Disruption. Title of Your Book:: "Marketing Transformation: Why Your Marketing Mindset is Holding Your…

Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly successful, professional localization service based in the UK. His book is "Good Business in any Language: How to thrive in global markets." His decades of learning about the pitfalls and prizes the export market presents are shared in this book…

Matt Rouse and Holistic Business Coach, Holly Jean Jackson, dive deep into the stories and questions readers often ask about her latest book, Inspiration Contagion. Looking for raving success with your health, life, and business? And Find out about her lone hiking encounter with a bear! https://hollyjeanjackson.com/ Support the Show:…

Sam George is an author and digital marketing professional who has worked on campaigns for big names like Nancy Pelosi, George Soros, and the University of Phoenix. His latest book, "I'll Get Back to You," is about why unreturned messages drive us crazy and how we can solve the problems of digital communications. https://dyscommunication.com/

Relationships: Grow Your Business field manual and Motivational Listener, both by author D. Scott Smith. https://www.dscottsmith.com/ https://www.linkedin.com/in/dscottsmith/ Support the Show: rally.io/creator/BBT/

When it comes to collaborations, we have the keys to success. Why you should collaborate and examples of how our host, Matt Rouse, and his collaboration partners, Holly Jean Jackson and D. Scott Smith are joining him to create new content, shows, and services.

Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that they can launch and grow an abundant business. She got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania with her mother and two sisters. Liz says that one of her greatest accomplishments is staying married to her husband…

Andrew Armitage is the founder of award-winning digital agency A Digital and the author of the Amazon #1 best-selling book, "Holistic Website Planning; Positioning your Website at the Centre of your Digital Transformation." Matt and Andrew discuss why you need to plan your website, how most companies are failing their customers, and what processes…

Matt speaks with two-time nationally published author and net profit acceleration business coach with can find a minimum of $50K in additional annual revenue for any business in 50 minutes. 30+ year marketing and PR specialist as well as 27x marathoner and 12-year running and fitness coach. They talk about how to stand out in your marketing, and…

Jessy Grossman walks us through her supporting and inclusive community of female influencers and how they can help each other, work with brands, get cast for marketing spots, share and search jobs, and get access to resources and mentorship. Jessy is a long-time entrepreneur in the digital media space. She’s been quoted in Forbes and was awarded a…

Jay Razzouk is a California business attorney, with over 10 years’ experience litigating across 20 states in matters involving legal compliance at Fortune 500s. He is also an adjunct professor at La Sierra University and the founder of ProSCALE Legal™ Coaching and the SecureSCALE method. Jay now helps small business owners employ legal strategies…

Paul is a global authority on corporate storytelling having combined his storytelling knowledge and experience from the film and TV industry with his sales and marketing expertise and know-how from his corporate work. He is the author of Rule the World: Master the Power of Storytelling to Inspire, Influence and Succeed and regularly gives public…

Julia and matt talk about modern marketing, crisis management, and other marketing-related problems facing companies in 2021 and beyond. Vision Advertising: https://vision-advertising.com Julia on IG: https://instagram.com/juliarivka Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown:…

Matt talks with Davron Karimov from Fundhunt.co about YouTube marketing and easing access to commercial lending for businesses. Fund Hunt: https://fundhunt.co Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Matthew Post is the co-founder of SEM Dynamics and has dedicated over two decades to building and optimizing websites. Matt has produced and marketed online casinos, B2B companies, and an array of websites. He worked in-house for a high-volume personal injury law firm in Los Angeles and helped generate over six figures in revenue monthly. His…

Drew is a restructuring and turnaround specialist for small and medium business owners. He is an author of 14 books and helps to scale revenue and competition-proof companies. Matt and Drew discuss the Business Killers - 12 Obstacles to overcome or avoid for a successful and thriving business. Facebook -…

Executive & Career Coach, Terry Boyle McDougall, helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers. She is the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms and is the host of the Marketing Mambo podcast. Matt and…

Matt chats with Jyotsna, who is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach. She helps experts to build a super-profitable author funnel with the help of their book. Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing. If…

On our 200th episode, Matt introduces us to the Business Builder Throwdown. https://www.businessbuilderthrowdown.com

Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots, and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates…

Marketing isn't just marketing anymore... and what's wrong with modern marketing? Let's find out with Gee Ranasinha. For the past 14 years, Gee has been CEO of KEXINO, an award-winning marketing agency specializing in helping startups and small businesses around the world deploy next-generation marketing within - and across - their…

Dr. Morissa Schwartz is the owner of Dr. Rissy Writing and Marketing and GenZ Publishing, and she has been an entrepreneur since she was in high school. Matt and Dr. Rissy chat about how good writing can be the difference between getting noticed online and getting…

Two Canadian business owners and parents chat about success and failure strategies in Influencer Marketing for products and services. Sophia Noreen wears many hats, from being a mom, working as a clinic manager to the owner of a product-based business that landed in Walmart. She loves to share her knowledge regarding all things including how to…

After selling digital products since the 90's, Tom is on a mission to help you drop your "real job" and stop commuting and start making money online. Matt and Tom chat about how to get started, some information industry tricks, speaking engagements, Facebook and Google Ads, Kindle, Audible, as well as his upcoming documentary, American…

Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Matt and Wendy discuss ways to translate your domestic strategies into international sales and profits. Wendy Pease:…

Matt chats with MarTech expert, CXL instructor, award-winning entrepreneur, speaker, and United States Ambassador of Entrepreneurship, Dan McGaw. They also chat about Peep Laja, Oli Gardner, and an unconfirmed story about Rand Fishkin. Build Cool Stuff: https://mcgaw.io/build-cool-shit-book/#gs.17smm1 LinkedIn:…

Shaahin Cheyene is an award-winning entrepreneur, writer, and filmmaker based in Los Angeles, California. He is the CEO and Chairman of Accelerated Intelligence. He is also the "King of the Thrill Pill Cult" with his book "Billion." He manages the selling of his products and helps other Brand Owners to scale their online sales in Amazon and…

Don't know what articles on your website will drive traffic with purchase intent? I speak with Greg Digneo about this and his eight content frameworks that will help you grow your business with organic and social media traffic. Content Guppy: https://contentguppy.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt is excited to interview the hosts of one his favorite online shows and podcasts, from Social Media Lab, Scott Ayres. Scott Ayres is the Content Scientist at the Social Media Lab, powered by Agorapulse, where he busts the myths, rumors & stories of social media marketing with SCIENCE! Agora Pulse: https://www.agorapulse.com Digital Marketing…

Kay and Matt chat about the Uncensored Society, a coaching program for driven entrepreneurs looking to level up, as well as past and future business predications and ways business owners can break the cycle of stagnation in their businesses. Web: www.uncensoredsociety.com FB: https://www.facebook.com/kalpna.suthar.5 Clubhouse:…

If you are going to sell your business someday, or want to be ready in case you have to, you will want to structure it to keep as much of the money as you can. I talk with Marvin Storm about how to sell for more, keep more of the value generated by the business, and when you should start planning for a sale.

Matt and James talk about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out. James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving…

Find out the top three problems small law firms and most small businesses face when trying to grow their business with Coach and Attorney, Allison C. Williams. Allison Williams owns Williams Law Group, a multi-million dollar law firm specializing in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by…

Matt chats with Swire Ho #thepromoguy, who is a promotional product consultant at Garuda Promo and Branding Solutions. Our conversation is around why SWAG is a bad word, and using promotional products for valuable customer retention. Why it's "cheaper" and more profitable to retain a current customer than to acquire a new one as well a which…

It's like QVC or the Shopping Channel meets YouTube. Amazon Live Video is breaking influencers out of their YouTube, Tik Tok, Twitch, and Instagram Bubbles and bringing them into the Amazon ecosystem. Do you sell products on Amazon? Maybe it's time you connected with an Amazon Live Video Influencer. Are you an Influencer? Maybe it's time to…

Matt and Tobin chat about the idea of a continuous marketing strategy and his book, Ride The Tornado. Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly…

How does voice search change SEO? Could you have voice search on your website? Matt and Steve use their voices to chat about voice search. Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search…

Matt and Sean speak about storytelling, public speaking, and why it's vital that we are able to clearly and emotionally convey ideas. Sean Tyler Foley (Tyler) is the author of the #1 best-selling book The Power to Speak Naked and can help you confidently take the stage and tell your story. Speak Naked Book:…

Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half around the world. During the lockdown, they have all been working remotely. Kevin also has his own podcast - Digital Marketing…

Matt and Mercer, as he is known, talk about how to measure customer journeys with tools like Google Tag Manager, Analytics, and Microsoft Clarity, as well as tactics like conversion rate optimization and user recording. We also talk a little about baby chickens... Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after…

Why do people overcomplicate marketing? It doesn't have to be that way. Today Matt talks with Tim Fitzpatrick who is an entrepreneur and business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and…

Matt chats with Neel who runs a fully remote local business and teaches others how to do the same. Five years ago Neel had an idea: local businesses don't need to be managed locally! He turned this idea into reality with MaidThis® & MaidThis® Franchise, which helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings.…

Matt talks with Ash Taylor about his lessons learned from failures and challenges, through his life and career, and how these apply to the business owners that he now coaches. Ash Taylor is a husband, father, friend, professional business coach and motivational speaker. After a successful career as an LTA tennis coach and owner of an award-winning…

Anthony leads Speedwork Social and is a top LinkedIn Ads expert. If you haven't used LinkedIn Ads and you're in B2B, listen up for tips and tricks he's learned by driving over 265,000 B2B sales opportunities. LinkedIn Ad Guide: https://speedworksocial.com/guide/ Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ Digital Marketing Masters…

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal…

Matt has a frank food discussion with Author, Producer, and Foodie, David Page about the state of the American food industry and his new book, Food Americana. Two-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Before that, as a…

Ashley Lin, the 17-year-old rising star entrepreneur from Vancouver, Washington, and published author of her first book, Youth Organizer: Cultivating More Powerful Digital-First Communities. Where are the online communities forming where young people hang out? How does online community building start? What's the state of social media and youth in…

Customer Love is the most important objective for business success and marketing technology is a critical component of it. I am joined by Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance and founder of The Digital Transformation Agency and Innovation Loft. Love your customers - but use tech to scale…

Will Laurenson is a Customer Value Optimisation specialist, helping brands acquire more higher-value customers. CRO or Conversion Rate Optimization is the new trend in eCommerce and with good season. It's making people more money every day. We also talk about why a focus on customer value is important. Will Will give you the will to use…

Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a fortune if you sell online. Kathleen is the VP of Marketing at clean.io, a digital engagement security platform that helps marketers take control of the way businesses interact with their users online. She's also the host of the long-running Inbound…

Tony is a 30+ year Entrepreneur who has fueled his passion for helping others with his newest company ADA Comply Guy where he helps businesses attract more customers using Assistive Technology. His mission is to help make the Internet Accessible to people of ALL Abilities. We chat about the new ADA Regulations for business websites and how you can…

Join me for a memorable show with U.S. Memory Champion, Chester Santos, a.k.a. “The International Man of Memory,” who is the world’s leading memory skills expert. We talk about reasons for improving memory skills in your business, and Matt gets tested with a tactic to remember some random words. Will he meet the challenge? Find out.

When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals.

What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth? Let's find out with David Stellato from DFOglobal.

A short but enlightening tale from what started as a normal trip to the grocery store.

Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media team in 2021. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at…

Nicholas Prouten uses his years of crypto experience to teach how investors can buy real-life, physical assets like gold and silver, but through a system tokenized with the blockchain. This isn't NFTs or Bitcoin, it's all about using blockchain to prove you own a real thing, not just a digital kitty or a tweet from Elon Musk.

Jeff Hahn is a crisis communication expert with 30 years of experience in communications and public relations. He was raised on an Iowa farm, enlisted in the U.S. Air Force, graduated from UTSA, and then spent 30 years working in some impressive roles, learning PR and crisis communications. Today, Jeff is the owner and principal of TexHahn Media,…

In this hillarious episode, Matt and Aleya joke about the worst mistakes they see repeatedly without rhyme or reason in online marketing and websites. Matt's guest, Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the owner of Flourish Marketing, an agency that provides marketing education,…

Who doesn't like paying less tax? It's time to stick it to the man with Greg Reed and how tax planning and better books (and some legal tactics) can help you claw back more from the tax-man. Smartbooks: https://www.SmartBooks.com Have a Virtual Coffee with Greg: https://calendly.com/gregoryreed/virtualcoffee Digital Marketing Masters Podcast:…

Sound influences us in many ways. It can set the mood, product emotion, trigger memories, and communicate more than just the words on a page. Matt speaks with Jodi Krangle about leveraging sound in your marketing like the pros. Voiceover And Vocals: https://www.voiceoversandvocals.com Audio Branding Podcast: https://www.audiobrandingpodcast.com 5…

How B2B marketers can use podcasts in their overall marketing strategies to create a cohesive, relevant, and engaging customer experience and drive revenue. After 15 years in B2B marketing, Lindsay left her role as a marketing leader at a global SaaS enterprise to start Casted, the first Amplified Marketing Platform - and the ONLY podcasting…

Today we're talking B2B sales with Dan Englander, but it also can help with your direct-to-consumer outreach campaigns. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Sales Schema: https://www.salesschema.com Dan on Linkedin:…

Growing revenue, increasing sales, better workplaces, happier clients, happier employees, Matt and Doug Brown tackle it all in this amazing episode.

Nikhil Aitharaju from Topic SEO is our guest today and we discuss the issues with doing SEO at scale for your small business, Artificial Intelligence in SEO, and more. List to this show, shows, episode, episodes, podcast, podcastor, podcasting...

Before you start a podcast, you need to answer these five important questions. Matt chats with our very own editor, Daniel Craig from Silent Outburst Productions. Before you start a podcast, listen to this show. Podcast Mastery Course: https;//courses.hookdm.com/store

Think you're safe from hackers or corporate espionage? Think again. Todd Kane and Matt chat about the horrors of Internet Security for everyone from freelancers to giant corporations. Todd Kane is the founder of Evolved Management Consulting. He helps managed IT companies increase profit and decrease stress. But when it comes to Internet Security,…

Ed Zitron is the CEO of EZPR, a Media Relations company based in San Francisco, Boston, and Portland. He’s written a book called This Is How You Pitch and was named one of Business Insider’s Top 10 PR people in tech, as well as one of Adweek’s 30 under 30. Matt and Ed have a spirited conversation about the state of PR pitching in the world today.

Angel RIBO, known as The CEO Confidant, is an Influencer, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist. Angel is based in Texas, and early in 2017, he launched his International Foundation, Wisdom for Kids, and he has helped more than 1000 Underprivileged Kids in Latin America become Entrepreneurs using…

Devin Schumacher is a serial entrepreneur and the Co-Founder of SERP, a business growth consultancy, and the parent company to numerous sub-brands built specifically to help hyper-specific segments of businesses. Serp Co: https://serp.co Serp Dental https://serpdental.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.

Christina Rivera is an author, speaker, consultant, and internet radio show host of Savvy Business, Life Unscripted, and has over twenty-five years of experience in corporate accounting. Since the conception of Savvy Business, in 2012, she has interviewed over 1000 businesses, foremost experts, and successful individuals of walks of life.

Matt chats with Vanessa Zamy about starting a purpose-driven side-business even if you have a demanding 9 to 5.

What's coming in 2021? What can businesses do now? How can we prepare for what is coming? Matt and Eric take some educated guesses. Five Echelon https://fiveechelon.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Multiple startup builder and lawyer, Devin Miller, teaches us about protecting your business and content with trademarks. Law With Miller: https://lawwithmiller.com Meet Devin: https://meetdevin.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Roy is a brand & marketing expert with 10+ years of experience in digital marketing and design. He worked for several large corporations such as; Vistaprint, and Malaysia Airlines. Currently, he is building DotYeti.com an unlimited design service. Some of the companies that he has helped were: TikTok, WeTV Tencent, UnionBank, JinkoSolar,…

It's all about community. Today Matt talks with Ben who is the founder of the largest and fastest-growing communities for digital project managers. The Digital Project Manager.com with 500k + visits/month, 30k subscribers, and 4k members.

Learn to make ROI-driven podcasts that make meaningful connections with your listeners with Roger Nairn from JAR Audio. Jar Audio: https://www.jaraudio.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Yakov Feiglin is an Amazon PPC expert with more than five years of experience currently overseeing $200,000+ per month in PPC spend. If you want to launch a product on Amazon, don't do it until you listen to this.

Phil Pelucha from Billionaires in Boxers joins Matt on the podcast after the inspiring predictions and insights from their previous show, World 2.0 - they bring you World 2.1 for 2021. What does a vaccination-delivery, COVID pandemic business world look like?

Matt recaps 2020 for the Digital Marketing Masters Podcast and thanks you for listening.

Matt speaks with Belle Niba, Executive Director of African Ubora and founder of African Vibes. They talk about the importance of capacity and follow up for marketing, a little bit about the future of tech in Africa, as well as one thing entrepreneurs need to do going into 2021. African Ubora: https://africanubora.com/ African Vibes:…

A merry holiday solo-episode from your host, Matt Rouse, talking about corporate email communications and the company that had the worst corporate email of 2020! Happy Holidays from the whole Digital Marketing Masters team who are currently off work for the holidays.

Matt speaks with Master Coach of Coaches, Maxwell Nee, about taking their coaching business online and how they have been able to see explosive company growth for their brand and expand the number of people they can help grow. High Performing Coach: https://highperforming.coach/freeworkshop Digital Marketing Masters Podcast:…

Matt talks business with Sarah St John who is an entrepreneur, podcaster, online course creator, and author and the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget” Sarah St John: https://www.thesarahstjohn.com/free Frugalpreneur: https://www.thesarahstjohn.com/podcast/ Digital Marketing Masters Podcast:…

Kate Walling is an executive marketing consultant and entrepreneur based in Silicon Valley with more than 15 years of experience building dynamic marketing teams. Kate helps funded companies blitz-scale for hyper-growth. Traction Hero: https://www.tractionhero.com Kate Walling: https://twitter.com/katewalling Digital Marketing Masters Podcast:…

Rob Cosman teaches us how to sell products on Amazon from anywhere in the world without ever touching the products. We also chat about retail arbitrage, seller central, and Fulfillment By Amazon. Selling from the Beach: https://www.sellingfromthebeach.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Ex-journalist turned tech PR executive teaches us how to start in Public Relations. We talk about publication councils, submissions, editorial process, and thought leadership development. Jonathon Narvey from Mind Meld PR joins us and spills the beans on tech public relations. Mind Meld PR: https://www.mindmeldpr.com/

A pair of Digital Nomads that work with growing accountancy practices that want real results from their digital marketing efforts. As independent advisors, they map out where you are with your digital marketing, and what needs to be improved or created to achieve your sales/ business goals. Facebook:…

Data-driven marketer, Scott Harward from Journicity joins us to talk about how sales attribution doesn't have to be wild estimates and guesswork. Scott and Matt chat about how to turn multichannel conversion data into real reporting. Journicity: https://www.journicity.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

From both sides of the planet at once, we chat with Elinor Moshe who helps the construction agency break into the modern world of business social media, and marketing. Elinor on LinkedIn: https://www.linkedin.com/in/elinor-moshe/ Elinor Moshe: https://elinormoshe.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

What is the one ingredient missing for your whole-life-success? Find out when I chat with StacyB of Limitless With StacyB, who started her own real estate business at age 19 and now helps women entrepreneurs and agents get more done, with less stress, and crush their goals. Limitless with StacyB: https://limitlesswithstacyb.com Digital Marketing…

With years of experience in public speaking and modeling, combined with her gift of short height at 4 foot 8 inches tall, Samantha Javier uses her influence to make others feel tall, motivated and empowered. This Filipino-American influencer is better known to her fans as "Short Girl Power Smushipig."

Trav Bell - The Bucket List Guy...The World's No.1 Bucket List Expert. For the last 10 years, he has helped wake people up to live their list before they get given their use-by date! Trav Bell: https://www.thebucketlistguy.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Barnaby Wynter brings his Brand bucket to the show to share with us a 6-step Buyer Decision-Making Process. With the buyer now in control and different limitations on World 2.0 from the Pandemic, we talk branding, marketing, and sales for the new world. Barnaby Wynter: https://www.barnabywynter.com Digital Marketing Masters Podcast:…

Learn to Master the Art of Public Speaking and Presentation. Brenden Kumarasamy is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose-driven entrepreneurs on how to master their message and share their ideas with the world. MasterTalk:…

Trent Anderson is the COO of Prewrite.com a content planning tool used by writers and marketers at Netflix, Disney, and Goalcast. Is it time to start professionally scripting your stories? PreWrite: https://prewrite.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Parker is a co-owner and the Chief Business Officer of Evolved Finance; a bookkeeping agency that specializes in helping online businesses to become more profitable and sustainable through their financial data. Evolved Finance: https://www.evolvedfinance.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Somehow I skipped the Halloween Episode I was planning but never fear, Matt is here to show you how to become an Inbox Master with the 3 secrets of email marketing everyone should know and tons of other insider info from more than 2 decades of email marketing experience. Inbox Mastery: https://HookTo.Us/Inbox Digital Marketing Masters Podcast:…

Nate Woodbury is the Producer for twelve YouTube channels that are lead generation machines for expert entrepreneurs, like Speakers, Coaches, and Course Creators. His largest channel generates over $1 Million per month, all from organic YouTube Traffic. Matt and Nate break down what it takes to crush the emotion engine on YouTube! Be The Hero…

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startup companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up on the leads for their software company in an easier way. They didn't like to keep track of their leads…

Nicholas Scalice, the host of the Growth Marketing Toolbox show, talks landing pages to increase conversions and turn prospects into revenue. We talk about optimization, software, workflows, CRO (conversion rate optimization), and copywriting. Nicholas Scalice on LinkedIn: https://www.linkedin.com/in/nscalice/ Growth Marketer Framework:…

Jose Quiroz is Managing Director of Digital Caliente, a digital experience studio that helps brands define short-term and long-term digital strategies for their organization. Client partners include AT&T, Mini Cooper, Star Trek/Paramount Studios, Shoe Palace, Nice Kicks, and more. We talk about where to find customers in the digital world.

Before you get the family around the kitchen table to play that board game, someone designed it, prototyped it, play-tested it, edited, pitched, produced, and sold it. That process starts with Gabe Barrett from the Board Game Design Lab. Board Game Design Lab: https://www.boardgamedesignlab.com/ Digital Marketing Masters Podcast:…

Reputation, experience, and referrals are what help new businesses grow. Customer experience is taking commodities and turning them into brands people value. Chris from Innerview helps companies effectively transfer their brand messages to frontline employees.  Innerview Group: https://innerviewgroup.com/ Chris on LinkedIn:…

Once upon a time, there was a conversation between our host, Matt Rouse, a valiant knight from the old country, and Princess Vidya Ravi, who rules the land of Storybird Ads. They used their magic and might to educate all the nobles and knights of the land about how Facebook Ads can be used to advertise experts, authors, and coaches. Storybird Ads:…

Bryan shares the incredible story of YourGreenPal and how he went from mowing lawns to running a two-sided marketplace. How they started it, grew it, and were able to build a huge business without venture capital. Business insights to focus your business and sharpen your marketing. YourGreenPal: https://www.yourgreenpal.com/ Digital Marketing…

We talk about customer experience and then Matt and Brenton dig into privacy, blockchain, decentralized applications, surveys, customer engagement, and more. Find out about bias in customer surveys, the problems with news outlet advertising, companies who can't read the room... buckle your seatbelts for this conversation! Half Time Orange:…

I got to interview my favorite podcaster! We talk about podcast marketing, developing systems, building teams, and getting featured on other podcasts. We talk about clarity of messaging and point of view. We even talk about old parody movies! Do not miss this fun and enlightening conversation. Matt on LinkedIn:…

Do you need to level-up your storytelling? Geoffrey is a narrative designer for video games with a passion for interactive storytelling. As a writer with over 15 years of experience, his career spans multiple "medias": comics, audio fiction, tabletop games, cartoons – the whole enchilada. We talk about creative writing and storytelling for…

Ninety percent of people who try social media marketing are willy-nilly about it, and that's not what works. Shaily Hakimian, the Social Media Sherpa, is here to help you get on track with consistency and having a social media mindset. Your Social Media Sherpa: https://www.yoursocialmediasherpa.com/ Shaily Hakimian:…

Could you be the answer to cancer? Dianne and Matt talk about the US-based non-profit started by a stage 3 cancer survivor who discovered a gap between a cancer diagnosis and dealing with all the doctors, nurses, organizations, financials, treatments, and other things that suddenly happen when you discover you or a family member has cancer. Dianne…

Selina Meere is the Vice President of Marketing and Business Development at Park Place Payments which is the only female-founded company in the payment processing space. Their female executive team is taking on the payment processing world. We talk gender gap, the dark-side of payment processing, and how it's often only one step above the black…

We're talking about social impact leadership, growing a benefit corp during the COVID pandemic, and marketing businesses that are aligned with a greater purpose. LinkedIn https://www.linkedin.com/in/andrewlgottlieb/ No Typical Moments http://notypicalmoments.com/ Digital Marketing Masters: https://hookseo.com/podcast

Stunt woman turned entrepreneur Bunny Young has a frank discussion with us about how aligning business and passion can reduce stress and keep us affluent and happy. As a business-therapist, she drops some knowledge on work-life alignment. A Better Place Consulting: https://abetterplaceconsulting.com/ Bunny on LinkedIn:…

Sam Pardue is the CEO and Founder of Indow and converted the Lean manufacturing process into the Clean manufacturing process to help businesses reopen safely. Indow is a mass custom manufacturer that manufactures and markets window inserts that press inside your window frames. Indow: https://indowwindows.com/ Clean Practice Manufacturing:…

Liran shreds the airwaves with strategies and tips you didn't even know were possible to become an Amazon power-seller. If you are selling or thinking about selling on Amazon, you better put seatbelts on your ears for this one. Incrementum Digital: https://incrementumdigital.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Checking back in with Ryan Hanley of Rogue Risk. Talking about ways to build trust and authority and Matt throws down some modern strategies for new agencies and agents from the SEO and social media advertising ecosystem. Ryan Hanley: https://ryanhanley.com/ Rogue Risk: https://roguerisk.com/ Digital Marketing Masters Podcast:…

Matt and Kari recorded Episode 100 Live with ways to Future-Proof yourself and your business. We talk about mindset, pivoting, communication, and marketing voodoo magic! 10-Day Outreach Challenge: https://hookto.us/out Tools We Recommend: https://courses.hookdm.com/tools Digital Marketing Masters Podcast: https://hookseo.com/podcast

Do you need more sleep? Do you need better sleep? I talk about sleep optimization through technology, accountability, and behavioral change with Mollie McGlocklin. Sleep Is A Skill: http://www.sleepisaskill.com Get Better Sleep: https://www.sleepisaskill.com/get-started Mollie on Instagram: https://www.instagram.com/molliemcglocklin LinkedIn:…

What is business matchmaking? With thousands of different marketing and sales agencies out there, how do you find one? How do you know that they have the skills you need, especially if you may not know exactly what you need? Well, here comes Joe Koufman of Setup.us with his business matching skills to get you to the right people for the job!

Is a new model of business possible where it's vision and purpose-driven? Can well-being lead to success? Can we learn to be present? I ask these questions and have a deep conversation with Susan James from Self Discovery Life Mastery. Self Discovery Life Mastery: https://www.sdlifemastery.com/ Digital Marketing Masters Podcast:…

Creativity isn’t a “nice to have” leadership trait. Could it be the key to success in your workplace and can you be taught how to be "creative?" I talk with Nir Bashan to find out if you're born with it, or creativity is a skill you can sharpen and use in your leadership toolbelt. The Creator Mindset on Amazon: https://amzn.to/32EdfP2 Digital…

Supercharge Your Marketing with 101 Tips From The Marketing Masters. we talk about ways to supercharge your marketing and exponentially grow your business with Brendan Egan and John Shegerian. 101 Tips From The Marketing Masters: https://amzn.to/2ZYbdr7 Digital Marketing Masters: https://hookseo.com/podcast

In this episode, we talk to Mike Maynard. Mike is the owner of the $5M agency Napier and a self-confessed technology geek. Napier uses Account-Based Marketing to help businesses target their marketing budgets to the biggest and best opportunities while avoiding wasting money on dead ends. Napier B2B: https://www.napierb2b.com LinkedIn:…

Kate helps us discover video funnels and we also talk about women and immigrants in tech today with Kate Skavish from Wave.video. Find out how to create and post videos at scale on social media or how to create your own video templates.

Life is too short to be sacrificing it all for your business. Intuitive Success Coach, Alyssa Williamson teaches women to reclaim their lives and build the businesses of their dreams.

What the heck is eSports? And why should business owners care? Matt has a conversation with Mitch Reames, a multimedia journalist focused on the intersection of sports and esports.

Today I talk SaaS startup growth strategies with Nicki Friis and how some of those explosive growth strategies can be transferred to small business and service business marketing. Nicki Friis on LinkedIn: https://www.linkedin.com/in/nickifriis/ Digital Marketing Masters: https://hookseo.com/podcast/

Guest host and amazing sound guy, Daniel D. Craig from Silent Outburst Productions, interviews our regular host Matt Rouse today to go over SEO basics. That is, the ins and outs of search engine optimization, using audio from UseProFound.com. ProFound: https://useprofound.com Digital Marketing Masters: https://hookseo.com

Matt Rouse from Hook SEO and Tracey Hicks from the All Things Real Estate Store, collaborate to bring you tips on social media, email marketing, live streaming, and advertising with actionable information you can use to grow your business now. ATRE: https://allthingsrealestatestore.com/ Hook SEO: https://hookseo.com Digital Marketing Masters:…

Start your journey from stress to success to becoming a true master visionary. Join in my conversation with Hypnotherapist and Trainer Tom Nicoli and find out why he is a loved and respected voice for entrepreneurs and executives around the world. Master Visionary: https://mastervisionary.com/ Digital Marketing Masters Podcast:…

There's no time to talk about Chantal's Fantasy Football expertise because we are talking about cyber liability, cybercrime, hacking, data breaches, cyber deception, and information ransom. Did you know that most small businesses go bankrupt after a successful cyber-attack or data breach? Let's talk about how you can limit your liability and…

Business and sales coach, Fred Douglas uses his extensive non-profit fundraising experience to show you and your sales team how to build relationships and ask for money.

Holly Jean Jackson helps business leaders get their groove back physically, mentally, and emotionally. She can help take you from fear to freedom and clarity of purpose. An amazing conversation and story with Holly Jean Jackson. Linkedin: https://www.linkedin.com/in/hollyjjackson/ Website: https://hollyjeanjackson.com/ Digital Marketing Masters:…

Eric Rogell is the host of the Warriors, Lovers, Kings, and Heroes podcast and we discuss how to not suck as a boss. A discussion about leadership, power, and the journey to becoming a better boss.

Matt and Kari talk about content calendars, content libraries, and ways to use them to make your life easier.

This is a fast and furious interview with the trifecta powerhouse Amber Khan. We explore her mission to help purpose-led and socially conscious businesses grow their impact. She helps marketing departments & purpose-driven leaders 10x the reach of their long-form content. Repurposeden: https://repurposeden.com/ Gro-Biz-Niz:…

Kari and Matt talk about the top five email marketing fails and how to avoid them. We also touch on ways to send better emails to your prospects and clients. Inbox Mastery: https://courses.hookdm.com/ Inbox Mastery Free Group: https://www.facebook.com/groups/inboxmastery/ Digital Marketing Masters: https://hookseo.com/podcast

Matt and Scott talk with Mark Westguard, developer and founder of WSForm, the best forms plugin to land on WordPress in years. We also have a chat about customer service, why most software lately is crap, and how forms still matter. WSForm: https://shareasale.com/r.cfm?b=1303374&u=1183682&m=85200&urllink=&afftrack= Digital Marketing Masters:…

Are you ready to get re-Mojo-vated? Social Selling Coach, Joe Apfelbaum talks with us from New York, New York, about helping businesses survive and thrive in the pandemic shakeup. We get the latest on the effects on businesses from the east and west coast, as well as practical tips to drive sales in this new age of business. Joe Apfelbaum:…

Can't go out for a good cocktail and no luck making your own at home? Raise the bar on your cocktail skills with RaiseTheBarPDX, where experienced bartender Johnny Ortega teaches you how to make a delicious cocktail from the ingredients you have on hand. John Paul Ortega on Linkedin:…

Today we talk with award-winning filmmaker and real-life content superhero, Alex Minor about why business owners need to focus on video now more than ever. We also discuss how ensuring good live-video feed matters on your online meetings and Zoom calls. EyeAmMedia: https://www.eyeammedia.com/ Alex Minor on…

Deanna Palm, President of the Hillsboro Area Chamber of Commerce, has an honest and open conversation about what has happened to small businesses both in Oregon and abroad and what they can do about it. We also discuss World 2.0, business sectors that are hurting and ones that are growing, as well as the potential fallout as the dust settles from…

Anyone can have a zoom meeting. Fewer people can figure out a webinar funnel. But how many can pull off a virtual summit or replace an in-person event with an online conference? Our guest, Liam Austin, is the co-founder of Entrepreneurs HQ where they teach a masterclass in virtual summits and partner with entrepreneurs and thought leaders to build…

From door to door sales to suing the government to one of the top-rated political satire podcasts, and even running for President of the United States, Mark Whitney has the experience to help your company take your sales to the next level, and has an amazing story to tell. We also cover some of the difficult decisions facing businesses right now.…

Today's guest is Jeff Mendelson, founder of Effectivo.Social, a full-service digital marketing agency and is the host of the One Big Tip Podcast. He is a world traveler and knows all the tricks to work from anywhere! Effectivo.social: https://effectivo.social/ Digital Marketing Masters: hookseo.com/podcast

How to think about your business as an essential service and how will you serve World 2.0. It's time to think about what's going to happen after the shake-up of Coronavirus. Phil Pelucha from Billionaires in Boxers wants to help you do whatever you want from wherever you want. In every crisis, there are winners and losers, and we want to help you…

Leadership is more important now than ever. We talk with Adam Mendler, author of Lessons in Leadership, who has conducted over 300 one on one interviews with leading CEOs, founders, athletes, celebrities, influencers, generals, and admirals. He helps leaders and entrepreneurs manage what is going on, from the uncertainty due to crisis, to the major…

Leadership and LinkedIn are the domain of best selling author and speaker, Scott Aaron. He is a Human Connection Expert and we are talking about leadership, connection, and network marketing in the COVID age. Scott Aaron: https://www.scottaaron.net/ Facebook: https://www.facebook.com/scott.aaron.33 LinkedIn:…

We are here to talk about growing businesses and startups, through good times and tough times, with David Schneider who founded and exited two SaaS startups and now runs a marketing agency. Shortlist.io: https://Shortlist.io Digital Marketing Masters Podcast: https://hookseo.com/podcast

The world may never be the same after the global pandemic of 2020. We have Sean Sheppard from GrowthX on the show to talk about product-market fit, pivoting in the post-pandemic, and how entrepreneurs can protect and even grow in the new economy. GrowthX: https://growthx.com/ GrowthX Academy: https://gxacademy.com/ Digital Marketing Masters:…

Matt talks with Dana Lindahl about how lead gen for B2B companies has moved to LinkedIn and some ideas on how you can use LinkedIn to generate inbound business with outbound messaging and posts. Dana Lindahl: https://www.linkedin.com/in/dana-lindahl/ Legendary Leadgen: https://www.legendaryleadgen.com/ Stand out on LinkedIn:…

Jesse brings us a whole handful of cost-saving measures and Matt throws in a couple of his own to help you get through the COVID Pandemic with some business continuity. Save your business to fight another day! USA SBA: https://SBA.gov Chimcare: https://www.chimcare.com/ Digital Marketing Masters: https://hookseo.com/podcast

Join Matt Rouse and Yifat Cohen as they discuss why and how to get your business streaming live now. Show your clients you are open and ready for business. Plus, a frank conversation about the non-business effects of the pandemic as well as the real story behind the lady who sued McDonald's over hot coffee. Viral Connectivity:…

At OEN they believe that a thriving network of entrepreneurs makes Oregon stronger. OEN helps entrepreneurs start-up and scale-up by connecting them to peers and mentors, startup funding opportunities, and hands-on training. A nonprofit, membership-driven organization with a 28-year track record, OEN is Oregon’s only organization that supports…

Why during the pandemic, it's more important than ever to document your processes and procedures. We all have processes in our businesses. But are yours locked away in the heads of your key employees? Establishing processes and procedures that everyone in a company can understand and follow allows you to iterate and improve on them and they are…

Tips to save your business during the coronavirus pandemic. How you can save money on your grocery bill. What does this have to do with Public Relations? It's time to grow your business and get known for all the knowledge locked away in that business mind of yours! Josh Elledge turns digital entrepreneurs into media celebrities. Are you ready to Up…

How is the pandemic affecting immigration? What about work visas? Travel bans? Immigration in progress? Family immigration? Let's find out with Immigration Lawyer Tahmina Watson. Website http://www.watsonimmigrationlaw.com LinkedIn https://www.linkedin.com/in/tahminawatson/ Facebook https://www.facebook.com/TahminaTalksImmigration/ Twitter…

The story of a family chimney sweeping business that has expanded from being a couple of chimney sweeps to a national chimney repair company. Chimcare: https://www.chimcare.com Gas Fireplace Cleaning: https://gasfireplacecleaning.com Digital Marketing Masters: https://hookseo.com/podcast

Are meetings just a waste of time? Matt talks about which ones are and which ones are productive. Digital Marketing Masters: https://hookseo.com/podcast

This week we're talking with Ross Seligman, who is a Portland Real Estate Agent and co-founder of Sphere, a new kind of CRM for Agents and Real Estate Teams. We talk about the start-up process, what Sphere is, and building a better business by design. Sphere CRM: https://www.usesphere.com/ Living Room Realty:…

Fundraising for a nonprofit in the arts is in itself an art. We speak with Beth Lewis of Bag n Baggage and the Vault Theater about running two connected non-profits, the difference between community and professional theater, and how fundraising happens in the non-profit arts…

Today we're chatting with Elizabeth Case from Yellowdog Consulting about Email Marketing for Small Businesses and why it's important. We also talk about the Small Business Entrepreneurs Council, co-working, and her volunteer work with the Office Hours program. You don't want to miss these small business email strategies. Elizabeth Case:…

Micro-Influencers have anywhere between 1,000 and 100,000 followers on social media and Shane Barker wants to introduce you to a new world of marketing. After speaking at events such as Influencer Marketing Days and the first-ever Influencer Summit in Mexico and Influencer Marketing Hub’s Influencer Marketing Conference. He’s contributed to Inc.,…

Join us in a spirited discussion with Ryan Hanley, author of Content Warfare, about starting a new service business, specifically, an independent insurance agency. We talk about marketing tactics any service business or entrepreneur can tackle, and then sidetrack into a spirited discussion about political marketing. You won't want to miss this…

With the dramatic drop in print and magazines from 2008-2018, Real Producers Portland has survived and thrived by mixing high-end experiences in business networking with their magazine geared toward the top producing real estate agents. We talk with her about the future of mixed media experiences and the future of print and marketing.

With international coworking brands like WeWork running into profitability issues, a new model is emerging in the coworking and startup space. Non-profit coworking and startup incubators. We talk with coworking expert Sara Zwicker from HillHub in Hillsboro, Oregon. And we do some trivia from the show, The Office. HillHub:…

If you want to scale your business, you need to get organized with systems and strategies that can help you grow. Allie, the Savvy Admin helps us explore ways business leaders and entrepreneurs can prepare themselves to grow beyond their time constraints. The Savvy Admin: https://thesavvyadmin.ca/ Digital Marketing Masters:…

Jeremy and Matt discuss the best advice from their first 50 podcasts. We had each of them choose 5 things they learned and why they are important to you and your business! Digital Marketing Masters: https://hookseo.com/podcast

The time, they are a-changin' and 2020 is no different! Here are three things every business leader should be looking at in 2020 to grow their business and to stay competitive. Plus, a bonus fourth thing that Matt and Jeremy talk about at the end. Let's start 2020 off right! Digital Marketing Masters: https://hookseo.com/podcast

A fellow Canadian ExPat, Shelley Zavitz had just moved from Canada to the United States and was looking to start a 100% referral business knowing only 4 people in town. To compound that, she also decided she wanted to be rookie of the year at her real estate brokerage. This is an amazing business story with ups, and downs, victories, and failures.…

Marketing keeps changing and in 2020, soon be known as the "year of vision," there are some opportunities and a few things you need to watch out for. This fun holiday conversation will get you fired up for the new decade.

Carmen had the knowledge, the experience, and the passion to start her own professional walking shoe brand. We talk about Olympic Race Walking, coaching, shoe design, and how she turned her passion into a business.

Starting a podcast isn't as hard as you might think. We are chatting with podcaster Chris Morten about his consumer-facing game-geek podcast, the Indeed Podcast. We talk about how they got started and how you can get started podcasting without a huge investment in time or money.

Are you ready to get Mojo-vated? Social Selling Coach, Joe Apfelbaum, is going to help turn you go from Order Taker to Rainmaker. Joe is a LinkedIn power-user, teaching us what to do and not do when it comes to selling online and how entrepreneurs and companies are shooting themselves in the foot with bad cold outreach.

Paige joins us to help stop the carnage we see on social media and websites when it comes to design mistakes you could avoid and keep your brand looking sharp!

Over 30 million Americans are living with diabetes, 84 million people are living with prediabetes and 90% don’t even know it, and every 21 seconds someone in the U.S. is diagnosed with diabetes. We talk with Scott Friessen of the American Diabetes Association and follow his journey to becoming a diabetes education advocate and how corporate events…

When Google+ started, one person led the charge to get people building their businesses live, and that person was Yifat Cohen. This was a tough lesson not to build a brand on rented property. But where do you build a brand now so you don't have that problem? And, in a rare event in podcasting, we talk about how to start growing your business online…

Need a lift today? Gunnar once said, "Life is short. Stop dying on hills that were never worth dying on." Learn about how finding your identity and purpose can change everything in your life and your business.

There are a lot of ways we can limit our potential. From not charging enough for our services to undervaluing ourselves, there is a lot of self-sabotage. Many times these problems can be subconscious or need a shift in mindset. Nathan Cook helps us unpack the things that are holding back many business professionals.

Black Friday and Cyber Monday are coming in the USA and there are similar sale days in other countries, such as Boxing Day sales in Canada. We discuss ideas and tactics that small businesses and online businesses can do more to combat big businesses spending a furtune on ads.

There are more than enough articles about what successful entrepreneurs and business leaders do. But what about the habits of people who are stuck and never seem to be able to get out of the rut they are in? This Halloween we discuss the scary side of growing as a person... people who aren't and why.

Jeremy and Matt chat about some next-level SEO tactics to crush the local rankings for your business. Most SEO companies aren't even using these tactics yet, so you can break away from the pack in the map-pack.

Join us with Brandon Svoboda from A Plus Bail Bonds in Washington State, talking about the world of getting people out of jail. We talk about artificial intelligence use in the world of bail bonds and the court system and what to do when your industry gets banned from advertising on google.

Being a business owner means you wear a lot of hats. If you want to save time and work on your business, you need systems. Join us as we talk with Amanda Marcott about how to get started putting together a proper system and some of the tools she uses.

Do you understand the real estate cycles? There's no "set-it and forget-it" in investment real estate, with problems such as changes in legislation, tenant issues, maintenance, etc., so how do you determine what type of investment property is right for you and your needs? Ben Ficker and Dan Hayes talk with us about building wealth and financial…

The investment real estate market has never been hotter, but increasing legislation like rent control and tenant landlord law is making it more complex all the time. How can you manage risk but still get the rewards? In part 1 of our two part series on investment real estate and legislation, we talk with property management company owner, Dan…

Join Matt, Jeremy, and special guest Morgan Roe who manages Bach to Rock Music School in Hillsboro, Oregon, where we record this podcast. We talk about a new approach to teaching music and marketing through demonstrative events.

LinkedIn has a pulse again and is turning into a huge source for driving new business. Elizabeth Borelli joins us to talk about promoting your service offering on LinkedIn by optimizing your profile and then using referral networking strategies to connect with decision-makers and prospective clients.

This episode is way better than "just fine." Find out how to take your business out of the friend-zone and into a full-blown love affair with your customers. Stop leaving people with the feeling that their experience with your brand was "fine" and get them raving.

Most business owners understand boosting posts on Facebook but how far down the rabbit hole can you go with Facebook Ad Manager?

Join David, Matt, and Jeremy as they discuss launching a food business, Kickstarter, and the retail apocalypse. We also talk about how to leverage the non-scalable to help you scale later, and finding your place in the market. Study of Sweets: https://studyofsweets.com Digital Marketing Masters: https://hookseo.com/podcast

There is a new kind of property management for investment properties and it's short term rentals. This isn't just throwing an ad on Airbnb anymore. Cory with iTrip Vacations is in the house to discuss long term management with short term rentals.

In the age of online travel websites, it turns out Travel Agents haven't all disappeared and they have some unique value to offer you and your business. We are joined by Julie from All Planned Travel and she has some great travel hacks, time savers, and ways to avoid travel frustrations.

We are joined by Business and Executive Coach Kerry Walls from Portland, Maine to talk about the biggest mistakes business owners run into when they are trying to grow their business. we chat about getting your business unstuck, opportunity costs, hiring staff for a growth mindset and running your business from a higher level.

I know we tell everyone to not talk about politics or religion for your business unless it is your business, but our guest Lauren Goché is joining us to talk about going "all-in" on your personal brand and talking passionately about the things you believe in.

With so much bad advice on the Internet and companies spamming you from all over the world about how they can, "get number 1 for you on page 1 of google," how do you figure out what to do? Jeremy and Matt chat about SEO basics for business both local and online. Matt has been doing SEO since the 90's and is the author of the Crush SEO book…

Get your business and your life organized with Anne Blumer who runs the Institute for Professional Organizers and is herself, a professional organizer, author, and speaker. We also dig into some ideas for self-publishing your book.

Put some seat-belts on your insecurities, because this episode is going to help you break through those self-imposed barriers. Also, find out how counseling can help your staff or management employees make your workplace more positive and productive. An enlightening conversation with Kara Radecki from Ancora Counselling about what Impostor…

Today on the Digital Marketing Masters Podcast we're chatting with JC Rogauskas about how real estate investing isn't just for rich people and retirement, and how the Average Joe can get involved and start building wealth. We also chat about the difficulty business owners and the self-employed can have with financing property.

In a lot of industries, such as car dealerships, have a negative experience associated with them before people even walk on the lot. We talk with the guy who we buy all our cars from, David D'Angelo about how he has turned the customer experience up-side-down and made it a fun and efficient way to buy a car. We talk about negative experiences…

Bryan talks with the whole DMM crew about how to use professional photography to improve your brand story. He has lots of tips on getting a good photographer and how to keep it simple and clean with your photos. Listen to the end to get tips on taking better photos yourself. Digital Marketing Masters: https://hookseo.com/podcast

You're building a new facility or modifying one, and the Google Map Satellite just passed by in the last year... meaning it's not going to update the map again for several years. How do you get your building on the map? Adam Michaud from New World Industries helps us solve this problem on the first Problem Solvers episode of Digital Marketing…

Even a couple of years ago, live video wasn't accessible to the average business owner. Now anyone with a cell phone and an Internet connection can produce video marketing content on demand. We talk about how video algorithms work, what sites like YouTube and Facebook are looking for in your video, and walk through a video view advertising formula.…

Join Jane Crawford from The Book of Jane who wants to show the world that spa-ing is a verb. We chat with Jane and Michelle De Lude of Destinations Hypnosis to learn about how offline communities can build your business. Digital Marketing Masters: https://hookseo.com/podcast

Join us as we talk about how companies can prime their customers to take action in different situations with Michelle De Lude of Destinations Hypnosis. We also have Josh from Dick's Auto Group and Adam from New World Industries and our hosts Matt and Jeremy. It's a party! Digital Marketing Masters: https://hookseo.com/podcast

Join us as we talk to Josh Tompkins from Dicks Auto Group and Adam Michaud from New World Industries as we talk about how community involvement can improve your sales. Digital Marketing Masters: https://hookseo.com/podcast

An inspirational talk about the hardship and rewards of running your own business. The story and meaning behind what you do and how it can change who you are. We cover everything from racism to motivation in this episode that will get you fired up to grow your business.

We talk about hiring people with developmental disabilities to help diversify your workforce. We talk about job carving and how agencies like Abilities at Work can help their clients and your company. Success stories, how it works, and why you should be considering people with disabilities for your workforce.

In Part 2 we are asking questions and speculating about the future of voice tech. But Matt (as usual) stears the self-driving car off track and we get into a discussion about how we are going to build morality into Arificial Intelligence. Is podcasting the next channel to explode? Will radio survive? What about Smart Speakers and other voice tech?…

Part 1 of our two-part series on voice tech, talking about radio and podcasting. We're talking about the rise of podcasts, voice tech, and building "authority." Our guest today is Seth Krussman of Brashaw Financial and the host of the Money on Tap Radio Show and Podcast. Digital Marketing Masters: https://hookseo.com/podcast

Are you working IN your business and not ON your business? Learn how educating your clients can be used for lead generation. "The one who teaches earns the right to sell." Digital Marketing Masters: https://hookseo.com/podcast

Kari Rouse is on a mission. To elevate the status of pet-related businesses through professional networking, unique marketing, and helping pet business owners (such as dog groomers, doggy daycare, veterinarians, and dog walkers) use business processes to improve their sales and customer satisfaction. Digital Marketing Masters:…

When you are marketing to another country or several countries, things can get complicated. Today we are welcoming back Kevin Walters from Costa Rica Investment Properties to talk about marketing over borders.

According to Forbes, “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. Relationship marketing is often used for higher ticket items with a longer sales cycle, such as cars, boats, houses, luxury items, and investment property. Which is why we have Kevin Walters here from Costa Rica…

There's a lot of so-called "gurus" out there telling people what to post and when to post it. We'll separate the truth from the myths. Advice from people who have built real businesses selling products online with social media and online marketing.

Over an hour of amazing marketing strategy from the Digital Marketing Masters guys and Tracey Hicks, owner of the All Things Real Estate Store. And not just for Realtors! Build your brand, market online, get more referrals, lower your cost per lead, increase your lead generation and real tactics you can use. ATRE:…

How mentoring people improves people's lives, improves the community, helps you give back, and can even improve your bottom line. Corbridge Law: https://corbridgelaw.com/ Digital Marketing Masters: https://hookseo.com/podcast

Business networking isn't just a great way to grow your business, it's a fantastic way to level up your lifestyle. Join the team and special guest Ryan Corbridge, criminal defense, and trial lawyer who also brings networking, mentoring, and self-care to his clients. Corbridge Law: https://corbridgelaw.com/ Digital Marketing Masters:…

Four things every website needs if you want to get leads from your site. Also, ways to build trust, how to prime your visitors to make the decision to contact you, and a lot of talk about plumbers. Digital Marketing Masters: https://hookseo.com/podcast

How to beat out competitors using Google My Business and the Map Box / Map Pack at the top of local search results. Learn about NAP Citations and other ways to conquer the map box! Digital Marketing Masters: https://hookseo.com/podcast

Customer service is dying. Let’s make sure you stand out by Saying Yes and setting your customers up to say Yes to buying your product or service. Digital Marketing Masters: https://hookseo.com/podcast

Reviews are big business, and they can be good for your business or bad for your business. Our host, Matt Rouse of Hook SEO Digital Marketing, leads off the podcast with an honest and powerful talk about how to get rid of fake and negative reviews, why you want more positive reviews, and even what to do if you’ve been targeted by review…