Digital Marketing Masters Podcast

Digital Marketing Masters Podcast



Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.


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265 Episodes

169 - Are Coupon Apps Stealing Your Margin?

Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a fortune if you sell online. Kathleen is the VP of Marketing at clean.io, a digital engagement security platform that helps marketers take control of the way businesses interact with their users online. She's also the host of the long-running Inbound…

Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a…

20 April 2021 | 00:31:22


168 - ADA Regulations For Websites And Better UX

Tony is a 30+ year Entrepreneur who has fueled his passion for helping others with his newest company ADA Comply Guy where he helps businesses attract more customers using Assistive Technology. His mission is to help make the Internet Accessible to people of ALL Abilities. We chat about the new ADA Regulations for business websites and how you can…

Tony is a 30+ year Entrepreneur who has fueled his passion for helping others with his newest…

14 April 2021 | 00:28:54


167 - Who Is The International Man Of Memory?

Join me for a memorable show with U.S. Memory Champion, Chester Santos, a.k.a. “The International Man of Memory,” who is the world’s leading memory skills expert. We talk about reasons for improving memory skills in your business, and Matt gets tested with a tactic to remember some random words. Will he meet the challenge? Find out.

Join me for a memorable show with U.S. Memory Champion, Chester Santos, a.k.a. “The International…

13 April 2021 | 00:24:14


166 - Real B2B Social Media Results With Jason Yormark

When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals.

When it comes to social media for business, especially for the B2B (business to business), there are…

08 April 2021 | 00:42:46


165 - Mastering B2C eCommerce With David Stellato

What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth? Let's find out with David Stellato from DFOglobal.

What types of products work well for direct to consumer or B2C eCommerce? What influences purchases?…

06 April 2021 | 00:29:56


164 - The Grocery Store Lady

A short but enlightening tale from what started as a normal trip to the grocery store.

A short but enlightening tale from what started as a normal trip to the grocery store.

01 April 2021 | 00:04:03


163 - Social Teams 100 with Xenia Muntean, Founder of Planable

Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media team in 2021. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at…

Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media…

30 March 2021 | 00:22:43


162 - Tokenized Assets on The Blockchain with Nicholas Prouten

Nicholas Prouten uses his years of crypto experience to teach how investors can buy real-life, physical assets like gold and silver, but through a system tokenized with the blockchain. This isn't NFTs or Bitcoin, it's all about using blockchain to prove you own a real thing, not just a digital kitty or a tweet from Elon Musk.

Nicholas Prouten uses his years of crypto experience to teach how investors can buy real-life,…

25 March 2021 | 00:36:18


161 - Breaking Bad News: Crisis Communication with Jeff Hahn

Jeff Hahn is a crisis communication expert with 30 years of experience in communications and public relations. He was raised on an Iowa farm, enlisted in the U.S. Air Force, graduated from UTSA, and then spent 30 years working in some impressive roles, learning PR and crisis communications. Today, Jeff is the owner and principal of TexHahn Media,…

Jeff Hahn is a crisis communication expert with 30 years of experience in communications and public…

23 March 2021 | 00:29:46


160 - Event Marketing for both In-Person and Virtual With Aleya Harris, CPCE

In this hillarious episode, Matt and Aleya joke about the worst mistakes they see repeatedly without rhyme or reason in online marketing and websites. Matt's guest, Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the owner of Flourish Marketing, an agency that provides marketing education,…

In this hillarious episode, Matt and Aleya joke about the worst mistakes they see repeatedly without…

18 March 2021 | 00:34:03