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In Episode #461 of Mere Mortals Musings, we delve into the future of media, exploring predictions for the next 1 to 5 years and beyond. We kick off by defining what media encompasses, from traditional forms like TV and newspapers to modern digital platforms and social media. Our discussion is divided into two main parts: the type of content and the structure of media. We explore how technology drives the structure of media, with historical examples leading up to the current peak of podcasting 1.0. Predictions are made for audio, video, and text formats, considering the potential changes in how these mediums are consumed and produced. We discuss the role of RSS in audio, the dominance of YouTube in video, and the potential for text to become more integrated into real-time experiences.

The conversation also touches on the generational shifts in media consumption, the increasing density of information, and the potential for virtual reality and augmented reality to transform how we engage with media. We speculate on the future of content creation, the role of AI, and the potential for digital avatars to revolutionise media consumption. We also discuss the potential for live content to grow, the impact of AI-generated content, and the future of advertising in media. The episode concludes with a look at the possible standout trends for the coming decades and the implications of these changes on society.

Huge thanks to Cole McCormick & Petar the Slav for supporting the show!

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[00:00:05] Juan Granados:

We all can be Mere Mortals  

[00:00:07] Kyrin Down:

welcome   Mere Mortalites to another episode of the mere mortals musings   this is where myself Kyrin & Juan   get together here in Brisbane and on this date. It's the Sunday, 3rd November. We're recording this right after our monthly goals and it'll be released shortly afterwards.   And the musings episode is where we dive into a particular topic that, I've chosen this week, and we go into some of the, this one's gonna be more predictions. So it's not gonna be super, like, practical,   effective philosophy as as we like to to do here on the on the mere mortals. So this one is the future of media   and future of media. I've just been thinking about this recently.  

Getting back into podcasting 2 point zero. I heard a couple of things there. Had some couple of thoughts,   just in general. My mind was just on on the future recently, a lot of it. And so I went, all right, this would be a cool topic.   I've divided this into 2 parts. So the type of content and the type of structure.   And so that was that was all the kind of briefing I gave to 1. Correct.   And I'll just put this at the start here. This is for predictions.   I'm gonna say like the next 1 to 5 years mostly.   But,   you know, time time length can vary.  

If you want to had,  

[00:01:24] Juan Granados:

I have ones that are after that or anything, that's fine as well. But when I just speak, it's going to be generally what I what I predict for the next 1 to 5 years. Okay. Well, okay, the way that I thought about it just said some context was 20 years, 20 years. Okay. I was putting in a position of when when my daughter was going to be kind of older, everything's going to be covered then. Excellent. All right. So before we have begun though, define media have to define media because I've had the conversation now through the week about this. I didn't do that. Okay. So if you if if you look it up with media, just quick Google, it actually says   it's   the   main   source of mass communication.  

So   that   let's make sure we're super clear here when I'm talking about media as well. I'm also talking about,   I guess, just ability to communicate to others. I'm not suggesting it's purely   a a business commercial way. I'm talking media, although like large parts of that is. So for instance, TV, I would say that's media.   Newspaper is media.   Social media is media.   Consumption of a textbook,   media. I would say just various   mediums for media to be transferred   to one another. I guess I would articulate it that way. Text messages,   I would say is media. So that's my definition of media. Sure.  

In your conversations with someone else, they didn't think that some of these were media. So I'm saying upfront. Those are media even though it's not all of them are the mass way of communication, which is actually like definition of media. I think the media that we're talking about is just the the broad with the context of everything that you might consider media. Let's just say that. Yeah, that's that that was pretty much mine. I've got some things where I said,  

[00:03:03] Kyrin Down:

you know,   I didn't I'm not going to particularly touch on books, movies, video games, educational resources, news, etcetera,   even though they're going to be slightly   within the scope of what I'm talking about. Okay. But yeah, I suppose like just getting into it will be the easiest way of doing it. So   I've got structure here first. So   let me do a little spiel. Okay. So I think   a lot of this, the structure of media is driven by technology. If it's, as you said, mass communication,   It you know, the technology is the most important thing. Probably back in the day, the technology was you fucking form in your hands and a cup and just shouting.   And then maybe someone invented like, holy shit, if I get this, you know, piece of wood and carve it into a horn,   this is like the new form of media,   probably smoke signals.  

You can imagine this goes forward and forward town bells, church bells.   And then when we invented electricity,   that changed a lot of things. And then we could do a long distance and etc, etc. So   I've written down here, podcasting 1.0 is peaking. So I think we're coming to the peak   of, of some   sort of media and in particular,   I feel I feel like there's a change coming as a change coming as brewing. So I define this as how many people in the industry define it. So whenever,   so a lot of people will say what what's a podcast and they're like, well, whatever people think a podcast is. So   a YouTube   channel can be a podcast, even though   technically it isn't, but whatever. That's that's podcasting 1.0. So   2 people talking on YouTube is podcasts.  

Joe Rogan getting 3 hours out of a   political candidate   the week before   the   the election.   That's probably like the peak, right? It doesn't get more peak   attention than that. So   technology will change this as we saw with radio, TV, computers and phones. So everything has changed over   like   70 years, for example,   mass communication and media is very different. So   I've then broken it down into   audio,   video and text as the three main structures   of how I see things going to change. And I've got some predictions for each of those. So   do you feel like there's going to be a change of Bruin? So you you're looking 20 years out. So I imagine you think there's going to be some big changes or maybe not, maybe you think it will stay the same.  



[00:05:35] Juan Granados:

I think it'll be going to be a huge change. And it's   it's looking at a different path than what you're looking at. So I think Okay. Let's begin with your assessment of the 1 to 5 years across those audio video and text formats. Okay. And that's I'm talking structure here not content. Yep. But let's let's then we can talk about whether I agree or disagree with some of them and then we can play into that. And then I'll play it with you the I guess the idea   more I guess it's a more foundational thought process that I was having around it to see if you also agree with it. Yep. So even though I've broken these to audio, video and text,  

[00:06:09] Kyrin Down:

there is a blending of these going on. And but I'll just divide them into these 3 for the moment and maybe touch on the blending later. So   on the audio side of things, I don't think much is going to change for 5 to 10 years, to be honest.   RSS is still the granddaddy of audio consumption. And   if you think of how people   get pure audio,   in terms of people speaking is definitely, you know, podcasting, things like that,   Radio   and,   and   music is still   in,   I've got a 5050 bet on whether that on whether music and radio will will come into the RSS world. So I think RSS is just a really good medium for pushing this stuff out. Makes sense in a whole lot of cases.   So niche things like Twitter spaces,   using WhatsApp audio, I guess   you could use that to communicate with a lot of people I haven't seen.  

I know there   are. For example, I've heard of an author who   started off as a fucking WhatsApp group, she wrote a full book on WhatsApp.   And people were,   you know, joining this group and getting like her little snippets and reading it a fucking book on their phone, you know, WhatsApp chat. And eventually it got published as a full book. She she was using it as kind of like a test case or a study. I've seen people do that in SubStack and a few other places. I can imagine the usage of WhatsApp as well. Yeah. So so you know, that's, that's text, whether people doing an audio version of that. I haven't heard of that. If anyone has, please, please let me know. That'd be pretty wild.   But I don't think that's gonna or, you know, a clubhouse type thing.  

As long as that lasted.   I don't think any of that's going to   overcome   what is essentially   podcasting 2.0, AK podcasting 0.0,   which is the enclosure of an mp3 or AAC file   without digital rights management, I believe,   and is available to download.   I think that's going to still be the one of the main forms of audio for podcasting.   And then   where the value for value music comes along and people start putting music in RSS feeds,   I see some trends of it happening. You know, more and more artists,   More and more artists are putting their music up in RSS feeds. I know it's pretty popular in Nosta, certainly in the value for value world, there's probably like a solid 10 to 20 shows that do   a kind of top hits or   a compilation of like, like they call them   value for value music shows.  

And they will just like list them off play them. And when people are getting money for just putting their music up on somewhere, I can see that   trending   of them telling their friends like, hey, if you put it up on here, it's way better than Spotify   or things like that. So   I could I could see that happening. But fiftyfifty bet on whether that'll change anything in the next 5 years. Yeah, okay. It's kind of like   Adam says it's still   it's still it's it's as hard as podcasting was originally. You know, we get it we got in when it was easy. You already had the mic's   podcasting host,   companies and stuff. But apparently it used to be just   so hard for the 1st 10 years to have a conversation with a podcast   because you'd have like you have to learn about mix minusing. There was no road cast, there's no mixers   there's just it was just was painful to get through it extremely and that's how you know sending boostograms   uploading music and RSS and stuff is so   I think that has a chance but   we'll see. Yeah, look, I wouldn't disagree. I think the audio side of things, music, I mean, music's probably the big one out of out of this.  

Do you think the music industry would change in terms of delivering audio content or how people consume it in the next 5 ish years. 5 ish  

[00:10:15] Juan Granados:

years. I don't I don't necessarily think there'd be   too much of a change.  

[00:10:20] Kyrin Down:

Consumption. I still do. I had that bet of was it Spotify would be bankrupt within when did I say  

[00:10:28] Juan Granados:

I can't remember it's wrong. I can't remember it'll be wrong. I think I said 2030. I think there's gonna be a con my view from a media perspective. And I know you're being specific on podcasts and a few other things, but just I think next 1 to 5 years,   not a lot changes, maybe congregation of a few things.   The like you were talking earlier in the month of girls, oh, this is an opportunity for podcasting, you know, the podcast people are going to go and create their own app. I think there's just going to be more continued conglomeration for the eyeballs where the money is to bring that all together.   I don't necessarily think that a lot of   the music space   changes all that much in terms of its delivery. It's still probably the existing platforms   that exist.  

I think some of the structure will change   gently and then quickly. But I don't know if in the 1 to 5 years, there's much more that changes from what you said. Yeah, I mean,  

[00:11:17] Kyrin Down:

5 years, let's let's think 5 years ago was   2019.   Has much really changed since 2019 in terms of, you know, the way you consume things? It feels like things just got a bit faster or a bit more.   And so the TikTok style content,   there's there's more of that, but that structure was already there. Was there anything really breakout new that came along?   I don't think so. I mean, I don't think anything has a lot more AI generated content now. That's one thing. But that's the content side of things, not the true structure.   So going into video, I still think YouTube will dominate the long form for the foreseeable future and be closed off   in terms of it's the one thing   Spotify won't break in, they're trying to do a lot of video stuff. I doubt it will happen. I very much doubt it. And I don't think video will make its way into RSS.  



[00:12:10] Juan Granados:

That's  

[00:12:11] Kyrin Down:

that's one part I disagree. I guess in my on my overall strategic view, we talk about that Mobile apps will still dominate the short form video. So   and that'll just probably be everywhere. You'll see it in,   you know, the social the social media apps just in general. So I think short form video will just be on all of those places.   TV is dying, if not already dead.   I think it would require really new hardware to change how we consume video   and movies.   That's one thing I was wrong about. I thought COVID would have like wiped out the film industry,   but that's still still still seem to be going strong.  

Streaming still probably the way to go   in terms of how people consume most of it instead of   watching   them live videos or something like that. That's getting more into the content.   I think the only thing that will really change this is,   you know, a VR or AI glasses,   so that you could watch a video,   like whilst on on a bus or just somewhere where having a phone wouldn't be appropriate.   If we have screens everywhere, so this is one of the Kevin Kelly type things where he thinks everything's going to be a screen and will have some sort of sensors on it. So   the windows will have screens on it, the floor will have will be a screen like everything's going to be screenable.  

And that you could   interact with it, whether that's watching stuff on it or not. I don't know. But kind of immaterial, you've got a headset that overlays  

[00:13:47] Juan Granados:

augmented reality on something like that. Yeah. Yeah.  

[00:13:51] Kyrin Down:

And   that that would probably be the only thing that would really require it. But I think that's, that's, that's more than 5 years off. That's screening of everything is going to be   that's going to take a while for that. So any any thoughts on video? I'd say I'd say Kevin  

[00:14:09] Juan Granados:

Kelly, I think Kevin Kelly said that a long time ago, right about the screening thing.  

[00:14:13] Kyrin Down:

Let's see. So I read that in the book, the inevitable when was that published?   That was   I'll say that I think that was in last 5 to 10 years. And   I've he's got a whole bunch of videos on YouTube of the future of and then it's the future of news slash media, which I actually watched last night, the future of   movies, the future of gaming, the future of health, the future of etcetera.   And  

[00:14:38] Juan Granados:

I'm pretty sure he still talks about screens in some of those things and that everything will be a screen. Well, I'll I'll I'll oppose his screen idea completely. I'd say that would be more of a wastage of energy and costs than it would be to just do really well in augmented reality with something like oculus or Microsoft's visual one or apples one in fact you can do it right now with apples one like what you talked about with everything becomes a screen or oculus or the Microsoft one you You can overlay screen wherever you want. No, being in the thing itself. Now this when he means screen as well, he also talks about  

[00:15:10] Kyrin Down:

it'll have data on it and be able to feed you stuff. So your your dirty windows over here, for example, they're not too dirty. But   if they if one of them got cracked, for example, it could send an alert saying like, hey, a bird just flew into me. And the windows now cracked. And so it's like, oh, okay, I need to fix that. So you don't just come home and it's like, shit, I've got a broken window, right? Like, I'd still say that'd be that'd be I feel like there would be easier ways to do that than having every item,  

[00:15:37] Juan Granados:

be So take it up with Kevin Kelly then. I'll say Kevin Kelly, disagree. I think there's there's easier ways to do that. So what what do you think about Spotify's video? What what?   I'm not let you do the text bit as well. Because that one's gonna be an overarching one that  

[00:15:49] Kyrin Down:

sounds good. Yep. So I actually think this is the one with the biggest chance of being revolutionized   in the next one to 5 years.   So this video recently of   a, a deaf girl, mute girl,   who had some glasses on   and, you know, just look like normal glasses. And,   she presses a button on them and nothing happens. You know, like, what kind of fucking stupid shit is this? What Why am I watching this video, but then she turns it around and shows.   And   it actually can it's just doing   what would I call it real time,   probably using AI   to interpret what people are saying.  

Not lip reading, I'm guessing it's just actual sounds coming in. So it's hearing what people are saying automatically converting that to text and it's appearing on her glasses.   So someone who is now deaf   can hear what someone's saying, and she doesn't even need to be looking at them.   I think that's, that's a no brainer gonna be so useful. But it'd be great for my dad, he'd need that. See, he's, you know, got some hearing aids in, but he needs to be like facing towards you. So we can kind of see your lips as well.   We already see   in so many of the stuff that people watch, there's just captions on everything. So people are used to it. It's not just old people  

[00:17:08] Juan Granados:

or deaf people. Like a lot of people are using young people.  

[00:17:11] Kyrin Down:

My brother use it all the time. So that's one thing that I can I think   is   seems pretty simple?   All the   requirements are there in terms of like the AI slash large language models, being able to interpret audio to text instantly,   pop it up on your on your glasses or   whatever thing it is, I guess.   And so this is this is where I think text is, it's that kind of blending of   things where   text is is going to appear in more places   as a as like a supplementary tool. I'm not I don't think people will read more books. I'm not sure that's going to happen. But I think   text will appear more in more places, you know, even useful for my brother's girlfriend. You know, she's she   her English is pretty good. But I'm sure there'd be times where she wished she could just see that words   that a Bogen pronounced   or said,   and wish that should just seen the text version of it, because it's so much easier than   I got my day going. What's going on? Yeah. So that's one thing where I think   blogs, books, ebooks, they'll probably all stay the same. But the the actual real time generation of text, I think we'll be  

[00:18:25] Juan Granados:

we'll see that in the next one to 5 years and some interesting places. Okay, cool. Yeah. And I wouldn't just go I think there'll be some interesting changes there.  

[00:18:33] Kyrin Down:

Okay, that's all I got for structure.  

[00:18:36] Juan Granados:

So I'm gonna try and once gonna lay it out for us people, I'm gonna try and structure this in the best way I can possible. And I think those are gonna begin with   a lot of the structural changes will come via generational changes. What I mean by that generations that gone past not our generation, all the generations,   the forms of media consumption and the structure perspective was as we saw news,   TV, radio, and a lot of these is technology   bounded as in as technology has improved and changes   things speed up. Yeah, you're talking about it. So there's still there's still newspapers and magazines. Exactly, exactly. I think I think it'll be in large part tied to generations as in once the generation that is older than us dies off.   Good risk. Will there be will there be really a usage of newspapers? I think it'll decrease really rapidly because the   percentage of people who are yeah. The percentage of people who will start using it it'll it'll shift as things have shifted to digital newspapers and all that sort of stuff. Which had already mostly happened. Mostly. So let's just go okay that was the the form of structure of media in that generation,   our generation, and maybe a younger generation has started to change now. Social media, digital newspapers, digital viz, blah, blah, blah, video, audio, all that sort of stuff. Now,   I kind of was thinking about it was into something else. And this kind of struck me I was like, okay, let me try to do some maths and some numbers around this, right? And you looked at newspapers,   roughly.  

And then you go to social media or videos as they what's the difference   between the 2 as a structure of media? And think about it at a fundamental level?  

[00:20:15] Kyrin Down:

I mean, it's user generated a lot of the   so it's more   like is it more true?   I'm not sure if that   is   it's more real time.  

[00:20:29] Juan Granados:

Yeah, well, yeah, that I mean, that doesn't true. I guess the way that's going about it is   foundationally,   foundationally,   it is   you don't have to call it an increase of quantity   of the structure, but it is an increase of density.   Okay, the density of the information   therein lies with structure,   a newspaper. So the numbers and again, this could be slightly off, like, whatever, take it with a grain of salt. Roughly,  

[00:20:53] Kyrin Down:

I think I'll pull. What do you mean by density? Yeah. So what I meant by density is  

[00:20:59] Juan Granados:

roughly a newspaper page would contain about 880,000   bits of information. Okay, 110 kilobytes, if you want to transform that into information, right? Now,   that's just the structure of the information. So whether it's newspaper,   whether it was TV at the time, or something around the time you had information.   So the media, the structure was providing to you   x amount of bits,   bits of information. Now how fast you read it converts into how much bits of information you're taking in per second.   So   stick with me here, folks. I'm trying to put this into some sort of structure. Because the next thing that I was trying to calculate, okay, let's just say an Instagram reel now. So one generation to the next generation. So now we're talking about the structure of media right now.   And roughly   calculation months. And again, I'm using   Chargept to get me these these numbers of doing the calculations for me. It was basically saying that comparing to a newspaper page, an Instagram reel or a TikTok video contains about   1400 times more information than a newspaper, as in bits of information.  

Right? So what that says to me is   the amount of bits per second that you as a user are processing is   1400 times more. Right? So between newspaper to them, you've gone up 1400 times in the amount of stuff that you're processing. And if you think about it, when you look at, if you looked at a newspaper,   and then you say in the same quantity of time, you know, looking at a TikTok video,   I don't know if everyone's like this. I've I'm like this. If I was to look at a newspaper for a 100 seconds, I'm probably going to grab or understand most of what's presented there. Maybe I've read most of it. I'll look at a TikTok video and you look at it for a 100 seconds. You really think about it. You're only taking in a percentage of all of the information that's being presented to you as a media structure, right?   Because maybe you didn't notice this in the background or that color was this, this pixel was that, or this was changing, and that's changing in all the various like seconds of the video or frames that are going by. So   fundamentally, I go, the change has happened between that previous generation.  

And technology obviously helping us out to our generation now is   the amount of information, the amount of bits per the amount of bits of the information presented, but even forget seconds   has gone up. Right? And that's just gone   up. Okay, so what might might take overall I'm talking like everything what my take would be is   will the structures of existing media change? No, a lot of them will be the come tied to the generations. So   will books and stuff like and e kindle books and newspapers all exist? Yeah, I'd say in like the next 5 years, 10 years, even 20 years, but the percentage of people will move up like not be using it as much. What I think will change   structure is that we will go towards modes of media   that increase the amount of bits   that are coming through to be for consumption.  

That's like the trend that I say. So what does that look like? What does that actually look like in practice?   Virtual reality, virtual reality makes a reality and that would increase the amount why? Because you're having more things,   increases to   haptic abilities increases to maybe smell. I guess one of the examples that someone was giving was, okay, let's just say the the medium of information might be a a video like a reel or something like that that comes through. However, you can also feel what it feels like through the screen and you can also smell and you can also feel,   I may maybe the heat or the coolness of something like that, then you're increasing the amount of information that's coming. So the structure of the media is increasing,   which still may be similar intensive interactions.  

But I kind of go, this is my crucial one. This is my crucial change, I think. In 20 years,   I kind of feel like and there's gonna be a full generation newer.   I almost go I think the structure of the media   will be set up in place   where you will need 2 things. You will either need a   paradigm shift cocaine well no no no I think this is what I was saying so this is what I was thinking in my mind is we're now reaching a point as a human   that you cannot actually process all the bits of information because there is a bits per second limitation to the processing of things, right? Cognitive loading,   mindset. If you multiply that by a 1000   times by some technology, like just say of information coming through,   you can no longer it's it would be the equivalent if you watched a video, a reel of about a 1000 second video in one second, you will not take in all that information. You will just have no idea what's going on. But   there will come a time when that much level of information might be able to be pushed through whatever   media that looks like. So my view of structure is a little bit different in that no matter if I'm talking   video audio text, a lot of those will exist. So they will persist until people just stop using it altogether.  

But the new structures of media that will come about will be so overlaid overloaded with information.   My 2 views is 1,   you either need the support of AI or something similar to   interpret it or   conglomerate it to your personalized view of structure   or b, we will have to integrate   compute, like, some sort of level of computerization into a human   to process the information as fast as you need to. Yep. Because   so this is this you you could reasonably think this. What if you could push so much media? What if you could watch a movie   in a second?  

Right now, if I said to you, like, kind of makes no sense to me. Like, what do you mean watch a movie in a second? But if you were able to process   all of the amount of frames on that as as a media with the support of something, I don't know what that something is.   Let's say embedded chips into your brain or some other way of connecting it so fast, that you might be able to process   that much information   in a second. And so then the media, like the medium doesn't necessarily change, but the structure of the media changes dramatically.   That's my view. I'm kind of going on a limb and I go, I think   the foundational process of the amount of bits coming through of information per second or something is increasing across all of media   that will continue.  

Things will persist.   But that's when you said about the video on podcasts. If I look at it in that lens, I go, oh no shit. Yeah. I think everybody is going to be going like if it's more information   throw it in there. So I mean I meant in in RSS feeds. Oh and and I'm saying I think the   the underlying   push for   give them more information rather less information to the for newer generations will persist. Yeah. And I think that's I think that trend  

[00:27:26] Kyrin Down:

will continue on that path. Yeah, yeah. Yeah. I meant I meant specifically in RSS like there's no that's not gonna happen. I don't think   one question for you. Have you ever asked   chat, JCPT or AI to   condense a email that you've gotten?   So to be shorter? Yes. Yeah. Have you ever asked it to   make something that you were typing longer? Yes. Okay. So there's this thing where you've, you know, you're intentionally making it more,   more more,   more verbose, saying it often probably someone on the other side is then   filtering it down again. So   this is definitely already happening.  

Whether that's   useful  

[00:28:11] Juan Granados:

or not, I think is up for debate. Ah, well, see, I see this. I see this is this is the this is the the other caveat because we're talking structure of media. And there was I guess the differentiation between and why I think some other forms will persist   is that   there is a difference between consumption and understanding   just because you can listen to a movie. So you could watch a movie   for 3 hours, you could get chattyPT to give you a summary of the movie in 2 minutes, let's just say, or you could get something to create an AI video of what the movie would have been like in 2 minutes and give you the full story.   But you are missing a level of understanding.  

But I'm gonna go out on a limb here limb here. I think that's because we are human.  

[00:28:55] Kyrin Down:

Yeah,  

[00:28:55] Juan Granados:

yeah. Like, there's   a level there's a level We are only saying this because as a human, you have a limitation to how much you can,   like, embed and understand. If you didn't have that challenge,   then you'd absolutely go flying through and bits per second because you can't like you can't just consume so much and conceptualize it all and throw away your memory into some fucking hard drive that stores it all. Off you go.  

[00:29:23] Kyrin Down:

Yeah, there's the when you first said dense it   it didn't confuse me but it was what went through my mind is okay the the density of a newspaper or let's just take a book   is is less in terms of bits but it could be more in terms of the   the arranging structure of it. Yeah. Fullness of it. Yeah. The quality of it, if you if you want to put it that way.   So that was where I was like, okay, yeah.   I agree with you. I definitely think there'll be just more, more   more more density in the terms of actual bids flying at you in the meter of the future.   Will there be   densely written books   and dense in the terms of   people spending hours and hours and hours to write a single sentence?  

I feel like that will decrease slightly, but that it'll still be valuable.   There'll still be plenty of people who are looking for that.   And I do think that the will attempt this AI interpretation bullshit of   make it more more dense.   Make this TikTok video more dense.   For example,   my brother was showing me this thing where it was   I don't know what it was related to some information about something. And   it was just a woman talking and she was actually having like, things put showing up on her screen.   And it was actually visually I felt it was visually engaging.   Yet. She also had on the other half of the screen, those ones where it's just a Minecraft player jumping on blocks and Minecraft happening, you've seen that. So this happens all the time. And   I kind of understand it. If you're just hearing audio and you actually want some other just random shit going on. And to engage people, yeah, you put a Minecraft video or   speed racing or some sort of video game and it captures people holds them no longer. It's like, okay, I understand that.  

But she had that on an already visually   engaging thing. And so I'm like,   what's the point of that? It was already visually engaging enough.   Which just goes to what you're saying. Like, she probably just went up, more, more extra extra. So I think there will be   this kind of AI   or whatever, make it more dense AI interpret it back down to my level.   And I think we'll get sick of that after a while,   which would then go into the new forms of media. And I definitely   agree that   the plugging stuff into your brain, whether it's a, you know, external memory,   so that you can   capture more of it. And,   you know,   so I've seen 5 club a bunch of times. I remember watching that movie.  

That's somehow just like a structure in my brain somewhere a memory now.   Yeah, sure. I could just have that blown over here and like, you know, SSD plug it in. And then and then I've watched, you know, 1500 Other movies,   all just hanging out over here.   That might be valuable because I'm not going to watch all of those. Like, I couldn't be fucking asked watching all of those. But   there will still be like that human experience of wanting to   enjoy it in the moment in the present. So yeah, so that that makes me think, okay, these things will still exist.   Even though they're not the most   dense,   they'll still be   people will still be producing and   creating these things, which I guess is getting a slightly onto the content side of it. And that was my thought on the on the structure. Yeah. Yeah. Yeah. So 20 years time. So the new media   will   also be able to incorporate   other sensors that we don't use. Yeah. When I watch media, I'm not smelling anything. When I'm watching media or listening to something. I'm not feeling it. Yeah. And look, how can it look like practically because sometimes we go to talk practically, you know,  

[00:33:10] Juan Granados:

the meta ray bank connection where you've got the glasses from ray bank aware. With meta where it's got a camera on the front here. So it can record basically what you're doing. I've seen people using and posting it. So you can post things with it. It has playback of you've seen them in real life in real life. And I've seen like people surfing with them and about here in Australia.   And they'll post things on the Instagram through it with that sort of method, really easy. And the way you record and take photos and stuff.   I could see that going   like phenomenal step forward where maybe you like you said, you're wearing it, you're doing the text translation,   you're doing the like look at something and it tells you whatever anything that you want to know about it, but   maybe introduces it has an ability to create odors it has an ability to like tap you you know, you can have   these haptic haptic suits already exist. But is there a way that you can have a   inner haptic suit?  

Easily one is and this is where parts of it came from Neuralink, right? They've already got 3 people with Neuralink chips.   As of August of 2024.   Musk is saying roughly in the next 5 10 years, it'd expect about 100,000 people to have something like these chips, then you don't need haptic feeds, you don't need fucking anything else. Just got that that can control any of those emotions. Now, that's 10 years.   And   let's be real, I reckon people with money are going to spend shit like that. Because if it helps both become like basically super powerful, it's going to like I think it's going to create a gigantic divide between people who are using maybe new structures of media, and people who are not as well in the consumption of information and stuff like that. So well, let's also be real. When did Musk say that'd be 100,000? How many? How many years? 10 years? Okay. That's probably   Musk is notorious for predictions that take much longer than it is truly. Sorry. 20 years. Maybe you're right. Boostgrams. Is there any boostgrams? I think there was one or 2 call out. Yeah. So for those who don't know, boostgrams  

[00:35:06] Kyrin Down:

where you can help support the show.   In the financial sense. We'll talk more about how you can support in other ways towards the end. But this is our favorite method of doing this. And so if you go to meremodelspodcast.com/support,   we talk about why we do it. You go on to an app like Mountain. So this is for the audio side of things.   Fountain, True Fans, Podcast Guru, Podverse,   Curacaster.   You can send us some money directly in there and people usually attach a message at the same time as well. So so yeah, we do have we do have 2 that come through.  

[00:35:41] Juan Granados:

This this first one is actually funny because it's from Peter the Slav. So just boosting it to say that Trevor Noah is the unfunniest comedian I've ever seen.   Just the worst. Now it's 2,222   Saturn using fountain, the Royal Dutch.   I mean, I'd have to agree because I didn't even know he was comedian.   I thought he was just like He knows.   Maybe I maybe I would I did not I didn't think about him as a comedian. He did He did. He looks different. Right? So I vaguely looked at that video just to make sure what you were talking about. I think he has a different haircut. Normally. What was he the what was he the lead for?   Daily Show? Daily Show. Right? I've never seen the Daily Show.  

Like, even though they talked about it, I guess I didn't put 1 on 1 like 1 or 2 together be like, oh yeah, he's a comedian. So yeah,   he's not funny at all. Yeah. That's not in all of the interviews that I've seen him   on, he didn't try to be funny. He was very   solemn and emotional and deep. So I wouldn't honestly   if that had not popped up I would never have thought of him as a comedian. So, yeah, he's probably a really funny comedian. I've known next to nothing about him. I'm not I'm not into   those those styles of shows. No. So thank you very much, Peter. And then Kole McCormick, two points.   He says, 1, Joe Dispenza is interesting because of the biological information he shares that is connected to your life experience.  

There's an old phrase I grew up with that is connected to this, be aware of your thoughts, they become words, be aware of your words, they become actions, be aware of your actions, they become habit.   You train your biology when you think a certain way all the time. Yeah. Point? And the second point, second in there, it's very interesting that every   medicinal study takes into account the placebo effect. I tend to think that means the mind is more powerful than people give you credit. There's untapped power in everyone. And that was 1,100 and 11% sent using gun. I'd also agree with that. The funny thing, though, is if Cole and I really dive down into what we'd believe,  

[00:37:32] Kyrin Down:

we'd have some really radical difference.   Yeah, sure. I just just from knowing a medium, I'd be like,   Cole, you're out of your fucking mind if you believe that but   like I don't disagree with what he what he wrote there as well. Interesting.  

[00:37:46] Juan Granados:

No, I don't disagree with a lot of those. I don't disagree   with any with anything that Cole normally says that some of the maybe   specifics or applicability maybe would be slightly different but generally  

[00:37:59] Kyrin Down:

Cole has got a he's got a bit of a conspiracy streak in him as well. I remember he was   what was he was he was he was talking on one of his episodes about how by Joe Biden was a clone And all these rich people actually clones and and they send them out to do like, all the work they need. Well, well, the actual   what was it the actual?   I remember if Yeah, the actual person was like trapped in a house somewhere.   And they'd sent the clone out to do the, The bidding. The the The bidding of its masters. Yeah. And I'm like, dude, they've got it wrong. The clone should be at home doing the fucking chores. Yeah. And then I'm like, I'm now the fuck kissing babies. We're biting babies on Biden's fucking example. You see that? You see that? Fucking he was biting a baby's foot. He was like, ah. Sir,  

[00:38:44] Juan Granados:

that Recently? Yeah. Recently. It was a couple of days ago. So go check that out, man. Oh, that's the that's the kind of politics I want. Yeah. That's what I'm that's what I mean to you. If you're biting baby's feet, I'm voting for   you,   motherfucker. Yeah. And, Carl, you look very good in your latest Halloween costume.  

[00:38:58] Kyrin Down:

It looks very nice. Okay. I'm not. It's very good. He he's doing a podcast normie thing as well, which is related to all about Podhome. So if you're interested in  

[00:39:08] Juan Granados:

doing podcasting, how to do it live things like that. Tyrone has been on the podcast as well. That was a conversation came out 4 days ago. So that's   going to Brazil. Correct.  

[00:39:16] Kyrin Down:

All right, let's get back to media content content. Okay.  

[00:39:21] Juan Granados:

All right. Do you want to kick this one off? What kind of content are you expecting in the future? Well, I think content similarly mapped back to my structure. I think the content is going to be once again, same thing.   Generally, generationally more dependent like connected   and it'll just be   a reliance on more   information being shared so it would be smells and touch and other forms of extra information that would come to the user. I think that they will become   more and more polarizing the content that is presented. So I don't I don't believe that we're going to go down the path. I think it's going to be algorithmically   driven,   which will mean it'll be   driven to the more   general things that create   more eyeballs as opposed to the less eyeballs. So it's not necessarily that people believe  

[00:40:10] Kyrin Down:

these things.   So it's not it's not that people are getting crazier   or   or wilder. It's it's yeah. So again, because it works foundationally  

[00:40:20] Juan Granados:

foundation   of   people will want to create more media no longer so for the   sake of the joy of the information that they want to share,   but more so about   what will get more people to view and - To save money. -Right. Yeah or what yeah I think just eyeballs on your product whatever that means   optimize for that as opposed to optimizing for whatever.   I guess the case point of this is books you read a lot of really old,   old books and by that is between let's just say 20 to 100 years plus classic books things that are regularly like regularly recognized as some of the greatest books of our time. Generally, a lot of those books largely weren't created   or   the media like the masses of time to really love it. Maybe some were, but some weren't. Some like weren't even loved when they were actually. -Meditations wasn't even meant to be a book. -Right. Yeah. All those things.  

Now, so I think   that will   slowly go away. I think that will very much start to   dissipate. Part of that makes me go, I don't know if I'm gonna read that many new books anymore. Some of them sure will have   context of someone's created it because   it's   a they've really wanted to but I would probably challenge something like inter human's latest book which is gonna come out next year. I probably will read it but it's called,   not principles. He's called   Protocols. Now, does he does he really like want to get that protocols book out to the world? Really deeply   as like that if he was, you know, back in the   40 years ago, he'd really want to. I'm challenged, Andrew, probably say that you wouldn't. It's more that it's Chris Williamson's gonna make   I think it's more largely that that is what people want. Rather, yeah. It's what people want and I think that's the differentiator. So content wise it'll become much more   what does the consumer want not what do you want to put out into the world. And that will change content dramatically because it will no longer be content   that   you might go and pursue because someone's shared it and it's a   story or a particular thing that's really quite interesting. It'll mean that   the content on the fringes   will go even more fringier   and everything that just gets the eyeballs will go even more hectic. So I can imagine the Mr. Beast and a few other like that.  

Multiply that by a few, you've got just a congregation of media all aggregating towards that particular way. That's how your content is like the content will look. It will also, I think, move towards content display where it's   multiple information meanings in a more combined way. What I mean by that? Memes.   Memes are a way to   pass through information   and concepts and maybe backgrounds in a really concise way because when you see and I arranged a meme and it's just got one word   if you if you looked at it as just like a general consumer that you've never seen this before you'd be like the fuck does that mean? But if you've got the context   it's like a whole story into 1 and you get the funniness. I think media will also trend towards that which   also congregates with the most seen the most understood the most connected to kind of everyone starting to see more similar content. I have a feeling   that's where it's going to slide towards. Yeah,  

[00:43:28] Kyrin Down:

I think the reasons for those two things were   as people's   jobs   start to transform,   I become less of them.   The robots take over everything. The robots.   I think more and more people are going to be driven towards creating   content   as as they're living. So that that kind of touches that first point of why they might be creating stuff they don't necessarily believe in. It's just like, this is what works. That's what I'm gonna do. I can do it.   Although there are still like a large portion of people who are creating really niche stuff, because they're obsessed with it.  

[00:44:07] Juan Granados:

Yeah, like I don't disagree that that it will go away. It will just become even more fringier. And actually, that's actually a point that I forgot to mention. The thing is whether we like it or not, like whether you like it or not, you're either going to be doing   fringey your own customized sort of, media that you release. And let me tell you a lot of our stuff in the main models will be like that. I think we can be successful because of that.   But fuck man, there's going to be so much that's going to be taken over by AI in AI content created   or AI or   is like it just you and me having conversations. And then it's AI   flipping and creating the subsets.  

And what happens there is that all the AI's are going to be algorithmically   looking to get more attention. And so the things that get posted in clips or in like the more shorter form content   will be all the same because it'll be what gets the most views and so it won't   it won't go and be like, oh, yeah, they're talking about the war of 1902   and, that seems interesting to me. No, it won't because the interesting thing is what everyone wants to talk about. Maybe COVID, maybe politics and it'll pull that as the oh, yeah, you talked about this. That's interesting. I'm gonna post it.   So there's an incentive   to be like the norm as opposed to just do your own thing. Yeah. Yeah. There's,  

[00:45:23] Kyrin Down:

this channel I've gotten into recently, probably the last 6 months, called New World Review, and it's an Aussie guy, and I'm actually not sure where he's in Australia,   but it's just obvious from his accent that he's Australian   and   it's basically like   fan fan fiction. It's it's like theories   or explainers of the manga Hunter x Hunter, which is this notorious manga for it's been gone for like, I can 15 20 years   and the author will like drop   10 15   new new things and then he'll go away for like 3 years.   And this guy has been   consistently   making videos   and every one of the comments is like he is keeping this alive. Like,   how was he still continuing to make videos? Nothing has been published for fucking 3 years.  

And that's recently been like a couple of chapters coming out. I think the first ones in 3 years, and everyone's just like losing their shit been like, he finally has a summon.   And he makes really good stuff.   I find it fascinating that there's, you know, he could be in Brisbane could be just like random dude around and   his videos are popular enough that it'd be a full time income from that. I'm pretty sure so it's just like,   like the new world is here. The fucking   the craziness is that this you could just have like random YouTuber and then multiple   YouTubers in Brisbane   know, know of multiple people in Brisbane.  

And I'm certain that in total fusion,   there are influencers there who are making the I met one Melissa. She she's got 100 of 1000 of people on Snapchat and she just does   workout videos.   She makes a living from it, I'm pretty sure.   So yeah.   And then also in terms of the books,   I think you're right. The only book I would read   of a recent author would be one who I already follow and would want to know more about their particular backstory. That exactly. Yeah, that's so yeah, that type of content.  

[00:47:24] Juan Granados:

I don't disagree with either of those. But as I mentioned earlier, I think it's going to be it's just going to be a generational divide that's going to be coming like a more apparent generational   shift in amongst things because I can tell you right now, my daughter growing up, I'm sure as she grows up in the society that she does, will be tilted towards   more density, more things that are popular, it would be like it's going to be a pretty ridiculous challenge   to get her to want to read some of the more,   like meditations. I just say, what what might be the benefit of reading meditations if she can rightly tell me, oh, yeah, but I can watch the video that says what all meditations is in 1 minute.  

Yeah. You know, how do you how do you kind of go back against that? And if that content is I can smell what you know, Marcus's hair is not like, well, fuck, you know, I can't smell it in the book. So yeah, I'm at a loss here. I've been missing out on so much. Alright, my predictions.  

[00:48:17] Kyrin Down:

I think there's going to be more live.   In in the sense of   I   whatever percentage that people   consume media now, how much of it is live media?   I don't know what that number would be. 1%   You reckon? Maybe not? Maybe not even that, you know, for every 100 videos that you see how many of them are live?   Less? Yeah. Let's just say 1 percent I think that could creep up up to maybe   5%, something like that. I disagree. I disagree with that. I'll give my reasoning for this.   I've recently been watching what Gary Vee is doing on whatnot.   So whatnot to live shopping platform. And basically,   he goes on there or other people who work for him, and they're selling   merchandise on   of their V friends characters of   cards,   plush toys, pins,   all sorts of stuff all related to their brand.  

Life shopping is huge, but just not in the West. In the East, huge. Massive. Massive.   Massive. That's   one of my favorite videos I still came across a couple of years ago was this the woman. Yeah, it's just this woman who's just like she gets a coat hanger, holds it up quickly puts in the box throws it away. Another box appears magically out of somewhere. She picks it up. And it's just   I have no idea what the fuck is going on. But she's selling stuff. Like that's what I'm saying. I'm using the behind the scenes shot as well. No, how many phones? Oh, yes, I have seen.   Yeah, Wild. Yeah. So it's for those who don't know, imagine like, you know, the reporters sticking all the   microphones into, you know, really famous person's face. It's like that, but it's just like a wall of phones.  

I think Gary Vee is one of those people who's like a canary in the coal mine sort of much like Adam Carriers.   Adams like   the deepest canary in the fucking deepest coal mine because he's always way way too early for this shit. Yep. But Gary Vee is a bit more close to the surface. He's like a 100 meters. I'm gonna I'm gonna bet against Gary as well here. I think I think I think the miss I think something else will take over first. Okay. Alright. Anyway,   I think I think that will be more popular. So not just live shopping, but   I think it's one it'll be more popular in this weird transition period of   a lot more AI generated content coming out and people   wanting,   like fighting   back against it.  

For a little bit. I think they'll they'll eventually   do not engage.   But I think there will be a bit of a fight back. And that's where live will be important. Because   it's it's very hard to create.   I imagine for the AI is for multiple years still   to create really good live stuff. No good point that's engaging and   obviously not fake. So   I think   a couple a couple of combinations and there is   like the podcasting 2.0   Adam Curry talks about this tons, which is like,   just in terms of live,   getting people being able to hear the name read out or interact directly with the host as it's happening.   There is something about that which is really fun and I've experienced that myself. So  

[00:51:28] Juan Granados:

I think that percentage will will go up so therefore there'll be more people doing live stuff. Yeah. Okay. I let's fight back. I I agree. I do agree with all of that. I think that live will go a little bit bigger. I think that   the push towards a more customizable   interaction with content will increase so that   you see this on all platforms, YouTube super, you know, super fans, so you can interact more directly  

[00:51:52] Kyrin Down:

on TikTok with the, you know, the what was it the MPC characters,  

[00:51:57] Juan Granados:

people going on tour, someone to do something live music is still very going on tour and then being able to catch people, you know, in person, all sorts of things. You're gonna see   Chris Williams on Wednesday. So there's all these things where, yes, I do see that trend,   but I think that that will be   1 to 5 years. Like a temporary. I'll see a temporary, temporary. What do I see in 20 years? Because again, I'm talking 20 years as well on content.   That's gone. And I don't know, I actually don't know. Maybe you can try to help me out. What would that actually look like for any creators? Let's just say of any information moving forward. Because I very much think what will happen in 20 years is   you will be able to go,   oh, I want to hear a conversation with the mere mortals. I want them to be talking about politics. I want them to be talking about this particular thing. I want Karan to be wearing this, want to be wearing that. I want them to be doing this is this. I want it to be about half an hour in length.  

Boom created   non consumer. Everything is live. So no, everything's on demand,   not live. So   there is a what then happens to the creators when there's enough information of you as a human   in the digital space where and this is the terminology I was going to use, when your digital   digital life, your   your identity, your digital, I wasn't digital identity, your digital   like Yeah.   Digital   avatar. When your digital avatar is strong enough   that anybody can create anything from it, I believe that's so 2 parts. 1, I think that the monetization   model will change   so that it's the avatar that will get monetized   to be used for things. So what would that look like? I'm throwing it out there. If this idea is true, then I think a kick ass   app or application will be   to pay people   who bring in that digital avatars with all of that information,   pay them money per   whatever   usage of their avatar to create content and then they get paid   whatever people pay for this particular application. They get the benefit of it and then you as a creator get paid in that way. Now, will they use value for value or some other else? Maybe like that's where I start seeing and more on that front. But if you can, I see it in 20 years, if you're creating everything on demand,   what is the purpose of   the creator creating things   as opposed to just giving them   enough avatar?  

Will that mean that   moving forward that, you know, it's even harder to gain in because there's established   individuals. Do you then have to go through like a manual process of creation until people care about you enough to then   create your content? So I don't know. I think that that'll become   again. So what I see with like movies,   I truly believes like I would go in 20, maybe longer. It's fucked. It's gone. Like there will be no need for any movie studio   at all.   Because you could go and say, I want you create a movie about I want I want fucking Lord of the Rings. I want you to give me 3 more trilogies.   Here you go. Very watching for your life. Yeah.  



[00:54:55] Kyrin Down:

Just in terms of that, I   agree in the sense that   the   there won't be movie studios.   I also don't think people will be creative enough to say this is what I want and get it. I think that there's still going to be a need for   kind of like tastemakers in a sense of, yeah, like artists   are better. Yep. It could definitely just be   instead of me creating content   to directly go to Peter or Cole or something like that.   I'm creating it just to feed my avatar so that they like the avatar levels up improves.   And then   they   are able to use my avatar in a better way, or   my avatar is more engaging or fun or whatever, I can definitely see that abstraction of   instead of it being like really peer to peer  

[00:55:45] Juan Granados:

it goes through that that medium digital Yeah, which allows a lot of on demand. Yeah. Or let's just go a blend of AI and reality. Yeah, a bit more live, maybe a bit more of the content that we create. But then perhaps let's just say in the conversation that we're doing right now, someone could just be listening, watching whatever and go.   Do they talk about this? If so, I go and take me straight to that boom, click creator. Here you go. Consuming off you go. Kind of like at the moment in the valley for valley space where someone else could go and clip a part of our show, they find it interesting. They themselves gain money from it. It's kind of like that, but a more automated process for an individual. Right? The customized way. So I can see I can see many ways that will become a thing. Yep. I like what you talk about the the avatars.  

[00:56:29] Kyrin Down:

So I had, you know, what's what content is the future content is AI generated. So   I'm already starting to see this with YouTube videos. I haven't been searching this. I've been looking up something else.   Every now and then I just get into cave diving ones, which I hate because   I love it, but I hate it. And it's cave diving deaths in particular,   which is just got to be the it's it's gone above   as drowning as the worst for me is dying   in a in a cave or, you know, cave system where you're trapped in there.   That's   that's just the worst now. A lot of it because it is like drowning in a constricted space. What the fuck people   are nuts.  

But,   I clicked on like a an associated video link to 1. And   as I'm watching, I might I think everything in this is AI. The voice   was almost certainly   it was stock footage   of just random stuff.   And,   even the description,   I'm like, Yeah, that looks that looks like it's just, you know, gone through a,   Venice or ai or whatever.   I'm like, okay, this whole thing is this whole fucking thing is even, you know, even probably the music in the background was was just, you know, chucked up into a thing.   So   it's already starting to happen. And   it was only because I was really observing it going, oh, okay. Yeah, I could see this because it was close enough to other   content I've watched where   you could get away with it and not realize   you could just watch it and not realize, oh, everything in this was was completely   had that abstraction of a of it going through another thing from a person. A person was obviously still directing it.  

Truth terminal, if you haven't heard of that, it's a Twitter   account where a guy basically just jail broke a LLM and fed it   history of memes, philosophy and stuff. And   a lot of people find that really compelling. A lot of like is just   interesting recently because   a meme coin got very famous   from it blew up to 400,000,000   or something crazy.   I don't think   it's really going to matter to people if it's AI or not in 10 years, but yeah, the next one to 5 years,   it's people will be like, Oh, fuck it. I hate this AI should   and and fight against that.  

So   yeah, as we get more free time as well, there will probably be even more media consumption. So you'll need   more AI creating stuff. Yeah.   Or avatar.   Yeah. I like that avatar thing. Yeah. Look, I'll I'll go.  

[00:59:05] Juan Granados:

I'll I'll let me go way into the future.   70 years because maybe we're still alive   and genuinely think  

[00:59:15] Kyrin Down:

now looking at what's maybe come on, why don't you go for 126   minutes? So  

[00:59:20] Juan Granados:

very true. I'll be I'll be youth youthful. So   at that point, I do foresee that we would have reached some   level of integration with computers. Yeah, yeah.   And some level of increased   processing speed   of which any any content that we imagine any media   would be of such high velocity   that either   we like as a human, you interact day to day with everything, but you just   everything and everywhere is consumed all at once. And so you're becoming almost like, not only seeing that only present in a way because you understand like everything that's going on.   But I also   I foresee that a distinction of almost   humanity at that point of the ones who have and ones who don't.  

Because and one of the things I was talking about with media is   this all depends on government   regulations.   So some of the stuff that we're talking about, what if it gets, it doesn't pass regulations in Australia,   for instance,   I think there's a certain limitation to now up to 16 year olds on Instagram, like meta products in Australia. Okay.   Now, if that's the case in Australia, but not in Europe, let's just say, and they can engage in connecting this way from 10 to 16. I'm talking in 20 years time,   or more, then there's going to be a huge disproportional difference between the way you interact there between these 2   individuals   go even further. And if for those who have and for those who don't, that's a gigantic   divide.  

Almost night, you know, closing in on it.   But it's starting to go towards like, a full species   differentiation of a human and, you know, a cyber human.   Realistically, I think, and I think media   will just like, because it's tied with technology so much. And my underlying principle is I just think the bits per second   is going to go up, as opposed to stabilizing or going down.   That's something's got to change as a human to interact it because you will you will hit the limit where you cannot process anymore. So how are you going to do it? Well, you have a one simplified or to  

[01:01:28] Kyrin Down:

upgrade yourself to go on on that path. Yeah. For me, all bets are off once we're starting to interface directly with the brain. I have no idea what the fuck is gonna happen. Yeah, man. Start doing that. It's gonna be bullshit. Weirdly enough for the last couple of weeks, maybe months now. I'd see the like the abbreviation BCI friendship,  

[01:01:46] Juan Granados:

interface. Okay. All over the place. Like all over the place. I'm like, man, this is not just no longer like, oh, we gotta do it. People already exist with it. Right? There's people talking about it, but I see the abbreviation of it all the time. And I'm like, if they're already using this abbreviated term as if it's like common knowledge.   Damn, what's going on? Like is this like pretty common understanding?   Maybe maybe younger generation like, oh, hey, we talk about BCS all the time. I'll be like, what? I don't know. People love creating do you know what kol is? Kol  

[01:02:14] Kyrin Down:

key opinion leader. Key opinion leader. That's been popping up. I mean, really.   All right. Last, last couple of year. This one you almost certainly disagree with. So the future of media is small.   So I'm stealing this from Adam Curry.   Would   he so basically he's he's   his belief is that   the   we're going to see more and more local niche shows pop up and you're going to have less Joe Rogan's   in the world   and less,   mega things. So it's kind of like the long tail theory, which is funny because like we're already long tailing it with the amount there's fucking 4,000,000 podcasts out there.   400,000,   300,000 of them   are active.  

So it's already pretty long tailing.   But   he reckons it's going to get like even long tailer.   And and so you'll have   more   kind of like harkening back to the old local radio station. You're going to have more of those types of ones pops up. I don't know. Do you disagree with that? What do you think? Not again. Not in the short term. I think it will will will until it just it's paradigm shift. It's not even like,  

[01:03:25] Juan Granados:

how will that jump? It's not going to jump to a difference. It's going to be something else completely different. It's going to transform it.   Again. People will do that, but it will be a minority as opposed to the majority. Yeah. Okay. So,  

[01:03:38] Kyrin Down:

yeah, it was it was interesting him him talking about is I'm not doing that service because he's got a whole spiel on it.   I was thinking, though, oh, starting up a Brisbane   2032   Olympics channel might be the,   it's like small, but not  

[01:03:54] Juan Granados:

not so small at the same time. Yeah, it's like, yeah, I, you know what I   was interesting enough just on a side quest, but we're talking about fitness and stuff. And we know it'd be fun to do a podcast or just a section of out me and more as podcast part of that. One of the ideas that I had, I don't know how it would actually apply this, but it would be about the 2032 Olympics and it would be interviewing people who are attempting to go to the 2032 Olympics here in Australia. Yeah. That would be kind of cool because honestly some of them like 8 years old, 10 years old, 12 years old would be kind of fun to see if they ever get there. And then, you know, you'd be like, oh shit, I knew fucking   whatever before they went all the way through. That'd be kind of cool. I don't know how the heck I would try to do that however. That out, jeez. But it would be interesting. So, you know, if you wanna steal that idea, feel free to do so. Otherwise, I'll probably get to it in 2028. Yeah. That's that's what I was sort of thinking. I'm like,  

[01:04:43] Kyrin Down:

this is this will be in the back burner for a while. Yep.   All right. This one, I've got a couple more things here. So,   the future media is blurred advertising.   So this might be more hope than actual prediction.   Surely we've got to get to the point where we realize the messed up incentives that current advertising   has for everything. Like, surely we just get to a point where it's like, this is fucked, man. We can't we can't, you know, keep going with the ad model,   realizing our data is valuable.   Just wait, wait, wait. And,   and, and do we deserve to be paid instead of extracted from?  

I don't think as a whole, we're going to demand privacy,   and or payment for our data. So I don't think that's going to happen.   But   surely, surely,   the interruptive ads have to stop where it's an ad that is completely   disassociated   from the actual content.   New World Review, like that guy I was talking about who does the manga stuff or the the anime.   I like him. But he has a fucking interruptive ad, like almost guaranteed   2 minutes in that lasts until   3:30 or 4. Like it's almost guaranteed with every video.   I have to skip it. I'm not gonna I'm not gonna tolerate it.  

I think so. If we look at like influencers   have already stole those ad dollars from a lot of where it used to be in the newspapers   in traditional   TV advertising and things like that. So like, there's influencers out there now who are getting paid to promote stuff.   And   I think they're only maybe like   80   percent interruptive   of the content, so that it's still interruptive. Like, if you go on an influencers account, you can say like, oh, okay, this is   this is an ad, essentially, they're getting paid to put this.   But I don't feel it's as   how would I say like aggressive,   annoying,   as like injected as as a TV ad or as a   as a ad on a YouTube channel or something like that.  

So I'm really hoping like fingers crossed that it just becomes   I'm okay with it becoming more subtle.   Where it's it's like 50 percent You know, you're watching it and you're like, oh, yeah, they probably got paid to do this. But maybe they just really enjoy this thing. Who knows?   I'm  

[01:07:06] Juan Granados:

I'm I'm hoping I'm hoping that the future of media is is not an interruptive. I think it was but I don't know. I think it'll just be paid to pay for the privilege of that. That will be as simple as that. It'll be just like all all models exist models exist and like that. Which is which is okay. Like, you know, I pay for YouTube premium. We pay for YouTube premium. Right. And and I'm okay with that.  

[01:07:25] Kyrin Down:

All right. People are coming home. So we're going to wrap this up shortly. Last thing, will there be a standout thing that comes to dominate the decade or even the century related to media? So   perhaps   but I have a good explanation of why I might miss it. So like, you know, what was the dominant thing of the last   of the 2010s   was probably like the rise of apps in general. And,   you know, social media was a pretty big portion of that. That was where the biggest, you know, meta   and what are the some of the other big ones? Meta, Google, all that sort of shit. TikTok. A lot of a lot of that. I'm sure the biggest companies came from that. So they accrued the most value   arguably the mobile was the game changer for the past 20 years, but I missed it because I don't really use it as much use it much. Like I've still got this shitty phone from you with no battery that causes me problems and I still just like tolerate it. I didn't use social media for most of the 2010s. You   know, a general in the army might be freaking out about how like, drones have changed everything warfare is completely different. And the rest of the world's just like,   like, this isn't that important. So I think   what could be a game changer for me   is probably not a game changer for the rest of society. Correct.  

So   I don't know. Do you think there's a big trend of the 20 thirties, for example, relates media or even the rest of 2025   Where we'll look back on and go like that was the biggest thing we touched a whole bunch of them. So it could be any other ones that we talked about it and we just didn't give it enough importance in the really, really short term conglomeration of information. I think that's going to be the big key changer.  

[01:09:06] Juan Granados:

And like the   the ability,   I don't know if this exists or not, but you go right now to any better YouTube, whatever. Lots of content, lots of information, you   definitely can't keep up with everything that's coming around. I can't keep up with all the things that I can't nobody can.   I think the immediacy is going to be probably   either an app or the functionality to conglomerate   all of the days,   things that have happened that you really are interested in   broken down maybe even actively created to just you like your own review for half hour or something like that. Yeah, that I think is going to be the   the big thing that will pop up as a prediction. But across the 2030s, I think is going to be the   introduction of   more   high density, like the beginning of higher density information,   where we're going to start to see the shift between the ones keeping up   and the ones that are choosing not to, and what that starts   diverting in the creation of things.  



[01:10:05] Kyrin Down:

Yep. Yep. For me,   I don't have one. I'm not going to even try and predict but   the underlying thing that we didn't necessarily say in all of this. So   as of this current moment, there is 70720   1,000 hours of video are uploaded to YouTube every day. Obviously, we're not getting through all of that. Not even making a dent in that.   In 5 years time,   It's going to be much, much more than that. You know, assuming YouTube still around, but   the   media   content that is being produced is going to be   a ridiculous like order of magnitudes   more than what is currently produced.  



[01:10:44] Juan Granados:

Didn't state that explicitly, but 100% that's all and if you start thinking about it from a user created or content, so under the banner of YouTube, you know, you said there are 122,000   hours.   What if it's every single person who watches videos does 2 hours per day?   2nd Yeah, blows up. Yeah, like ridiculously,  

[01:11:04] Kyrin Down:

we're also going to consume more as well. So whatever the average of hours per day that someone consumes,  

[01:11:09] Juan Granados:

probably double it. I'd predict that. It's going to get pretty crazy. Right. Crazy world out there. What do you think, the immortal lights? Do you think any of what we're saying is going to materialize?   I gave you some some foundational thoughts as where it might be going if you seal one of my ideas and you put it to practice and it makes money. I'm officially a co founder of the idea.   Just one in for a 5th session. Going into the legal battle, of what's gonna go in there. So put me in for a split.  

[01:11:34] Kyrin Down:

Yeah. Now if you if you've got any interest in that, drop any comments. Yeah. Yeah. Yeah. Definitely give us your predictions for the future media. We wanna hear those whether it's in boost form or reaching out to us,   in a comment on this video or even just to our social media, that'd be appreciated. Sharing the episode with someone who you think would love it as well would be very much appreciated.  

[01:11:54] Juan Granados:

That's it. That's it. Future. More or less. Thank you very much. Take care. Be well. Bye now.