Digital Marketing Masters Podcast

Digital Marketing Masters Podcast



Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.


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Ben Albert's Strategy For Growth (253) - E253

In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of…

In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful…

18 March 2024 | 00:34:56


Christine Campbell Rapin Talks About Marketing Strategy (252) - E252

In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a…

In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of…

12 February 2024 | 00:35:16


AI Discussion With George Allen Miller, Author of Eugene J. McGilliguddy's Alien Detective Agency (251) - E251

In this episode, I have the pleasure of talking with George Allen Miller, author of the science fiction book, Eugene J. McGilliguddy's Alien Detective Agency. George shares his insights into the role of AI in his novel and how it shapes the story. We also delve into the challenges and benefits of traditional publishing versus self-publishing. Join…

In this episode, I have the pleasure of talking with George Allen Miller, author of the science…

18 January 2024 | 00:38:41


AI and Automation in Project Management (250) - E250

In this episode, host Matt Rouse interviews Philip Brown from Blu Pitt Automation about project management, AI, and automation. They discuss the benefits of automation for midsize companies, different types of automation, and the future of AI in automation.

In this episode, host Matt Rouse interviews Philip Brown from Blu Pitt Automation about project…

04 December 2023 | 00:20:00


Business Credit with Richard Guilbeau (249) - E249

In this episode, host Matt Rouse interviews Richard Guilbeau about credit repair and credit for personal and business use. They discuss the importance of credit, how to fix bad credit, and strategies for building business credit. They also talk about the role of AI in the credit industry and if AI is going to decide if you get approved or…

In this episode, host Matt Rouse interviews Richard Guilbeau about credit repair and credit for…

15 November 2023 | 00:19:37


AI, Writing, and SEO with Katrina McKinnon (248)

Articles, writing, SEO, content marketing, it's all changing thanks to NLP and AI. I speak with Katrina McKinnon on what this means for the future of search engine marketing.

Articles, writing, SEO, content marketing, it's all changing thanks to NLP and AI. I speak with…

31 October 2023 | 00:28:24


Pete Sena is Forward Obsessed (247)

In this podcast conversation between Matt Rouse and his guest, Peter Sena, they discuss the concept of being "future-obsessed" or "forward-obsessed." Peter explains that being forward-obsessed means constantly looking at where we are now and where we are heading in the future, pushing the boundaries of our comfort zones, and embracing…

In this podcast conversation between Matt Rouse and his guest, Peter Sena, they discuss the concept…

23 October 2023 | 00:38:12


Darin Kidd: Unlocking Business Potentials with AI (246)

Unlocking Business Potentials with AI: A Deep Dive with Darin Kidd Digital Marketing Masters Podcast 246 In this exciting episode of "Digital Marketing Masters," host Matt welcomes the illustrious Darin Kidd, a business visionary and the author behind the motivational book "I Will Until." In a riveting conversation that explores the nooks and…

Unlocking Business Potentials with AI: A Deep Dive with Darin Kidd Digital Marketing Masters Podcast…

18 September 2023 | 00:40:17


Greg Moyer Talks About AI and Avoiding Distractions (245)

On this episode of Digital Marketing Masters, host Matt Rouse chats with Greg Moyer about his enlightening presentation on preserving creativity in the AI era. Discover the "seven things you don't want to give up" to maintain your creative edge and they chat about avoiding distractions, the SAG strike, AI music copyright, and more AI discussions.…

On this episode of Digital Marketing Masters, host Matt Rouse chats with Greg Moyer about his…

31 August 2023 | 00:36:14


Daniel Alvarado: AI & Advertising (244)

Welcome back to Digital Marketing Masters, hosted by Matt Rouse. In this episode, Matt is joined by Daniel Alvarado, CEO of White Shark Media and AdClicks. They dive deep into the evolving landscape of digital marketing, discussing the intersection of AI and advertising strategies. Daniel shares insights on how AI is reshaping pay-per-click…

Welcome back to Digital Marketing Masters, hosted by Matt Rouse. In this episode, Matt is joined by…

09 August 2023 | 00:33:33


Yaron Been on AI and Automation for eCommerce (243)

In this podcast episode, the host interviews Yaron Been, who discusses the potential of using automation and code to benefit e-commerce companies. They explore how even non-developers can leverage ChatGPT to automate tasks and create solutions tailored to their needs. Yaron shares examples of using Python scripts and chat interactions to generate…

In this podcast episode, the host interviews Yaron Been, who discusses the potential of using…

03 August 2023 | 00:25:08


Cameron Williams Talks AI and Accounting (242)

Matt and Cam Williams chat a bit about accounting and what going the extra mile means as a fractional CFO, but also, how AI is going to replace some parts of the bookkeeping and accounting industry. Matt lets the cat out of the bag with another mind-blowing AI prediction about where the AI squeeze will come from for financial service…

Matt and Cam Williams chat a bit about accounting and what going the extra mile means as a…

10 July 2023 | 00:00:00


Beth Kapes: the Impact of AI in Copywriting and Journalism (241)

Join us on this insightful podcast episode as two industry experts delve into the fascinating world of AI and its influence on content marketing and journalism. Beth from MW Action and Matt, the host, engage in a lively discussion covering a range of topics. From the benefits of AI-powered tools in content creation and automation to the potential…

Join us on this insightful podcast episode as two industry experts delve into the fascinating world…

21 June 2023 | 00:45:37


Winning Contests with AI - Carolyn Wilman (240)

Can AI help you win contests? Turns out it can! And you can learn how to find and enter sweepstakes and contests and how AI is changing another facet of marketing. Plus Matt talk about AutoGPT for automating repetitive tasks. Carolyn Wilman is a renowned Digital Marketer specializing in creating and promoting successful campaigns for companies.…

Can AI help you win contests? Turns out it can! And you can learn how to find and enter sweepstakes…

13 June 2023 | 00:41:09


Yifat Cohen: AI Assisted Content Creation (239)

Matt has Yifat Cohen back on the show to talk about AI assisted content creation and some tricks you can use to get the most of generative AI for your content marketing. Mastermind with Yifat: https://thatmastermind.com Hook Digital Marketing: https://hookdm.com https://hookdm.ca

Matt has Yifat Cohen back on the show to talk about AI assisted content creation and some tricks you…

31 May 2023 | 00:32:08


Scott Smith Helps You Publish That Book in 12 Weeks (238)

Publish Your Book in 12 Weeks or Less with a course and a webinar by D. Scott Smith, MBA. My Business Builder Throwdown co-host, D. Scott Smith shows us how to get a book publish in a short time and use platforms like Amazon to drive leads and sales. Check out the Publish Your Book podcast here: https://www.dscottsmith.com/podcast Find out more…

Publish Your Book in 12 Weeks or Less with a course and a webinar by D. Scott Smith, MBA. My…

17 November 2022 | 00:43:08


Adrian Roup: Make Videos That Influence People (236)

Want to learn how to make videos that influence people? A conversation with Adrian Roup, a creative solution provider, award-winning short filmmaker, crowd-funder and TEDx producer. Adrian has produced Electronic Press Kit (EPK) documentaries on films, produced content for the 2008 Obama for America YouTube team, and somehow still had time to…

Want to learn how to make videos that influence people? A conversation with Adrian Roup, a creative…

01 November 2022 | 00:42:03


Master Storytelling with Mark Carpenter (235)

Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and…

Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get…

07 September 2022 | 00:40:20


Legal Marketing and Niching Up with Chris Dreyer (234)

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites…

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a…

01 September 2022 | 00:32:47


Brand SERPs With Jason Barnard (233)

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse, Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he…

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in…

17 August 2022 | 00:37:38


Clarissa Burt and The Self-Esteem Regime (232)

Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director, writer, author, public speaker and former supermodel and winner of the Celebrity Survivor show! With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 35 years of entertainment industry…

Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director,…

20 July 2022 | 00:22:12


Luke Andrews Talk Property Investing(231)

Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a real estate entrepreneur who sells, leads, and invests. He is a best-selling author who has purchased 40 rental properties before turning 40 and has a passion for trying to change lives through real estate. 10 Mistakes Every Investor Makes Buying…

Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a…

14 July 2022 | 00:32:25


Content Marketing Made Easy with Alison Ver Halen (230)

After a friend asked her to write for his law firm, and she successfully boosted their lead generation, Alison knew she was on to something. Alison Ver Halen is a content marketer, SEO strategist, speaker and author who followed her love of writing into a career of helping other people tell their stories. Matt and Alison chat about Content…

After a friend asked her to write for his law firm, and she successfully boosted their lead…

06 July 2022 | 00:27:41


Social Selling with Jamie Shanks (229)

Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product for Medium and Enterprise, Pipeline Signals. Jamie breaks down the issues with clients moving jobs, CRMs losing as much as 36%…

Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter…

28 June 2022 | 00:27:24


Get Your Startup Story Straight with David Riemer (228)

Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories. Find out how to "Get Your Startup Story Straight" with the Definitive Storytelling Framework for Innovators and Entrepreneurs. Buy the book on…

Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional…

07 June 2022 | 00:34:58


Moving To Outcomes with Matt Wool (227)

Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market? Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day-to-day operations of the business for six years and driven the company’s growth from five employees when he joined as VP of…

Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and…

24 May 2022 | 00:18:47


The Automatic Marketing Machine with Danny Decker (226)

Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.” How can your small business develop a process to bring in a stream of profitable leads you like to work with? Danny Decker is a…

Marketing for small businesses can be difficult and often effort and dollars are wasted because the…

17 May 2022 | 00:24:09


How We've Always Done It with Matt Rouse (225)

"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them" Get the Book: https://www.amazon.com/How-Weve-Always-Done-Complacency-ebook/dp/B09VYFJ6JD Support our shows and earn rewards:…

"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book…

26 April 2022 | 00:24:32


224 - Build Your Digital Strategy with Ryan Sawrie

I talk Digital Strategy with Ryan Swarie. Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book came out in December 2021 and is a resource for any marketer or business owner looking to get serious with their digital…

I talk Digital Strategy with Ryan Swarie. Ryan Sawrie is an author, agency owner and marketing…

13 April 2022 | 00:36:29


223 - Cohesion Culture with Dr. Troy Hall

How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall. Book Title: Cohesion Culture: Proven Principles to Retain Your Top Talent Dr. Troy Hall: https://www.linkedin.com/in/drtroyhall/ Support the show: https://rally.io/creator/BBT/

How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall. Book…

06 April 2022 | 00:32:14


222 - Catching up to Millennials with Reynaldo Santana

Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. https://www.impactannex.org Support the show and get rewards with our Web3 Creator Coin: https://rally.io/creator/BBT/

Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their…

30 March 2022 | 00:24:27


221 - The Marketing Checklist with Hank and Sharyn Yuloff

Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an online marketing and human resources expert. Yuloff Creative Marketing Solutions offers traditional and technological marketing…

Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran,…

23 March 2022 | 00:25:55


220 - That's Deductible with Wendy Barlin

Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA. Wendy has over 25 years of experience advising business owners on tax and cash flow strategies. Wendy brings her experience and her great sense of humor to any…

Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is…

16 March 2022 | 00:22:18


219 - Unlocking Success with Ben Bressington

Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking Success, Confidence & Influence.” Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process. And now spends his time helping people…

Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking…

08 March 2022 | 00:29:27


218 - Marketing Transformation with Patrick Ward

Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & University Lecturer on AI & Tech Disruption. Title of Your Book:: "Marketing Transformation: Why Your Marketing Mindset is Holding Your…

Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like…

01 March 2022 | 00:29:55


217 - Good Business in any Language with Levent Yildizgoren

Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly successful, professional localization service based in the UK. His book is "Good Business in any Language: How to thrive in global markets." His decades of learning about the pitfalls and prizes the export market presents are shared in this book…

Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly…

23 February 2022 | 00:30:58


216 - Inspiration Contagion with Holly Jean Jackson

Matt Rouse and Holistic Business Coach, Holly Jean Jackson, dive deep into the stories and questions readers often ask about her latest book, Inspiration Contagion. Looking for raving success with your health, life, and business? And Find out about her lone hiking encounter with a bear! https://hollyjeanjackson.com/ Support the Show:…

Matt Rouse and Holistic Business Coach, Holly Jean Jackson, dive deep into the stories and questions…

15 February 2022 | 00:24:34


215 - I'll Get Back To You by Sam George

Sam George is an author and digital marketing professional who has worked on campaigns for big names like Nancy Pelosi, George Soros, and the University of Phoenix. His latest book, "I'll Get Back to You," is about why unreturned messages drive us crazy and how we can solve the problems of digital communications. https://dyscommunication.com/

Sam George is an author and digital marketing professional who has worked on campaigns for big names…

09 February 2022 | 00:43:34


214 - D. Scott Smith - Motivational Listener

Relationships: Grow Your Business field manual and Motivational Listener, both by author D. Scott Smith. https://www.dscottsmith.com/ https://www.linkedin.com/in/dscottsmith/ Support the Show: rally.io/creator/BBT/

Relationships: Grow Your Business field manual and Motivational Listener, both by author D. Scott…

01 February 2022 | 00:34:36


213 - Collaborations With Holly Jackson and D. Scott Smith

When it comes to collaborations, we have the keys to success. Why you should collaborate and examples of how our host, Matt Rouse, and his collaboration partners, Holly Jean Jackson and D. Scott Smith are joining him to create new content, shows, and services.

When it comes to collaborations, we have the keys to success. Why you should collaborate and…

15 December 2021 | 00:36:51


212 - Three Keys to an Abundant Business

Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that they can launch and grow an abundant business. She got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania with her mother and two sisters. Liz says that one of her greatest accomplishments is staying married to her husband…

Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that…

08 December 2021 | 00:35:59


211 - Holistic Website Planning with Andrew Armitage

Andrew Armitage is the founder of award-winning digital agency A Digital and the author of the Amazon #1 best-selling book, "Holistic Website Planning; Positioning your Website at the Centre of your Digital Transformation." Matt and Andrew discuss why you need to plan your website, how most companies are failing their customers, and what processes…

Andrew Armitage is the founder of award-winning digital agency A Digital and the author of the…

01 December 2021 | 00:30:42


210 - Find $50K in 50 Minutes In Your Business

Matt speaks with two-time nationally published author and net profit acceleration business coach with can find a minimum of $50K in additional annual revenue for any business in 50 minutes. 30+ year marketing and PR specialist as well as 27x marathoner and 12-year running and fitness coach. They talk about how to stand out in your marketing, and…

Matt speaks with two-time nationally published author and net profit acceleration business coach…

17 November 2021 | 00:30:47


209 - Women In Influencer Marketing

Jessy Grossman walks us through her supporting and inclusive community of female influencers and how they can help each other, work with brands, get cast for marketing spots, share and search jobs, and get access to resources and mentorship. Jessy is a long-time entrepreneur in the digital media space. She’s been quoted in Forbes and was awarded a…

Jessy Grossman walks us through her supporting and inclusive community of female influencers and how…

10 November 2021 | 00:28:09


208 - Multistate Issues That Could Kill Your Business

Jay Razzouk is a California business attorney, with over 10 years’ experience litigating across 20 states in matters involving legal compliance at Fortune 500s. He is also an adjunct professor at La Sierra University and the founder of ProSCALE Legal™ Coaching and the SecureSCALE method. Jay now helps small business owners employ legal strategies…

Jay Razzouk is a California business attorney, with over 10 years’ experience litigating across 20…

03 November 2021 | 00:27:52


207 - Master Storytelling with Paul Furlong

Paul is a global authority on corporate storytelling having combined his storytelling knowledge and experience from the film and TV industry with his sales and marketing expertise and know-how from his corporate work. He is the author of Rule the World: Master the Power of Storytelling to Inspire, Influence and Succeed and regularly gives public…

Paul is a global authority on corporate storytelling having combined his storytelling knowledge and…

29 October 2021 | 00:26:20


206 - Crisis Management with Julia Becker Collins

Julia and matt talk about modern marketing, crisis management, and other marketing-related problems facing companies in 2021 and beyond. Vision Advertising: https://vision-advertising.com Julia on IG: https://instagram.com/juliarivka Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown:…

Julia and matt talk about modern marketing, crisis management, and other marketing-related problems…

27 October 2021 | 00:25:54


205 - Business Funding and YouTube with Darvon Karimov

Matt talks with Davron Karimov from Fundhunt.co about YouTube marketing and easing access to commercial lending for businesses. Fund Hunt: https://fundhunt.co Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Matt talks with Davron Karimov from Fundhunt.co about YouTube marketing and easing access to…

13 October 2021 | 00:11:50


204 - Legal Marketing With Matt Post

Matthew Post is the co-founder of SEM Dynamics and has dedicated over two decades to building and optimizing websites. Matt has produced and marketed online casinos, B2B companies, and an array of websites. He worked in-house for a high-volume personal injury law firm in Los Angeles and helped generate over six figures in revenue monthly. His…

Matthew Post is the co-founder of SEM Dynamics and has dedicated over two decades to building and…

04 October 2021 | 00:22:27


203 - Avoiding Business Disasters With Drew Stevens

Drew is a restructuring and turnaround specialist for small and medium business owners. He is an author of 14 books and helps to scale revenue and competition-proof companies. Matt and Drew discuss the Business Killers - 12 Obstacles to overcome or avoid for a successful and thriving business. Facebook -…

Drew is a restructuring and turnaround specialist for small and medium business owners. He is an…

29 September 2021 | 00:31:20


202 - Professional Success and Happiness with Terry McDougall

Executive & Career Coach, Terry Boyle McDougall, helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers. She is the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms and is the host of the Marketing Mambo podcast. Matt and…

Executive & Career Coach, Terry Boyle McDougall, helps high-achieving professionals remove obstacles…

22 September 2021 | 00:38:18


201 - How To Build An Author Funnel with Jyotsna Ramachandran

Matt chats with Jyotsna, who is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach. She helps experts to build a super-profitable author funnel with the help of their book. Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing. If…

Matt chats with Jyotsna, who is a bestselling author, book publisher, TEDx speaker, and is an…

16 September 2021 | 00:19:00


Our 200th Episode, The Business Builder Throwdown

On our 200th episode, Matt introduces us to the Business Builder Throwdown. https://www.businessbuilderthrowdown.com

On our 200th episode, Matt introduces us to the Business Builder Throwdown.…

09 September 2021 | 00:11:25