Sheridan Tolman, finding your SUB-60: Building Brisbane’s most welcoming gym

What is Effective Philosophy? Juan and I simplify hard to grasp concepts into pragmatic takeaways that can be applied to every day life (fitness, goal setting, work, parenting, travel, hobbies, finances, etc.,).

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16 October 2025

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Description
Chapters

Guest:
Sheridan — Owner/Head Coach, SUB 60 Coorparoo.
Best contact: Instagram DMs (search “Sub 60 Coorparoo”)

Sheridan (owner of SUB 60 Coorparoo) breaks down the reality of launching a hybrid gym: building a true community, programming for all levels, and grinding through 8 classes a day while raising a family. We cover HYROX ambitions, why she chose versatile equipment (yes, cables in a “functional” gym), what actually drives growth (referrals), and how to “find your own sub-60” — whatever that means for you.

(00:00) Intro & Sheridan’s background (gymnastics → triathlon)
(02:30) Parenting, kids’ sport & role modelling
(04:09) The spark to open a gym (community first)
(05:03) Vision: hybrid training, not pigeon-holed
(06:01) Not just HYROX — who SUB 60 is for
(07:04) Coaching philosophy: “I actually care”
(11:11) Chasing ‘sub-60’ at HYROX Sydney: pressure & payoff
(13:39) Why she chose one supplier & the all-black/orange look
(16:17) The hardest part: coach vs owner energy, 8 classes/day
(23:00) Cables in a “functional” gym & smarter regressions
(24:53) Equipment rundown (sleds, rigs, ropes, space)
(26:01) Expansion mindset: “this isn’t the only one”
(30:29) Cleanliness is a competitive advantage (and who cleans)
(31:08) Community mechanics: chat groups, no cliques, all in
(33:54) Opening day (30 Aug) — emotion & sold-out sessions
(40:16) Referrals & paid ads; how she markets daily
(48:56) Why try SUB 60: find your sub-60

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