Value 4 Value

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Let’s do some linguistic semantics!

In Ep #12 I’m differentiating some things that might superficially look like Value For Value (and may contain some elements of it) but are actually rather different. Subscriptions, paywalls/exclusive content, crowdfunding/donations/tips and everything advertising related all fall under this banner. V4V has some core principles such as continuous feedback, upfront giving, direct interaction and lack of automaticity that when combined form a solid and coherent model.

I had to prerecord this week's episode so unfortunately no boostagrams to read out and people to thank.

Timeline:
(0:00) - Intro
(1:24) - Subscriptions
(4:09) - Paywall
(7:54) - Crowdfunding/Donations/Tips
(10:40) - Advertising & Etc
(13:10) - Boostagram Lounge


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[00:00:01] Unknown:

Hey, hey, what is up my valueites? Yeah, that's it, you've   got a name. Now welcome to another episode of the value for   value podcast. My name is Kyrin, I do these podcasts for those   who want to understand the value for value model, this new   exciting world where you can receive value for whatever it is   that you're creating podcasts, music, art, whatever it is. And   you do this through an alternative method to the   standard advertising model. Now, as I mentioned last week, these   shows are taking a little bit of more freeform flowing, and I'm   quite enjoying that. And I hope you do too. But if not, send me   a Boostagram, I'd love to know what you think. Now, I also need   to mention I'm doing a pre recording for this week, because   I'm having a mini holiday going up to Airlie Beach in sunny   Brisbane, Queensland, Australia. So this one is going to be pre   recorded by a week. So if you do have sent a boostagram in the   previous week, unfortunately, I can't read it out because I   cannot see into the future. Now, this episode, Episode 12 is   labeled what value for value isn't. So I think it's important   to differentiate some things that might superficially look   like value for value and have even elements of the value for   value model in them, but are a little bit different. So the   first one I'm going to talk about is subscriptions. So we've   all heard of subscriptions, subscribe to my podcast,   subscribe to etc, etc. Amazon started on Amazon Apple has come   out with this pretty recently for their podcasting. And I'm   pretty sure Spotify is quick to follow if it already hasn't. And   this is essentially saying like, Hey, pay me pay me some money on   a recurring basis. And I feel that the higher the value, the   value is the feedback and continuous production. So for   example, if there was a year subscription for something, hey,   can you pay a year for listening to my show? That seems to me to   not encapsulate it doesn't give you the ability for someone to   turn off the faucet, for example, it's forcing them to   pay beforehand, in a large amount, probably. And what if   they decide after a week? Oh, you know what, I don't really   enjoy this. But you've already paid your subscription. How? How   does that fit in. So that seems to be a completely different   thing there. And the other is that with the value for value,   it's almost a way of incentivizing myself. So I need   to stop stay on top of my game, each podcast episode that I'm   releasing needs to be the most fantastic the best I can get.  

And if the quality drops off, then I deserve to see a drop off   in the quality of value that I'm getting back. Now whether that   once again, be money, whether that be time, talent, treasure,   whatever it is, it doesn't particularly matter for the   context of this discussion. It's more, I need to have the   incentive to be better. And if I'm relying on subscriptions,   that sort of pushing that into the into the into the past, I   don't need to have that day by day incentive to work on my   craft to make things better is because I've got a steady stream   of money coming in last week to get lazy, I would essentially   say, now with each of these, I want to add a slight caveat. So   what about convenience for the dedicated listener? Okay, well,   that might be a little bit different. So you've been doing   a show for 14 years, like Adam curry has on the no agenda. And   he accepts payments through PayPal and a bunch of those   recurring monthly donations. So you could say that's somewhat of   a subscription right there. Okay, I can sort of get that I   can see that. But I think the heart of it. And most of these   things are, obviously have elements of value for value in   them as well. It's more just to get Hey, this is I suppose the   the core, the core of it, the core would be the feedback and   continuous improvement. So if you're getting subscriptions,   that's not particularly value for value that's more   subscriptions. That's a different thing. The next the   paywall and the exclusive content. So one of the   differentiating factors here I guess is that I would say value   for value was upfront giving so I need to be the one making the   first move. If someone comes across my podcast and it's   behind a paywall already, they have no idea what they're   getting in for I might be releasing like a little teaser   or a trailer or something to get them in. But that that paywall   that exclusive content. I feel sort of lacks transparency in a   way now that's not the worst thing in the world. Sometimes   you do want to keep things private, some things sometimes   you do want to have a lack of transparency, but in this case,   I would say personally for me, if you hearken back to Episode   11, I explained my personal philosophy I guess on   accessibility on people being able to reach my show anywhere,   anytime, no matter how you know where they are in the world, how   they do that I don't particularly mind, but I don't   want to be blocking it off. So that just might be me having a   personal thing there. But I would say, if you've if you've   set up a paywall, if you've set up an exclusive content that's   not particularly value for value, it's more, you know, pay   me up front first, and then you might get something that you   enjoy, once again, it suffers the same thing from the   subscriptions you have to pay up front. And you have to, you   know, most likely this is going to be a one off thing or a large   one off thing or something like that. And you don't have the   option to sort of recant in a way or immediately turn off the   faucet. Once again, the caveat here would be okay, what about   those who go over the top? Do they deserve more? So, you know,   if someone is is paying, don't they deserve more value in   return than just the average listener? Yes, I guess you could   say that. And then that's where I would say, okay, but the value   for value model is really about showing that in a in a different   way. So once those people join up, your your pay wall, you're   exclusive content. And this isn't a another factor here,   which is that that you're going to be setting them a limit   price, you're going to be saying, Hey, you have to give me   this much. So that if you go back to Episode Nine, Dave Jones   was talking about the subject of price discovery, when you've got   the paywall the exclusive content, you're most likely   going to be saying, Hey, give me $5 For this, and you get this   access to these extra episodes to these bonus clips or things   like that. The other one was yes. So okay, even if you don't   have that, don't those people who are giving you more value   don't they receive? Shouldn't they receive more value in   return? And yes, absolutely. And this is why you can do things   like giving shoutouts if they're, you know, organizing,   if they're if they're really, you know, going far and beyond,   above and beyond, you can try and meet them in person, you   could do things for them that are more in excess of what   you're actually doing for the podcast as well. So I guess   it's, I think being able to treat people as individuals in a   way. So each individual   thing that comes in of value. So once again, whether that be in a   boostagram form with a Satoshi Now to attach to that, whether   that be a simple PayPal donation, whether that be, you   know, maybe they handing you cash, I don't know how you're   running your podcast, with all of those things, I think you'd   needs to be treated as an individual. And you're, and   you're not trying to really, really make it an autonomous   thing that just happens, hey, money comes in, just give me   give me give me give me now another one. And this is   crowdfunding donations and tips. And so I've lumped these all in   together. And this one might just be some linguistic   semantics on my point, but I feel that they imply begging. So   particularly, you know, tips is kind of hard. We don't really   have it here in Australia. So I'm not really 100% sure how   people use it and other places in the world. But when I was   traveling through South America, Latin America and the countries   that did have tipping Argentina, for example, it didn't feel like   it was a you know, I was giving them value for value. It didn't   feel like hey, that their service in this restaurant was   excellent. I'm going to add them a bit on top. No, for me, it was   like, Okay, there's a pre arranged tip for the bill which   is at 10% There is an implicit expectation that you give me   some something extra even though my service might not have been   fantastic. There was no ability for me to really give extra if I   wanted or give less if I wanted it was a set amount. And then so   that got me thinking you know, the heart of value for value is   me giving and then you're returning and this is actually   replaced by you paying to not feel bad and this is the begging   aspect if you see a homeless man in the street, you know, he's   not giving you value the the when you give them some money,   it's so that you don't feel so bad. It's trying to get away   badness rather than it needs to be like a voluntary thing, like   every time that I send someone a boostagram, I feel hella good   because it's like, Yes, I just sent them a little bit of   something can be a tiny amount. They they have really exceeded   expectations. If you want to put it that way. They have given me   something that I found enjoyable. Whether that was a   half an hour podcast, whether that was a shout out on the   show, whatever it is, doesn't really matter. That implicit   thing there is that it's it's, it's filling my cup in a way if   you want to use some, some I don't know how you'd call that   maybe Not a very spiritual language, I guess you'd say,   it's filling my cup, it's making me feel better by doing that.  

Whereas the donations, crowdfunding tips, it can sort   of take on a different person's personality of of, and once   again, this could just be the linguistics. So the caveat here,   maybe you just used donations and tipping in a different way   that I do. Okay? That that's cool. And crowdfunding as well,   I would say is falling into that category of you not particularly   giving the value, it's, it's sort of saying, like, Hey, give   me give me give me, I promise, I'll do something in the future.   But yeah, et cetera, et cetera. The last one, and this is pretty   obvious, there's not value for value is ads, affiliate   marketing, sponsorships, joining a network, things like that,   once again, I feel it should be a direct one to one sort of   thing. So when you're introducing ads onto your shows,   when you've got a sponsor that you're shouting out, there is no   implicit and explicit expectations there, I am going   to do a 10 minute ad read, I'm going to talk about how great   this product is, even if I've never used it before, I'm going   to say things that are sort of somewhat artificial, maybe not   what I 100% believe, but then you've got this money coming in,   and you've got to please them. And if you don't do this, and   this will happen and things like that, it's essentially cutting   out the middleman. So the value for value really is a personal   connection, I have a personal connection with each and every   one of the people who is listening to the show, for   example. Now, if you get to a huge, ridiculous level,   obviously, you can't do this, if you've got 2 million people   listening, and let's just say 10% of them, sending you   something, whether it be time, talent or treasure, there's no   way you're going to be able to individually respond to each one   of them to individually,   thank them. So once again, I guess the caveat here is   automated or automatic creation of some aspects are probably   going to be necessary but the heart of it is, is keeping your   your speeches unadulterated as possible, free from as many   negative incentives as possible, so that you're as opposed to   speaking as much truth as possible. So those were the four   different categories. I went through this subscription, the   paywall, exclusive content, crowdfunding, donation tips, and   all the rest, adds affiliates, joining a network, etc, etc. The   the core aspects are spread across all of these different   things. So once again, it's, you know, what exactly is value for   value? Well, it's many things, it's, it's having that one to   one connection, it's making the other person feel good, it's you   taking the first step and providing value, it's you   getting the feedback, so you can really improve. It's a whole   bunch of different things. And then one context, if you look at   this one particular interaction, you might say, Oh, that's not   value for value, but it's a, it's the accumulation of those   and really trying to live them out as best possible. The final   section here we have is the boostagram Lounge, which I   do on here. Unfortunately, again, once as I said, as I'm   pre recording this week, there is no Boostagrams, to come in   at at this very moment. So I would just ask you, to send me   one, I really do enjoy receiving the messages. Once again, for   me, it's not about the monetary amount of Satoshis attached to   the message, it is the it's the spirit of of giving me some   feedback. That's what I really, really crave with my podcast, at   this very moment, maybe that'll change the future, who knows,   but I really, really do enjoy having that interaction and   being able to do that with you right in the moment. So as   you're in your podcast player, you can hear me say something   stupid, you can hear me say something great, and you can   respond to that in however way you want. It can be a funny   message, it can be a throwaway. Hey, awesome job Kyrin. It could   be a detailed huge long text as Petar are one of the guys who   listens to the Mere Mortals, podcast dots, he provides some   really, really well thought out detailed boostagrams, I love   all of them. All of them are fantastic. So if if you're   looking for a prompt, you know, did I explain value for value   clearly today? Are there any things that you think should be   added to that list? Are there any other payment methods of   monetization? I hate that word. That should I should have   discussed because that could help clarify what the difference   is between value for value and that I would love to know all of   those things. Go to Curiocaster podfriend breeze Castamatic   Where else is there a couple others podverse I think   might be introducing boostagrams in the future who knows   fountain FM as well. Those are a bunch of the current lists and   other than that I do hope you're having a fantastic day wherever   you are in the world. Kyrin out