Bad Podcast Pitches

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Have you ever received a cold outreach from a podcast promoter? Here's one that I received. And maybe a follow-up on the most recent bad pitch from my email.

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Episode Page:

https://serve.podhome.fm/episodepage/bad-podcast-pitches/i-am-a-professional-podcast-promoter-and-expert-in-digital-marketing

Previous Episode:
https://serve.podhome.fm/episodepage/bad-podcast-pitches/saw-you-on-the-audacity-to-podcastr-with-daniel

[AI-Generated Content Below]

In this episode of Bad Podcast Pitches, host Bryan Entzminger delves into the world of dubious podcast promotion pitches, sharing insights from a recent pitch he received via Facebook. The pitch, which claims expertise in promoting podcasts across platforms like Apple, SoundCloud, Spotify, and YouTube, raises several red flags. Brian discusses the unrealistic promises of guaranteed audience growth and the potential pitfalls of engaging with such services. He emphasizes the importance of skepticism when approached with offers that seem too good to be true, highlighting the need for genuine audience engagement over artificial metrics.

Bryan also provides an update on a previous episode where he addressed a misleading outreach from a company claiming to have discovered him on a non-existent podcast. He encourages listeners to share their own experiences with bad pitches and invites feedback on his new live recording format.

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[00:00:04] Bryan Entzminger:

I'm a professional podcast promoter and expert in digital marketing.   That's how today's bad podcast pitch starts.   This is Bad Podcast Pitches. I'm Bryan Entzminger. And this is, in case you're wondering, not a name and shame type show. But it is a show that I'm using to highlight some of the bad pitches that I, as a podcaster, receive   in hopes that perhaps we can start making better pitches. And also so that if you're new to this and you're not recognizing some of the red flags   of scammers and spammers, that you might see that kind of thing. As a note, I am also recording this live.   This is a bit of a new thing for me. I'm kind of testing this out to see how it works. And I've just added chat. So if you wanna go to badpodcastpitches.com/live,   you have the opportunity to interact in the chat there as well.  

So this pitch, I'm not gonna name the person that it came from, but it is from a Facebook message. And it starts out with, I'm a bad pod I'm sorry. It starts out with, I'm a professional podcast promoter and expert in digital marketing.   Do you wanna   do you want to promote your podcast?   I'm an expert.   Apple, SoundCloud, Spotify, YouTube podcast, and podcast promotion   on the iTunes Store in any country.   I respect and love my work.   If you order me, I will give you good results. Thanks.   Merits of my services. 100%   organic traffic. Or I'm sorry. 100%   real organic audience. No bots.  

Huge massive audience.   100%   satisfaction.   Improved popularity, 100%   real human traffic,   15 k downloads,   100 to 150   ratings, 30 reviews monthly.   100%   safe. If you have any questions about my service, please ask me.   So on the surface,   unless you've received one of these before, you might,   look at this and go, man, I wanna grow my show. This would be great. And there are some things that are questionable about this, and I'll kind of go through some of those. But I want to say right at the outset,   if somebody messages you and promises   specific numbers,   think long and hard because it is very unlikely   that someone can deliver   a truly connected audience   that you're looking for. They might be able to run some ads. They may be able to provide some real organic traffic, but I would question whether or not it's actually your target audience.  

There's been a number of articles that have gone out that have talked about this kind of thing and how there may be real people. There may be people just pushing buttons on phones and letting them play all day. But that's kind of beside the point. If somebody contacts you and says, I can deliver you an audience that meets these criteria,   I would suggest that you run away.   Now as far as red flags, there are a couple things that stand out to me. One, somebody who's an expert in Apple, SoundCloud, Spotify, YouTube podcast,   and podcast promotion on the iTunes store in any country. So a couple things here. Actually, a few things   here. SoundCloud,   I would ignore it. SoundCloud for most podcasters is an absolute waste of time and honestly,   unless they've changed something, their stats are not useful.  

It's just not a real audience in most cases.   ITunes store in any country. So there are a lot of iTunes stores. Last time I checked, I think it was a 160   because there's a separate one for many different countries. That number may have shifted a bit.   But to be an expert in iTunes Store for any country is a huge ask. But also, the iTunes Store is actually not relevant for podcasters anymore.   Several years ago at this point,   Apple converted from iTunes   to Apple Podcasts and the iTunes Store is really not relevant. Now this might be a semantic issue, but it is a bit of a red flag. Now other things to be concerned about here. Merits of my services, 100%   real organic audience, no bots. So obviously, they know that there are people out there that are using bots   to do this kind of thing, and they're saying that they're delivering an organic audience.  

That may be true,   but it's not clear   how that is.   Merits of services, also a 100% satisfaction,   improved popularity.   I mean,   if your shill is like this one,   a podcast promoter, even a real podcast promoter that's really doing the work and really trying to grow a show in a truly organic fashion   might not be able to deliver   a huge audience. Because let's be honest, this show is not going to have a huge audience.   It's not gonna be massively popular.   It may have a 100% human traffic,   but definitely not from one of these services. And then promising things like a or 15,000   downloads, 100 to a 150 ratings, and 30 reviews per month. They can promise these things, and they may be able to deliver them. But I would question long and hard   about whether or not it's actually your target audience   delivering those downloads and those reviews and those ratings and all of that kind of stuff or if it's just a network of people with iPhones   that are doing this for them.  

That's sort of the the the business model here. A 100%   safe. There are so many horror stories out in the podcast sphere that I would not believe this for a minute. That it is a 100% safe because the only way to deliver this kind of growth   without a really, really good show and a really, really good marketing plan is by gaming the system. And gaming the system is not safe. Now I'm not gonna name or shame this person because I do believe that some of the people that are offering these kinds of services   might believe that they're doing the very best thing.  

They might believe that they're taking care of people. They might have been lied to. They might be disillusioned.   They might be in a situation where,   heaven helped them, this is the option that they have. And maybe they don't like this. So I don't wanna put someone through the ringer. But for you as a podcaster,   be on the lookout for this kind of stuff because these are things that I think are too good to be true. And, honestly, as you read through this,   not a great pitch.   I do wanna provide a little bit of a follow-up on last week's or the the most recent episode where I talked about a con company that had reached out to me because they said they saw me on the Audacity to Podcast.   I did reach back out to them and send a response. I'll read that response. I've not yet heard back from them. But here's my response.  

I'm not interested right now, but even if I was, I'm not sure how interested I'd be because some of the information in your outreach email is very much incorrect.   So for me, trying to keep it respectful here but wanting to drive a little bit of conversation on that, I will link in the description to the previous episode in case you wanna check out what they sent to me. But that's that's where we are on that right now.   My my ask for you,   this is a value for value show. So if you've received some value from it, I would just ask that you return a little bit of that value. And, of course, that could be money, but what I'm really looking for right now   are comments in the chat. I would love to hear from you. And then also,   if you've received a bad pitch that you'd like to see me talk about, I would ask that you send that to me at [email protected].  

Like I said at the beginning, this is me trying out a new way of producing a show. I'm a podcast editor, and so I'm very comfortable with recording and then editing and then all of that stuff in post. This is a live to the internet show with no editing. So I would love to hear back if you have any comments about the audio quality, whether or not you can hear me, if there's anything that you hear that should be a little bit different. This already should be different from the previous episode because when I listened through, here's a hint for you. If you're producing a show, definitely listen back and find out if there are things that could be better. That's one of the things that I'm trying to do is just incrementally produce   or improve rather my setup so that I'm creating a good show and that it sounds good, it's clear, and it's meeting all of the standards   right out of the box. Because for podcasters that don't have time or budget for post production, I wanna provide a path for them to meet the requirements,   meet the standards to sound good, to provide a good quality product, but really to do it as easily as possible. And also, I wanted to try out this live streaming thing from an audio only perspective.  

Again, if you have anything you wanna send to me, [email protected],   and I would love to hear from you. That's all for now. Talk to you next time.