It's the final (and most difficult) frontier of 'value 4 value'. In Ep#55 we're going to dive into a mini history of video on the internet, explain why advertising stuffs everything up and list the current places to host/watch v4v enabled video podcasts.
Huge thanks to The Tone Wrecker & Balderdashboys for supporting the show (plus everyone streaming as well). Check out their music and podcasts!
15% of this episode is going to Sir Alecks Gates for his amazing work on NA Tube and his contributions to Podcasting 2.0. What a legend!
Handy links:
3Speak: https://3speak.tv/user/meremortals
No Agenda Tube: https://noagendatube.com/c/mere_mortals/videos
My Chat With Adam: https://www.meremortalspodcast.com/podcasthome/episode/7c533366/adam-curry-or-beyond-podcasting-20-disruptive-v4v-music-and-the-value-4-value-ethos
Value 4 Value Support:
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Connect with Mere Mortals:
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Unknown:
It's thefinal (and most difficult) frontier of valuefor value. Welcome,everyone to another episode of the Valuefor Value podcast. The second to last in this year, Seasonthree of the show, I am Kyrin,host of The Mere Mortals Mere Mortals bookreviews, podcasts, and also this one,of course, whereI dive into the world of digitalcontent creation and how you as a contentcreator can help connect with your audiencein a more fun fashion using the valuefor value model and also monetiseat the same time. Nice little side effectbenefit from the I'm recording hereon the 25th of October 2023 liveand this will continue on in the futuredoing these live ones.
But the dateis going to change, so I won't particularly talk about thatright at this moment. I want to talk today about video,so I've covered a couple of unique mediumsbefore. Obviouslywe've talked about music, we've talked about text. Obviouslyaudio in particular, what this being a podcastabout podcast as well. And also briefly with the chapter onI guess the digital limit in images in ain an offhand fashion. But the big granddaddy of all of theseis video podcasting. This is puttinga video link into your RSS feed and typically video what I'm saying isthe final frontier.
Why it's so complexis that it can copyright basicallyall of these things. You can have audio,you can have visuals, and you can have textand moving visuals. So all of everything just gets bigger, hotter,more complex. So what we're going to becovering in this episodeis a bit of a look back at the history of kind ofInternet video podcasts and how they didn'tparticularly pan out and the reasonfor this I advertising not justsolely advertising, but plays part into it. And then also looking at into the future of valuefor value podcasts with videoor video podcasts with value for value.
And so what, what couldactually happen with that? How a value for valuecan be incorporated. Yeah, there's a quitea few things too to get into before I dothat. Let's go into the past. Let's dig deep and look ata historical battle. So I want to tell youa little bit of a story time here. So me personally,I was born in 1992 and I actually vividlyrecall finding video for the first timeon the Internet. So I would have been about 12 years old,13 years old. So we're jumping forwardnow and to 2004, 2005. And I remember on my dad's Mac, he had iTunes thereand I was mostly playing music,listening to it.
And somehow I stumbledacross the podcasts, I guess like little little section therethat they had of them. And I'm suremost of them were video, but I vividly recall watching like, Oh my God,you can actually see video here. This is so awesome and so there was a couple in particularthat I remember watching. Mostlyit was kind of like cute cats, circus tricks,epic compilations, fail videos,those sorts of things. I believe that was a a pretty progressive comedy troupe herecalled The Chaser's War on Everything,and I'm pretty sure that's how I was consuming theirtheir videos for the first timeinstead of on TV.
And so I started to watchall of these things and I was like,Oh, that's so cool. At the same time, I also found outabout Google video, and so this waswhere I was going on to the actual web pagesonto Google and very muchwatching the same things, what you'd expect of a 12and 13 year old. So I was kind of doing both of thesesimultaneously, and I vividly recall watching all of these videos. However,what what happened? Like, didI continue watching these these these two mechanismsuntil until today? No, no, I can't this this bitI can't remember vividly.
But very quickly,within a year or two, Google video startedto transform into YouTube. And then Google videowent away entirely and I entirely stoppedwatching video podcasts. And it's kind of like,okay, well, why? What happened? The current what what wasthe reason for this? You know, is it you was itrelated to something else? And I guess this is whereI would say it was. It was a historical battleof of video. How is it going to beconsumed on the Internet? Was it going to be on a via an RSS feedlike like I was doing with the video podcast?
Or was it going to be on a more centralisedplatform, somethinglike Google video or as it became YouTube? And well, I think we all can agreethat the first battle was lost andthat YouTube won out then. So I have not reallywatched a single video podcastsince then until maybe 2020,which was when I got into podcasting myself that really, really deeplyand started to investigate allof these different things. And, youknow, what was the reason? Why did YouTube went out? Because I would have said at those very early days, the quality of what I was watching was probablyabout similar, but I don't think there was a real big difference between watchingRSS videos, i.e.
a video podcast and then watching onGoogle or YouTube. And I was tryingto debate this. I thought in my own mindit was something like just how could a podcast hopes keep up with the bandwidththat was necessary? I played arounda little bit with video podcasts and everythingis so much more complex because videois just so much bigger. Instead of playing around with file sizesthat are in the megabytes, you'replaying around with things that are a thousand times bigger into the gigabytes. And so I was just assumedthis is what stopped video podcasts fromreally becoming a thing.
It was mostly that it's justincredibly expensive to to host videoand putting it out there. You have toas an individual because you've got an RSSfeed. Sure,you could have a host who does it. So, you know, I host this onein particular with blueberryat this current moment. And you could like, why can't you dothe same thing with with video and all of these people instead ofgoing to YouTube, they could have beencreating RSS feeds. So I was was alwaysjust like, well, but it's the bandwidththat was the main problem. And sure enough,looking up, it took about four years for YouTubeto become profitable.
So obviously you needed a big companylike Google to like a monolith, to just eat upall of the costs because it tooka long time for YouTube to become profitable. So that was aroundthe 2009 period. I believe just frommy my bit of research. But recently Ihad a chat with Adam Curry and he also highlightedsome other problems which I'll take his wordfor because he was a bit olderand not a 12 year old trying to recall history. And he was justhighlighting, you know, it wasn'tjust the bandwidth, it was codecs,it was bitrates, it was video sizes,it was resolution, it was sinking the audioto the video.
How could not only the hosts dealwith all of these, but app developers,which is where you typicallylisten to a podcast? And what is so greatabout them is, is the varietythat you can have when you've gotall of these different problemsas well. Know creating an app just to play audio properly is hardenough in itself. There's awhole bunch of issues you have to dealwith that. But then if you trying to deal with all of thesethings as well, this is where it's like,okay, yep, they probably can'tkeep up with the madness as well. So this is why I thinkyou kind of have this almost centralisationof, of both ends.
Where are hosting it yourself is, is complex and then playing thehosting of that in an app is incredibly complex and so why not bundle thatinto one big thing, which is what essentiallyYouTube did and why it's still tothis day is the place where everyone goesto consume their podcast, podcast, their video. And so this is where I was like,okay, you know, this this kind of makes sense. This isthis is why instead of a and one and a multispread out thing which make which is what makes audiopodcasting so awesome, you have a whole bunchof different hosts and you have a whole bunch of different appsand this is this variety,this spreading out actually makes audio really great because you can saycertain things in places and you can goto different places and you're not goingto get kicked off.
Whereas on video,you know, with YouTube, there is one placeat this moment and sure, I know there's other videoplatforms, I know there's Rumble and Vimeo,and that was Odyssey. I thinkthat's closing down. So what there's there are other places,But look, let's be real. There's oneplace for video. It's it's YouTube. So it's really funnyactually thinking now to to just where we're at. So let's jump forwardto the present time YouTube took off, becamemore and more successful. A lot of people will sayit's the second What is it like the secondbest search engine or the secondmost utilised searchengine in the world?
My friend one has a has an issue with that, but let's justtake that for the moment and we jump forwardto the present time. Okay. The first battlewas certainly lost Video podcastlost out to YouTube. They all becamecentralised and so what is happeningthere is videos, as much as some peoplemight want to say nowadays that you canhave a podcast on YouTube. That's not how it works. It doesn't have an RSSfeed. That's one ofthe fundamental things. So now jumping forwardto the present time, it's a rather weirdtime for video because I had a rather bigchatting in Mere Mortals episode 400 about moving awayfrom longform video and a kind of straightstrategy with clips.
So essentially not putting too much efforton the long form video. Hence why, even thoughI have the capabilities to make this into a videopodcast, I'm just not going tobecause that's actually just not that worthit for myself personally. But we still kind ofuse clips and so we this is just a way of being ableto get many snippets of our podcastand highlight them onto the varioussocial media platforms. And so what I currently do isI upload the same clip to five differentplatforms and it's just like, Hmm, wouldn't be greatif RSS could do this. Like, wouldn't it be greatif I could just create a, a, an RSS, which hasall of my clips on it?
And this just goes outto these five different platformsand these being YouTube, Instagram, Twitter or X, whatever you want to callit, Facebook and TikTok. So it's a ratherweird thing because I knowa lot of other people are doing somethingvery similar. And sure, there's variationsin the platforms and you will get the best resultsif you modify your video to play on these platformsdifferently because they are slightlydifferent, but you know, they're all kind ofroughly the same. You know, put itin a portrait format, create it so that it's, you know, a minute, 2minutes long, something like that,and put captions up so people can watch itbecause the watch it and not needto have the audio on that sort of thing.
So you're like,oh, okay, interesting. Well, why, why are all theseplatforms very insistent on me doingthis individually? Why? Why wouldn't they want to be ableto just have an RSS feed come in and then they canjust show it because, man, that would actually solvea lot of their problems. They wouldn't have to havehad all of the hosting and storage. You know, that's,that's that sort of stuff. And I wouldn't have toindividually go there. You'd think like, okay,maybe this could create some synergies, maybe this could actuallymake things a bit more efficient. Why?
Why is this happening? And then we get tothe crux of it. Of course, it comes down to money, money, money, money,money and money drives business decisions. And so there's nothingwrong with that per se. But when you lookat some companies and how they behaveand their models, this is where it's like,okay, what what does everyonebasically everyone agree? The problemof social media is the platforms are tryingto lock you down. And why are theytrying to do that? Because they make moneyby advertising. This is just how it works. They don't you don't pay forsubscriptions to Facebook and to Twitter.
Well, you can if you want, and to Instagramand things like that. No, they've chosen to gothe opposite route and do this throughadvertising shop. You know, they can dowhatever they want what this does. So it brings a cascadingseries of events that I thinkeventually stifles creativity and expressionin the long run. I won't get into that,but essentially it's like they need to make advert advertising moneyfor their business, hence they need to keep youon the platform. Hence they don't wants an RSS feed that youcould get anywhere else. And ingesting that because if I could get this same experiencead free elsewhere, well thenpeople would leave because nobody likes ads,nobody wants to have these ads.
It's not like you'rescrolling through your feed and you're like, Oh man, that ad, that wasgreat. That was amazing. Maybe 1% of peopleare like, I don't know. So this is whythere's this big predominant modelof advertising and whyI have to upload my video even though it'sthe same one. And I'd much rather justdo it in a one stop shop. RSS feed plop itas a video podcast, and then it guestsand just elsewhere. They don'twant to do that. And you know, if I do that,there's not a whole lot of placeswhere people can do that. Although this isstarting to change.
So just bear with me. So people are paying with with time versus moneywhen it comes to these these platformsat the moment, once again, totally fine. Thatthat that's cool. And that's that'show things have worked out and up until this point. But the battle, the battlewas lost certainly. But I thinkthe war continues. And so I'm just trying to thinkand I was like going, you know what? What is it in particular,though, that has made audio podcastso decentralised, so awesome,so spread out and you're having all this innovationwith podcasting apps, podcasting 2.0, integrating this,you know, bitcoin and value for valueand all of these things.
Why, why is this happeningto audio and why couldn'tit happen to video? And I was going, you know, I don't think there'sanything about the medium of video that suggests it has to be differentthan than audio. I can't come up witha good reason as to why it it has to be like that. I understand. And that's why I went overthe the the history. I think it's just the kindof quirks of physics and chemistry, how they manifestin things like transistors, storagecapacity, bandwidth, internet connections,all that sort of thing is why we got to this point.
I do not see a reasonwhy that videohas to be like audio. And, you know, if if that was the bettermodel to have just one place, then why hasn'tthat happened to audio? Why isn't there justone place that you go to to get your audio podcast,to get your experience? If that was the bettermodel, if that was the betterthing, why, why hasn't that happened? And I so I go more I think more alongthe lines of audio as much simpler doesn'thave these complexities that were attached to it and coststhat are attached to it, hencethat it gravitated to its natural form of of the best formthat it could video did haveall of these things.
And so we've kind of beenstuck with something like the big centralisedplatforms like YouTube. Once again, nothing wrongwith with that, but it does bring a couple of costsand penalties with it. And you can look at thisthings with video creators bemoaning the fact like,oh, I have to, you know, keep creating videos,otherwise the algorithm won't want show,show them. And you know,I make money via YouTube putting ads on top of it, and that'show they pay me out. And YouTube doesn'tparticularly like me putting my own ads into itand things like this. So it's is very much like,okay, well, what can what can videocreators do go?
And is this goingto change in the future? What what do I kind of see the future of of videobeing like? And honestly,I do just think that as time goes on with Moore'sLaw, as costs go down, as more people will haveaccess to video cameras high, really high qualityones on their phone and things like this,I personally think that the the monoliths,the YouTubes of the world, they're going to bea round for a long time. But I do thinkthe natural form, the gravitationwill come to to a more decentralisedactual video podcasts probably done through RSS.
And so I want to highlightsome of these now at the moment, and I have experimentedwith some of these. And so if you wantedto have a video podcast and we'll get on to the value for value and how this connectswith it in a second. But I do just think like,okay, this is probably where,where it could go. Will it go therequickly and shortly? No, it'sgoing to take a long time. But I do think thatthis is where it will actually go over the end. And value for value is the reason for this,because I think the value for value modelis, in the long run, much stronger, betterand creates a better incentivesthan than advertising.
So I want to talk abouta couple of platforms where you can hostand watch video podcastsat the moment, like I said, with YouTube, typicallythe hosting of it and then the watching ofit goes hand in hand. So the creators puttheir videos in one place and then same placeswhere you can consume it. If youhaven't done this before. Basically there's this thing called YouTubestudio and you go into the backend of, well, like a little placethat's just for me to upload all of my stuff. So the tweet thatI have used and try it and I actually do have some video podcastsfloating out there are called threeSpeak and True.
So both of theseare basically what you do. It's very similarto YouTube where you have your videoand you upload it and you put inthis metadata of the title and the thumbnailand the description and you can addin some extra things. So, you know, it was it was created on this date andit was at this location and very similar thingsto how YouTube operates. You can put insome tags of this is what the video isabout or like, you know, hashtags, things like that. And what is different about theseso is that you can actually do valuefor value with them and they have in our feed.
So if you want toexperiment what this looks like,if you type in models into basicallyany podcasting app and in when you typein models, do not put the spacebetween the end of the E and the next M, So it'smere models or one word, you'llactually get some results showing this video podcastI created. So this one is inparticular on three speak. This is hosted viathe Hive blockchain, which I probably brieflymentioned before, has kind of integrateda lot of concepts of podcasting. Thanks to Brian of London,who I've actually had on the meand Models before.
So if you want to knowmore about popping in that, I'll give youa link to that episode and essentiallywhat you do there. As I was saying, you just uploadyour video. It's a lot more constrainedthan than YouTube. Max file is fivegigabytes, I believe. But what he has created is that everyone who uploads and has a channelthere is automatically created into a an RSS feedand it'll say something. When you type in meand models into a podcasting app,you'll see like miyamoto's hosted on three speakthe minimalist podcast hosted on three speakers,something like that.
And so I put in there a wholebunch of different things. I've got full lengthvideos like I did with Brian, I've got mini clipswhich are about 5 minutes longin the landscape portrait. And I even just yesterdaywent on for the first time and put up a portrait one. So something like thatyou'll see like a short clip or real or tik-tokthat's kind of format and it still workspretty, pretty damn good. So there's actuallya lot of versatility that you can have in putting these thingsinto an RSS feed. And so whatyou can actually do go into places.
And of all the value for value appsthat I mentioned a week or two ago where I didmy run through, if you go to cureAcosta pod versus Pod Fans podcast,your and pod friend, you will actually be ableto see the video in their pod fans in the future. But I know,I know you'll be able to breathe in FOUNTAIN. It will show up,but it won't actually play the video and cosmetic. I'm not sure becauseI don't have an iOS. If thereare other apps that show that look, I know definitely thatthere are other podcasting apps wherethis will show up as well, but they don't have value for value integrated,so you won't be able to boost and streamand do things like that.
The other one I wastalking about is picture. So picture is kind of a it works essentiallyon the same concept like torrenting,where multiple people will host a video fileand then it'll serve up that file in individualchunks to people who are coming inand wanting to watch a videoor download or stream or something like that. So that's the high level. I'm not super deepinto the technical details and once again,you just go up onto here. I personally have done this throughan offshoot of that which is calledNo Agenda Tube, and you canput in your details.
They have an ALBAwallet connection. So as we were talkingabout with Alba in the podcastapp's run through, you can just do thisall nice and simple to put your details in and then you've gota video podcast. And if people arewatching, tuning in and they can do thison any peer tube instance, so it's not a onestop place. So this iswhat makes it different from something likeYouTube. There's a lot of tube instances, so you cango to any individual one and they might say,Oh no, we don't like your content,that's fine. You can go to another oneand upload it there. And there'sa guy called Airhead Head who I'veseen on the podcast index.
Mastodon is creating a value for value plug in so that anypeer group can do this. So really, really coolthat you're able to to do this. I think it'sbaked into the no agenda tube one, but I'm not I'm not sureabout the other ones. I haven't tested outwith them. So if you are interestedin creating a video podcast, those are two of the places I wouldrecommend doing it. If you want to do itin a way that now enables value for valuewith the micropayments and boosting and streaming that we've talked about atthe start of the season, those are two awesomeplaces to go.
I've test out myself. I know it works and it's a relatively decent experienceof, of watching that. If you going to,as I said, want to try it outjust type in me models or one word and you'll be ableto watch some videos of myself and it's like,Oh, okay, that's cool. Good, good, good stuff. I think it's worth talking about traditionalhosting as well. So it's not particularlyvalue for value related, but someone listeningmight want it. Semi v for V relatedbecause the hosts are gradually adoptingthese things. I was actually going through a few of themand so I know pretty pretty muchfor sure that pod being blueberryand Lipson are able to host videopodcasts and blueberryactually does have that valuefor value enabled.
So I probably should putthat in the in the upper list as well,saying if you want to create a video podcastwith value for value use, blueberrywould be the simplest out of those other two options that I talkedabout before. It is funny though,just how distorted the wordpodcasting can get. You'll see, I've linkedan article here I was talking about the what was it? It was the video podcast platforms,the best video podcast platforms and amongst podbean and blueberry and I think LipsonIt also mentioned YouTube, Vimeo, Spotify, Facebook,Twitch, Instagram and X as video podcastplatforms.
They are not video podcastplatforms. Those are placesyou can go to watch video, but RSS is what makespodcasting so amazing. Awesome, and gives all of thosefour properties which I talked aboutright again at the startof the season. Decentralisation, selfsovereignty. It's permissionless and providesfor value transfer. All these these placesdon't have all of them. They've maybegot a couple of them. And so RSS is a critical, critical piecein what makes a podcast. And so, yeah, this is justwhere it's like if you want todo a video podcast, go to free speak,go to a peer to peer group instance,or go to blueberry and you can have value for valueenabled with those.
So that's that'sjust my little thing. Will this happen inthe future? Will video podcasttake over the world? I thinkin the long run, yes. But technology can change. Other things can changeand who knows, we couldall just be doing using was there's Apple Vision pros or thingscoming out in the future. Maybe once againtechnology can can change things. So it's just an interestinglittle thing there. But I it's just worthyof pointing out that value for value can touchand go everywhere. And I think eventuallyit will. And it's it if YouTube and stuffdon't adopt it, I think in the endthey'll die because value for valueis just so strong.
Just createssuch an amazing connection with yourwith your audience. I'm going to just stop ithere for the moment and go on the BasicGram lounge. Acknowledgesome people for thinking to help create this sharp. Welcometo the Value for Value Instagram Lounge. So we have a couple ofhere. We don't have anyone tuning in live today,which is totally cool, but I do have a couple ofpeople who I do need to thank for helpingto support the show and sending in a boostagram and Boost agram is a messagethat you can send withinyour podcasting app. I listed out eight of them just before whereyou can actually do this, and this is a messagefrom someone who's appreciated the show, wants to showthat in a form with a monetary paymentto it.
But the most importantaspect of this is being ableto give me feedback and to add some extra contentfor the show. For me to think about toto know more about. So I'm going to jumpin the first one here. So I did see Sam Sethi streamingin some payments. Thank you so muchfor that, Sam. Before the first one we'vegot is the tone recorder and he says reloadedwallet and catching up some delinquentsupport sites. Thank you for your ongoing efforts to educateand expand ideas 12,555 sent using fountain. Thank you so muchmy friend. Turn Rebecca I do knowturn Rick has got to see some musicgoing on on on his show.
So I'm going to quickly jump to the podcastindex Mastodon and see what is a littleprofile says So pull back. And this is the tonerecord communication throughmachines and odd dreams. And yes, he's got a wave like little link hereand a get Alvey side I he's definitelycreating some stuff so he's got some music onWavelike if youtype in Pull back and into wave likeor into a podcasting app, people show up.So thank you very much. Turn. Parker Very, very muchAppreciate it. We've got another onehere. The other messagefor today and this is areally cool one because I'm pretty sure I've seen Tonyrecord's name before, but I have notseen this one.
And this was from Balderdash Boyswith an underscore. It says Great episode. We try on our podcastto make it easy. And although we would love sets and moneyto support the show, we also see itas connecting with our listeners andproducers, if you will. Unfortunately,we get very little supportive feedback, but we keep asking 1000sets sent using Fountain. Thank you very much,my friend. Look,I'm glad you tuned in. You probably tuned intothe episode for, well, the last episode,how to Ask for support. I assume that's whereyou boosted this funding. And look, it's a grind.
It itabsolutely is a grind. When you're firststarting out, it's important to focus on, I thinkmaking the show better when you'rein those early stages. It's it's this weird. It's it'sthe classic thing. You know, you once the cyclestarts going and you have some people starting to boost in and listen,the show gets better becausethey're doing that. So you kind of needto grind away at first, You know, ask your mom to boost in, ask your friends to boost and just get some momentumgoing because it is when you createbetter products that that things start to kick off.
So, for example,I had a chat with Adam Curryon the recent remodels and I've seen some big, bigger boost come in fromthat for people who reallyappreciate the show. And then throughsome of these mechanisms, such as through Fountain, it highlightsall people of really bursting into this show. I'm going to put it tothe top of the the charts. I'm going to put it,you know, into the bigger places on Fountainon to the front page. And I've seenbecause that's happening more peopleand then starting to tune into the showand burst into the show. So yeah, unfortunatelyit's one of those ones where it's you just haveto get on the treadmill and it's like it's almost fake ittill you make it type mentality where you just haveto create a good show so that people realiseit's a good show.
Boost into the good show. The boosting inmakes the show better and and just keep going. So I did actually tune into his show, whichI should just bring it up. So I want togive a shout out to himfor, for doing that. And here's anotherlittle tip, my friend. It is very much worth talking if you're sayinglike my show to support our show,tell me what the show is. So it's beer,Bourbon and Balderdash is the nameof the show there. And this isby the Balderdash Boys. So yeah, butalso I think is is worth highlightingwhat your show is if you're if you're going to send in a boostlike that.
But I tuned inand they had a good show. This is very interesting. I talked about some cool cool topics and even thoughI'm not that much into beer and bourbon for allthe best to be honest, the they were talking inone of the episodes about how men men'smental health and suicide and it was, yeah, I've been havinga little bit of it just a little stressright recently. So it was a interesting topic forfor me to ponder upon and and talkabout reaching out to other peopleand things like that. So I wear joke. Thank you. Thank you very muchfor the boost my friend. So those were the couple of booststhat we had for this week.
Thank you for those two and thank you for everyonewho helps also support the showby sharing. And as you know, Sam was streaming and sets this last weeklistening in live. I really do appreciate all the different mechanismsthat you can do to help support the show,which I'll once again talk a bit moreabout right at the end. So before we do that, though, we've got a coupleof things to go over. I've got some tips, too,to start us off with. So just waitingfor my Evernote here too, with all my notes too to pop up and two sidesto be really slow, of course, just as I'mwanting to talk about it.
So here we go. We going to givethe devil his due. So I if you've listenedto the show long enough, you know, I'mnot a fan of advertising. I thinkit's a stupid model. I really hate hate it. Just the whole experienceof it. I think it's it'salmost close to coercion. I think things like valuefor value will. I'll bet. I really hope they'll take over in the long, long run that there'll always bea place for advertising. But I think you can even someone do set fertilisingor, you know, doing advertisingof your own shows through sending satoshisto other people or being ableto pay people to consume your adsrather than have the ads, you being kind of the productand that's how you're paying through it,through your time, not not through your money,things like that.
Anyway, to givethe devil is true. The traditional platforms are not entirely for free, so they do actually allowfor value transfer, for example. So I wouldn't say the permissionlessbecause I'm pretty sure that some countries inthe world where YouTube, as part of being allowedto operate in that company in that country, are very heavilyrestrictive of the type of videosthat are allowed there. So, okay, it'snot super permissionless. You can't beself-sovereign. There's no ability for meto have a link to my MP forms.It's hosted on YouTube. It doesn'tcome off of there.
That's soyou're not self-sovereign that, That's for sure. Is it decentralised? I mean, you could, you could kind of sayit's decentralised because there's fourdifferent five different platformsto all put up your, your videos nowadays. So but YouTube is still very muchthe predominant one, but you can have value transfer,I will give them that. And so I if you haven't followedthis, this was kindof a trending thing a couple of months ago,I think it was around in August of NPClivestreams. This phenomenon,I love it. I find it so fascinating. Humans are so weird.
I love humans. Jesus. So if you go on to memodules Episode 411 I talked about thisin detail, but essentially what it isis that you have girlstypically on Tik Tok, but that's, that'sthe place is really Kmart. But I know you can dothese same things on Twitchand on YouTube where you willjust be doing a video and then people have a way of transferring value to theNow they do this through like a kind of tokenisedmechanism. It's not through a harddigital money like Bitcoin and what we're doing here,they do it more through tiny likelittle one off payments of tokens, like an ice cream thing,which you can then redeem later onfrom your own.
So it's, it'sa, it's a bit strange. That's how they do it. OnTik Tok on YouTube. I'm not sure exactlyhow they do it. And on Twitch, once again, I think you candonate money, but it's moreinto like a balance. So I imagine they probablyhave something like PayPal on the backend too to enable that. So it's not particularly peer to peer, but there isvalue transfer going on. And so whatwhat is happening with these and Visa livelivestreams is you'll have a typicallyit's like a hot girl, but I've seen onewith guys as well where she'll be justlooking into a camera.
Someone will send in an ice cream emojiand they'll go, Hmm, hmm. I think ice cream so goodor a hat or a gang. And it's like, dang dang. It's just. And they'll do thisjust for hours and they'll earn enough toto live more than enough to live to make a decent,a decent living. And so what you can saysee there is like, okay, there are very varying mechanismsof supporting people through this. It'snot perfect. It's not directly to peer,nor do they have splits, nor do they have some of theseother functionalities that we have herewith podcasting 2.0 and,and being able to, I think, havebetter incentives and make it more fairwithout a centralised moneyperson, money, middlemen, moneymenright in the middle, but they do work.
So to give the credit devil, as do those platforms doallow for value transfer. You're taking risksby being on them. But there's no doubt thatthey actually do work. So just tipwise value for value, even though it typicallygets wrapped up into a lot of other ideas related to, as I wastalking about, you know, permissionlessself-sovereign things like this, it's importantto recognise, okay, these places do have the benefits as well. They're not entirely lockeddown, centralised places which have no aspectsof value for value. So wanted to highlightthat and then to give them their fair shot and appand service highlight.
I do just really wantto give an extra shout out to three speakand no agenda. Uber in particular. I know for sure that theyare both actively working on incorporating valuefor value elements into the platform. As I went on 2 to 3 speak,I saw they have a mobile app where podcastsfeatured very prominently. They have the podcastindex of a for the podcast, whichI think is pretty cool and or at least I'mpretty sure it was. And they havethe mechanisms of, of being ableto supporting in throughtheir apps as well. So yeah I think it's it's it's this kind of stuffwhich is is really cool.
It's this healthycompetition that's needed you know much like there are biggerpodcasting apps. So these are things like, you know, the Appleand Spotify as I think it would be niceto have big video apps as well,something like that. So instead of just having one placeto watch video YouTube, I thinkit'd be cool to have them. Will YouTube die? No way. In the long run. Yeah, no way. It's it's going awayanytime, anytime soon. But I do think in the longrun, information wants to be freeand accessible. You know,I can't see why the MP for that I upload toYouTube is stored.
It's not in ifyou go in to you know page what's it pagesource view page source onto a YouTube page doesno MP for link to web where that's being storedanyway so with these othersI can do that. If I go into a podcastfeed, I can see that. So yeah, once again,just, just show letting, showcasing, highlighting. There's some differencesthere between all of these things. Once again,if someone though came up to meand recommended our like Karen, I want to get my video outwhere should I do it? I would probably sayjust put it up on YouTube. That's it's probably the best placeto go at this very moment.
But if you want tohave value for valueincorporated elements into it, here's some otherof these other places. Okay, That's it. We're going toleave it there for today. Thank you, everyone. The value for value sectionwho online going to give 15% of this showto to help support them, to thank them for the workthey're doing. I'm going to really givethis to Alex Gates today. So he's the guy whoso Alex Gates, he's part of theno agenda realm and he runs theno agenda tube. He's the one who created that instanceand moderates. It works on it.
And he's done a lot of really,really great things for podcasting to pointout full value for value. It's avery, very smart cookie. He reallyknows about protocols. He really knows the technical detailssuper well. And yeah, I don't thinkhe gets enough highlighting support for everythingthat is done, not not just for the video aspect,but also for podcasting. So 15% of this episode is goingto go through to him. So just thank you so much, Sir Alex,for for doing that. Shout outs though, to ourhead and Brian of London for for whatthey're doing as well really, really cool.
So for this episode I'll give you my three TS, my final value for value. There's time, talentand treasure time. You know, if you want to sharethis show with a digital creator, you know, someone who is looking at doing video and wants to createan actual video podcast, not oneof these bullshit ones of a videopodcast on YouTube. No. If you want someonewho wants some recommendations,you know, tell them to tune in. Tell them to tune into what was whatchapter was it? The seventhand eighth chapter. And they'llthey'll get an idea of how they can do that in a valuefor value manner.
So sharing that,joining me live is always super,super fun. I do appreciatethat as well. Talent. Is there anything I can do to make this show better?What annoys you? What resources are similarto the f up of of these book reviews recommendations, thingslike that? I definitely would love toto know all of these things and toto have that come out. I'll talkonce more about that right at the endand then finally treasure three realoptions of doing this. You can go to a new podcastingapp, new podcast ABC.com, and and try out one ofthe ones from there. Also, I've done thatrun through.
So if you're havingtrouble with any of that though, that that's there'sa handy link to that. I'll tell you where tofind that in the second. You can do this directly at the podcastingindex website. So if you don't want to change your podcastingapp, you're like, Yeah, I want to keep my thing. I really like overcast,I really like, God forbid, if you if youreally like Spotify, let's just get off of theget off of there now. It's okayif you like that. I use Spotifyfor a long time before I found podcastingtoo, but I so I get it. But if you want to keepcontinue using your one, if you go to the podcastindex website, type in value for valueor even just my name Kyran, I'll pop upquickly there and you can boost directlyin from there usingthe get all be extension or you can even do itto me directly.
It can't get all become. It's a bit harderfor me to find there. So that is a little bitmore difficult to to do it that way. And I will also just plugif you go to me a models podcast dotcom such support. That'swhere all of this details are listedin one easy to find model so it's got the linkto the video there so you can seehow to boost in. It's gotlinks to the actual podcast itselfin different mechanisms. All this sort of stuff is,is really, really cool. And there's also a paperright at the bottom here if you want to do it via that mechanism,who lots to get into.
There's one more episodeleft of the season, my friends,one more episode and it's probably goingto be my favourite yet. It's going to be whereI'm going to get the most heart,the most excited because I'll be talkingabout what I where I thinkvalue for value is going. And I want to kind ofcreate a picture of the world as I see itand, five, ten years time and where value for valuewill have taken us. So that's going to be the final episode ofof season three. I'm probably going to take a little bit of a breakand won't certainly won't be as long as these last onesbetween seasons.
But I'm thinking abouta month, maybe two months. As I mentioned, I've got a lot of stuffgoing on in my life at the moment. So the thatthat will take priority. But I really I really doenjoy the show. So my last request iswhat would you like to see in season four? What would you like season four to be focussed upon? I've got a coupleof ideas. I was thinking of doingsomething related to valuefor value music. So really diving intothat, perhaps making a semi music show. I've got a lot of noteshere from a couple of really interesting books getting moreinto the aspect of I suppose the ethos again.
So almost harking backto season one, but adding elementsof technology into it. So this would be talkingabout advertising like the longtail learnings from Amusing Ourselvesto Death, just a bunch of books, zero sumgames of advertising. There's a lot of things that I tookfrom these books, so it can,it would kind of be a I reminisceback to season one or I could,you know, keep out lights of podcastingto put on years what's what's new,what's interesting, what's happeningwith value failure in a kind ofbroader scale. I would yeah basicallyI'd love to know your thoughts on on what you wouldreally want to hear what you thinkis the most valuable, what would get you totune in week in, week out?
What would behelpful to helping spread the word of value for spread the gospel of value for valueand making it easier for other peopleto participate and know whythey should participate. So I would love to knowall of those things. So one I can see herejust typed in honestly my call that would be to have moreinterviews with people leading the chargefor value. For value. That's also doable. I'm not sure I'd do that on this showin particular, though I would probably do all of that underthe main models name. But yeah, maybe. Maybe I'll have to thinkabout it.
Interviewsand conversations, so much effort as I was saying. Like, you know, I probably need to havelike a bit of a break, maybe a little longer oneslike, yeah, just double down.Do it, do it even harder. Thankyou very much, my friend. But that is goodsuggestion. I'll I'll definitelyconsider it. So I'm going to leave itthere for today. Thank youeveryone for, for tuning into this episode. Probablyonly a couple of people listening live,but that is okay. That'sappreciated nonetheless. And yeah, one last season. One last one last season, one lastepisode of season three coming up the next week.
And that's going to bea doozy. It's going to be I'm I'm really looking forwardto it's going to be fun. So we'll leave it there.Thank you, everyone. And chaffand now Kyron out.
It's thefinal (and most difficult) frontier of valuefor value. Welcome,everyone to another episode of the Valuefor Value podcast. The second to last in this year, Seasonthree of the show, I am Kyrin,host of The Mere Mortals Mere Mortals bookreviews, podcasts, and also this one,of course, whereI dive into the world of digitalcontent creation and how you as a contentcreator can help connect with your audiencein a more fun fashion using the valuefor value model and also monetiseat the same time. Nice little side effectbenefit from the I'm recording hereon the 25th of October 2023 liveand this will continue on in the futuredoing these live ones.
But the dateis going to change, so I won't particularly talk about thatright at this moment. I want to talk today about video,so I've covered a couple of unique mediumsbefore. Obviouslywe've talked about music, we've talked about text. Obviouslyaudio in particular, what this being a podcastabout podcast as well. And also briefly with the chapter onI guess the digital limit in images in ain an offhand fashion. But the big granddaddy of all of theseis video podcasting. This is puttinga video link into your RSS feed and typically video what I'm saying isthe final frontier.
Why it's so complexis that it can copyright basicallyall of these things. You can have audio,you can have visuals, and you can have textand moving visuals. So all of everything just gets bigger, hotter,more complex. So what we're going to becovering in this episodeis a bit of a look back at the history of kind ofInternet video podcasts and how they didn'tparticularly pan out and the reasonfor this I advertising not justsolely advertising, but plays part into it. And then also looking at into the future of valuefor value podcasts with videoor video podcasts with value for value.
And so what, what couldactually happen with that? How a value for valuecan be incorporated. Yeah, there's a quitea few things too to get into before I dothat. Let's go into the past. Let's dig deep and look ata historical battle. So I want to tell youa little bit of a story time here. So me personally,I was born in 1992 and I actually vividlyrecall finding video for the first timeon the Internet. So I would have been about 12 years old,13 years old. So we're jumping forwardnow and to 2004, 2005. And I remember on my dad's Mac, he had iTunes thereand I was mostly playing music,listening to it.
And somehow I stumbledacross the podcasts, I guess like little little section therethat they had of them. And I'm suremost of them were video, but I vividly recall watching like, Oh my God,you can actually see video here. This is so awesome and so there was a couple in particularthat I remember watching. Mostlyit was kind of like cute cats, circus tricks,epic compilations, fail videos,those sorts of things. I believe that was a a pretty progressive comedy troupe herecalled The Chaser's War on Everything,and I'm pretty sure that's how I was consuming theirtheir videos for the first timeinstead of on TV.
And so I started to watchall of these things and I was like,Oh, that's so cool. At the same time, I also found outabout Google video, and so this waswhere I was going on to the actual web pagesonto Google and very muchwatching the same things, what you'd expect of a 12and 13 year old. So I was kind of doing both of thesesimultaneously, and I vividly recall watching all of these videos. However,what what happened? Like, didI continue watching these these these two mechanismsuntil until today? No, no, I can't this this bitI can't remember vividly.
But very quickly,within a year or two, Google video startedto transform into YouTube. And then Google videowent away entirely and I entirely stoppedwatching video podcasts. And it's kind of like,okay, well, why? What happened? The current what what wasthe reason for this? You know, is it you was itrelated to something else? And I guess this is whereI would say it was. It was a historical battleof of video. How is it going to beconsumed on the Internet? Was it going to be on a via an RSS feedlike like I was doing with the video podcast?
Or was it going to be on a more centralisedplatform, somethinglike Google video or as it became YouTube? And well, I think we all can agreethat the first battle was lost andthat YouTube won out then. So I have not reallywatched a single video podcastsince then until maybe 2020,which was when I got into podcasting myself that really, really deeplyand started to investigate allof these different things. And, youknow, what was the reason? Why did YouTube went out? Because I would have said at those very early days, the quality of what I was watching was probablyabout similar, but I don't think there was a real big difference between watchingRSS videos, i.e.
a video podcast and then watching onGoogle or YouTube. And I was tryingto debate this. I thought in my own mindit was something like just how could a podcast hopes keep up with the bandwidththat was necessary? I played arounda little bit with video podcasts and everythingis so much more complex because videois just so much bigger. Instead of playing around with file sizesthat are in the megabytes, you'replaying around with things that are a thousand times bigger into the gigabytes. And so I was just assumedthis is what stopped video podcasts fromreally becoming a thing.
It was mostly that it's justincredibly expensive to to host videoand putting it out there. You have toas an individual because you've got an RSSfeed. Sure,you could have a host who does it. So, you know, I host this onein particular with blueberryat this current moment. And you could like, why can't you dothe same thing with with video and all of these people instead ofgoing to YouTube, they could have beencreating RSS feeds. So I was was alwaysjust like, well, but it's the bandwidththat was the main problem. And sure enough,looking up, it took about four years for YouTubeto become profitable.
So obviously you needed a big companylike Google to like a monolith, to just eat upall of the costs because it tooka long time for YouTube to become profitable. So that was aroundthe 2009 period. I believe just frommy my bit of research. But recently Ihad a chat with Adam Curry and he also highlightedsome other problems which I'll take his wordfor because he was a bit olderand not a 12 year old trying to recall history. And he was justhighlighting, you know, it wasn'tjust the bandwidth, it was codecs,it was bitrates, it was video sizes,it was resolution, it was sinking the audioto the video.
How could not only the hosts dealwith all of these, but app developers,which is where you typicallylisten to a podcast? And what is so greatabout them is, is the varietythat you can have when you've gotall of these different problemsas well. Know creating an app just to play audio properly is hardenough in itself. There's awhole bunch of issues you have to dealwith that. But then if you trying to deal with all of thesethings as well, this is where it's like,okay, yep, they probably can'tkeep up with the madness as well. So this is why I thinkyou kind of have this almost centralisationof, of both ends.
Where are hosting it yourself is, is complex and then playing thehosting of that in an app is incredibly complex and so why not bundle thatinto one big thing, which is what essentiallyYouTube did and why it's still tothis day is the place where everyone goesto consume their podcast, podcast, their video. And so this is where I was like,okay, you know, this this kind of makes sense. This isthis is why instead of a and one and a multispread out thing which make which is what makes audiopodcasting so awesome, you have a whole bunchof different hosts and you have a whole bunch of different appsand this is this variety,this spreading out actually makes audio really great because you can saycertain things in places and you can goto different places and you're not goingto get kicked off.
Whereas on video,you know, with YouTube, there is one placeat this moment and sure, I know there's other videoplatforms, I know there's Rumble and Vimeo,and that was Odyssey. I thinkthat's closing down. So what there's there are other places,But look, let's be real. There's oneplace for video. It's it's YouTube. So it's really funnyactually thinking now to to just where we're at. So let's jump forwardto the present time YouTube took off, becamemore and more successful. A lot of people will sayit's the second What is it like the secondbest search engine or the secondmost utilised searchengine in the world?
My friend one has a has an issue with that, but let's justtake that for the moment and we jump forwardto the present time. Okay. The first battlewas certainly lost Video podcastlost out to YouTube. They all becamecentralised and so what is happeningthere is videos, as much as some peoplemight want to say nowadays that you canhave a podcast on YouTube. That's not how it works. It doesn't have an RSSfeed. That's one ofthe fundamental things. So now jumping forwardto the present time, it's a rather weirdtime for video because I had a rather bigchatting in Mere Mortals episode 400 about moving awayfrom longform video and a kind of straightstrategy with clips.
So essentially not putting too much efforton the long form video. Hence why, even thoughI have the capabilities to make this into a videopodcast, I'm just not going tobecause that's actually just not that worthit for myself personally. But we still kind ofuse clips and so we this is just a way of being ableto get many snippets of our podcastand highlight them onto the varioussocial media platforms. And so what I currently do isI upload the same clip to five differentplatforms and it's just like, Hmm, wouldn't be greatif RSS could do this. Like, wouldn't it be greatif I could just create a, a, an RSS, which hasall of my clips on it?
And this just goes outto these five different platformsand these being YouTube, Instagram, Twitter or X, whatever you want to callit, Facebook and TikTok. So it's a ratherweird thing because I knowa lot of other people are doing somethingvery similar. And sure, there's variationsin the platforms and you will get the best resultsif you modify your video to play on these platformsdifferently because they are slightlydifferent, but you know, they're all kind ofroughly the same. You know, put itin a portrait format, create it so that it's, you know, a minute, 2minutes long, something like that,and put captions up so people can watch itbecause the watch it and not needto have the audio on that sort of thing.
So you're like,oh, okay, interesting. Well, why, why are all theseplatforms very insistent on me doingthis individually? Why? Why wouldn't they want to be ableto just have an RSS feed come in and then they canjust show it because, man, that would actually solvea lot of their problems. They wouldn't have to havehad all of the hosting and storage. You know, that's,that's that sort of stuff. And I wouldn't have toindividually go there. You'd think like, okay,maybe this could create some synergies, maybe this could actuallymake things a bit more efficient. Why?
Why is this happening? And then we get tothe crux of it. Of course, it comes down to money, money, money, money,money and money drives business decisions. And so there's nothingwrong with that per se. But when you lookat some companies and how they behaveand their models, this is where it's like,okay, what what does everyonebasically everyone agree? The problemof social media is the platforms are tryingto lock you down. And why are theytrying to do that? Because they make moneyby advertising. This is just how it works. They don't you don't pay forsubscriptions to Facebook and to Twitter.
Well, you can if you want, and to Instagramand things like that. No, they've chosen to gothe opposite route and do this throughadvertising shop. You know, they can dowhatever they want what this does. So it brings a cascadingseries of events that I thinkeventually stifles creativity and expressionin the long run. I won't get into that,but essentially it's like they need to make advert advertising moneyfor their business, hence they need to keep youon the platform. Hence they don't wants an RSS feed that youcould get anywhere else. And ingesting that because if I could get this same experiencead free elsewhere, well thenpeople would leave because nobody likes ads,nobody wants to have these ads.
It's not like you'rescrolling through your feed and you're like, Oh man, that ad, that wasgreat. That was amazing. Maybe 1% of peopleare like, I don't know. So this is whythere's this big predominant modelof advertising and whyI have to upload my video even though it'sthe same one. And I'd much rather justdo it in a one stop shop. RSS feed plop itas a video podcast, and then it guestsand just elsewhere. They don'twant to do that. And you know, if I do that,there's not a whole lot of placeswhere people can do that. Although this isstarting to change.
So just bear with me. So people are paying with with time versus moneywhen it comes to these these platformsat the moment, once again, totally fine. Thatthat that's cool. And that's that'show things have worked out and up until this point. But the battle, the battlewas lost certainly. But I thinkthe war continues. And so I'm just trying to thinkand I was like going, you know what? What is it in particular,though, that has made audio podcastso decentralised, so awesome,so spread out and you're having all this innovationwith podcasting apps, podcasting 2.0, integrating this,you know, bitcoin and value for valueand all of these things.
Why, why is this happeningto audio and why couldn'tit happen to video? And I was going, you know, I don't think there'sanything about the medium of video that suggests it has to be differentthan than audio. I can't come up witha good reason as to why it it has to be like that. I understand. And that's why I went overthe the the history. I think it's just the kindof quirks of physics and chemistry, how they manifestin things like transistors, storagecapacity, bandwidth, internet connections,all that sort of thing is why we got to this point.
I do not see a reasonwhy that videohas to be like audio. And, you know, if if that was the bettermodel to have just one place, then why hasn'tthat happened to audio? Why isn't there justone place that you go to to get your audio podcast,to get your experience? If that was the bettermodel, if that was the betterthing, why, why hasn't that happened? And I so I go more I think more alongthe lines of audio as much simpler doesn'thave these complexities that were attached to it and coststhat are attached to it, hencethat it gravitated to its natural form of of the best formthat it could video did haveall of these things.
And so we've kind of beenstuck with something like the big centralisedplatforms like YouTube. Once again, nothing wrongwith with that, but it does bring a couple of costsand penalties with it. And you can look at thisthings with video creators bemoaning the fact like,oh, I have to, you know, keep creating videos,otherwise the algorithm won't want show,show them. And you know,I make money via YouTube putting ads on top of it, and that'show they pay me out. And YouTube doesn'tparticularly like me putting my own ads into itand things like this. So it's is very much like,okay, well, what can what can videocreators do go?
And is this goingto change in the future? What what do I kind of see the future of of videobeing like? And honestly,I do just think that as time goes on with Moore'sLaw, as costs go down, as more people will haveaccess to video cameras high, really high qualityones on their phone and things like this,I personally think that the the monoliths,the YouTubes of the world, they're going to bea round for a long time. But I do thinkthe natural form, the gravitationwill come to to a more decentralisedactual video podcasts probably done through RSS.
And so I want to highlightsome of these now at the moment, and I have experimentedwith some of these. And so if you wantedto have a video podcast and we'll get on to the value for value and how this connectswith it in a second. But I do just think like,okay, this is probably where,where it could go. Will it go therequickly and shortly? No, it'sgoing to take a long time. But I do think thatthis is where it will actually go over the end. And value for value is the reason for this,because I think the value for value modelis, in the long run, much stronger, betterand creates a better incentivesthan than advertising.
So I want to talk abouta couple of platforms where you can hostand watch video podcastsat the moment, like I said, with YouTube, typicallythe hosting of it and then the watching ofit goes hand in hand. So the creators puttheir videos in one place and then same placeswhere you can consume it. If youhaven't done this before. Basically there's this thing called YouTubestudio and you go into the backend of, well, like a little placethat's just for me to upload all of my stuff. So the tweet thatI have used and try it and I actually do have some video podcastsfloating out there are called threeSpeak and True.
So both of theseare basically what you do. It's very similarto YouTube where you have your videoand you upload it and you put inthis metadata of the title and the thumbnailand the description and you can addin some extra things. So, you know, it was it was created on this date andit was at this location and very similar thingsto how YouTube operates. You can put insome tags of this is what the video isabout or like, you know, hashtags, things like that. And what is different about theseso is that you can actually do valuefor value with them and they have in our feed.
So if you want toexperiment what this looks like,if you type in models into basicallyany podcasting app and in when you typein models, do not put the spacebetween the end of the E and the next M, So it'smere models or one word, you'llactually get some results showing this video podcastI created. So this one is inparticular on three speak. This is hosted viathe Hive blockchain, which I probably brieflymentioned before, has kind of integrateda lot of concepts of podcasting. Thanks to Brian of London,who I've actually had on the meand Models before.
So if you want to knowmore about popping in that, I'll give youa link to that episode and essentiallywhat you do there. As I was saying, you just uploadyour video. It's a lot more constrainedthan than YouTube. Max file is fivegigabytes, I believe. But what he has created is that everyone who uploads and has a channelthere is automatically created into a an RSS feedand it'll say something. When you type in meand models into a podcasting app,you'll see like miyamoto's hosted on three speakthe minimalist podcast hosted on three speakers,something like that.
And so I put in there a wholebunch of different things. I've got full lengthvideos like I did with Brian, I've got mini clipswhich are about 5 minutes longin the landscape portrait. And I even just yesterdaywent on for the first time and put up a portrait one. So something like thatyou'll see like a short clip or real or tik-tokthat's kind of format and it still workspretty, pretty damn good. So there's actuallya lot of versatility that you can have in putting these thingsinto an RSS feed. And so whatyou can actually do go into places.
And of all the value for value appsthat I mentioned a week or two ago where I didmy run through, if you go to cureAcosta pod versus Pod Fans podcast,your and pod friend, you will actually be ableto see the video in their pod fans in the future. But I know,I know you'll be able to breathe in FOUNTAIN. It will show up,but it won't actually play the video and cosmetic. I'm not sure becauseI don't have an iOS. If thereare other apps that show that look, I know definitely thatthere are other podcasting apps wherethis will show up as well, but they don't have value for value integrated,so you won't be able to boost and streamand do things like that.
The other one I wastalking about is picture. So picture is kind of a it works essentiallyon the same concept like torrenting,where multiple people will host a video fileand then it'll serve up that file in individualchunks to people who are coming inand wanting to watch a videoor download or stream or something like that. So that's the high level. I'm not super deepinto the technical details and once again,you just go up onto here. I personally have done this throughan offshoot of that which is calledNo Agenda Tube, and you canput in your details.
They have an ALBAwallet connection. So as we were talkingabout with Alba in the podcastapp's run through, you can just do thisall nice and simple to put your details in and then you've gota video podcast. And if people arewatching, tuning in and they can do thison any peer tube instance, so it's not a onestop place. So this iswhat makes it different from something likeYouTube. There's a lot of tube instances, so you cango to any individual one and they might say,Oh no, we don't like your content,that's fine. You can go to another oneand upload it there. And there'sa guy called Airhead Head who I'veseen on the podcast index.
Mastodon is creating a value for value plug in so that anypeer group can do this. So really, really coolthat you're able to to do this. I think it'sbaked into the no agenda tube one, but I'm not I'm not sureabout the other ones. I haven't tested outwith them. So if you are interestedin creating a video podcast, those are two of the places I wouldrecommend doing it. If you want to do itin a way that now enables value for valuewith the micropayments and boosting and streaming that we've talked about atthe start of the season, those are two awesomeplaces to go.
I've test out myself. I know it works and it's a relatively decent experienceof, of watching that. If you going to,as I said, want to try it outjust type in me models or one word and you'll be ableto watch some videos of myself and it's like,Oh, okay, that's cool. Good, good, good stuff. I think it's worth talking about traditionalhosting as well. So it's not particularlyvalue for value related, but someone listeningmight want it. Semi v for V relatedbecause the hosts are gradually adoptingthese things. I was actually going through a few of themand so I know pretty pretty muchfor sure that pod being blueberryand Lipson are able to host videopodcasts and blueberryactually does have that valuefor value enabled.
So I probably should putthat in the in the upper list as well,saying if you want to create a video podcastwith value for value use, blueberrywould be the simplest out of those other two options that I talkedabout before. It is funny though,just how distorted the wordpodcasting can get. You'll see, I've linkedan article here I was talking about the what was it? It was the video podcast platforms,the best video podcast platforms and amongst podbean and blueberry and I think LipsonIt also mentioned YouTube, Vimeo, Spotify, Facebook,Twitch, Instagram and X as video podcastplatforms.
They are not video podcastplatforms. Those are placesyou can go to watch video, but RSS is what makespodcasting so amazing. Awesome, and gives all of thosefour properties which I talked aboutright again at the startof the season. Decentralisation, selfsovereignty. It's permissionless and providesfor value transfer. All these these placesdon't have all of them. They've maybegot a couple of them. And so RSS is a critical, critical piecein what makes a podcast. And so, yeah, this is justwhere it's like if you want todo a video podcast, go to free speak,go to a peer to peer group instance,or go to blueberry and you can have value for valueenabled with those.
So that's that'sjust my little thing. Will this happen inthe future? Will video podcasttake over the world? I thinkin the long run, yes. But technology can change. Other things can changeand who knows, we couldall just be doing using was there's Apple Vision pros or thingscoming out in the future. Maybe once againtechnology can can change things. So it's just an interestinglittle thing there. But I it's just worthyof pointing out that value for value can touchand go everywhere. And I think eventuallyit will. And it's it if YouTube and stuffdon't adopt it, I think in the endthey'll die because value for valueis just so strong.
Just createssuch an amazing connection with yourwith your audience. I'm going to just stop ithere for the moment and go on the BasicGram lounge. Acknowledgesome people for thinking to help create this sharp. Welcometo the Value for Value Instagram Lounge. So we have a couple ofhere. We don't have anyone tuning in live today,which is totally cool, but I do have a couple ofpeople who I do need to thank for helpingto support the show and sending in a boostagram and Boost agram is a messagethat you can send withinyour podcasting app. I listed out eight of them just before whereyou can actually do this, and this is a messagefrom someone who's appreciated the show, wants to showthat in a form with a monetary paymentto it.
But the most importantaspect of this is being ableto give me feedback and to add some extra contentfor the show. For me to think about toto know more about. So I'm going to jumpin the first one here. So I did see Sam Sethi streamingin some payments. Thank you so muchfor that, Sam. Before the first one we'vegot is the tone recorder and he says reloadedwallet and catching up some delinquentsupport sites. Thank you for your ongoing efforts to educateand expand ideas 12,555 sent using fountain. Thank you so muchmy friend. Turn Rebecca I do knowturn Rick has got to see some musicgoing on on on his show.
So I'm going to quickly jump to the podcastindex Mastodon and see what is a littleprofile says So pull back. And this is the tonerecord communication throughmachines and odd dreams. And yes, he's got a wave like little link hereand a get Alvey side I he's definitelycreating some stuff so he's got some music onWavelike if youtype in Pull back and into wave likeor into a podcasting app, people show up.So thank you very much. Turn. Parker Very, very muchAppreciate it. We've got another onehere. The other messagefor today and this is areally cool one because I'm pretty sure I've seen Tonyrecord's name before, but I have notseen this one.
And this was from Balderdash Boyswith an underscore. It says Great episode. We try on our podcastto make it easy. And although we would love sets and moneyto support the show, we also see itas connecting with our listeners andproducers, if you will. Unfortunately,we get very little supportive feedback, but we keep asking 1000sets sent using Fountain. Thank you very much,my friend. Look,I'm glad you tuned in. You probably tuned intothe episode for, well, the last episode,how to Ask for support. I assume that's whereyou boosted this funding. And look, it's a grind.
It itabsolutely is a grind. When you're firststarting out, it's important to focus on, I thinkmaking the show better when you'rein those early stages. It's it's this weird. It's it'sthe classic thing. You know, you once the cyclestarts going and you have some people starting to boost in and listen,the show gets better becausethey're doing that. So you kind of needto grind away at first, You know, ask your mom to boost in, ask your friends to boost and just get some momentumgoing because it is when you createbetter products that that things start to kick off.
So, for example,I had a chat with Adam Curryon the recent remodels and I've seen some big, bigger boost come in fromthat for people who reallyappreciate the show. And then throughsome of these mechanisms, such as through Fountain, it highlightsall people of really bursting into this show. I'm going to put it tothe top of the the charts. I'm going to put it,you know, into the bigger places on Fountainon to the front page. And I've seenbecause that's happening more peopleand then starting to tune into the showand burst into the show. So yeah, unfortunatelyit's one of those ones where it's you just haveto get on the treadmill and it's like it's almost fake ittill you make it type mentality where you just haveto create a good show so that people realiseit's a good show.
Boost into the good show. The boosting inmakes the show better and and just keep going. So I did actually tune into his show, whichI should just bring it up. So I want togive a shout out to himfor, for doing that. And here's anotherlittle tip, my friend. It is very much worth talking if you're sayinglike my show to support our show,tell me what the show is. So it's beer,Bourbon and Balderdash is the nameof the show there. And this isby the Balderdash Boys. So yeah, butalso I think is is worth highlightingwhat your show is if you're if you're going to send in a boostlike that.
But I tuned inand they had a good show. This is very interesting. I talked about some cool cool topics and even thoughI'm not that much into beer and bourbon for allthe best to be honest, the they were talking inone of the episodes about how men men'smental health and suicide and it was, yeah, I've been havinga little bit of it just a little stressright recently. So it was a interesting topic forfor me to ponder upon and and talkabout reaching out to other peopleand things like that. So I wear joke. Thank you. Thank you very muchfor the boost my friend. So those were the couple of booststhat we had for this week.
Thank you for those two and thank you for everyonewho helps also support the showby sharing. And as you know, Sam was streaming and sets this last weeklistening in live. I really do appreciate all the different mechanismsthat you can do to help support the show,which I'll once again talk a bit moreabout right at the end. So before we do that, though, we've got a coupleof things to go over. I've got some tips, too,to start us off with. So just waitingfor my Evernote here too, with all my notes too to pop up and two sidesto be really slow, of course, just as I'mwanting to talk about it.
So here we go. We going to givethe devil his due. So I if you've listenedto the show long enough, you know, I'mnot a fan of advertising. I thinkit's a stupid model. I really hate hate it. Just the whole experienceof it. I think it's it'salmost close to coercion. I think things like valuefor value will. I'll bet. I really hope they'll take over in the long, long run that there'll always bea place for advertising. But I think you can even someone do set fertilisingor, you know, doing advertisingof your own shows through sending satoshisto other people or being ableto pay people to consume your adsrather than have the ads, you being kind of the productand that's how you're paying through it,through your time, not not through your money,things like that.
Anyway, to givethe devil is true. The traditional platforms are not entirely for free, so they do actually allowfor value transfer, for example. So I wouldn't say the permissionlessbecause I'm pretty sure that some countries inthe world where YouTube, as part of being allowedto operate in that company in that country, are very heavilyrestrictive of the type of videosthat are allowed there. So, okay, it'snot super permissionless. You can't beself-sovereign. There's no ability for meto have a link to my MP forms.It's hosted on YouTube. It doesn'tcome off of there.
That's soyou're not self-sovereign that, That's for sure. Is it decentralised? I mean, you could, you could kind of sayit's decentralised because there's fourdifferent five different platformsto all put up your, your videos nowadays. So but YouTube is still very muchthe predominant one, but you can have value transfer,I will give them that. And so I if you haven't followedthis, this was kindof a trending thing a couple of months ago,I think it was around in August of NPClivestreams. This phenomenon,I love it. I find it so fascinating. Humans are so weird.
I love humans. Jesus. So if you go on to memodules Episode 411 I talked about thisin detail, but essentially what it isis that you have girlstypically on Tik Tok, but that's, that'sthe place is really Kmart. But I know you can dothese same things on Twitchand on YouTube where you willjust be doing a video and then people have a way of transferring value to theNow they do this through like a kind of tokenisedmechanism. It's not through a harddigital money like Bitcoin and what we're doing here,they do it more through tiny likelittle one off payments of tokens, like an ice cream thing,which you can then redeem later onfrom your own.
So it's, it'sa, it's a bit strange. That's how they do it. OnTik Tok on YouTube. I'm not sure exactlyhow they do it. And on Twitch, once again, I think you candonate money, but it's moreinto like a balance. So I imagine they probablyhave something like PayPal on the backend too to enable that. So it's not particularly peer to peer, but there isvalue transfer going on. And so whatwhat is happening with these and Visa livelivestreams is you'll have a typicallyit's like a hot girl, but I've seen onewith guys as well where she'll be justlooking into a camera.
Someone will send in an ice cream emojiand they'll go, Hmm, hmm. I think ice cream so goodor a hat or a gang. And it's like, dang dang. It's just. And they'll do thisjust for hours and they'll earn enough toto live more than enough to live to make a decent,a decent living. And so what you can saysee there is like, okay, there are very varying mechanismsof supporting people through this. It'snot perfect. It's not directly to peer,nor do they have splits, nor do they have some of theseother functionalities that we have herewith podcasting 2.0 and,and being able to, I think, havebetter incentives and make it more fairwithout a centralised moneyperson, money, middlemen, moneymenright in the middle, but they do work.
So to give the credit devil, as do those platforms doallow for value transfer. You're taking risksby being on them. But there's no doubt thatthey actually do work. So just tipwise value for value, even though it typicallygets wrapped up into a lot of other ideas related to, as I wastalking about, you know, permissionlessself-sovereign things like this, it's importantto recognise, okay, these places do have the benefits as well. They're not entirely lockeddown, centralised places which have no aspectsof value for value. So wanted to highlightthat and then to give them their fair shot and appand service highlight.
I do just really wantto give an extra shout out to three speakand no agenda. Uber in particular. I know for sure that theyare both actively working on incorporating valuefor value elements into the platform. As I went on 2 to 3 speak,I saw they have a mobile app where podcastsfeatured very prominently. They have the podcastindex of a for the podcast, whichI think is pretty cool and or at least I'mpretty sure it was. And they havethe mechanisms of, of being ableto supporting in throughtheir apps as well. So yeah I think it's it's it's this kind of stuffwhich is is really cool.
It's this healthycompetition that's needed you know much like there are biggerpodcasting apps. So these are things like, you know, the Appleand Spotify as I think it would be niceto have big video apps as well,something like that. So instead of just having one placeto watch video YouTube, I thinkit'd be cool to have them. Will YouTube die? No way. In the long run. Yeah, no way. It's it's going awayanytime, anytime soon. But I do think in the longrun, information wants to be freeand accessible. You know,I can't see why the MP for that I upload toYouTube is stored.
It's not in ifyou go in to you know page what's it pagesource view page source onto a YouTube page doesno MP for link to web where that's being storedanyway so with these othersI can do that. If I go into a podcastfeed, I can see that. So yeah, once again,just, just show letting, showcasing, highlighting. There's some differencesthere between all of these things. Once again,if someone though came up to meand recommended our like Karen, I want to get my video outwhere should I do it? I would probably sayjust put it up on YouTube. That's it's probably the best placeto go at this very moment.
But if you want tohave value for valueincorporated elements into it, here's some otherof these other places. Okay, That's it. We're going toleave it there for today. Thank you, everyone. The value for value sectionwho online going to give 15% of this showto to help support them, to thank them for the workthey're doing. I'm going to really givethis to Alex Gates today. So he's the guy whoso Alex Gates, he's part of theno agenda realm and he runs theno agenda tube. He's the one who created that instanceand moderates. It works on it.
And he's done a lot of really,really great things for podcasting to pointout full value for value. It's avery, very smart cookie. He reallyknows about protocols. He really knows the technical detailssuper well. And yeah, I don't thinkhe gets enough highlighting support for everythingthat is done, not not just for the video aspect,but also for podcasting. So 15% of this episode is goingto go through to him. So just thank you so much, Sir Alex,for for doing that. Shout outs though, to ourhead and Brian of London for for whatthey're doing as well really, really cool.
So for this episode I'll give you my three TS, my final value for value. There's time, talentand treasure time. You know, if you want to sharethis show with a digital creator, you know, someone who is looking at doing video and wants to createan actual video podcast, not oneof these bullshit ones of a videopodcast on YouTube. No. If you want someonewho wants some recommendations,you know, tell them to tune in. Tell them to tune into what was whatchapter was it? The seventhand eighth chapter. And they'llthey'll get an idea of how they can do that in a valuefor value manner.
So sharing that,joining me live is always super,super fun. I do appreciatethat as well. Talent. Is there anything I can do to make this show better?What annoys you? What resources are similarto the f up of of these book reviews recommendations, thingslike that? I definitely would love toto know all of these things and toto have that come out. I'll talkonce more about that right at the endand then finally treasure three realoptions of doing this. You can go to a new podcastingapp, new podcast ABC.com, and and try out one ofthe ones from there. Also, I've done thatrun through.
So if you're havingtrouble with any of that though, that that's there'sa handy link to that. I'll tell you where tofind that in the second. You can do this directly at the podcastingindex website. So if you don't want to change your podcastingapp, you're like, Yeah, I want to keep my thing. I really like overcast,I really like, God forbid, if you if youreally like Spotify, let's just get off of theget off of there now. It's okayif you like that. I use Spotifyfor a long time before I found podcastingtoo, but I so I get it. But if you want to keepcontinue using your one, if you go to the podcastindex website, type in value for valueor even just my name Kyran, I'll pop upquickly there and you can boost directlyin from there usingthe get all be extension or you can even do itto me directly.
It can't get all become. It's a bit harderfor me to find there. So that is a little bitmore difficult to to do it that way. And I will also just plugif you go to me a models podcast dotcom such support. That'swhere all of this details are listedin one easy to find model so it's got the linkto the video there so you can seehow to boost in. It's gotlinks to the actual podcast itselfin different mechanisms. All this sort of stuff is,is really, really cool. And there's also a paperright at the bottom here if you want to do it via that mechanism,who lots to get into.
There's one more episodeleft of the season, my friends,one more episode and it's probably goingto be my favourite yet. It's going to be whereI'm going to get the most heart,the most excited because I'll be talkingabout what I where I thinkvalue for value is going. And I want to kind ofcreate a picture of the world as I see itand, five, ten years time and where value for valuewill have taken us. So that's going to be the final episode ofof season three. I'm probably going to take a little bit of a breakand won't certainly won't be as long as these last onesbetween seasons.
But I'm thinking abouta month, maybe two months. As I mentioned, I've got a lot of stuffgoing on in my life at the moment. So the thatthat will take priority. But I really I really doenjoy the show. So my last request iswhat would you like to see in season four? What would you like season four to be focussed upon? I've got a coupleof ideas. I was thinking of doingsomething related to valuefor value music. So really diving intothat, perhaps making a semi music show. I've got a lot of noteshere from a couple of really interesting books getting moreinto the aspect of I suppose the ethos again.
So almost harking backto season one, but adding elementsof technology into it. So this would be talkingabout advertising like the longtail learnings from Amusing Ourselvesto Death, just a bunch of books, zero sumgames of advertising. There's a lot of things that I tookfrom these books, so it can,it would kind of be a I reminisceback to season one or I could,you know, keep out lights of podcastingto put on years what's what's new,what's interesting, what's happeningwith value failure in a kind ofbroader scale. I would yeah basicallyI'd love to know your thoughts on on what you wouldreally want to hear what you thinkis the most valuable, what would get you totune in week in, week out?
What would behelpful to helping spread the word of value for spread the gospel of value for valueand making it easier for other peopleto participate and know whythey should participate. So I would love to knowall of those things. So one I can see herejust typed in honestly my call that would be to have moreinterviews with people leading the chargefor value. For value. That's also doable. I'm not sure I'd do that on this showin particular, though I would probably do all of that underthe main models name. But yeah, maybe. Maybe I'll have to thinkabout it.
Interviewsand conversations, so much effort as I was saying. Like, you know, I probably need to havelike a bit of a break, maybe a little longer oneslike, yeah, just double down.Do it, do it even harder. Thankyou very much, my friend. But that is goodsuggestion. I'll I'll definitelyconsider it. So I'm going to leave itthere for today. Thank youeveryone for, for tuning into this episode. Probablyonly a couple of people listening live,but that is okay. That'sappreciated nonetheless. And yeah, one last season. One last one last season, one lastepisode of season three coming up the next week.
And that's going to bea doozy. It's going to be I'm I'm really looking forwardto it's going to be fun. So we'll leave it there.Thank you, everyone. And chaffand now Kyron out.
