Value 4 Value

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Let's encourage our hosts to be even more hospitable. In Ep#50 we're going to analyse why podcast hosting companies shut down, integrating v4v as a business and how you could do it all by yourself (or with some peers).

Huge thanks to The Bearded Tek, Sam Sethi, Chad F, James Cridland & Boobury for supporting the show. Loving the live boosts!

15% of this episode is going to Cameron for providing an important building block and his behind the scenes work.

5% of this is also going to IPFS hosting so if you want some sats, have a think about favouriting this show.


Handy links:
Feed Your Brand: https://podetize.com/why-podcast-hosting-companies-quit-and-what-you-can-do-to-avoid-it/
Podcast Pontifications: https://podcastpontifications.com/episode/hitting-the-limits-of-low-cost-podcast-hosting
IPFS Hosting: https://ipfspodcasting.net/
DeMu Github: https://github.com/de-mu/demu-feed-template


Value 4 Value Support:
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[00:00:00] Unknown:

Let's encourage our hosts to   be even more hospitable.   Welcome, everyone, to another episode   of the Value for Value podcast.   My name is Kyrin, host of the Mere Mortals   & Mere Mortals   book reviews, and also this one,   which is the podcast for digital content creators   who want to connect deeper with their audience   to create a community, and also to be able   to kind of   find a way to monetise   in this very crazy, ad driven world   that we usually find ourselves in.   I'm recording here on the 20th of September 2023.   I usually do a live show,   so if you ever feel like tuning in yet,   just check out some of the notes   that I'll say at the end and you can find out   when that is today's topic.  

We're going to be talking about   the incentives of hosting.   Everyone needs to win.   So this is definitely going   to be a more business orientated episode.   I don't typically go down this this rope realm   because I'm more   interested in the kind of philosophy   and how   the putting it into the practice   certainly is an important point,   but it's it's the kind of underpinnings   which are what I'm really fascinated with.   However, this is going to talk   about the hosting companies   because they are really an integral part of the   podcasting ecosystem.  

I guess   it's possible   to have podcasting without them, but   it wouldn't be very big, let's put it that way.   Yet there are a couple of niggling problems   that we kind of see with the podcasting hope   podcasting hosts   and how they run their businesses   and in particular I mentioned at the start   there the incentives of hosting.   What are their incentives.   And so I just want to give a quick definition here.   So incentives,   anything that   that persuade a person or a company or entity   to alter their behaviour and then decide manner   is emphasised that incentives   matter by the basic law of economists   and the laws of behaviour which state   that the higher incentives   amount to greater levels of effort   and therefore higher levels of performance.  

So we go, okay,   you know,   it's essentially something   that makes you do something and in   you want it in a in a good way usually,   but you can have bad incentives as well.   And this is where you can   have misaligned incentives   and this is where we're going to   talk about that today.   But once again,   a misaligned   incentive refers to a situation where the   goals of different parties involved   in a particular situation, such as a firm   or a system are not aligned   and may even conflict with each other.   So how can there be some misaligned incentives   in podcasting?  

Hope podcasting host car And what do you   what are you talking about?   So I first want to talk about why a podcasting   company would shut down   what what would be a reason for that?   Obviously, bad business practices and   all that sort of thing.   But one of the big reasons is because of the models   that they try and operate under.   So for example, the sound of FM,   I don't know if many people have heard of that.   They weren't   the biggest of the biggest companies,   but I'd certainly heard of it.   We this is me and myself, me, myself   and one we were looking at moving our host over   Geez back in 2020 and sound was an option.  

We tried them out.   We didn't particularly enjoy it,   so we ended up going with them with Bass   Bus Brat instead.   But I actually did have a personal tie with them.   I had a show which I was not an active   and active podcast anymore, could present   in Spanglish.   It was basically book reviews that I did in   Spanish   and I had done a whole bunch of episodes of it.   I don't know   how many 50, 50 to 100, something like that.   And I just wanted to have this.   They are to   basically just just have a show   just living in existing and sound.   It was great because they had free hosting.  

So I was like, Oh, okay, awesome.   Now there's a problem with this because phrases   never really free.   So there was this   really great article that I came across   from the feed Your brand is the   is the name of this podcast,   and it's hosted by Tracy and Tom Hazzard,   and they actually have a podcasting   company called Productize and Productize   with a t, I z e dot com,   and they actually had this article February   2nd, 2023. Why podcasting happening?   Why podcast hosting companies quit?   Well, it's a tongue tie   and what you can do to avoid it   not really talking about hey exactly   the situation I had I had this business   and Spanglish OP, the podcasting,   the podcast host   company quit went out of business,   changed their business model.  

They they still exist,   but they don't host podcasts anymore.   And I looked at moving it over and I, you know,   I dilly dally around the deadline   and eventually it just I'd let it lapse.   And so that podcast is not up anymore,   although I do still have   all the audio files and things like that.   So it's not too hard to get it back up.   But I just went, you know,   this doesn't matter to me that much.   It's not that important.   However, it would have been nice.   Now the problem that they had was   they had a freemium model and so   if you want to go back to   episode four of this very podcast   where I had   free is never free, well, even in the feed   your brand, they talk about free   isn't always free,   which is was their version of it.  

So essentially what podcasting   companies do, these hosts, they try and   get as many people in with a kind of free offer.   And then as the podcast will grow,   as people want to put more episodes   in things like that,   that's when they say, Hey, look, this is   actually costing us money to host this.   You need to jump onto one of these other plans   or we have all of these   other and you know, add ons   additions, which you can use.   Okay, cool.   Now, the problem with this is that competition is   really tight and you'll see a   picture shortly of just how many podcasting hosts   there are   and there's a whole bunch of them   and for example, is a whole bunch of podcasts   as well.  

And a lot of them are on anchor.   And I guess I want to say here, there's like   4 million podcasts roughly and alone.   A lot of them are these kind of shows   which people just put up and don't   care about, sort of like I had.   And so there's actually only a relatively small   number of active podcasts around the 400,000 range.   And so all of these   companies are trying to get these more active   podcasts usually,   although there are others, of course,   which still have value and people pay for,   but they make them money   mostly from these small shows   because by definition most podcasts are small.  

So when you've got this kind of freemium model,   you're kind of having to go   after these small shows.   And if you just can't get enough of them,   get off,   go off to the small shows, and then   kind of upsell them onto a onto a new product   because that's how a lot of podcasts so   podcasts start.   That's how the ME and models did.   We just jumped with a free one and eventually   we realised, Oh, this is really cool.   We want to keep continuing this.   Okay, we'll stop paying for this   because we want   more ability to upload episodes.   We want to have greater   functionality, things like this.  

And if you just don't get that momentum,   that's, that's how you, you end up   crashing and burning or not running out of money.   And this is what happened to two sound up   for example.   The other problem that exist is big bandwidth.   You always talk about like, you know,   big pharma, big, big industrial,   big, big military things like this   while big bandwidth.   The problem that a lot of podcast host have is   they don't want big shows.   They actually don't   want their customers to really be successful.   You go, okay, well, why?   And so there is another great podcast called   Podcast Pontifications, hosted by Eric Volterra,   and he had this episode called   Hitting the Limits of Low Cost Podcast Hosting.  

At some point, if you're lucky   or very strategic,   your podcast might become too popular   just too popular for you to stay on the same   low price hosting plan.   Remember, unlimited downloads   sounds all fine and good until your popular   show starts costing them real money.   So yes, this is exactly what happens.   Essentially, once you start hitting 10,000   or more downloads,   the bandwidth costs just skyrocket and   once again, this is   because podcasting, it's kind of this on demand.   You can get it   whenever you want,   but when you release an episode,   if you're very popular, everyone's   going to listen to that straight away.  

Or, you know, 90%, 75% of your audience   will hit that episode within the first 24 hours.   And so the bandwidth costs,   maybe if you could distribute it over a week,   it'd be all right   if you had a weekly app episode.   But that's not how this stuff happens.   If you get absolutely hit and so   this is where I guess the the   what are the a lot of the hosts   do is they go, okay, well, once you've got someone   adding   this much bandwidth, you need to start   have a chat with them.   And this is what Eva Terra was saying.   You know,   this is where you'll get a message   once you start getting really popular.  

It's like, hey,   you know, your show is doing well.   It's actually starting to cost us a lot of money.   We need to come to a solution   and either this is   we start paying more as a kind of flat rate   for your host.   So, you know,   for example, I think we pay $24 a month   for the main models with with Buzz Sprout.   If that got really popular,   that would maybe start saying, hey,   like you need to start paying hundred,   maybe you need to start   paying 200 just to cover our cost.   And then another way would be, okay, well, perhaps   we can do some sort of ad solution where,   you know, you're the way that you'll make money   from ads.  

And so if we can get a percentage of that,   then the better   your show goes, the more ads you pay,   the more ads are getting played.   The more money you're coming from ad   advertisers, You know, we get a cut of that.   Everyone's happy la di da da da.   But there's always, I guess,   you know,   unless you get these things   really aligned, this is where you can have   the misaligned   incentives coming where the podcast host   actually kind of doesn't want you to get popular.   They would rather your show stay small   and you play pay that flat rate   or is so small that it doesn't even matter.  

And so they can offer that free free service   and it really doesn't hurt them at all.   But you can you just go think like, man,   there's there's   probably something lingering   in the back of the mind where it is   this misaligned incentives.   They don't want you to get better.   They don't want you to get more popular.   So they might even start doing some things   which would make it   so that you're not as popular or,   you know, they won't   advertise your show, They won't do everything   that they can to to help you out,   which is a really funny situation.   You'd think like, Damn, okay, what's   what's going on here?  

Is there is there a way to perhaps solve this?   It's not super,   super bad,   but it's still obviously people are writing about   these things.   So it still obviously is a problem.   And this is where we're going to come to.   Okay.   What if we can become more closely linked?   And so this is actually something   that I have experimented with and is happening   on this very show right now as you speak.   So Todd Cochrane,   who is, I think one of the co-founders   or the the founder of Blueberry,   he made a recent post   on the podcast index Mastodon,   and he was talking about how the shows   using the value tag made 0.4 BTC.  

So this is about 40 million Satoshis,   which is 10,000 us from   from being hosted on blueberry   and using the value tag there,   which is pretty cool because man, that tag is,   it's, it's kind of hidden out of the way.   It's called experimental.   It's not   the easiest thing to use and yet there's still,   you know, a bit of money   flowing through in this was   and they're able to tell this   because they get a 3% split of all of that.   So they would get 3% of 10,000 U.S.   which is if my math is okay, you know, 300 bucks,   not it's not a crazy amount.   And that's since the start of 2023.  

I wanted to actually get   a little bit more details on that.   And, you know, how many podcasts was that from?   Because I bet   it would be less than 100 if I had to say.   But yeah, so that's still cool. And   it'll link up with some the   stats that I talked about   a couple of weeks ago in the second hour.   But you can have you can see, okay,   this is an opportunity   where the hosts have   can partake directly in the success of the show   and of course is where negotiations can occur.   So, for example, this very podcast,   if you boost in 3% of it, is going to   go to blubrry.  

If this show gets very, very popular,   I'm going to have more people boosting it.   And that's kind of how the the value   for value model works, you know?   Yeah, obviously you have to do the ask.   You have to create a good show.   You have to   make sure that people know how they can do it.   And all of these sorts of things.   But, you know, roughly 4% of people will will   contribute to the show.   And once again, check out an episode   in a couple of weeks   where I'll talk   about my own various statistics   and I'll be able to back   this up with some actual numbers.  

But the bigger the show gets,   the more that they will earn.   So once again, this is where it's like   incentives are directly aligned,   much like how they can   have it with the   the advertising and if they getting   a percentage of the advertising split,   if they get a percentage of the value   split of that coming in, okay, awesome.   They can do this.   And then yeah, negotiations can occur.   I can say, oh, you know, 3%, that's a that's a lot.   Todd Like, I'm   I'm, I'm not sure I'm happy with that.   And he's like a car and the cost man   costs of doing this   you get in very popular we actually need a bump   it up to 5% And I'm like, Oh damn.  

And this is where the free market comes in.   And if I don't like that, I could go do   another podcast host or you know, that   that sort of deal, this is beautiful.   This is how it should all work.   Why wouldn't they?   Why wouldn't host jump on to this opportunity?   You know, you hear these arguments elsewhere, a   value for values, not a steady income.   So the host they need,   you know, a steady stream coming in   and it uses bitcoin, which is a scam.   Oh, my God, Can't do that. It's such small numbers.   Only 10,000 us over the course of 2023   people won't pay.  

You have to force them to pay.   I think all of these we've kind of been debunked   over the course of all of the value for value show.   They're all fallacies.   You know, people won't pay.   No, they'll pay.   It's it's just   you just have to ask   and you just have to change your show   so that it's easier for it   so that they have the incentives, too,   so that they get part of the feedback loop   so that they know   that they're actually contributing directly   and they are having an impact   on such small numbers.   You know, go back   to two episodes ago to episode 48.   This is where we saw, you know,   a couple of years ago, it was only 60,000.  

That's flowing   through the ecosystem a day   now it's closer to 1 to 2 million.   Where will that be in two years time?   And that could be another whatever percentage X   that is you know, 150 X or something like that.   So it's not hard to see.   Okay.   Well,   you know, it's only   maybe 10,000 over the course   of nine months at this very moment.   What if that was 100,000 or a million?   Okay, Well, that's   that's actually going to stop   making a big difference to these podcasting hope   companies, if they can get a split of that.   You know, BTC is a scam.   I don't want to go into that one.  

v4v is not steady income.   Yeah, sure.   That's a that's an argument and some   but once again, if this is a podcasting   hosting company, if they have 5100   300 a thousand shows,   which they're part of the split off,   you know,   those shows are going to vary   in their amount as well.   But it's kind of in the variance that   you'll get some stability.   So once again, there's a there's an option now,   another option that is possible.   But, you know, you could be saying,   and this is all risky, what if my host fails?   You know, what if what if Bluebird   just goes out of business?  

Ye of little faith?   Do you think I'd forgotten   about the first two properties   that I talked about in episode 40?   This being   decentralisation and being self-sovereign.   So this is   why we're going to jump into IP FS hosting.   And so   first,   I mean, first of all, if that's the case,   what if my host fails and just move?   It's not too hard.   You know, I've I've   all of my shows have been on   multiple hosts multiple times.   It's a bit of a pain in the ass, but,   you know, it's it's not, it's not that hard.   But on a recent podcasting 2.3 episode,   episode 145, which had Alberto   from Ask.com and Cameron, who is the guy   who's kind of created Ipfs podcasting, hosting,   it's they go into this concept   of being able to do it in a direct   in a peer   to peer manner of   distributing, of having, you know, decentralisation   of your hosting.  

So it's not just in this one central location.   That episode is super complex.   I roughly knew the general idea   coming in,   but they got into the tech side of things   and they were talking about gateways   that are talking about all this crazy stuff.   So this is is kind of hard to sustain.   So here's the basic overview.   Yeah.   Instead of having one central point   where you upload your audio   and it's   getting absolutely hammered,   just like we were talking   about with the big bandwidth,   you can have multiple providers or peers, each   providing a bit.  

So if you want to think of   torrenting or the Pirate Bay,   this is how that worked.   You would have a movie or a music on online.   Multiple people would have this online,   and if someone wanted to get the episode, those   or that movie or whatever it is,   instead of just absolutely hammering   one of those people who had it,   that person could just provide part of the file   and then someone else   could provide part of the file.   Think of it like a jigsaw.   Everyone's got their little piece,   everyone owns the full thing,   they have the full jigsaw,   but they just provide a little piece   to someone new who wants to get that jigsaw puzzle.  

And then that way they're not,   you know,   getting absolutely hammered   and having a thousand people   showing up their door all trying to get   their jigsaw puzzle at the same time.   And so this is where you can say,   okay, your peers can help host your files   so that they're not ever offline   if your podcasting host goes down well, you know,   or if one of the peers goes down,   that's okay because there's, you know,   50 others, 100 others which are also hosting it.   So once again, this is the the kind of   decentralisation, even permissionless,   because you can have just multiple people   coming on to us and I'll talk to you   about how I'm doing this for this episode   very shortly.  

And so once again, it's this idea   of the tech behind it is very, very complex.   There's all sorts of crazy things   going on with Ipfs,   which stands   for interplanetary file system of file storage.   I've had both and this is that central idea of   of having multiple files in various locations.   And yet if one of them goes down, it's okay   because there's others which are backups for it.   Now, this is not going to   completely replace hosting or anything like that.   They still have a central point   which they linked to which is,   you know, the host, which I have.  

But if that host goes down, this should   theoretically work.   I actually, you know,   I don't think anyone's tried it out   where the main hosting company has gone down   and this is all so new.   So this is just   if you're interested in these sorts of ideas is a   here's a little taste of for you.   So getting onto the kind   of peer   to peer incentives, well, why would someone else   host my file?   What's what's in it for them?   Because you were just   talking about incentives before.   They need to have a reason for it.   Because even though   it might be only a little bit of bandwidth,   you know,   they're still providing bandwidth   that's still costing them money.  

Why would why would they do that?   And so this is where it's like, okay,   a high value for value incentives kick in.   And so   if I provide a split, which I've done for this   very episode, 5% of this is going to go to   the Ipfs hosting solution thing.   That's going on here,   and I might do this going forward.   I'm not sure I want to test out for this episode.   Then whoever helps host   this file will get some of the sets   as distributed via   the Magic Ipfs System technology.   So there's a kind of   like technology which is saying, Yeah,   you provide this piece of the jigsaw puzzle,   you provide the end corner,   you provide this little bit in the middle,   and that   all comes together   to form a file which someone can download.  

What if I contribute some sets 5%?   And so that 5% kind of goes into a pool.   So each person   who is providing   a piece of that puzzle, then they get   part of the sets for it.   Now, it's   not going to be huge amounts because   5% of my show and then split that up to   another 100 people or something,   their only public to get,   you know, tiny little bits.   But once again, that's compensation   for these tiny little bits that they're providing.   So you can see, okay, this is maybe where   the everyone's getting a part of the   part of the pie, you know, everyone needs to win.   Is, was the kind of subtitle of this episode   and this is where you can see,   okay, when incentives work,   when everyone has an incentive to do something   in and   they are aligned and not misaligned,   this is where you could go.  

All right, sweet.   This is you know, this this is making it work   for everyone.   Once again,   there's all sorts of things   behind this old files that are getting   no downloads in a 48 hour period.   They get removed   unless they're favorited by someone.   You can just see how   all of this would come together.   There's this   things in the background which, sure,   it could make it difficult, but   I'm more see this as the, you know, angel music.   Oh aligned incentives it's all coming together   as from the The Emperor's New Groove.   What's his name, Gronk or something?   Oh yeah. It's all coming together.  

So yeah, this is where it's just a way.   This is where like, a kind of like,   little business episode of saying   the value for value can work for businesses.   Once again, this is for digital products.   It's not a physical products.   I need to see more proof of this working   in the real world for a physical product.   I know some examples   and I might do an episode on that at some point,   but this is definitely one where it's like, okay,   this is worth looking out for.   If I was a hosting company,   I would seriously be   looking at doing this and many of them are.   I know RSS dot com has this feature as well.  

Blue variables obviously,   and I think all of them   will come around at some stage because it's   it is relatively easy thing to   to just put in the in the actual   what would you call it.   The RSS, the XML file.   It's just the podcast is themselves needing   to learn about value for value   and why they would want   to ask the listeners to listen on a,   on an app like Fountain   and Stream sites or to Brustein,   which is hence why I have this show here.   All right, beautiful suite.   Let's go on to the Brewster Gremlins   and I'll do some live chats at the same time.   So I have a   a small live chat here, which is just my discord   and I can see want to be very listening.  

So thank you very much for that.   And so one was asking, is there a predicted path   through where technically   data storage becomes cheaper and cheaper   to allow for bandwidth expansion?   I look, I don't actually even know what that means.   I'm guessing you're just saying it.   If the bandwidth and data storage   becomes cheaper, which tends to happen   over time with the internet,   you can see how all of this this happens.   Will will this kind of make this   be a just an unknown entity,   a non-issue because, you know, audio files   there aren't they aren't that big that usually   what in the megabytes range   you know if unless it's like a music one which can   need a bit more out this episode, for example,   it'll probably be somewhere around   40 to 60, I think for about 45 minutes worth.  

So. So this is where you could say, Oh, well,   if we just, if,   if everything next and was the same price,   this would become a non-issue.   Yeah, potentially.   Typically, though,   what happens is people expand their   that capacity.   So when you get more energy   and energy is cheaper, you tend to use more.   So there's you know,   if I could make my audio files that much better   by just adding   more megabytes onto them,   even if it was only   a tiny little bit, I'd probably do it.   And so that's one thing.   There was also asking,   could the   podcast businesses, not by default, make podcasts   possibly pay them percent to as they grew,   as they grow?  

Yep, sure they can.   But once again, this is just the   because there's so many podcast hosts   this is where forcing people to do things,   you can lose your customer   pretty easily because people would just   go, I'm just going to go over   to this host here, which doesn't have that.   This I think is   just in relation more like a business thing,   the industry,   because so many people will start a podcast,   not know if they really want to do it,   not be serious about it.   And so they don't want to pay because it's it's,   it's kind of like you need to you need to start   and do it for a while to realise if you want,   if this is an avenue worth going down,   much like we did   one as my co-host   in the miyamoto's, you know,   it was probably only into where we're,   I don't know, 50 to 100 episodes in where   we were starting to go.  

Like, okay, this is actually something   we really enjoy.   We can keep doing this.   It's probably start working worthy   of looking at how   we can make this better for our audience.   And to do that, then we need to start paying.   So I think that's more an   industry thing rather than   the actual business itself.   It if they start trying to   force people to pay, it's   just not going to work as, as great.   And they might, you know, lose those people   who would convert   to becoming paying customers   if they'd just waited a little bit longer.   I don't know.  

I'm not a podcast host,   so I'm just kind of guessing there.   But as I mentioned   with those   couple of articles   and there's links   in all the chapter images,   when if you listen to this post and   you'll see that people are obviously highlighting   these issues and talking about it.   So there must be issues.   So yeah, there we go.   I'm going to jump onto the boostagrams here   and thank some people who have supported the show.   Welcome to the Value for value.   Graham Lounge.   As we were saying, you know, 5% of this   is going to go to Ipfs podcasting, hosting.   So if you are a node and you want to help   support this show and you know, get paid   for doing that,   you know, favourite this episode and,   and you'll get some stats coming in   hopefully from the next week.  

You know,   we're going to have to rely on   very kind   people like the people who   support it in   and I'll say   at the very end   how you can support the show   but we've got coming up at the top here   the beard tech.   He says thank you for the kind words.   This is   the guy who I was talking about last week   is creating the blog index.   We're still very early days   and anyone who wants to help dive in   and create something   great with code ideas, funding, etc.,   I'm more than welcome to come join in   and help out in matrix or GitHub match.   Seems like a great idea.  

The only issue I personally have with   it is all the Trekkies, which is understandable,   but what we are trying to build   will be 100% self-hosted   not for profit and data broker.   Check a free exclamation   mark 1000 sets sent using fountain.   Thank you very much, my friend.   Yeah.   Look, honestly,   when it comes to privacy things, I am so oblivious.   I chuck a lot of my stuff out there, so   that's not something I   really care about or watch too closely.   So it's good to know that other people   are on top of that and, and doing that.   And yeah, once again   when I get some time I,   I'll probably try out mesh someday   but it's it's lower on the priority list.  

I see.   Once again Sam Sethi   just absolutely blasting my channel here with   lots of it just says received   donation message you know 19 sets 19 sets 3958.   So you must have been   playing around with the amounts   because these are streaming amounts.   But I did see in this he did send a message   at some points, whereas here we go   POD fans has a stats enabled blog with Zaps   and Bruce love the idea of also adding splits.   We are creating an RSS 2.06 feed and putting it   in podcast index with the medium of blog.   Very cool pod fan spin.   What can't you do over there?  

What can't you do? He's coming out with a   the progressive web app on mobile in   I think it's like about a week's time.   So yeah, I'm definitely going   help him out with the testing   and things of all of that. That would be very cool.   But pod vents, it's yeah, it's getting stronger.   It's getting you can listen live   and I've put up links   and stuff to that as well so very, very cool.   I see Chad coming in here with a row of threes.   3333 sent using Costa matic,   he says playing catch up.   Thank you very much, Chad.   If catch up all you want,   I definitely need to update   all of my episodes again.  

I've made it a solid craft people.   The first season is pretty good.   Apart from some of the chapters,   I still need to fix those.   But this first season, all the notes,   all the links, everything works.   I still need to fix up   the boosting amounts for season two.   So boosting amounts the splits for season two.   So my to do list   and another one, an exciting one here   from James Cridland, the host of POD News.   Also,   Sam Seth is our partner in crime over at Pod News   and he said like boost 1111   and that's a row of Richards   sent using fountain another live on here   from blueberry himself 17,776 Baller   using boost cli   This is awesome   we're getting   like basically every   method just need a cure cost a boost and that'll   sort it all out, he says.  

I inadvertently found myself   in the hosting game, getting a bunch of music   uploaded of over the past couple of weeks.   It's been fun.   Snip snip   a reference to the running with scissors,   their blueberries,   Bruce Seeley and his Bruce spot   is actually in my splits as well.   So all of these boosts, once I finally get   all the live chat and all that stuff working,   that'll   be a very awesome addition.   And once again, just showcasing   the splits, showcasing   that people are excited about all of these things.   The music   obviously has really taken off   and I would encourage people to   to just keep an eye out on that because   I'm going to get Adam as well.  

I hope to get Adam on the main models   perhaps next month   to talk about that because he's been doing it for,   geez, what, close to two months now.   So I think you have some interesting insights   about the voice of the music.   But thank you, everyone. Thank you.   Obviously, blueberry.   Thank you for that Big Bruce man.   Much appreciated. That is going to the ipfs.   So, Chad, if you're also listening,   I know you do some   hosting of nodes and things like that.   If you want a favourite, this one,   that'd be very, very cool.   So that is the Boosta gram Lounge.   Once again,   I didn't order it due to Sam's shenanigans.  

Absolute shenanigans going on there.   But thank you very much everyone, for boosting   in very, very, very cool.   Oh yeah. And then blueberries.   Just got a little thing here   showing that the boost   what actually actually works   So awesome legend man you are incredible.   Keep those scissors.   Just just keep them away from your face.   Your face is beautiful.   Mint And don't   get to too many scars or things like that in there.   Okay.   Let's get to some tips.   Some tips.   The podcasting host.   I need feedback. People,   if they don't have a podcast,   they almost certainly have a YouTube channel.  

So I know Buzz Cast has a Buzz Brat has podcast.   I know that Blueberry has the new media show.   I'm pretty sure I've heard that   some of the other   most of the hosting   companies, I believe, have their own podcast.   So this is a perfect opportunity for you   to help support them   and to let them know what you want   because they need to know about these things.   If they don't have value for value,   if they don't have a split,   if they don't have live   tag that you want, if they don't have   any of the numerous things   that you want to   to play with, to provide more value   to your audience, they need to know   about these things.  

And so   buzz cast, for example, I supported them to Todd   help me get this very live stream set up   when I was with Cast a Pod Yassine Handheld me   through all of that.   And by being more connected with them,   you do get benefits for yourself.   So not only because, look, you're going to say,   Hey, I want this,   I want that, and they're going to go,   Yeah, that's going to take a bit of time.   So buzz cast, for example, a bus.   Brad They haven't got the live talk.   I would 100% be using that because I use that   for the models and the book reviews.   I will be using that as of a week or two's time.  

They haven't updated it yet.   They haven't got that   all that functionality because they   they're very much focussed on the consumer on the   what is it, the UI, the UX of making things   run really smoothly,   whereas I'm more in the experimental phase   and I just want to stuff.   I don't care   if it's hot and in care for breaks,   I just want to do these things.   So yeah, this is where it's,   it's like it's worthy of just letting them know   that's and you get benefits.   So open three and pod row,   those are the two things that time   I got added to the models and you know,   people were talking about that.  

I had James Cridland to boost it in just before   he mentioned that on Pod news,   that kind of just, you know, extra visibility,   extra little functions, extra extra features.   If you go on to POD fans, you'll see that pod   roll is still working for my show,   which highlights other shows   I think are worthy of of you checking out   kind of like a   recommendation list within within the   the actual podcast app itself.   All of these things help.   And so that's just my tip for today.   You know, ultimately Blueberry got my business   because they had these features like the value,   like being able to go live.  

The live one was a big one for me.   I really wanted to do that for this show.   I was, you know, I was looking at moving it   onto bus sprout, but they didn't have that.   And so once again, the pod,   the podcast hosts, I'm   going to go and spend my money.   And I spent a I can't remember how much it was.   It was probably about 200 and something   Australian dollars   hosting this for a year on on blueberry.   And, you know,   not only that, but he's also receiving   3% of everything that's coming in   so that while he blueberry is receiving that.   So very, very cool.  

And that's just my tip for today.   Reach out to your host.   Tell them what they   what you want, what you need,   and you know,   be willing to to share some of your your   your profits,   your your value with them because   when they get better, you get better.   And it's it's when those   incentives are aligned that it   it really really takes it   to a to a whole new level.   So and I've just got blueberry in the chat here   saying live is lit taking your show   live takes the production to a whole new level.   Ten out of ten would do it again.   I can definitely say for this show it makes me prep   and actually for the models as well.  

I think it makes us prep better by doing it live.   So there's there's variations to this.   I want to talk at some point about   the kind of optimal show   for value, for value,   how you have to actually   change your show a little bit.   But that's definitely for a   for another episode   of my app and service highlight,   this is a worthy reminder that you actually   don't need   a podcast hosting company behind the schemes.   I don't think they used one.   This is very, very show.   I know.   So Spencer, for example, he has a dimly a dim view   feed template with comments and notes   to help a musician who wants to sell fast.  

So he's got this thing where it's basically,   you know, there's wavelike out   and there's the music side projects.   And once again, these are kind of like   varying orders of being able to   to host it yourself.   And he's like, Look, this is how you can do it.   Here's some notes. Anyone can do this.   And this is where I   somewhat agree and somewhat disagree.   I use cost upload,   which was a self hosting solution.   It's doable even for the tech   strugglers like myself. Okay.   They use a podcasting company called Pod Serve,   but I'm pretty sure he alters his own RSS feed.   So once again, it's it's kind of like a half   half thing that he's doing.  

And that's something that I want to look at   in the future as well.   But this is where it's like, okay,   you can, you can do it yourself.   Costa Pod is a self hosting solution.   I had Digital Ocean as my servers.   I installed their package.   I was to basically get all my stuff   uploaded without using what   you would call a typical podcasting company.   Costa Pod actually has added   that service as a thing,   but you can also do it   the open source route if you want,   and the Self-Sovereign route.   This is being able to host it yourself.   Just remember there are trade-offs   and time and pain points for all of this.  

So for example,   I very humorously   locked myself out of my very own feed.   So this was for the value for value show.   And basically I put the locked tag in.   I lost my log in details.   I couldn't log into my own administration dashboard   and with the log tag the companies, basically   the point of that is to say, I'm not going to   ingest this RSS feed and be able to switch host   because they put the lock tag on it,   which really fucked me over,   especially because I had one episode left.   It was hilarious.   I had one episode left of season   two and I did that, so I basically   had to recreate the whole thing again   just to be able to publish that last episode.  

A good learning point for me, and also   good learning point for you guys at home.   If you want to do self hosting, just be prepared.   You got to running with scissors, you got to   you've got take some time.   Some things are going to be harder.   And just like Burberry's saying, yeah,   they have a hand packed feed   that they submit to the index.   You know, when things go wrong, that's on him now.   It's not on the podcasting host.   So the it's good to have these aligned incentives.   A host can do things that I certainly can't.   I'm not great with data management.  

I'm not great with,   you know, the real finicky side of technology   and things like this.   It's awesome to have a host for that   and but it does trade offs   of like I don't have   all the features that I would like,   you know, that's okay.   And you just have to keep that in mind as a   and yeah,   if you want to know more about   how to do self hosting.   So Spencer's a great resource for that.   So if you go on to the   podcast index Mastodon, you can find him there.   Finally, value for value.   Who is 15% of this show going to go to?   So obviously I've got the 5% go into the Ipfs   podcasting hosting,   but I want to give 15% to Cameron as well.  

This is a dude who's living by a forest   or a woods. If you listen to that podcast,   podcasting, 2.0 episode, you'll   you'll hear that was a bit of debate   about whether it was a forest or woods.   And he was like, he's   just some rendered out in the woods   who has created this awesome system   that's going to be so much backend work.   There's going to be so much time   spent optimising certain niche things,   learning how to use ipfs like that,   that places that thing is difficult to   to understand, let alone build on top of.   You know, he's   just another unsung hero who does great work   that could really change an industry   and reminds me of this picture   that was posted on the   podcast index Mastodon   shout out to Christopher Ezine,   which is shows how RSS is holding up   the whole podcasting ecosystem.  

It's this,   it's this block which is on the very edge   wood kind of like a Jenga tower,   you know, it's the block right at the bottom.   If you pulled that out,   everything comes crashing down   and so this is where it's like, you know,   I want to get I want to shout out people   who help create things like this where   they're doing something   that could that is another building block   and that could become an integral building block of   of, you know, hosting in the future, of making   it more reliant, more distributed   of creating incentives that work for everyone.   And so, yeah, big shout out to Cameron   Massive, massive,   massive work that he's doing.  

And I'm going to leave it there for today   and just give you some recommendations   of the value for value   system.   Sorry, there's a couple   before I get into that as couple   of last frontier, James Cridland was mentioning   captivate charges per download,   which some podcasts   which some podcasts see as a bad thing,   but it means they really want to help you grow.   And he was an advisor   for them once,   so he knows deeply about that as well.   One also sent me a comment as well   to do this was related to the memorial,   so that's all good.   So yeah, very, very cool   to have all of these things available.  

Value for value.   This is a value for value show,   obviously it is the value for value show.   And there's a couple of ways   that you can help support the show time,   you know, sharing the show with someone who   is maybe looking at   wondering about podcasting, hosting,   about wondering   about getting a popular podcast,   why are they charging me more,   Why is this happening to me?   How can I become more distributed   so that my followers don't go offline   and I'm a tech person or they're a tech person?   They love to know about all these things.   Please share the show with them.  

I would really love to   start reaching out to a bit of a greater   audience to really.   This is definitely the show where I'm trying   to I'm trying to help people understand   value for value   and the various parts   that go into all of these things.   Not only the philosophy, but yes, in practice   and the business side of things as well.   You could also come   join for the live as James as one as Burberry   have done. This is very exciting.   I love getting these little interactions   talent. So next week topic, for   example, is on open source.   Now I got a recommendation   of for doing this from Sir   Alex Gates months ago and.  

This topic as well as others   were suggested by people.   And if there's a topic   that you would like   to know about of the value for value, please   reach out to me. Let me know.   Hey, I really want to know how value   for value works with physical products.   Okay, well,   I'll spend more time researching,   much like I have done   today, to see where does this work.   I already know,   for example, that churches and music, you know,   church music, people will sometimes have CDs   and it's like you just take a CD.   Anyone can get it.   Just give what you think is worth   or what you what you can contribute.  

And this is very much on an ethos of V for V,   and I know there's a guy at   my local Bitcoin made up.   He does it with honey and who also does it with   with meat and things like this.   So it is possible, but if you've got a topic,   please please reach out and let me know.   And or just resources.   Things that you think   would be interesting to to hear about.   And then finally, the treasure,   the three options   available for you at this very moment.   You can get a new podcasting app.   I mentioned a whole bunch of them   in the boostagrams just then,   so people boosted in by a castamatic via pod   fans, by a by a fountain by the Bruce CLI   and other great ones   are things like podcast guru of things like   podverse obviously pod   verse   is a massive one and curiocaster   and I think there's even more   and I'm just forgetting   them at the moment but you know,   those are a great whole bunch of options.  

You're helping support the show, you're   helping support Cameron, you're helping support   Burberry with as Bruce Bartlett,   you're helping support   the Ipfs hosting.   All of this   is getting distributed to various people   and to me, of course, which is   very much appreciated.   I told you how much   my hosting cost for this year,   so I'd really love to recoup that.   At the very least, that would be awesome.   So you can do it via there.   You can do it directly to me at KYRIN at   get Alby dot com   a slightly riskier route if you want to do it   that way.  

Because I don't check these as I do   check in regularly.   But it's harder to see because the ALBY extension   with the incoming, it doesn't show me   a full weeks worth.   It only shows me up to a certain point.   So I can't see   every single one that's coming in.   But yeah, that's   very much appreciated that   you can do it by there as well.   Another option is going directly   to the podcasting index site and boosting in   with Alby.   From there,   which will honour all of the splits,   which is very, very cool.   And then finally, if you go to me   Immortals podcast dot com such support   this one likely won't get read out the PayPal.  

I don't check that for these shows,   but there is a PayPal option there   and you can boost and buy   there as well directly to the memorial.   So lots of different for you available   if you're in Brisbane.   You could also I don't know, reach out to me and   Henry some cash in person if you want.   Buy me a drink. That'd be awesome.   I'd be really fun.   I'm going to leave it there for today.   Thank you very much for everyone to join live.   Thank you very much for everyone who contributed.   Thank you very much.   For everyone   who's listening now later as well, it's it's   awesome to see all of this.  

And I'm really loving the the interactions. It's   very heartfelt.   I'm glad to know the effort   I'm putting in is   having some sort of effect and helping out people.   So we'll leave it there.   As I mentioned, next week's   episode is going to be all about open source   and yet until then, chao for now, Kyrin out.