Mere Mortals

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Nick Malster is the cofounder of Fountain Podcasts and former brand manager in the advertising industry.

In Conversation #101, Nick and I discuss: his passions of music/skiing, why he has decided to stop drinking, how v4v compares to advertising models, why Fountain is focused upon podcast clipping, future features you'll find within his podcasting app and how 'value 4 value' is starting to become more mainstream.

Have a fantastic day wherever you are in the world & don't forget to boost!

Timeline:
(0:00) - Intro & music passion
(2:36) - Quick bio
(7:13) - Work hard play hard .... to release?
(13:26) - Extreme experimenter
(17:15) - Advertising from the inside
(21:59) - Satvertising: Paying listeners to listen
(32:15) - How many Fountain users participate in V4V?
(36:44) - V4V in a business context
(40:33) - The origins of Fountain
(46:10) - Can audio go viral?
(51:53) - The importance of clips
(59:37) - New release & the algorithm
(1:05:50) - Boost your net worth!
(1:09:43) - Audiobooks and music
(1:14:29) - V4V transcends the models
(1:18:00) - What does mainstream V4V look like?
(1:25:44) - The core principles
(1:32:42) - What I'm most excited about for P2.0 this year
(1:36:22) - The groundwork is laid we're just lacking notifications
(1:40:50) - Try out Fountain


Fountain's Links:
Website: https://fountain.fm/
Twitter/X: https://twitter.com/fountain_app

Connect with Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspod
Instagram: https://www.instagram.com/meremortalspodcast/
TikTok: https://www.tiktok.com/@meremortalspodcast

Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast

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Now."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":5.088,"endTime":7.465,"body":"I think"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":5.088,"endTime":7.465,"body":"this should be 101."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":7.465,"endTime":9.092,"body":"So today"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":7.465,"endTime":9.092,"body":"I have Nick Malster,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":9.092,"endTime":10.427,"body":"the co-founder of Fountain"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":10.427,"endTime":11.469,"body":"FM, current"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":11.469,"endTime":13.096,"body":"CMO, Chief"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":11.469,"endTime":13.096,"body":"Marketing Officer,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":13.096,"endTime":15.223,"body":"so is a marketing"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":13.096,"endTime":15.223,"body":"extraordinaire."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":15.223,"endTime":17.017,"body":"And I was"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":17.017,"endTime":19.102,"body":"scrolling through"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":17.017,"endTime":19.102,"body":"some old Facebook stuff"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":19.102,"endTime":22.814,"body":"and maybe even a former"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":19.102,"endTime":22.814,"body":"deejay is a music seller."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":22.814,"endTime":25.316,"body":"Nick."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":25.316,"endTime":27.027,"body":"Yeah, I did."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":27.027,"endTime":29.529,"body":"I started making music"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":27.027,"endTime":29.529,"body":"when I was younger."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":29.529,"endTime":32.782,"body":"I was basically"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":29.529,"endTime":32.782,"body":"I was in a band recording,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":32.866,"endTime":33.867,"body":"recording an EP"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":33.867,"endTime":34.951,"body":"with this guy"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":33.867,"endTime":34.951,"body":"called Keith,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":34.951,"endTime":37.662,"body":"and he sadly suddenly"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":34.951,"endTime":37.662,"body":"passed away."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":37.662,"endTime":39.789,"body":"And we didn't"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":37.662,"endTime":39.789,"body":"we never finished the EP."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":39.789,"endTime":42.042,"body":"So I basically bought"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":39.789,"endTime":42.042,"body":"a lot of studio equipment,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":42.042,"endTime":43.418,"body":"stuck it in my bedroom"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":43.418,"endTime":44.502,"body":"to try and finish it off"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":44.502,"endTime":46.838,"body":"as kind of"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":44.502,"endTime":46.838,"body":"like a tribute to him."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":46.838,"endTime":48.465,"body":"We never finished that"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":46.838,"endTime":48.465,"body":"EP either,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":48.465,"endTime":49.34,"body":"but I did"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":49.34,"endTime":52.343,"body":"have a load of equipment"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":49.34,"endTime":52.343,"body":"that I started using and"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":52.469,"endTime":53.636,"body":"was making music"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":52.469,"endTime":53.636,"body":"for a while."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":53.636,"endTime":55.68,"body":"I have less time for it"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":53.636,"endTime":55.68,"body":"now, but yeah."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":55.68,"endTime":57.599,"body":"Interesting. You dug up."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":57.599,"endTime":58.391,"body":"Yeah. Yeah."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":58.391,"endTime":60.101,"body":"There's"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":58.391,"endTime":60.101,"body":"Facebook and Twitter."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":60.101,"endTime":61.978,"body":"There's so much,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":61.978,"endTime":63.521,"body":"especially"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":61.978,"endTime":63.521,"body":"if you're active on it"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":63.521,"endTime":65.231,"body":"like you used to be,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":63.521,"endTime":65.231,"body":"where there's there's"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":65.231,"endTime":66.858,"body":"just like a treasure"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":65.231,"endTime":66.858,"body":"trove of gems."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":66.858,"endTime":69.736,"body":"It's really,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":66.858,"endTime":69.736,"body":"it's fun diving back into."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":69.736,"endTime":71.112,"body":"So did you have,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":69.736,"endTime":71.112,"body":"like, a passion"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":71.112,"endTime":72.572,"body":"for the music as well?"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":71.112,"endTime":72.572,"body":"That was"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":72.572,"endTime":74.24,"body":"that was something"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":72.572,"endTime":74.24,"body":"you're really into."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":74.24,"endTime":76.826,"body":"Yeah. Still am today."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":76.91,"endTime":78.119,"body":"Yeah, Big time."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":78.119,"endTime":78.411,"body":"You know,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":78.411,"endTime":79.996,"body":"the music"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":78.411,"endTime":79.996,"body":"I used to make was,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":79.996,"endTime":83.249,"body":"I guess,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":79.996,"endTime":83.249,"body":"a kind of experimental"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":83.249,"endTime":86.961,"body":"hip hop, but, you know,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":83.249,"endTime":86.961,"body":"just instrumentals."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":87.045,"endTime":88.922,"body":"I was really into"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":87.045,"endTime":88.922,"body":"DJ Shadow"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":88.922,"endTime":90.882,"body":"and that type of thing,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":88.922,"endTime":90.882,"body":"so a lot"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":90.882,"endTime":94.302,"body":"of kind of electronica,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":90.882,"endTime":94.302,"body":"hip hop kind of music."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":94.385,"endTime":96.179,"body":"And then"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":96.179,"endTime":97.555,"body":"as I kind of got"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":96.179,"endTime":97.555,"body":"a bit older,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":97.555,"endTime":99.099,"body":"more kind of house"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":97.555,"endTime":99.099,"body":"and techno."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":99.099,"endTime":101.684,"body":"But yeah, I mean my,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":101.684,"endTime":102.685,"body":"my musical interests"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":102.685,"endTime":106.397,"body":"are very, very broad and"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":102.685,"endTime":106.397,"body":"sometimes quite strange."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":106.481,"endTime":107.357,"body":"And I love it."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":107.357,"endTime":108.525,"body":"That's the,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":107.357,"endTime":108.525,"body":"that's the best type"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":108.525,"endTime":110.652,"body":"to have where it's yeah,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":108.525,"endTime":110.652,"body":"I mean."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":110.652,"endTime":111.861,"body":"I'll listen to anything."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":111.861,"endTime":113.446,"body":"I listen to anything,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":111.861,"endTime":113.446,"body":"but like,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":113.446,"endTime":117.075,"body":"I really like just finding"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":113.446,"endTime":117.075,"body":"random stuff from,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":117.117,"endTime":118.409,"body":"from different countries,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":117.117,"endTime":118.409,"body":"you know,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":118.409,"endTime":119.828,"body":"particularly"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":118.409,"endTime":119.828,"body":"Brazil and Japan."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":119.828,"endTime":120.662,"body":"I think the music of"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":120.662,"endTime":124.249,"body":"those countries"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":120.662,"endTime":124.249,"body":"is just unreal. Yeah,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":124.332,"endTime":126.459,"body":"a friend of mine played."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":126.459,"endTime":128.378,"body":"It was kind of like"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":128.378,"endTime":129.546,"body":"we're looking"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":128.378,"endTime":129.546,"body":"for something"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":129.546,"endTime":133.216,"body":"like hip hop music to"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":129.546,"endTime":133.216,"body":"to do a work out to."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":133.299,"endTime":135.009,"body":"And he played this."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":135.009,"endTime":135.885,"body":"I don't know"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":135.009,"endTime":135.885,"body":"how you'd call"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":135.885,"endTime":138.888,"body":"it wasn't funk music,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":135.885,"endTime":138.888,"body":"but it was is this like"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":139.097,"endTime":142.35,"body":"heavily aggressive"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":139.097,"endTime":142.35,"body":"Japanese the some reason"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":142.35,"endTime":144.185,"body":"if you know that kind of"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":142.35,"endTime":144.185,"body":"like twanging instrument"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":144.185,"endTime":145.52,"body":"like yeah. Yeah."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":145.52,"endTime":148.148,"body":"Mixed"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":145.52,"endTime":148.148,"body":"with some like techno"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":148.148,"endTime":149.941,"body":"hip hop music"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":148.148,"endTime":149.941,"body":"I it was great I loved it"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":149.941,"endTime":151.234,"body":"sounds good."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":151.234,"endTime":154.154,"body":"I think it's a free flow"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":151.234,"endTime":154.154,"body":"flavour for anyone who is"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":154.154,"endTime":155.864,"body":"interested in that."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":155.864,"endTime":156.239,"body":"But yeah,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":156.239,"endTime":157.74,"body":"maybe we can start off"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":156.239,"endTime":157.74,"body":"with like"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":157.74,"endTime":159.159,"body":"just a quick video"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":159.159,"endTime":160.076,"body":"of yourself"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":160.076,"endTime":162.537,"body":"maybe going up to like"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":160.076,"endTime":162.537,"body":"the end of high school,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":162.537,"endTime":162.912,"body":"I think."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":162.912,"endTime":163.997,"body":"And then and then"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":163.997,"endTime":167.584,"body":"perhaps what drew you into"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":163.997,"endTime":167.584,"body":"advertising when you"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":167.667,"endTime":169.21,"body":"which I think"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":167.667,"endTime":169.21,"body":"was the next step"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":169.21,"endTime":171.171,"body":"after"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":169.21,"endTime":171.171,"body":"you from high school."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":171.254,"endTime":171.588,"body":"Yeah."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":171.588,"endTime":175.008,"body":"So I grew"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":171.588,"endTime":175.008,"body":"up in North London"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":175.091,"endTime":178.094,"body":"and yeah, I had I had,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":175.091,"endTime":178.094,"body":"you know, just kind of"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":178.261,"endTime":179.262,"body":"quite a normal life."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":179.262,"endTime":181.806,"body":"As I studied,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":181.806,"endTime":184.601,"body":"I studied kind of"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":181.806,"endTime":184.601,"body":"economics at school."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":184.601,"endTime":186.895,"body":"I studied art."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":186.895,"endTime":188.563,"body":"I had and"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":186.895,"endTime":188.563,"body":"I had different interests."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":188.563,"endTime":190.44,"body":"And I, I think,"},{"speaker":"Kyrin Down \u0026 Nick 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Malster","startTime":198.907,"endTime":199.699,"body":"I mean, you know,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":199.699,"endTime":200.366,"body":"I had a lot of fun"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":200.366,"endTime":202.535,"body":"just kind of living in"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":200.366,"endTime":202.535,"body":"London"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":202.535,"endTime":205.58,"body":"and exploring"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":202.535,"endTime":205.58,"body":"kind of nightlife"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":205.58,"endTime":206.247,"body":"and culture"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":206.247,"endTime":209.5,"body":"and music and art"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":206.247,"endTime":209.5,"body":"and yeah, it was"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":209.5,"endTime":210.585,"body":"it was the best"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":209.5,"endTime":210.585,"body":"place to be."},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":210.585,"endTime":211.836,"body":"And I think that,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":211.836,"endTime":212.837,"body":"you know,"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":211.836,"endTime":212.837,"body":"when I left London"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":212.837,"endTime":214.547,"body":"to go to university, my"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":214.547,"endTime":216.591,"body":"my only criteria was"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":214.547,"endTime":216.591,"body":"the place I'm going"},{"speaker":"Kyrin Down \u0026 Nick Malster","startTime":216.591,"endTime":218.259,"body":"to has to be as good"},{"speaker":"Kyrin Down \u0026 Nick 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