Podcasting is getting a much needed update! In Ep#42 we're looking at the ecosystem of Podcasting 2.0 and how it is providing innovation of new tags and features that have been needed for decades
Huge thanks to Cameron, ChadF, Cole McCormick (America+), McIntosh (Generation Bitcoin), Petar & Lyceum for supporting the show. Absolute legends!
15% of this episode is going to John Spurlock for helping fix my Live Podping so don't forget to send a boost!
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Huge thanks to Cameron, ChadF, Cole McCormick (America+), McIntosh (Generation Bitcoin), Petar & Lyceum for supporting the show. Absolute legends!
15% of this episode is going to John Spurlock for helping fix my Live Podping so don't forget to send a boost!
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect With Kyrin/Mere Mortals:
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Unknown:
We're emerging into something new and better. Welcome, everyone to another episode of the Value for Value Podcast. My name is Kyrin, host of the Mere Mortals podcast and book reviews and the value for value show. And so this is the show where I'm talking about the value for value model. A basically a way for digital content creators to connect deeper with their audience and to monetise as part of that process and why this is much better than things like using advertising or using paywalls and other methods like that. And I just wanted to read it, reiterate that I am live on a Wednesday, 10 a.m.
Australian Eastern Standard Time, which is the equivalent of a Tuesday or Wednesday midnight that that barrier between the two UTC zero. So wherever you are in the world, if you want to tune in to these episodes live, I would very much appreciate it and join me. And yeah, if you just go to the podcast Index Social Mastodon, you can learn a bit more about that there and or reach out to me personally via any of the links in the show notes. So let's jump in to today's topic and we're going to talk about the emergence of podcasting 2.0.
So you heard in the last couple of episodes about the three, the four properties that I was talking about, decentralised, self-sovereign, permissionless and value transfer, why these are common across value for value Bitcoin and podcasting. We in the last episode we got into what is a podcast and we're sort of saying podcasting is open by definition. That is the whole purpose of it is to have this open, easy way for me to share information or for you or for anyone and to access that information and why this is super important and what kind of see, okay, there's a couple of companies that aren't following these four properties, you know, notably Apple, Spotify, YouTube and the advertising model, which doesn't throw into that, which doesn't help.
And we kind of see, okay, that's moving away from what podcasting was. That was the trend over these last couple of years and in particular from kind of, let's just say 2018 through to 2020. So what is podcasting 2.0? Why does this thing how's it emerged? Well, basically podcasting, to point out, is a community of developers, of hosts, of podcasters and listeners who want to improve podcasting and not only keep it as this open, decentralised, self-sovereign permissionless with value transfer medium, but also to enhance it, to make it better, to add some things into it which have been honestly being neglected for decades.
There's very almost since the inception of podcasting, these things could have been added, but it became kind of stagnated, much of this kind of due to Apple and and then deciding what to or what not to include. And they were kind of big drivers of this. And so podcasting 2.0 was being spearheaded by two awesome gentlemen. The first one is one that you will hear very often on this show is Adam Curry. And this is because he is the voice of the Booster Graham Lounge and Adam Curry, just to give you a little bio here of him, he was a former deejay turned MTV's DJ.
So this was back in the days when MTV was something that people would watch. And he helped in Focus and drive the development of the medium of podcasting. He was one of the people who came up with the idea of putting audio into an RSS feed and much like how you could have text and put this into an RSS feed as a blog, he was the one saying like, What if we did this with audio and then with the iPod coming out and having a a device to listen to these recordings and these audios, it's like, wow, okay, amazing. This is a is going to be transformative.
So he helped develop the medium through testing and very much doing what he's doing now with podcasting 2.0 with creating a show which implements all of these new features, these new tags, these new improvements, and allowing developers to to come at it. And if things break, it's okay because it's not that, you know, it's not a super serious thing. It's not like the end of the world if this stuff doesn't work or does work, or if it takes a couple of weeks or a couple of months. And so it's just a very much of a community where people come in if they want to improve podcasting, they can come in and help out.
So Adam Curry, he was the one who was helped driving this, and he's a very, very good podcaster in his own right. And has many different shows. The No agenda, my facts. He's going to start up a new one called Booster Grand Bowl very, very soon, which I'm super, super excited about because I think this is going to change the music industry. And then we also have Dave Jones. And so Dave Jones is a sysadmin many years of experience of open source and database work. One of the things he created was called Freedom Control, which was basically an aggregator of being able to get micro blogs and compile them all into one kind of RSS reader.
If I had to try and describe it and I'm not getting that exactly right, but he's very good at aggregation. He knows how to get lots of different sources from different places and put them all into one database and then have that database open for other people to come into and use it how they how they see fit. So it's kind of this perfect blend of, you know, the one guy who's this awesome, energetic driving force, big ideas, amazing, you know, talent and and hard work, obviously, of Adam Curry. And then also the other who is the kind of more technical detail orientated right able to write the code able to put in you know this huge background foundation which can then lead to an explosion of innovation.
So we have these two people and they got together to do podcasting 2.0. Basically, they started a show called Podcasting 2.0, and there's many different aspects of what podcasting 2.0 is. And so I'll try and tackle each of these in its own right. One is the and the foundation, one was the podcast index. And so this was basically instead of the index being at solely Apple and this is the one that all app developers. So if you are listening on podcast addict if you're listening on podcast guru if you are on hyper catch, if you are on, you know, Apple themselves, there was this kind of pre domination that everyone would use the Apple index.
This is the place to find out where all the podcasts in the world are and what, what as we examined in the last episode we saw okay there's a couple of risk with this because one, Apple's not going to try and innovate they're not trying to to move the ability to create better podcasts forward and have all these new features and they're very much arbitrators of what goes into and not into that. And if you have someone who is deciding that if you have just one person deciding that, well, then you're kind of under the ruling thumb of what they decide, which can, for the most part, be good.
They seem to have done a pretty good job of it over the last two decades. But, you know, a couple of things were coming up where it was showing maybe it would be good, just have another option. And so this is the podcast index. And so going on to their own website, the podcast index is here to preserve, protect and extend the open independent podcasting ecosystem. We do this by enabling developers to have access to an open categories index that will always be available for free for any use. And then they are saying how you can try it and you podcasting app and some explanations of how it's operated, the financing of it, which is basically just from people like me donating into the show.
A lot of this is actually due to your hosts and the actual podcast apps themselves. So the, the financing of it has largely been done by people like Buzz Sprout, people like RSS, dot com, people like blueberry, people like Marco Arment from Overcast. I'm not going to be able to name everyone. But and then also from people like myself sending in in money to the show via PayPal or via one of their inventions booster grants. And so that is the index. And basically the index has a at this current moment 4,159,091 podcasts in it. And these are kind of the the biggest curation of things that you would actually call a podcast.
As we talked into the last episode. What is a podcast? No, this doesn't include YouTube feeds because YouTube feeds and shows are not a podcast and some technical things as well, just in terms of is a podcast of someone going test, test, test and coughing into the microphone for 10 seconds for one episode. Is that a podcast? Yeah, not really. So it's basically the but if you have two episodes and you do that three or do that three times that, that will make it into the index. So basically, if you want to get the largest source of high quality podcasts, this is the place to come to.
What does this help foster and create? Well, this helps to have a1a central location which application developers. So this is pod catchers were what they used to be called basically nowadays where you can listen to your podcast, it's a huge open source. It's going to be free. You know, if they maintain that in the in the buyer here, this is free. So there is no cost for someone to come in and to be able to access all of this. And basically it's an amazing resource for people who want to start up their own new podcast app. They think they can do a better job than Apple or Spotify or Google or any of the other ones out there, and they can come in and then they can create it without having a huge financial burden to start off with.
So once again, this is kind of the permissionless nature of it. One of this is helping to provide that that permission for, but for anyone to do it, they don't need a gatekeeper saying, you know, you need to give us this much money to have access to to our index. So a big other aspect that is with this is a namespace has been developed and this is something I struggled with when I first entered into kind of podcasting 2.0 community what is a namespace and I heard this word many, many a time. I looked it up on Google. I didn't really understand it.
It still took probably probably half a year to a year until I kind of started to get the feel of how people were using it and speech. And I'll read out the definition That is probably the best one that I found, which was on Wikipedia. So in computing, a namespace is a set of signs and in brackets names that are used to identify and refer to objects of various kinds. A namespace ensures that all of a given set of objects have unique names that they can be easily identified. Once again, this is where I went. What? What does that mean?
That is talking about structured hierarchies to allow re-use of names in different contexts. Things like this. The way I would probably explain it is a namespace is where it's kind of the rules of the game. So in English and most well in English for sure, if I put something in brackets, I understand that that is to be kind of read separately in my own mind, just like I did then is a set of signs and then brackets names. So this is kind of saying, you know, when I use curly brackets, I should say, or they the or parentheses is what I should technically say when I use parentheses.
I know. Okay, That's not part of the sentence. That's kind of just saying, oh, this is in addition onto the word that came before it. When I have a full stop, I know that means, okay, stop here. And the next words that are coming, this is going to mean it can be a different meaning and it doesn't even need to relate to what was talked about previously when I capitalise something, usually I know that means it's a name. This is kind of how I view a namespace. It's basically saying if I have a document and it's full of text, so in this case it's XML, I will know and basically I will know if I have something that says location, semicolon, I or colon, I will then know whatever comes after that is kind of linked to the location.
And so we can see this is kind of just a way of structuring grammar. It's just a way of being able to it's not super, super technical, like a programming language. It's kind of just above that in terms of in terms of just like the form formalised rules of this is how you maybe use grammar. And so the equivalent here I would say is in English, okay, we know this word and you know, we use this alphabet system A through Z, zero through nine, and then special characters. This is how we form the English language, how we actually use them, and in certain words, and what this word, you know, roughly means or when I put a full stop in, this is kind of the namespace.
So what does having a new namespace actually help do? Well, it means you can add in features which were not there previously. So technically this would be called a tag. And what these can do is add and cool things that have just been needed forever for decades, but have never been implemented across a wide variety of applications because it's really hard to kick start these off the ground because people will not want to follow this one. You know, it's basically just the problem of getting people together in groups and agreeing to do something or move in one direction.
Very hard to get a lot of people to do that. And so what this namespace is allowed is these new features to be formalised and then to set for everyone to agree, okay, when we write this sentence or these characters in this special way, it will mean this. And so then everyone who's writing it. So for me, the podcaster writing it in my feed through to the the podcast developers, the applications, they can read that and they go, Oh, okay, I know what Karen is trying to do here, and I can show this in my app in a certain way. So let's go through just a couple of them.
For example, one which has been desperately needed forever is transcripts. So this is being out, having the ability to link to a document of everything that I say in the episode. And usually this will be in the dot SRT format can also be in text. So it's basically just the actual words that I'm saying right now. Having that, I'll link to that document somewhere in my podcast feed so that when someone comes along like an app and they go, Oh, okay, you know, I would like to search what's, what's in this podcast episode, What they said maybe I'd be able to skip forward and, and find that, or perhaps if I am hard of hearing, I can actually have the words scrolling on the screen as well.
Sort of an accessibility type of thing. Why can't I have that in my RSS feed so that people could do that? And the reason for forever. Or another great example is my friend Pete Smithson from the Aussie English podcast. He helps people learning Australian English and he would have used this for sure if it was available in. And he started his podcast I think in 2017, 2020. Yeah, in a while ago before podcasting, 2.0. And transcripts are invaluable to people who are learning English and especially Australian English because we use so much slang and we swear a lot.
It's, you know, having a transcript was vital. He couldn't do this through any of the podcasting host, so he actually had to create an app just for his listeners to be able to, to tune in and to see the transcripts as they were doing this. And I know many other podcasts also had try and do this as well, ones like Easy German, which is one that I have listened to in the past because once again, this is a and they have to offer it via their website because you can't do it in the podcasting app because there was no formalised definition structure of, Hey, this is what a namespace it you know, this is the podcast namespace this is what having an SRT file in your in your feed means.
You know this app can then do it and then this other one can also look at that and go, Oh, okay, I know what that means. So what this is allowed is just a huge amount of creativity. So in the last two and a half years there have been 20 formalised tags. But probably the best way to talk about this is features. So many of these features are ones like I just mentioned there with the the transcript, but we also have ones like Fund Thing, we have locked funding chapters, sound byte person, location, season, episode, trailer license, alternate and closure, good medium images live item which is what I'm using now to go live social interact block text remote item pod roll update frequency pod ping and value time split all of these and I'll get into some of these in future episodes.
All of these have just allowed a huge amount of creativity to pop up on these different podcast apps and you can focus on different things. Fountain is much more about the the kind of value and using that as a signal to help create interactions between different people within their app. The Pod Friend app, for example, is really great for the visual aspect of having the different people speaking with the transcript, utilising this with the person tag. So you kind of have speech bubbles showing up between the different people as they as they start talking from one to the next.
It just a kind of imagine like you were looking into a group chat of someone and, and you can kind of see okay this bubble is from them and it's got that little picture and name attached to it. And then this person was saying this thing in response. It's kind of like a visual version of that. So many different cool things are being added into the podcasting experience and this all and helping to further the point of podcasting, which is being able to connect with your audience, to get information across in a way that people will understand in an unfiltered manner, to make it easy for people to communicate with one another.
The whole point of podcasting is for these sorts of things, and all of this is enabling that and allowing a lot of creativity. We can actually see this has been pretty damn successful because many apps which were not previously existed have popped up and many old apps such as podcast addicts, for example, have adopted many of these features. And so going on to the podcast index dot org website and searching via apps, I counted them all up. I saw 36 on here which support at least one of these are new new features and some of these are bigger ones.
Which ones like podcast guru, podcast addict and kind of have been around for a while any time podcast player. Some of these were more new ones like pod fans is just come along Standard FM Fountain was a it was a new one as well and all of these other ones which are once you you're not probably going to have heard of but they would have a user base somewhere. Podcast, Republic, escape, pod, turtle caste, all of these sort of different ones. So I counted 36 which support at least one element of the namespace. And this list is by no means exhaustive because I know even Apple have supported one of these, so that would make it 37 because that they're not on this list.
So what of what has all of this done? Well, all of this innovation has just provided new value for the podcasting industry of being able to create different experiences for your audience of when you're talking about a particular topic in a graph of having that chapter image show up within the actual podcasting screen itself without having to put that into your audio file like you used to have to, and really make your feed super bloated and large, which would then kind of detract from the podcasting experience. Once again, this is kind of about trade offs, about trying to do things more efficiently of helping to improve the improved many different things.
This has actually just given me an idea for a new topic of of just the straight up improvements and efficiencies that podcasting to point out is has enabled with things like popping, which is helping to save the planet because it's not using as much energy. So lots of lots of really cool stuff there. I think I'll leave it like that for the moment and yeah, just to state that I guess the emergence of podcasting to Pono was something that was desperately needed by the industry and it's from the ground up. You know, there's no big amounts of money. It's not people trying to force their way and say, This is what I want and this is what I want.
It's a collaborative effort or funded on and using the value for value model, which is this is only going to work if it is helped support by the people who are listening to it and getting value from it. So they started off, you know, without any money and just creating all of these things and it costs a lot to run this service, to host all of this infrastructure digitally and, you know, even tax wise and, and helping to support the Lightning Network with enabling a node and all of these various kind of complicated facets. They did all of this just just straight up with with kind of goodwill as the as the main driving force behind it.
And I think it's been really, really successful so far. And I predict it's going to be even more successful in the future because it's it's not only revolutionising podcasting, but I think it's going to move out into other mediums as well. Music, notably, and I will talk more about that in the some of the future episodes. So just stay tuned for that. Okay? I think it's about time to thank some people. So I am going to go onto the Booster Gram Lounge. Welcome to the Value for Value Booster Gram Lounge. So we have here on the Booster Gram Lounge quite a few people to thank for this week.
And so today being the 26 of June of sort of July 2023 means I'll need to go back to the 19th. And so we're going to hear, oh, I'm not sure if I captured this one last time called McCormick. The definition of podcast is to be podcasting. I probably didn't so that was by a fountain with 2222 SATs. Quack, quack. Big row of ducks there. Thank you very much, Cole. We have one from Gene Bean as well, he said, plus one to a show full of cups of lots of pitches. I think I did say that one last time. So getting on to here, Macintosh, great foundation late.
You didn't say this at all. It's not you. It's other people do thing that bug me. My podcast is on YouTube. Not in my opinion, in my view yet you have recordings on YouTube and the one that makes my skin crawl. I listen to the pilot or I recorded the pilot episode. It's a podcast. It's not a Tide pod or a Kubernetes pod or anything else with pod in it. Rent on go podcasting, Macintosh generation, Bitcoin 2100 sets and using fountain. Yeah, I don't bother. The pod one doesn't bother me that much. I don't say it myself personally, but it doesn't affect my skin.
I get on the beat, but the the one. The one on YouTube. Yeah. And that's for example his is one that happened recently. I might have repeated this, but I'll say it anyway. There was a new one coming out and I saw them advertising while not advertising, just saying, Hey, we've got this podcast out. And I looked for it and I couldn't find it on Fountain. I look for it on Apple, I couldn't find it on Apple. I looked for it on any of the other apps. And obviously it if it's on if it's not on Fountain, it's probably not going to be on any of the others because it's not likely then not in the podcast index.
And I found out that just put it on Spotify and I was like, Dude, dude, you can't do that. God, call that a podcast. Jesus. Okay, we're jumping on here. We have Peter summarising other before the podcast. Last season was cool, but I worry you will run out of content to talk about in season three a sexual Richards 1111 that sent using fountain Look I thought that this could perhaps be the case especially when I realised oh, I was planning on doing one episode per chapter that I did from that big value for value presentation. If you go back on to the start of the season, which was episode 39, I was talking about how I was going to use that as the foundation, which I still somewhat am the, the two things I talked about today, I was planning on doing them separately, but I went, No, I'll put them into two one episode now.
So that means that is going a lot more quicker than I thought. The good thing though, is that I'm just coming up with so many ideas, like value for value is taken over in my mind. I feel like I'm going crazy. It's it's almost like every book that I read is just, just highlighting to me how important this is and and why this needs to be. Not it doesn't need to be. It can just why I think it will. Prediction time why I think value for value will be much more important five years, ten years in the future. And because it is, I think, just a better incentive system, I think it just works better than advertising and doesn't create all of these kind of crazy, wacky things like click getting clickbait titles to get more people to click on so that they can see the ads for to buy the crap that maybe they do or don't want.
But it's I think it just a it it seems to me it gets to the heart of humanity and that humans, by their nature a good and you can rely on the goodwill of people and not need to force things and because there is a cost, there is a cost to forcing people to there's a cost to, you know, securing your IP and your property and making sure no one can access that and then use it for other things. And I think value for value is the way forward. So I'm going to I've taken many concepts from the book I have in front of me here Amusing Ourselves to Death Public Discourse in the Age of Show Business by Neil Postman.
I'm reading The Long or the Longer Tale by Chris Anderson. At the moment that has very many link overs between how the music industry changed from being hit dominated to being more niche and having a lot more people listening to niche things through things like Napster. And I believe podcasting falls right into this. And I think value for value is the mechanism which helps to enable us smaller, definitely smaller podcasters have a closer interaction with their audience and then also for larger ones as well. I believe it can improve things. I don't think advertising will go away, even though I probably kind of would like it to if I'm being honest.
But I, I do think that it is the future. So in terms of content, I'm pretty excited. I've got a lot of ideas of what I want to do. So I don't I don't think that'll be too hard. I've got one here for myself. What I was doing, testing out a pre boost and doing that sort of feels, feels kind of naughty. And I've never done that before. And I saw that via fountain. I've got one here from Cameron and he says don't forget crowd hosting with IPF podcasting with a winky face sat enticement. Fans can support your podcast with stories and bandwidth and podcasts can offer a V for V to fans hosting the show on Ipfs.
Yeah, that's a really cool thing. I'm going to investigate this more Cameron now and that is 4444 sent using Fountain. Thank you. That is one I definitely want to investigate more and I don't know that much about Ipfs other than that kind of like basic. And that stands for the interplanetary file system and it's basically a way for hosting files on the Internet in a distributed manner where it's not all on one server. And if that server goes down, then, you know, you're kind of stuffed and making things persistent, not permanent. So you can put it up there, but it's not necessarily going to to stay there.
It's more about the people, how many individual people supporting that file and distributing it out that way. So I think there are some really cool things, especially where it's fans can directly support, you know, your storage and bandwidth. That's super cool. I like I like that as just another way of introducing value for value where maybe you don't want to pay money directly to the person, much like sometimes you wouldn't want to pay your child directly in cash, but you want to incentivise them with something else that they enjoy. And and so I can definitely see how that value mechanism could, could be really powerful.
So I will look into that more and yeah, all that, if it's, if I find some really cool stuff there, I'll make a full episode on self hosting, which maybe that would make sense with the value for value show. And then the last one here coming in Red Hot was chat. If all systems go for pod verse on iOS 3333 sent using pod verse. So thank you very much. I did indeed check all of these before I went live, just to make sure. But it is. Yeah, it's always helpful to have people come in and and let me know directly like that as well. So now once again I forgot to explain what what is a booster gram while a booster gram is a message that you can send directly within the podcasting app or via the desktop as, as well.
And this is where you can send message that will go directly into the show to me and help support monetarily the show. Now this is done through the mechanism of the value tag. So this is one of the new tags that I was talking about. And basically what I do is I have a lightning address that goes into my feed or I'm technically using a shim at the moment because this is still really new. And a lot of the podcasting hosting companies haven't called it up yet. And what this does is it allows for someone to send a payment of money through and this may money being Bitcoin in this particular example, that's kind of irrelevant to this.
It's basically the idea that you're you're sending money directly to your your favourite podcast or digital content creator, as it were. And in this case that they attach a message to it which helps one. I thank everyone, you know, Thank you everyone who helped support the show this week. And it also is a but the more important thing for this is the the content in it. You know, I've just learned about Ipfs podcasting. I learnt that some people were perhaps concerned about how much content I would have for this not to worry Peter, I'm all good and Macintoshes comment then and cold.
You know, all of them help to provide content for this very show itself. So another one just come in Lyceum, you have the ducks. Quack, quack, quack in the row. I have to add more funds to my wallet. MARTIN Linda Scott to Tea Party Media Podcast 222 sent using FOUNTAIN Thank you very much. Like that experience, getting a live podcast like that. Bam, sorry, a live library, Instagram, a live message directly from my audience. And it has I know it has value because it has some actual money attached to it. It's it's so cool. I love this. I love this so much.
So yeah, that is that is the Instagram lounge. And I really do thank everyone for the sending in that those messages and the monetary support that also goes with it. And I will talk a bit more about how you can support the show in non-monetary ways in the Value for Values section coming up. So let's get off into the section here which I have labelled the tip section. So some tips for this week. What have I been learning about in the Value for value world recently? Well, one of my goals this month was to investigate more other values. The value shows that I typically don't listen to on on a regular weekly basis and just find out what they're doing.
And so there was one called Flirting with Bitcoin, which I've seen pop up on the Fountain App a lot, and I've seen this pop up because one of the hosts is very active on there. I see him liking commenting a lot and it's because a lot of people were creating clips and I was like, Okay, this is kind of strange. Why? Why are so many clips being created? Because clips are normally, you know, people do it, but it's not that often. It's not that this this had multiple clips created per episode. And what I found out was that he was incentivising people to create a clip because he would then go and I think 250 that he would kind of boost them for creating a clip.
So once again, it's not a huge amount of money. It's it's what, like $0.10, something like that in Australian dollars. That would be $0.05. Yeah, about $0.05. And the mechanism of of doing this was within the app itself and it was just a way of incentivising his audience to one, share the show. Obviously I found about it. So if I have a lot of other people has and I think it's just a great use of features to really I suppose, be directed with your audience about what you want them to do. So value for value, all of it is an ask, really. I if I just create a show and I don't ask people for support back, I'm not going to get it because it's very rare that people will reach out because I don't know.
They don't know if you need help. They don't know what it is that you'd like them to do. This kind of call to action. And you want to make sure you're making the best use of that every podcast. Who says go write a review on on Apple and five stars in a review that doesn't really do anything for the show. It gives you some slight social brownie points. It can make you feel a little bit better as the podcaster. But honestly, one of the reasons that we did this at the very start of our show was because we didn't know what we wanted people to do.
And so this is one of the cases where this guy knows what he wants his audience to do. It is very niche. It is almost restrictive in a way, because he's saying to just it on one app, for example, you can create clips on podcasts. But I didn't hear him asking his his audience to do it there. Once again, this is kind of because on podcasts that functionality is enabled, but it's just one of those ones where it's like, be very particular with the ask, be very certain of what you want your audience to do and it's okay to have multiple of them, but you can get some really, really interesting behaviour from, from the people who are following you by doing this.
And it's super, super helpful. In that case, another one which was just mentioned before in one of the booster accounts was set for teasing. And so this is basically a it's not a common term and maybe it won't last, but it's kind of funny, which is a play on advertising and stat and sets. So this is using Bitcoin to advertise your podcast and instead of doing it in the manner of the typical advertising realm, which is I pay money to Facebook, they keep all of the money and they show these ads to all the people using their service, and then the people using the service tolerate the ads because they enjoy the experience of connecting with their friends on Facebook, of using Facebook messenger, of, you know, insert, whatever.
And this is the same for all of these apps Instagram, Twitter, Facebook, the I'm just trying to think of other YouTube. I suppose all all of this is is very much based on that YouTube slightly different because they allow their their creators to get part of that money that the advertisers pay but not much. And once again, none of that is going directly to the the audience. So what is cool with advertising is if I do something on Fountain, like promoting an episode, which I will be doing for the Mere Mortals podcast, because my co-host Juan had a really good chat with Jeff Yu, who is basically he was the CEO of Binance Australia and the current CEO of Monochrome, and he's trying to create the first ETF electronically traded fund of Bitcoin here in Australia, and he's a he's pretty legit from what I can tell, and we're going to promote that episode.
And for everyone who listens 20% of that money that we're using for, for the advertising goes to Fountain and 80% of it goes to the actual listener itself. So we're incentivising you to actually listen to our podcast episode. I was a little bit hesitant about this when I was first doing it, mostly because I just have hang ups about the advertising model and this was, you know, even just using the word advertising kind of triggered some alarm bells. But the more I reflect on it, I think the more that that makes sense. If I have something I want to show to people, not all of it should go to the middlemen of Fountain.
It makes sense to me that a large portion of it will go to the the actual people who are consuming the ad you get paid to to listen or to watch an ad. In this case. And in this case, I hope my ad is doesn't come across as a as an actual ad, but it's the the meat and potatoes of my show. Then, you know, the mere mortals the full episode that we've that that one has done, this is where I go okay, yeah this this makes a lot lot more sense. So that is just one thing. I would also recommend trying out testing out. If you are a podcast creator, if you want to advertise your show, sure you can do it on Facebook and all of those sorts of places.
But I think doing it on a place where one, your audience has the ability to to send that back to you, we actually have had that some guy earn 100 stats from us and he just sent it straight back to us. Like that's, that's, that's a very, very interesting, different, different mechanism. And I think can can it's not exactly value for value, but it plays in nicely with helping create a show. And I suppose connecting with your audience, what, what better way of connecting with your audience than than giving them money. So that's just one that I wanted to, to highlight there.
So now that that was my tip, I guess the application and service highlight that I want to do for today is actually podcast and this is for the live item capability. So I personally use podcast for a couple of different ways. I have it on my phone. I actually really like the queuing features that is on there. I found this really good and this search as well I think has been a little bit more powerful than than other ones. Some of the other apps that I've been trying. It's also very cool because it is on desktop and on your phone itself as a iOS or as an Android application.
And I think even if Droid or something like that, I'm not that aware, but that's kind of phones that are a nice variation of phones and one of the cool things you're doing, if you're listening on the desktop and you reach halfway through an episode, you pull out your phone because you are now going to go for a walk that will reflect that you're halfway through the episode and your phone as well. So it's got some great connectivity between the the desktop version and then the mobile version. It has a lot of the new features, like I mentioned with the live, so it will send you a notification for this.
So if you subscribe to to this episode, to this podcast on podcasts and you have it on your phone, it will send you a message when I go live and pop up on your screen, which is very, very cool. They have plenty of other things. Most of the other sort of tags and features, which I was kind of hinting at before, I'm just trying to go here to the actual app itself. So they have booster grabs, chapters, funding lives, sat, streaming search, social interact soundbites, which is the clipping feature. I mentioned transcripts, which I was also talking about before value, that they have a lot in there.
So yeah, and it's on Android Droid Web and iOS. So this is one I actually send. I have Mitch Downey, who is the creator of that as a 1% split in the Mere Mortals podcast. So I would just recommend checking him out and checking his, his, his service, his, his app, because I think they're really cool. And it's just, just one I wanted to highlight for this week. So let's go on to the value for value section. As usual, I put in a 15% split for for this podcast for each episode to to someone who I think is deserving of it, who has helped out me personally this week or who I think is helping to to move podcasting to point I forwards and this week I'm going to give it to John Spurlock because I was actually having some difficulties with this feed on blueberry.
And, you know, it kind of looked like maybe I was the problem because I wasn't clicking the button correctly or something like that. He dug deep into the data. He found out how this thing was connecting to this and wasn't connecting correctly, and it was sending out late and help to notify Todd at Blueberry. And they got that fixed up lickety split, which is super cool. So yeah, for this week I'm going to give 15% to John. He's also got some really cool stuff related to the statistics and a way of getting open, open source statistics. So I think it's called open three dot dev. Yep.
So the open podcast prefix project free open source podcast prefix analytic service committed to open data and listener privacy. Basically all you have to do is put a little bit of your little code in your feed. Once again, this is related to the name space and then you can get some really, really cool data about who is listening to your podcast and yeah, I would just recommend checking that out as well. So big thanks to to John for this week. So 15% of whatever you send in for this week's episode is going to go to him with the other percentage going to the podcast index and to fountain for helping me manage all my feeds and getting these booster grabs and things like that in as well.
So what is going to be my value for value ask for, for this week? I was talking just before. How you ask needs to be particular needs to be locked in well for this week I would just recommend coming out and joining the mastodon. This is where the podcasting 2.0 community is largely based. And so if you go on to podcast index, Social Mastodon is kind of like a Twitter type thing, but is not as how would I put it, one for one. It doesn't have ads in there, which is beautiful and it's just a chronological timeline. So it's not mixing up everything.
When people are speaking, you can just see what they said and you can follow their the links down. And yeah, this is just great way to connect with people who are podcasters like myself. They're as developers, as people creating services outside of this like John was and who are just helping out in general. There's some funny memes that sometimes go on in there. It's just kind of the place to be. If you want, if you're intrigued into this, if you're having difficulties, if you want to know more, if you want to ask the stupid questions, this is a place to come.
And people there are super friendly, helpful, and we'll give you, you know, give you some contact, some access to some of the coolest people in the world like Dave Jones and Adam Carr. I mean, it's it's it's an amazing place. So, yeah, that's that's my recommendation for this week. Now I do of course appreciate if you help out this show and other ways, if you are listening to this, you know, share it with a friend who is a digital content creator and might get some value from from finding a new model, a new mechanism to to help support their show and connect with their audience.
If you have any technical know how of for example, if you wanted to create chapter a episode art for this. I haven't been doing that for this season just because time time basically is the the main one for me. So if you wanted to do that for me, like hell. Hell yeah. Like, let me know and send something through and I'll chuck it up. And of course Treasurer as well, you know, I had to recently update my storage feed on blueberry, So I was speaking a bit longer in these episodes than I thought I would and monetary support coming in for, for me to help help me support and at the very least, you know, cover cost for this.
And you know, I would like to make this a a living and and that does require having people contribute to the podcast. If I can't make a living from this, it will go away at some point. So yeah, just a recommender to to send in a boost. If you want more explanation on how to do that I would go to me and models podcast dot com such support and I've got a easy explanation there of of how you can help do this in both the Brewster gram way which is my preferred way and then also via fiat money if you want to do that via PayPal. So oh a big one this week and yeah, thank you everyone for joining into this episode of the Values The Value podcast.
Got some really cool stuff coming up for the next episodes. I'm excited for that. So do not be afraid that I will run out of content. Thank you everyone for supporting the show and until the next week where I am live on a Wednesday 10 a.m. Australian Eastern Standard Time, which is UTC midnight on a Tuesday and Wednesday at UTC zero. So that is just yeah, come and join, join the live. And other than that, I'm just going to leave it here for today. Thank you. And until the next time. Chao for now, Kyrin out.
We're emerging into something new and better. Welcome, everyone to another episode of the Value for Value Podcast. My name is Kyrin, host of the Mere Mortals podcast and book reviews and the value for value show. And so this is the show where I'm talking about the value for value model. A basically a way for digital content creators to connect deeper with their audience and to monetise as part of that process and why this is much better than things like using advertising or using paywalls and other methods like that. And I just wanted to read it, reiterate that I am live on a Wednesday, 10 a.m.
Australian Eastern Standard Time, which is the equivalent of a Tuesday or Wednesday midnight that that barrier between the two UTC zero. So wherever you are in the world, if you want to tune in to these episodes live, I would very much appreciate it and join me. And yeah, if you just go to the podcast Index Social Mastodon, you can learn a bit more about that there and or reach out to me personally via any of the links in the show notes. So let's jump in to today's topic and we're going to talk about the emergence of podcasting 2.0.
So you heard in the last couple of episodes about the three, the four properties that I was talking about, decentralised, self-sovereign, permissionless and value transfer, why these are common across value for value Bitcoin and podcasting. We in the last episode we got into what is a podcast and we're sort of saying podcasting is open by definition. That is the whole purpose of it is to have this open, easy way for me to share information or for you or for anyone and to access that information and why this is super important and what kind of see, okay, there's a couple of companies that aren't following these four properties, you know, notably Apple, Spotify, YouTube and the advertising model, which doesn't throw into that, which doesn't help.
And we kind of see, okay, that's moving away from what podcasting was. That was the trend over these last couple of years and in particular from kind of, let's just say 2018 through to 2020. So what is podcasting 2.0? Why does this thing how's it emerged? Well, basically podcasting, to point out, is a community of developers, of hosts, of podcasters and listeners who want to improve podcasting and not only keep it as this open, decentralised, self-sovereign permissionless with value transfer medium, but also to enhance it, to make it better, to add some things into it which have been honestly being neglected for decades.
There's very almost since the inception of podcasting, these things could have been added, but it became kind of stagnated, much of this kind of due to Apple and and then deciding what to or what not to include. And they were kind of big drivers of this. And so podcasting 2.0 was being spearheaded by two awesome gentlemen. The first one is one that you will hear very often on this show is Adam Curry. And this is because he is the voice of the Booster Graham Lounge and Adam Curry, just to give you a little bio here of him, he was a former deejay turned MTV's DJ.
So this was back in the days when MTV was something that people would watch. And he helped in Focus and drive the development of the medium of podcasting. He was one of the people who came up with the idea of putting audio into an RSS feed and much like how you could have text and put this into an RSS feed as a blog, he was the one saying like, What if we did this with audio and then with the iPod coming out and having a a device to listen to these recordings and these audios, it's like, wow, okay, amazing. This is a is going to be transformative.
So he helped develop the medium through testing and very much doing what he's doing now with podcasting 2.0 with creating a show which implements all of these new features, these new tags, these new improvements, and allowing developers to to come at it. And if things break, it's okay because it's not that, you know, it's not a super serious thing. It's not like the end of the world if this stuff doesn't work or does work, or if it takes a couple of weeks or a couple of months. And so it's just a very much of a community where people come in if they want to improve podcasting, they can come in and help out.
So Adam Curry, he was the one who was helped driving this, and he's a very, very good podcaster in his own right. And has many different shows. The No agenda, my facts. He's going to start up a new one called Booster Grand Bowl very, very soon, which I'm super, super excited about because I think this is going to change the music industry. And then we also have Dave Jones. And so Dave Jones is a sysadmin many years of experience of open source and database work. One of the things he created was called Freedom Control, which was basically an aggregator of being able to get micro blogs and compile them all into one kind of RSS reader.
If I had to try and describe it and I'm not getting that exactly right, but he's very good at aggregation. He knows how to get lots of different sources from different places and put them all into one database and then have that database open for other people to come into and use it how they how they see fit. So it's kind of this perfect blend of, you know, the one guy who's this awesome, energetic driving force, big ideas, amazing, you know, talent and and hard work, obviously, of Adam Curry. And then also the other who is the kind of more technical detail orientated right able to write the code able to put in you know this huge background foundation which can then lead to an explosion of innovation.
So we have these two people and they got together to do podcasting 2.0. Basically, they started a show called Podcasting 2.0, and there's many different aspects of what podcasting 2.0 is. And so I'll try and tackle each of these in its own right. One is the and the foundation, one was the podcast index. And so this was basically instead of the index being at solely Apple and this is the one that all app developers. So if you are listening on podcast addict if you're listening on podcast guru if you are on hyper catch, if you are on, you know, Apple themselves, there was this kind of pre domination that everyone would use the Apple index.
This is the place to find out where all the podcasts in the world are and what, what as we examined in the last episode we saw okay there's a couple of risk with this because one, Apple's not going to try and innovate they're not trying to to move the ability to create better podcasts forward and have all these new features and they're very much arbitrators of what goes into and not into that. And if you have someone who is deciding that if you have just one person deciding that, well, then you're kind of under the ruling thumb of what they decide, which can, for the most part, be good.
They seem to have done a pretty good job of it over the last two decades. But, you know, a couple of things were coming up where it was showing maybe it would be good, just have another option. And so this is the podcast index. And so going on to their own website, the podcast index is here to preserve, protect and extend the open independent podcasting ecosystem. We do this by enabling developers to have access to an open categories index that will always be available for free for any use. And then they are saying how you can try it and you podcasting app and some explanations of how it's operated, the financing of it, which is basically just from people like me donating into the show.
A lot of this is actually due to your hosts and the actual podcast apps themselves. So the, the financing of it has largely been done by people like Buzz Sprout, people like RSS, dot com, people like blueberry, people like Marco Arment from Overcast. I'm not going to be able to name everyone. But and then also from people like myself sending in in money to the show via PayPal or via one of their inventions booster grants. And so that is the index. And basically the index has a at this current moment 4,159,091 podcasts in it. And these are kind of the the biggest curation of things that you would actually call a podcast.
As we talked into the last episode. What is a podcast? No, this doesn't include YouTube feeds because YouTube feeds and shows are not a podcast and some technical things as well, just in terms of is a podcast of someone going test, test, test and coughing into the microphone for 10 seconds for one episode. Is that a podcast? Yeah, not really. So it's basically the but if you have two episodes and you do that three or do that three times that, that will make it into the index. So basically, if you want to get the largest source of high quality podcasts, this is the place to come to.
What does this help foster and create? Well, this helps to have a1a central location which application developers. So this is pod catchers were what they used to be called basically nowadays where you can listen to your podcast, it's a huge open source. It's going to be free. You know, if they maintain that in the in the buyer here, this is free. So there is no cost for someone to come in and to be able to access all of this. And basically it's an amazing resource for people who want to start up their own new podcast app. They think they can do a better job than Apple or Spotify or Google or any of the other ones out there, and they can come in and then they can create it without having a huge financial burden to start off with.
So once again, this is kind of the permissionless nature of it. One of this is helping to provide that that permission for, but for anyone to do it, they don't need a gatekeeper saying, you know, you need to give us this much money to have access to to our index. So a big other aspect that is with this is a namespace has been developed and this is something I struggled with when I first entered into kind of podcasting 2.0 community what is a namespace and I heard this word many, many a time. I looked it up on Google. I didn't really understand it.
It still took probably probably half a year to a year until I kind of started to get the feel of how people were using it and speech. And I'll read out the definition That is probably the best one that I found, which was on Wikipedia. So in computing, a namespace is a set of signs and in brackets names that are used to identify and refer to objects of various kinds. A namespace ensures that all of a given set of objects have unique names that they can be easily identified. Once again, this is where I went. What? What does that mean?
That is talking about structured hierarchies to allow re-use of names in different contexts. Things like this. The way I would probably explain it is a namespace is where it's kind of the rules of the game. So in English and most well in English for sure, if I put something in brackets, I understand that that is to be kind of read separately in my own mind, just like I did then is a set of signs and then brackets names. So this is kind of saying, you know, when I use curly brackets, I should say, or they the or parentheses is what I should technically say when I use parentheses.
I know. Okay, That's not part of the sentence. That's kind of just saying, oh, this is in addition onto the word that came before it. When I have a full stop, I know that means, okay, stop here. And the next words that are coming, this is going to mean it can be a different meaning and it doesn't even need to relate to what was talked about previously when I capitalise something, usually I know that means it's a name. This is kind of how I view a namespace. It's basically saying if I have a document and it's full of text, so in this case it's XML, I will know and basically I will know if I have something that says location, semicolon, I or colon, I will then know whatever comes after that is kind of linked to the location.
And so we can see this is kind of just a way of structuring grammar. It's just a way of being able to it's not super, super technical, like a programming language. It's kind of just above that in terms of in terms of just like the form formalised rules of this is how you maybe use grammar. And so the equivalent here I would say is in English, okay, we know this word and you know, we use this alphabet system A through Z, zero through nine, and then special characters. This is how we form the English language, how we actually use them, and in certain words, and what this word, you know, roughly means or when I put a full stop in, this is kind of the namespace.
So what does having a new namespace actually help do? Well, it means you can add in features which were not there previously. So technically this would be called a tag. And what these can do is add and cool things that have just been needed forever for decades, but have never been implemented across a wide variety of applications because it's really hard to kick start these off the ground because people will not want to follow this one. You know, it's basically just the problem of getting people together in groups and agreeing to do something or move in one direction.
Very hard to get a lot of people to do that. And so what this namespace is allowed is these new features to be formalised and then to set for everyone to agree, okay, when we write this sentence or these characters in this special way, it will mean this. And so then everyone who's writing it. So for me, the podcaster writing it in my feed through to the the podcast developers, the applications, they can read that and they go, Oh, okay, I know what Karen is trying to do here, and I can show this in my app in a certain way. So let's go through just a couple of them.
For example, one which has been desperately needed forever is transcripts. So this is being out, having the ability to link to a document of everything that I say in the episode. And usually this will be in the dot SRT format can also be in text. So it's basically just the actual words that I'm saying right now. Having that, I'll link to that document somewhere in my podcast feed so that when someone comes along like an app and they go, Oh, okay, you know, I would like to search what's, what's in this podcast episode, What they said maybe I'd be able to skip forward and, and find that, or perhaps if I am hard of hearing, I can actually have the words scrolling on the screen as well.
Sort of an accessibility type of thing. Why can't I have that in my RSS feed so that people could do that? And the reason for forever. Or another great example is my friend Pete Smithson from the Aussie English podcast. He helps people learning Australian English and he would have used this for sure if it was available in. And he started his podcast I think in 2017, 2020. Yeah, in a while ago before podcasting, 2.0. And transcripts are invaluable to people who are learning English and especially Australian English because we use so much slang and we swear a lot.
It's, you know, having a transcript was vital. He couldn't do this through any of the podcasting host, so he actually had to create an app just for his listeners to be able to, to tune in and to see the transcripts as they were doing this. And I know many other podcasts also had try and do this as well, ones like Easy German, which is one that I have listened to in the past because once again, this is a and they have to offer it via their website because you can't do it in the podcasting app because there was no formalised definition structure of, Hey, this is what a namespace it you know, this is the podcast namespace this is what having an SRT file in your in your feed means.
You know this app can then do it and then this other one can also look at that and go, Oh, okay, I know what that means. So what this is allowed is just a huge amount of creativity. So in the last two and a half years there have been 20 formalised tags. But probably the best way to talk about this is features. So many of these features are ones like I just mentioned there with the the transcript, but we also have ones like Fund Thing, we have locked funding chapters, sound byte person, location, season, episode, trailer license, alternate and closure, good medium images live item which is what I'm using now to go live social interact block text remote item pod roll update frequency pod ping and value time split all of these and I'll get into some of these in future episodes.
All of these have just allowed a huge amount of creativity to pop up on these different podcast apps and you can focus on different things. Fountain is much more about the the kind of value and using that as a signal to help create interactions between different people within their app. The Pod Friend app, for example, is really great for the visual aspect of having the different people speaking with the transcript, utilising this with the person tag. So you kind of have speech bubbles showing up between the different people as they as they start talking from one to the next.
It just a kind of imagine like you were looking into a group chat of someone and, and you can kind of see okay this bubble is from them and it's got that little picture and name attached to it. And then this person was saying this thing in response. It's kind of like a visual version of that. So many different cool things are being added into the podcasting experience and this all and helping to further the point of podcasting, which is being able to connect with your audience, to get information across in a way that people will understand in an unfiltered manner, to make it easy for people to communicate with one another.
The whole point of podcasting is for these sorts of things, and all of this is enabling that and allowing a lot of creativity. We can actually see this has been pretty damn successful because many apps which were not previously existed have popped up and many old apps such as podcast addicts, for example, have adopted many of these features. And so going on to the podcast index dot org website and searching via apps, I counted them all up. I saw 36 on here which support at least one of these are new new features and some of these are bigger ones.
Which ones like podcast guru, podcast addict and kind of have been around for a while any time podcast player. Some of these were more new ones like pod fans is just come along Standard FM Fountain was a it was a new one as well and all of these other ones which are once you you're not probably going to have heard of but they would have a user base somewhere. Podcast, Republic, escape, pod, turtle caste, all of these sort of different ones. So I counted 36 which support at least one element of the namespace. And this list is by no means exhaustive because I know even Apple have supported one of these, so that would make it 37 because that they're not on this list.
So what of what has all of this done? Well, all of this innovation has just provided new value for the podcasting industry of being able to create different experiences for your audience of when you're talking about a particular topic in a graph of having that chapter image show up within the actual podcasting screen itself without having to put that into your audio file like you used to have to, and really make your feed super bloated and large, which would then kind of detract from the podcasting experience. Once again, this is kind of about trade offs, about trying to do things more efficiently of helping to improve the improved many different things.
This has actually just given me an idea for a new topic of of just the straight up improvements and efficiencies that podcasting to point out is has enabled with things like popping, which is helping to save the planet because it's not using as much energy. So lots of lots of really cool stuff there. I think I'll leave it like that for the moment and yeah, just to state that I guess the emergence of podcasting to Pono was something that was desperately needed by the industry and it's from the ground up. You know, there's no big amounts of money. It's not people trying to force their way and say, This is what I want and this is what I want.
It's a collaborative effort or funded on and using the value for value model, which is this is only going to work if it is helped support by the people who are listening to it and getting value from it. So they started off, you know, without any money and just creating all of these things and it costs a lot to run this service, to host all of this infrastructure digitally and, you know, even tax wise and, and helping to support the Lightning Network with enabling a node and all of these various kind of complicated facets. They did all of this just just straight up with with kind of goodwill as the as the main driving force behind it.
And I think it's been really, really successful so far. And I predict it's going to be even more successful in the future because it's it's not only revolutionising podcasting, but I think it's going to move out into other mediums as well. Music, notably, and I will talk more about that in the some of the future episodes. So just stay tuned for that. Okay? I think it's about time to thank some people. So I am going to go onto the Booster Gram Lounge. Welcome to the Value for Value Booster Gram Lounge. So we have here on the Booster Gram Lounge quite a few people to thank for this week.
And so today being the 26 of June of sort of July 2023 means I'll need to go back to the 19th. And so we're going to hear, oh, I'm not sure if I captured this one last time called McCormick. The definition of podcast is to be podcasting. I probably didn't so that was by a fountain with 2222 SATs. Quack, quack. Big row of ducks there. Thank you very much, Cole. We have one from Gene Bean as well, he said, plus one to a show full of cups of lots of pitches. I think I did say that one last time. So getting on to here, Macintosh, great foundation late.
You didn't say this at all. It's not you. It's other people do thing that bug me. My podcast is on YouTube. Not in my opinion, in my view yet you have recordings on YouTube and the one that makes my skin crawl. I listen to the pilot or I recorded the pilot episode. It's a podcast. It's not a Tide pod or a Kubernetes pod or anything else with pod in it. Rent on go podcasting, Macintosh generation, Bitcoin 2100 sets and using fountain. Yeah, I don't bother. The pod one doesn't bother me that much. I don't say it myself personally, but it doesn't affect my skin.
I get on the beat, but the the one. The one on YouTube. Yeah. And that's for example his is one that happened recently. I might have repeated this, but I'll say it anyway. There was a new one coming out and I saw them advertising while not advertising, just saying, Hey, we've got this podcast out. And I looked for it and I couldn't find it on Fountain. I look for it on Apple, I couldn't find it on Apple. I looked for it on any of the other apps. And obviously it if it's on if it's not on Fountain, it's probably not going to be on any of the others because it's not likely then not in the podcast index.
And I found out that just put it on Spotify and I was like, Dude, dude, you can't do that. God, call that a podcast. Jesus. Okay, we're jumping on here. We have Peter summarising other before the podcast. Last season was cool, but I worry you will run out of content to talk about in season three a sexual Richards 1111 that sent using fountain Look I thought that this could perhaps be the case especially when I realised oh, I was planning on doing one episode per chapter that I did from that big value for value presentation. If you go back on to the start of the season, which was episode 39, I was talking about how I was going to use that as the foundation, which I still somewhat am the, the two things I talked about today, I was planning on doing them separately, but I went, No, I'll put them into two one episode now.
So that means that is going a lot more quicker than I thought. The good thing though, is that I'm just coming up with so many ideas, like value for value is taken over in my mind. I feel like I'm going crazy. It's it's almost like every book that I read is just, just highlighting to me how important this is and and why this needs to be. Not it doesn't need to be. It can just why I think it will. Prediction time why I think value for value will be much more important five years, ten years in the future. And because it is, I think, just a better incentive system, I think it just works better than advertising and doesn't create all of these kind of crazy, wacky things like click getting clickbait titles to get more people to click on so that they can see the ads for to buy the crap that maybe they do or don't want.
But it's I think it just a it it seems to me it gets to the heart of humanity and that humans, by their nature a good and you can rely on the goodwill of people and not need to force things and because there is a cost, there is a cost to forcing people to there's a cost to, you know, securing your IP and your property and making sure no one can access that and then use it for other things. And I think value for value is the way forward. So I'm going to I've taken many concepts from the book I have in front of me here Amusing Ourselves to Death Public Discourse in the Age of Show Business by Neil Postman.
I'm reading The Long or the Longer Tale by Chris Anderson. At the moment that has very many link overs between how the music industry changed from being hit dominated to being more niche and having a lot more people listening to niche things through things like Napster. And I believe podcasting falls right into this. And I think value for value is the mechanism which helps to enable us smaller, definitely smaller podcasters have a closer interaction with their audience and then also for larger ones as well. I believe it can improve things. I don't think advertising will go away, even though I probably kind of would like it to if I'm being honest.
But I, I do think that it is the future. So in terms of content, I'm pretty excited. I've got a lot of ideas of what I want to do. So I don't I don't think that'll be too hard. I've got one here for myself. What I was doing, testing out a pre boost and doing that sort of feels, feels kind of naughty. And I've never done that before. And I saw that via fountain. I've got one here from Cameron and he says don't forget crowd hosting with IPF podcasting with a winky face sat enticement. Fans can support your podcast with stories and bandwidth and podcasts can offer a V for V to fans hosting the show on Ipfs.
Yeah, that's a really cool thing. I'm going to investigate this more Cameron now and that is 4444 sent using Fountain. Thank you. That is one I definitely want to investigate more and I don't know that much about Ipfs other than that kind of like basic. And that stands for the interplanetary file system and it's basically a way for hosting files on the Internet in a distributed manner where it's not all on one server. And if that server goes down, then, you know, you're kind of stuffed and making things persistent, not permanent. So you can put it up there, but it's not necessarily going to to stay there.
It's more about the people, how many individual people supporting that file and distributing it out that way. So I think there are some really cool things, especially where it's fans can directly support, you know, your storage and bandwidth. That's super cool. I like I like that as just another way of introducing value for value where maybe you don't want to pay money directly to the person, much like sometimes you wouldn't want to pay your child directly in cash, but you want to incentivise them with something else that they enjoy. And and so I can definitely see how that value mechanism could, could be really powerful.
So I will look into that more and yeah, all that, if it's, if I find some really cool stuff there, I'll make a full episode on self hosting, which maybe that would make sense with the value for value show. And then the last one here coming in Red Hot was chat. If all systems go for pod verse on iOS 3333 sent using pod verse. So thank you very much. I did indeed check all of these before I went live, just to make sure. But it is. Yeah, it's always helpful to have people come in and and let me know directly like that as well. So now once again I forgot to explain what what is a booster gram while a booster gram is a message that you can send directly within the podcasting app or via the desktop as, as well.
And this is where you can send message that will go directly into the show to me and help support monetarily the show. Now this is done through the mechanism of the value tag. So this is one of the new tags that I was talking about. And basically what I do is I have a lightning address that goes into my feed or I'm technically using a shim at the moment because this is still really new. And a lot of the podcasting hosting companies haven't called it up yet. And what this does is it allows for someone to send a payment of money through and this may money being Bitcoin in this particular example, that's kind of irrelevant to this.
It's basically the idea that you're you're sending money directly to your your favourite podcast or digital content creator, as it were. And in this case that they attach a message to it which helps one. I thank everyone, you know, Thank you everyone who helped support the show this week. And it also is a but the more important thing for this is the the content in it. You know, I've just learned about Ipfs podcasting. I learnt that some people were perhaps concerned about how much content I would have for this not to worry Peter, I'm all good and Macintoshes comment then and cold.
You know, all of them help to provide content for this very show itself. So another one just come in Lyceum, you have the ducks. Quack, quack, quack in the row. I have to add more funds to my wallet. MARTIN Linda Scott to Tea Party Media Podcast 222 sent using FOUNTAIN Thank you very much. Like that experience, getting a live podcast like that. Bam, sorry, a live library, Instagram, a live message directly from my audience. And it has I know it has value because it has some actual money attached to it. It's it's so cool. I love this. I love this so much.
So yeah, that is that is the Instagram lounge. And I really do thank everyone for the sending in that those messages and the monetary support that also goes with it. And I will talk a bit more about how you can support the show in non-monetary ways in the Value for Values section coming up. So let's get off into the section here which I have labelled the tip section. So some tips for this week. What have I been learning about in the Value for value world recently? Well, one of my goals this month was to investigate more other values. The value shows that I typically don't listen to on on a regular weekly basis and just find out what they're doing.
And so there was one called Flirting with Bitcoin, which I've seen pop up on the Fountain App a lot, and I've seen this pop up because one of the hosts is very active on there. I see him liking commenting a lot and it's because a lot of people were creating clips and I was like, Okay, this is kind of strange. Why? Why are so many clips being created? Because clips are normally, you know, people do it, but it's not that often. It's not that this this had multiple clips created per episode. And what I found out was that he was incentivising people to create a clip because he would then go and I think 250 that he would kind of boost them for creating a clip.
So once again, it's not a huge amount of money. It's it's what, like $0.10, something like that in Australian dollars. That would be $0.05. Yeah, about $0.05. And the mechanism of of doing this was within the app itself and it was just a way of incentivising his audience to one, share the show. Obviously I found about it. So if I have a lot of other people has and I think it's just a great use of features to really I suppose, be directed with your audience about what you want them to do. So value for value, all of it is an ask, really. I if I just create a show and I don't ask people for support back, I'm not going to get it because it's very rare that people will reach out because I don't know.
They don't know if you need help. They don't know what it is that you'd like them to do. This kind of call to action. And you want to make sure you're making the best use of that every podcast. Who says go write a review on on Apple and five stars in a review that doesn't really do anything for the show. It gives you some slight social brownie points. It can make you feel a little bit better as the podcaster. But honestly, one of the reasons that we did this at the very start of our show was because we didn't know what we wanted people to do.
And so this is one of the cases where this guy knows what he wants his audience to do. It is very niche. It is almost restrictive in a way, because he's saying to just it on one app, for example, you can create clips on podcasts. But I didn't hear him asking his his audience to do it there. Once again, this is kind of because on podcasts that functionality is enabled, but it's just one of those ones where it's like, be very particular with the ask, be very certain of what you want your audience to do and it's okay to have multiple of them, but you can get some really, really interesting behaviour from, from the people who are following you by doing this.
And it's super, super helpful. In that case, another one which was just mentioned before in one of the booster accounts was set for teasing. And so this is basically a it's not a common term and maybe it won't last, but it's kind of funny, which is a play on advertising and stat and sets. So this is using Bitcoin to advertise your podcast and instead of doing it in the manner of the typical advertising realm, which is I pay money to Facebook, they keep all of the money and they show these ads to all the people using their service, and then the people using the service tolerate the ads because they enjoy the experience of connecting with their friends on Facebook, of using Facebook messenger, of, you know, insert, whatever.
And this is the same for all of these apps Instagram, Twitter, Facebook, the I'm just trying to think of other YouTube. I suppose all all of this is is very much based on that YouTube slightly different because they allow their their creators to get part of that money that the advertisers pay but not much. And once again, none of that is going directly to the the audience. So what is cool with advertising is if I do something on Fountain, like promoting an episode, which I will be doing for the Mere Mortals podcast, because my co-host Juan had a really good chat with Jeff Yu, who is basically he was the CEO of Binance Australia and the current CEO of Monochrome, and he's trying to create the first ETF electronically traded fund of Bitcoin here in Australia, and he's a he's pretty legit from what I can tell, and we're going to promote that episode.
And for everyone who listens 20% of that money that we're using for, for the advertising goes to Fountain and 80% of it goes to the actual listener itself. So we're incentivising you to actually listen to our podcast episode. I was a little bit hesitant about this when I was first doing it, mostly because I just have hang ups about the advertising model and this was, you know, even just using the word advertising kind of triggered some alarm bells. But the more I reflect on it, I think the more that that makes sense. If I have something I want to show to people, not all of it should go to the middlemen of Fountain.
It makes sense to me that a large portion of it will go to the the actual people who are consuming the ad you get paid to to listen or to watch an ad. In this case. And in this case, I hope my ad is doesn't come across as a as an actual ad, but it's the the meat and potatoes of my show. Then, you know, the mere mortals the full episode that we've that that one has done, this is where I go okay, yeah this this makes a lot lot more sense. So that is just one thing. I would also recommend trying out testing out. If you are a podcast creator, if you want to advertise your show, sure you can do it on Facebook and all of those sorts of places.
But I think doing it on a place where one, your audience has the ability to to send that back to you, we actually have had that some guy earn 100 stats from us and he just sent it straight back to us. Like that's, that's, that's a very, very interesting, different, different mechanism. And I think can can it's not exactly value for value, but it plays in nicely with helping create a show. And I suppose connecting with your audience, what, what better way of connecting with your audience than than giving them money. So that's just one that I wanted to, to highlight there.
So now that that was my tip, I guess the application and service highlight that I want to do for today is actually podcast and this is for the live item capability. So I personally use podcast for a couple of different ways. I have it on my phone. I actually really like the queuing features that is on there. I found this really good and this search as well I think has been a little bit more powerful than than other ones. Some of the other apps that I've been trying. It's also very cool because it is on desktop and on your phone itself as a iOS or as an Android application.
And I think even if Droid or something like that, I'm not that aware, but that's kind of phones that are a nice variation of phones and one of the cool things you're doing, if you're listening on the desktop and you reach halfway through an episode, you pull out your phone because you are now going to go for a walk that will reflect that you're halfway through the episode and your phone as well. So it's got some great connectivity between the the desktop version and then the mobile version. It has a lot of the new features, like I mentioned with the live, so it will send you a notification for this.
So if you subscribe to to this episode, to this podcast on podcasts and you have it on your phone, it will send you a message when I go live and pop up on your screen, which is very, very cool. They have plenty of other things. Most of the other sort of tags and features, which I was kind of hinting at before, I'm just trying to go here to the actual app itself. So they have booster grabs, chapters, funding lives, sat, streaming search, social interact soundbites, which is the clipping feature. I mentioned transcripts, which I was also talking about before value, that they have a lot in there.
So yeah, and it's on Android Droid Web and iOS. So this is one I actually send. I have Mitch Downey, who is the creator of that as a 1% split in the Mere Mortals podcast. So I would just recommend checking him out and checking his, his, his service, his, his app, because I think they're really cool. And it's just, just one I wanted to highlight for this week. So let's go on to the value for value section. As usual, I put in a 15% split for for this podcast for each episode to to someone who I think is deserving of it, who has helped out me personally this week or who I think is helping to to move podcasting to point I forwards and this week I'm going to give it to John Spurlock because I was actually having some difficulties with this feed on blueberry.
And, you know, it kind of looked like maybe I was the problem because I wasn't clicking the button correctly or something like that. He dug deep into the data. He found out how this thing was connecting to this and wasn't connecting correctly, and it was sending out late and help to notify Todd at Blueberry. And they got that fixed up lickety split, which is super cool. So yeah, for this week I'm going to give 15% to John. He's also got some really cool stuff related to the statistics and a way of getting open, open source statistics. So I think it's called open three dot dev. Yep.
So the open podcast prefix project free open source podcast prefix analytic service committed to open data and listener privacy. Basically all you have to do is put a little bit of your little code in your feed. Once again, this is related to the name space and then you can get some really, really cool data about who is listening to your podcast and yeah, I would just recommend checking that out as well. So big thanks to to John for this week. So 15% of whatever you send in for this week's episode is going to go to him with the other percentage going to the podcast index and to fountain for helping me manage all my feeds and getting these booster grabs and things like that in as well.
So what is going to be my value for value ask for, for this week? I was talking just before. How you ask needs to be particular needs to be locked in well for this week I would just recommend coming out and joining the mastodon. This is where the podcasting 2.0 community is largely based. And so if you go on to podcast index, Social Mastodon is kind of like a Twitter type thing, but is not as how would I put it, one for one. It doesn't have ads in there, which is beautiful and it's just a chronological timeline. So it's not mixing up everything.
When people are speaking, you can just see what they said and you can follow their the links down. And yeah, this is just great way to connect with people who are podcasters like myself. They're as developers, as people creating services outside of this like John was and who are just helping out in general. There's some funny memes that sometimes go on in there. It's just kind of the place to be. If you want, if you're intrigued into this, if you're having difficulties, if you want to know more, if you want to ask the stupid questions, this is a place to come.
And people there are super friendly, helpful, and we'll give you, you know, give you some contact, some access to some of the coolest people in the world like Dave Jones and Adam Carr. I mean, it's it's it's an amazing place. So, yeah, that's that's my recommendation for this week. Now I do of course appreciate if you help out this show and other ways, if you are listening to this, you know, share it with a friend who is a digital content creator and might get some value from from finding a new model, a new mechanism to to help support their show and connect with their audience.
If you have any technical know how of for example, if you wanted to create chapter a episode art for this. I haven't been doing that for this season just because time time basically is the the main one for me. So if you wanted to do that for me, like hell. Hell yeah. Like, let me know and send something through and I'll chuck it up. And of course Treasurer as well, you know, I had to recently update my storage feed on blueberry, So I was speaking a bit longer in these episodes than I thought I would and monetary support coming in for, for me to help help me support and at the very least, you know, cover cost for this.
And you know, I would like to make this a a living and and that does require having people contribute to the podcast. If I can't make a living from this, it will go away at some point. So yeah, just a recommender to to send in a boost. If you want more explanation on how to do that I would go to me and models podcast dot com such support and I've got a easy explanation there of of how you can help do this in both the Brewster gram way which is my preferred way and then also via fiat money if you want to do that via PayPal. So oh a big one this week and yeah, thank you everyone for joining into this episode of the Values The Value podcast.
Got some really cool stuff coming up for the next episodes. I'm excited for that. So do not be afraid that I will run out of content. Thank you everyone for supporting the show and until the next week where I am live on a Wednesday 10 a.m. Australian Eastern Standard Time, which is UTC midnight on a Tuesday and Wednesday at UTC zero. So that is just yeah, come and join, join the live. And other than that, I'm just going to leave it here for today. Thank you. And until the next time. Chao for now, Kyrin out.
