Let’s do some linguistic semantics!
In Ep #12 I’m differentiating some things that might superficially look like Value For Value (and may contain some elements of it) but are actually rather different. Subscriptions, paywalls/exclusive content, crowdfunding/donations/tips and everything advertising related all fall under this banner. V4V has some core principles such as continuous feedback, upfront giving, direct interaction and lack of automaticity that when combined form a solid and coherent model.
I had to prerecord this week's episode so unfortunately no boostagrams to read out and people to thank.
Timeline:
(0:00) - Intro
(1:24) - Subscriptions
(4:09) - Paywall
(7:54) - Crowdfunding/Donations/Tips
(10:40) - Advertising & Etc
(13:10) - Boostagram Lounge
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect with Kyrin & Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspod
[00:00:01]
Unknown:
Hey, hey, what is up my valueites? Yeah, that's it, you've got a name. Now welcome toanother episode of the value for value podcast. My name is Kyrin,I do these podcasts for those who want to understand the valuefor value model, this new exciting world where you canreceive value for whatever it is that you're creating podcasts,music, art, whatever it is. And you do this through analternative method to the standard advertising model. Now,as I mentioned last week, these shows are taking a little bit ofmore freeform flowing, and I'm quite enjoying that. And I hopeyou do too. But if not, send me a Boostagram, I'd love to knowwhat you think. Now, I also need to mention I'm doing a prerecording for this week, because I'm having a mini holiday goingup to Airlie Beach in sunny Brisbane, Queensland, Australia.So this one is going to be pre recorded by a week. So if you dohave sent a boostagram in the previous week, unfortunately, Ican't read it out because I cannot see into the future. Now,this episode, Episode 12 is labeled what value for valueisn't. So I think it's important to differentiate some thingsthat might superficially look like value for value and haveeven elements of the value for value model in them, but are alittle bit different. So the first one I'm going to talkabout is subscriptions. So we've all heard of subscriptions,subscribe to my podcast, subscribe to etc, etc. Amazonstarted on Amazon Apple has come out with this pretty recentlyfor their podcasting. And I'm pretty sure Spotify is quick tofollow if it already hasn't. And this is essentially saying like,Hey, pay me pay me some money on a recurring basis. And I feelthat the higher the value, the value is the feedback andcontinuous production. So for example, if there was a yearsubscription for something, hey, can you pay a year for listeningto my show? That seems to me to not encapsulate it doesn't giveyou the ability for someone to turn off the faucet, forexample, it's forcing them to pay beforehand, in a largeamount, probably. And what if they decide after a week? Oh,you know what, I don't really enjoy this. But you've alreadypaid your subscription. How? How does that fit in. So that seemsto be a completely different thing there. And the other isthat with the value for value, it's almost a way ofincentivizing myself. So I need to stop stay on top of my game,each podcast episode that I'm releasing needs to be the mostfantastic the best I can get.
And if the quality drops off,then I deserve to see a drop off in the quality of value that I'mgetting back. Now whether that once again, be money, whetherthat be time, talent, treasure, whatever it is, it doesn'tparticularly matter for the context of this discussion. It'smore, I need to have the incentive to be better. And ifI'm relying on subscriptions, that sort of pushing that intothe into the into the past, I don't need to have that day byday incentive to work on my craft to make things better isbecause I've got a steady stream of money coming in last week toget lazy, I would essentially say, now with each of these, Iwant to add a slight caveat. So what about convenience for thededicated listener? Okay, well, that might be a little bitdifferent. So you've been doing a show for 14 years, like Adamcurry has on the no agenda. And he accepts payments throughPayPal and a bunch of those recurring monthly donations. Soyou could say that's somewhat of a subscription right there.Okay, I can sort of get that I can see that. But I think theheart of it. And most of these things are, obviously haveelements of value for value in them as well. It's more just toget Hey, this is I suppose the the core, the core of it, thecore would be the feedback and continuous improvement. So ifyou're getting subscriptions, that's not particularly valuefor value that's more subscriptions. That's adifferent thing. The next the paywall and the exclusivecontent. So one of the differentiating factors here Iguess is that I would say value for value was upfront giving soI need to be the one making the first move. If someone comesacross my podcast and it's behind a paywall already, theyhave no idea what they're getting in for I might bereleasing like a little teaser or a trailer or something to getthem in. But that that paywall that exclusive content. I feelsort of lacks transparency in a way now that's not the worstthing in the world. Sometimes you do want to keep thingsprivate, some things sometimes you do want to have a lack oftransparency, but in this case, I would say personally for me,if you hearken back to Episode 11, I explained my personalphilosophy I guess on accessibility on people beingable to reach my show anywhere, anytime, no matter how you knowwhere they are in the world, how they do that I don'tparticularly mind, but I don't want to be blocking it off. Sothat just might be me having a personal thing there. But Iwould say, if you've if you've set up a paywall, if you've setup an exclusive content that's not particularly value forvalue, it's more, you know, pay me up front first, and then youmight get something that you enjoy, once again, it suffersthe same thing from the subscriptions you have to pay upfront. And you have to, you know, most likely this is goingto be a one off thing or a large one off thing or something likethat. And you don't have the option to sort of recant in away or immediately turn off the faucet. Once again, the caveathere would be okay, what about those who go over the top? Dothey deserve more? So, you know, if someone is is paying, don'tthey deserve more value in return than just the averagelistener? Yes, I guess you could say that. And then that's whereI would say, okay, but the value for value model is really aboutshowing that in a in a different way. So once those people joinup, your your pay wall, you're exclusive content. And thisisn't a another factor here, which is that that you're goingto be setting them a limit price, you're going to besaying, Hey, you have to give me this much. So that if you goback to Episode Nine, Dave Jones was talking about the subject ofprice discovery, when you've got the paywall the exclusivecontent, you're most likely going to be saying, Hey, give me$5 For this, and you get this access to these extra episodesto these bonus clips or things like that. The other one wasyes. So okay, even if you don't have that, don't those peoplewho are giving you more value don't they receive? Shouldn'tthey receive more value in return? And yes, absolutely. Andthis is why you can do things like giving shoutouts ifthey're, you know, organizing, if they're if they're really,you know, going far and beyond, above and beyond, you can tryand meet them in person, you could do things for them thatare more in excess of what you're actually doing for thepodcast as well. So I guess it's, I think being able totreat people as individuals in a way. So each individual thing that comes in of value. Soonce again, whether that be in a boostagram form with a SatoshiNow to attach to that, whether that be a simple PayPaldonation, whether that be, you know, maybe they handing youcash, I don't know how you're running your podcast, with allof those things, I think you'd needs to be treated as anindividual. And you're, and you're not trying to really,really make it an autonomous thing that just happens, hey,money comes in, just give me give me give me give me nowanother one. And this is crowdfunding donations and tips.And so I've lumped these all in together. And this one mightjust be some linguistic semantics on my point, but Ifeel that they imply begging. So particularly, you know, tips iskind of hard. We don't really have it here in Australia. SoI'm not really 100% sure how people use it and other placesin the world. But when I was traveling through South America,Latin America and the countries that did have tipping Argentina,for example, it didn't feel like it was a you know, I was givingthem value for value. It didn't feel like hey, that theirservice in this restaurant was excellent. I'm going to add thema bit on top. No, for me, it was like, Okay, there's a prearranged tip for the bill which is at 10% There is an implicitexpectation that you give me some something extra even thoughmy service might not have been fantastic. There was no abilityfor me to really give extra if I wanted or give less if I wantedit was a set amount. And then so that got me thinking you know,the heart of value for value is me giving and then you'rereturning and this is actually replaced by you paying to notfeel bad and this is the begging aspect if you see a homeless manin the street, you know, he's not giving you value the thewhen you give them some money, it's so that you don't feel sobad. It's trying to get away badness rather than it needs tobe like a voluntary thing, like every time that I send someone aboostagram, I feel hella good because it's like, Yes, I justsent them a little bit of something can be a tiny amount.They they have really exceeded expectations. If you want to putit that way. They have given me something that I foundenjoyable. Whether that was a half an hour podcast, whetherthat was a shout out on the show, whatever it is, doesn'treally matter. That implicit thing there is that it's it's,it's filling my cup in a way if you want to use some, some Idon't know how you'd call that maybe Not a very spirituallanguage, I guess you'd say, it's filling my cup, it's makingme feel better by doing that.
Whereas the donations,crowdfunding tips, it can sort of take on a different person'spersonality of of, and once again, this could just be thelinguistics. So the caveat here, maybe you just used donationsand tipping in a different way that I do. Okay? That that'scool. And crowdfunding as well, I would say is falling into thatcategory of you not particularly giving the value, it's, it'ssort of saying, like, Hey, give me give me give me, I promise,I'll do something in the future. But yeah, et cetera, et cetera.The last one, and this is pretty obvious, there's not value forvalue is ads, affiliate marketing, sponsorships, joininga network, things like that, once again, I feel it should bea direct one to one sort of thing. So when you'reintroducing ads onto your shows, when you've got a sponsor thatyou're shouting out, there is no implicit and explicitexpectations there, I am going to do a 10 minute ad read, I'mgoing to talk about how great this product is, even if I'venever used it before, I'm going to say things that are sort ofsomewhat artificial, maybe not what I 100% believe, but thenyou've got this money coming in, and you've got to please them.And if you don't do this, and this will happen and things likethat, it's essentially cutting out the middleman. So the valuefor value really is a personal connection, I have a personalconnection with each and every one of the people who islistening to the show, for example. Now, if you get to ahuge, ridiculous level, obviously, you can't do this, ifyou've got 2 million people listening, and let's just say10% of them, sending you something, whether it be time,talent or treasure, there's no way you're going to be able toindividually respond to each one of them to individually, thank them. So once again, Iguess the caveat here is automated or automatic creationof some aspects are probably going to be necessary but theheart of it is, is keeping your your speeches unadulterated aspossible, free from as many negative incentives as possible,so that you're as opposed to speaking as much truth aspossible. So those were the four different categories. I wentthrough this subscription, the paywall, exclusive content,crowdfunding, donation tips, and all the rest, adds affiliates,joining a network, etc, etc. The the core aspects are spreadacross all of these different things. So once again, it's, youknow, what exactly is value for value? Well, it's many things,it's, it's having that one to one connection, it's making theother person feel good, it's you taking the first step andproviding value, it's you getting the feedback, so you canreally improve. It's a whole bunch of different things. Andthen one context, if you look at this one particular interaction,you might say, Oh, that's not value for value, but it's a,it's the accumulation of those and really trying to live themout as best possible. The final section here we have is theboostagram Lounge, which I do on here. Unfortunately,again, once as I said, as I'm pre recording this week, thereis no Boostagrams, to come in at at this very moment. So Iwould just ask you, to send me one, I really do enjoy receivingthe messages. Once again, for me, it's not about the monetaryamount of Satoshis attached to the message, it is the it's thespirit of of giving me some feedback. That's what I really,really crave with my podcast, at this very moment, maybe that'llchange the future, who knows, but I really, really do enjoyhaving that interaction and being able to do that with youright in the moment. So as you're in your podcast player,you can hear me say something stupid, you can hear me saysomething great, and you can respond to that in however wayyou want. It can be a funny message, it can be a throwaway.Hey, awesome job Kyrin. It could be a detailed huge long text asPetar are one of the guys who listens to the Mere Mortals,podcast dots, he provides some really, really well thought outdetailed boostagrams, I love all of them. All of them arefantastic. So if if you're looking for a prompt, you know,did I explain value for value clearly today? Are there anythings that you think should be added to that list? Are thereany other payment methods of monetization? I hate that word.That should I should have discussed because that couldhelp clarify what the difference is between value for value andthat I would love to know all of those things. Go to Curiocaster podfriend breeze Castamatic Where else is there acouple others podverse I think might be introducing boostagrams in the future who knows fountain FM as well. Those are abunch of the current lists and other than that I do hope you'rehaving a fantastic day wherever you are in the world. Kyrin out
Hey, hey, what is up my valueites? Yeah, that's it, you've got a name. Now welcome toanother episode of the value for value podcast. My name is Kyrin,I do these podcasts for those who want to understand the valuefor value model, this new exciting world where you canreceive value for whatever it is that you're creating podcasts,music, art, whatever it is. And you do this through analternative method to the standard advertising model. Now,as I mentioned last week, these shows are taking a little bit ofmore freeform flowing, and I'm quite enjoying that. And I hopeyou do too. But if not, send me a Boostagram, I'd love to knowwhat you think. Now, I also need to mention I'm doing a prerecording for this week, because I'm having a mini holiday goingup to Airlie Beach in sunny Brisbane, Queensland, Australia.So this one is going to be pre recorded by a week. So if you dohave sent a boostagram in the previous week, unfortunately, Ican't read it out because I cannot see into the future. Now,this episode, Episode 12 is labeled what value for valueisn't. So I think it's important to differentiate some thingsthat might superficially look like value for value and haveeven elements of the value for value model in them, but are alittle bit different. So the first one I'm going to talkabout is subscriptions. So we've all heard of subscriptions,subscribe to my podcast, subscribe to etc, etc. Amazonstarted on Amazon Apple has come out with this pretty recentlyfor their podcasting. And I'm pretty sure Spotify is quick tofollow if it already hasn't. And this is essentially saying like,Hey, pay me pay me some money on a recurring basis. And I feelthat the higher the value, the value is the feedback andcontinuous production. So for example, if there was a yearsubscription for something, hey, can you pay a year for listeningto my show? That seems to me to not encapsulate it doesn't giveyou the ability for someone to turn off the faucet, forexample, it's forcing them to pay beforehand, in a largeamount, probably. And what if they decide after a week? Oh,you know what, I don't really enjoy this. But you've alreadypaid your subscription. How? How does that fit in. So that seemsto be a completely different thing there. And the other isthat with the value for value, it's almost a way ofincentivizing myself. So I need to stop stay on top of my game,each podcast episode that I'm releasing needs to be the mostfantastic the best I can get.
And if the quality drops off,then I deserve to see a drop off in the quality of value that I'mgetting back. Now whether that once again, be money, whetherthat be time, talent, treasure, whatever it is, it doesn'tparticularly matter for the context of this discussion. It'smore, I need to have the incentive to be better. And ifI'm relying on subscriptions, that sort of pushing that intothe into the into the past, I don't need to have that day byday incentive to work on my craft to make things better isbecause I've got a steady stream of money coming in last week toget lazy, I would essentially say, now with each of these, Iwant to add a slight caveat. So what about convenience for thededicated listener? Okay, well, that might be a little bitdifferent. So you've been doing a show for 14 years, like Adamcurry has on the no agenda. And he accepts payments throughPayPal and a bunch of those recurring monthly donations. Soyou could say that's somewhat of a subscription right there.Okay, I can sort of get that I can see that. But I think theheart of it. And most of these things are, obviously haveelements of value for value in them as well. It's more just toget Hey, this is I suppose the the core, the core of it, thecore would be the feedback and continuous improvement. So ifyou're getting subscriptions, that's not particularly valuefor value that's more subscriptions. That's adifferent thing. The next the paywall and the exclusivecontent. So one of the differentiating factors here Iguess is that I would say value for value was upfront giving soI need to be the one making the first move. If someone comesacross my podcast and it's behind a paywall already, theyhave no idea what they're getting in for I might bereleasing like a little teaser or a trailer or something to getthem in. But that that paywall that exclusive content. I feelsort of lacks transparency in a way now that's not the worstthing in the world. Sometimes you do want to keep thingsprivate, some things sometimes you do want to have a lack oftransparency, but in this case, I would say personally for me,if you hearken back to Episode 11, I explained my personalphilosophy I guess on accessibility on people beingable to reach my show anywhere, anytime, no matter how you knowwhere they are in the world, how they do that I don'tparticularly mind, but I don't want to be blocking it off. Sothat just might be me having a personal thing there. But Iwould say, if you've if you've set up a paywall, if you've setup an exclusive content that's not particularly value forvalue, it's more, you know, pay me up front first, and then youmight get something that you enjoy, once again, it suffersthe same thing from the subscriptions you have to pay upfront. And you have to, you know, most likely this is goingto be a one off thing or a large one off thing or something likethat. And you don't have the option to sort of recant in away or immediately turn off the faucet. Once again, the caveathere would be okay, what about those who go over the top? Dothey deserve more? So, you know, if someone is is paying, don'tthey deserve more value in return than just the averagelistener? Yes, I guess you could say that. And then that's whereI would say, okay, but the value for value model is really aboutshowing that in a in a different way. So once those people joinup, your your pay wall, you're exclusive content. And thisisn't a another factor here, which is that that you're goingto be setting them a limit price, you're going to besaying, Hey, you have to give me this much. So that if you goback to Episode Nine, Dave Jones was talking about the subject ofprice discovery, when you've got the paywall the exclusivecontent, you're most likely going to be saying, Hey, give me$5 For this, and you get this access to these extra episodesto these bonus clips or things like that. The other one wasyes. So okay, even if you don't have that, don't those peoplewho are giving you more value don't they receive? Shouldn'tthey receive more value in return? And yes, absolutely. Andthis is why you can do things like giving shoutouts ifthey're, you know, organizing, if they're if they're really,you know, going far and beyond, above and beyond, you can tryand meet them in person, you could do things for them thatare more in excess of what you're actually doing for thepodcast as well. So I guess it's, I think being able totreat people as individuals in a way. So each individual thing that comes in of value. Soonce again, whether that be in a boostagram form with a SatoshiNow to attach to that, whether that be a simple PayPaldonation, whether that be, you know, maybe they handing youcash, I don't know how you're running your podcast, with allof those things, I think you'd needs to be treated as anindividual. And you're, and you're not trying to really,really make it an autonomous thing that just happens, hey,money comes in, just give me give me give me give me nowanother one. And this is crowdfunding donations and tips.And so I've lumped these all in together. And this one mightjust be some linguistic semantics on my point, but Ifeel that they imply begging. So particularly, you know, tips iskind of hard. We don't really have it here in Australia. SoI'm not really 100% sure how people use it and other placesin the world. But when I was traveling through South America,Latin America and the countries that did have tipping Argentina,for example, it didn't feel like it was a you know, I was givingthem value for value. It didn't feel like hey, that theirservice in this restaurant was excellent. I'm going to add thema bit on top. No, for me, it was like, Okay, there's a prearranged tip for the bill which is at 10% There is an implicitexpectation that you give me some something extra even thoughmy service might not have been fantastic. There was no abilityfor me to really give extra if I wanted or give less if I wantedit was a set amount. And then so that got me thinking you know,the heart of value for value is me giving and then you'rereturning and this is actually replaced by you paying to notfeel bad and this is the begging aspect if you see a homeless manin the street, you know, he's not giving you value the thewhen you give them some money, it's so that you don't feel sobad. It's trying to get away badness rather than it needs tobe like a voluntary thing, like every time that I send someone aboostagram, I feel hella good because it's like, Yes, I justsent them a little bit of something can be a tiny amount.They they have really exceeded expectations. If you want to putit that way. They have given me something that I foundenjoyable. Whether that was a half an hour podcast, whetherthat was a shout out on the show, whatever it is, doesn'treally matter. That implicit thing there is that it's it's,it's filling my cup in a way if you want to use some, some Idon't know how you'd call that maybe Not a very spirituallanguage, I guess you'd say, it's filling my cup, it's makingme feel better by doing that.
Whereas the donations,crowdfunding tips, it can sort of take on a different person'spersonality of of, and once again, this could just be thelinguistics. So the caveat here, maybe you just used donationsand tipping in a different way that I do. Okay? That that'scool. And crowdfunding as well, I would say is falling into thatcategory of you not particularly giving the value, it's, it'ssort of saying, like, Hey, give me give me give me, I promise,I'll do something in the future. But yeah, et cetera, et cetera.The last one, and this is pretty obvious, there's not value forvalue is ads, affiliate marketing, sponsorships, joininga network, things like that, once again, I feel it should bea direct one to one sort of thing. So when you'reintroducing ads onto your shows, when you've got a sponsor thatyou're shouting out, there is no implicit and explicitexpectations there, I am going to do a 10 minute ad read, I'mgoing to talk about how great this product is, even if I'venever used it before, I'm going to say things that are sort ofsomewhat artificial, maybe not what I 100% believe, but thenyou've got this money coming in, and you've got to please them.And if you don't do this, and this will happen and things likethat, it's essentially cutting out the middleman. So the valuefor value really is a personal connection, I have a personalconnection with each and every one of the people who islistening to the show, for example. Now, if you get to ahuge, ridiculous level, obviously, you can't do this, ifyou've got 2 million people listening, and let's just say10% of them, sending you something, whether it be time,talent or treasure, there's no way you're going to be able toindividually respond to each one of them to individually, thank them. So once again, Iguess the caveat here is automated or automatic creationof some aspects are probably going to be necessary but theheart of it is, is keeping your your speeches unadulterated aspossible, free from as many negative incentives as possible,so that you're as opposed to speaking as much truth aspossible. So those were the four different categories. I wentthrough this subscription, the paywall, exclusive content,crowdfunding, donation tips, and all the rest, adds affiliates,joining a network, etc, etc. The the core aspects are spreadacross all of these different things. So once again, it's, youknow, what exactly is value for value? Well, it's many things,it's, it's having that one to one connection, it's making theother person feel good, it's you taking the first step andproviding value, it's you getting the feedback, so you canreally improve. It's a whole bunch of different things. Andthen one context, if you look at this one particular interaction,you might say, Oh, that's not value for value, but it's a,it's the accumulation of those and really trying to live themout as best possible. The final section here we have is theboostagram Lounge, which I do on here. Unfortunately,again, once as I said, as I'm pre recording this week, thereis no Boostagrams, to come in at at this very moment. So Iwould just ask you, to send me one, I really do enjoy receivingthe messages. Once again, for me, it's not about the monetaryamount of Satoshis attached to the message, it is the it's thespirit of of giving me some feedback. That's what I really,really crave with my podcast, at this very moment, maybe that'llchange the future, who knows, but I really, really do enjoyhaving that interaction and being able to do that with youright in the moment. So as you're in your podcast player,you can hear me say something stupid, you can hear me saysomething great, and you can respond to that in however wayyou want. It can be a funny message, it can be a throwaway.Hey, awesome job Kyrin. It could be a detailed huge long text asPetar are one of the guys who listens to the Mere Mortals,podcast dots, he provides some really, really well thought outdetailed boostagrams, I love all of them. All of them arefantastic. So if if you're looking for a prompt, you know,did I explain value for value clearly today? Are there anythings that you think should be added to that list? Are thereany other payment methods of monetization? I hate that word.That should I should have discussed because that couldhelp clarify what the difference is between value for value andthat I would love to know all of those things. Go to Curiocaster podfriend breeze Castamatic Where else is there acouple others podverse I think might be introducing boostagrams in the future who knows fountain FM as well. Those are abunch of the current lists and other than that I do hope you'rehaving a fantastic day wherever you are in the world. Kyrin out
