Podcasting is getting a much needed update! In Ep#42 we're looking at the ecosystem of Podcasting 2.0 and how it is providing innovation of new tags and features that have been needed for decades
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We're emerging intosomething new and better. Welcome,everyone to another episode of the Valuefor Value Podcast. My name is Kyrin, host of the Mere Mortals podcastand book reviews and the valuefor value show. And so this is the showwhere I'm talking about the value for value model. A basically a way fordigital content creators to connect deeperwith their audience and to monetiseas part of that process and whythis is much better than thingslike using advertising or using paywalls andother methods like that. And I just wanted to readit, reiterate that I am live on a Wednesday,10 a.m.
AustralianEastern Standard Time, which is the equivalentof a Tuesday or Wednesday midnight that that barrier between the two UTC zero. So wherever you arein the world, if you want to tunein to these episodes live, I would very muchappreciate it and join me. And yeah, if you just go to the podcastIndex Social Mastodon, you can learn a bit moreabout that there and or reach out to mepersonally via any of the links in the show notes. So let's jumpin to today's topic and we're going to talkabout the emergence of podcasting 2.0. So you heard in the lastcouple of episodes about the three,the four properties that I was talking about, decentralised,self-sovereign, permissionlessand value transfer, why these are common across value for valueBitcoin and podcasting.
We in the last episodewe got into what is a podcast and we're sort of saying podcasting is openby definition. That is the whole purpose of itis to have this open, easy way for me to share informationor for you or for anyone and to accessthat information and whythis is super important and what kind of see,okay, there'sa couple of companies that aren't followingthese four properties, you know, notably Apple,Spotify, YouTube and the advertising model,which doesn't throw into that,which doesn't help. And we kind of see, okay,that's moving awayfrom what podcasting was.
That was the trend overthese last couple of years and in particularfrom kind of, let's just say 2018through to 2020. So what is podcasting 2.0? Why does this thinghow's it emerged? Well, basicallypodcasting, to point out, is a communityof developers, of hosts, of podcastersand listeners who want to improvepodcasting and not only keep itas this open, decentralised,self-sovereign permissionless with valuetransfer medium, but also to enhanceit, to make it better, to add some things into itwhich have been honestly being neglectedfor decades. There's very almost since theinception of podcasting, these thingscould have been added, but it became kind of stagnated, much of thiskind of due to Apple and and then deciding whatto or what not to include.
And they were kindof big drivers of this. And so podcasting 2.0 was being spearheadedby two awesome gentlemen. The first one is onethat you will hear very often onthis show is Adam Curry. And this is because he is the voiceof the Booster GrahamLounge and Adam Curry, just to give youa little bio here of him, he was a formerdeejay turned MTV's DJ. So this was backin the days when MTV was somethingthat people would watch. And he helped in Focusand drive the development of the mediumof podcasting. He was one of the peoplewho came up with the idea of putting audiointo an RSS feed and much like howyou could have text and put this into an RSSfeed as a blog, he was the onesaying like, What if we did thiswith audio and then with the iPod coming outand having a a device to listento these recordings and these audios, it'slike, wow, okay, amazing.
This is a is going to betransformative. So he helped developthe medium through testing and very much doingwhat he's doing now withpodcasting 2.0 with creating a show which implementsall of these new features, these new tags,these new improvements, and allowing developersto to come at it. And if things break, it's okay because it's notthat, you know, it'snot a super serious thing. It's not likethe end of the world if this stuff doesn't work or does work, or if it takes a couple of weeksor a couple of months. And so it's justa very much of a community where people come in if they want to improvepodcasting, they can come inand help out.
So Adam Curry, he was the one who was helped driving this,and he's a very, very good podcasterin his own right. And has many differentshows. The No agenda, my facts. He's going to start upa new one called Booster Grand Bowl very,very soon, which I'm super, super excited about because I think this is going to changethe music industry. And then we also have DaveJones. And so DaveJones is a sysadmin many years of experienceof open source and database work. One of the thingshe created was called Freedom Control, which was basicallyan aggregator of being ableto get micro blogs and compile them all into one kind of RSS reader.
If I had to try and describe it and I'm not getting that exactlyright, but he's very goodat aggregation. He knows how to get lots of different sourcesfrom different places and put them allinto one database and then have thatdatabase open for other people to come into and use ithow they how they see fit. So it's kind of thisperfect blend of, you know, the one guywho's this awesome, energetic driving force,big ideas, amazing, you know, talentand and hard work,obviously, of Adam Curry. And then also the otherwho is the kind of more technical detailorientated right able to write the code able to put in you know thishuge background foundation which can then lead to anexplosion of innovation.
So we have thesetwo people and they got togetherto do podcasting 2.0. Basically,they started a show called Podcasting 2.0, and there's many different aspectsof what podcasting 2.0 is. And so I'll try and tackle each of these in its ownright. One is theand the foundation, one was the podcast index. And so this was basicallyinstead of the index being at solely Appleand this is the one that all app developers. So if you are listeningon podcast addict if you'relistening on podcast guru if you are on hyper catch, if you are on, you know,Apple themselves, there was this kind of predomination that everyone would use the Apple index.
This is the placeto find out where all the podcasts inthe world are and what, what as we examinedin the last episode we saw okay there's a couple of riskwith this because one, Apple's notgoing to try and innovate they're not trying to to move the ability to createbetter podcasts forward and have all thesenew features and they're very mucharbitrators of what goes intoand not into that. And if you have someonewho is deciding that if youhave just one person deciding that, well,then you're kind of under the ruling thumb of whatthey decide, which can, for the most part,be good.
They seem to have donea pretty good job of it over the last two decades. But, you know,a couple of things were coming upwhere it was showing maybe it would be good,just have another option. And so this is the podcastindex. And so going onto their own website, the podcast index is hereto preserve, protect and extend the openindependent podcasting ecosystem. We do thisby enabling developers to have access to an open categoriesindex that will always be availablefor free for any use. And then they are saying how you can try itand you podcasting app and some explanationsof how it's operated, the financing of it,which is basically just from people like medonating into the show.
A lot of this isactually due to your hosts and the actual podcastapps themselves. So the, the financing of ithas largely been done by people like Buzz Sprout,people like RSS, dot com, people like blueberry,people like Marco Arment from Overcast. I'm not going to be ableto name everyone. But and then also from people like myselfsending in in money to the showvia PayPal or via one of their inventionsbooster grants. And so that is the index. And basicallythe index has a at this current moment4,159,091 podcasts in it. And these are kind of the the biggest curationof things that you wouldactually call a podcast.
As we talkedinto the last episode. What is a podcast? No, this doesn'tinclude YouTube feeds because YouTube feeds andshows are not a podcast and some technicalthings as well, just in terms of is a podcastof someone going test, test, test and coughinginto the microphone for 10 seconds for one episode.Is that a podcast? Yeah, not really. So it's basically the but if you have two episodesand you do that three or do that three times that, that will make itinto the index. So basically, if you want to getthe largest source of high quality podcasts, this is the placeto come to.
What does thishelp foster and create? Well, this helps to have a1a central locationwhich application developers. So this is pod catcherswere what they used to be calledbasically nowadays where you can listento your podcast, it's a huge open source. It's going to be free. You know, if they maintain thatin the in the buyer here, this is free. So there is no costfor someone to come in and to be ableto access all of this. And basically it's an amazing resourcefor people who want to start uptheir own new podcast app. They think they can doa better job than Apple or Spotifyor Google or any of the other onesout there, and they can come in and then they can create itwithout having a huge financial burdento start off with.
So once again, this iskind of the permissionless nature of it. One of thisis helping to provide that that permission for,but for anyone to do it, they don't need a gatekeeper saying, you know, you need to give usthis much money to haveaccess to to our index. So a bigother aspect that is with this is a namespacehas been developed and this is somethingI struggled with when I first entered into kind of podcasting2.0 community what is a namespace and I heard this wordmany, many a time. I looked it up on Google. I didn'treally understand it. It still took probably probablyhalf a year to a year until I kind of startedto get the feel of how peoplewere using it and speech.
And I'll read outthe definition That is probably the best one that I found,which was on Wikipedia. So in computing, a namespaceis a set of signs and in brackets names that are used to identifyand refer to objectsof various kinds. A namespace ensuresthat all of a given set of objectshave unique names that they can beeasily identified. Once again,this is where I went. What? What does that mean? That is talking aboutstructured hierarchies to allow re-use of namesin different contexts. Things like this. The way I would probably explainit is a namespace is where it's kindof the rules of the game.
So in English and mostwell in English for sure, if I put somethingin brackets, I understand thatthat is to be kind of read separately in my own mind,just like I did then is a set of signsand then brackets names. So this is kind of saying, you know, when I use curly brackets,I should say, or they the or parenthesesis what I should technically saywhen I use parentheses. I know. Okay, That's notpart of the sentence. That'skind of just saying, oh, this is in addition onto the wordthat came before it. When I have a full stop, I know that means,okay, stop here.
And the next wordsthat are coming, this is going to mean itcan be a different meaning and it doesn't even needto relate to what was talkedabout previously when I capitalisesomething, usually I knowthat means it's a name. This is kind of how I viewa namespace. It's basically sayingif I have a document and it's full of text,so in this case it's XML, I will knowand basically I will know if I have something thatsays location, semicolon, I or colon, I willthen know whatever comes after that is kind oflinked to the location. And so we can seethis is kind of just a way of structuringgrammar.
It's just a way of beingable to it's not super, super technical, likea programming language. It's kind ofjust above that in terms of in terms ofjust like the form formalised rules of this ishow you maybe use grammar. And so the equivalent hereI would say is in English, okay,we know this word and you know, we use thisalphabet system A through Z, zerothrough nine, and then specialcharacters. This is how we formthe English language, how we actually use them,and in certain words, and what this word, you know, roughly meansor when I put a full stop in, this is kind ofthe namespace.
So what does havinga new namespace actually help do? Well, it means you canadd in features which were not therepreviously. So technically this wouldbe called a tag. And what these can do is add and coolthings that have just been needed forever for decades, but have never been implemented across a widevariety of applications because it's really hardto kick start these off the ground because people will notwant to follow this one. You know, it's basically just the problemof getting people together in groups and agreeingto do something or move in one direction.
Very hard to get a lot ofpeople to do that. And so what this namespace is allowed is these new featuresto be formalised and then to set foreveryone to agree, okay, when we write this sentenceor these characters in this special way, it will mean this. And so then everyonewho's writing it. So for me, the podcasterwriting it in my feed through to the the podcast developers,the applications, they can read thatand they go, Oh, okay, I know what Karen is trying to dohere, and I can show this inmy app in a certain way. So let's go throughjust a couple of them.
For example, one which has beendesperately needed forever is transcripts. So this is being out, having the abilityto link to a document of everythingthat I say in the episode. And usuallythis will be in the dot SRT formatcan also be in text. So it's basically just the actual wordsthat I'm saying right now. Having that, I'll link to that document somewherein my podcast feed so that when someone comes along like an appand they go, Oh, okay, you know,I would like to search what's,what's in this podcast episode, What they saidmaybe I'd be able to skip forward and,and find that, or perhapsif I am hard of hearing, I can actually havethe words scrolling on the screenas well.
Sort of an accessibilitytype of thing. Why can't I have thatin my RSS feed so that peoplecould do that? And the reasonfor forever. Or another greatexample is my friend Pete Smithson from the AussieEnglish podcast. He helps people learningAustralian English and he would have used this for sureif it was available in. And he started his podcastI think in 2017, 2020. Yeah, in a while agobefore podcasting, 2.0. And transcriptsare invaluable to people who are learning English and especiallyAustralian English because we use so muchslang and we swear a lot. It's, you know, havinga transcript was vital.
He couldn't do this through any of thepodcasting host, so he actually hadto create an app just for his listenersto be able to, to tune in and to see the transcriptsas they were doing this. And I knowmany other podcasts also had try and do thisas well, ones like Easy German, which is onethat I have listened to in the pastbecause once again, this is a and they have to offer itvia their website because you can't do itin the podcasting app because there wasno formalised definition structure of, Hey, this is what a namespace it you know, this is the podcastnamespace this is what having an SRTfile in your in your feed means.
You know this app canthen do it and then this other onecan also look at that and go, Oh, okay,I know what that means. So what this is allowedis just a huge amount of creativity. So in the last twoand a half years there have been20 formalised tags. But probably the best way to talk aboutthis is features. So many of these featuresare ones like I just mentioned therewith the the transcript, but we also have oneslike Fund Thing, we have locked funding chapters, sound byte person,location, season, episode, trailer license,alternate and closure, good medium imageslive item which is what I'm using now to golive social interact block text remoteitem pod roll update frequency podping and value time split all of these and I'll get into some ofthese in future episodes.
All of thesehave just allowed a huge amountof creativity to pop up on thesedifferent podcast apps and you can focus on differentthings. Fountain is much moreabout the the kind of valueand using that as a signal to helpcreate interactions between different peoplewithin their app. The Pod Friend app, for example,is really great for the visual aspectof having the different people speakingwith the transcript, utilising thiswith the person tag. So you kind of have speechbubbles showing up between the different people as they asthey start talkingfrom one to the next.
It just a kind of imagine like you were looking into a group chatof someone and, and you can kind of see okay this bubble isfrom them and it's got that little pictureand name attached to it. And then this personwas saying this thing in response. It's kind of likea visual version of that. So many different coolthings are being added into the podcasting experienceand this all and helping to furtherthe point of podcasting, which is being ableto connect with your audience,to get information across in a way that people will understandin an unfiltered manner, to make it easy for peopleto communicate with one another.
The whole pointof podcasting is for these sorts of things, and all of thisis enabling that and allowinga lot of creativity. We canactually see this has been pretty damnsuccessful because many apps which were notpreviously existed have popped up and many old appssuch as podcast addicts, for example, have adoptedmany of these features. And so going onto the podcast index dot org websiteand searching via apps, I counted them all up. I saw 36 on herewhich support at least one of theseare new new features and some of theseare bigger ones. Which ones like podcastguru, podcast addict and kind of havebeen around for a while any time podcast player.
Some of these were morenew ones like pod fans is just come alongStandard FM Fountain was ait was a new one as well and all of theseother ones which are once you you're not probablygoing to have heard of but they would have a userbase somewhere. Podcast,Republic, escape, pod, turtle caste, all of thesesort of different ones. So I counted 36which support at least oneelement of the namespace. And this list is by no means exhaustivebecause I know even Apple have supported one of these,so that would make it 37 because thatthey're not on this list. So what ofwhat has all of this done?
Well,all of this innovation has just providednew value for the podcastingindustry of being able to createdifferent experiences for your audience of whenyou're talking about a particular topicin a graph of having that chapterimage show up within the actualpodcasting screen itself without having to put thatinto your audio file like you used to have to,and really make your feed super bloated and large, which would then kind of detractfrom the podcasting experience. Once again, this is kind ofabout trade offs, about trying to do thingsmore efficiently of helping to improve the improvedmany different things.
This has actually just given me an ideafor a new topic of of just the straight up improvementsand efficiencies that podcastingto point out is has enabled with thingslike popping, which is helpingto save the planet because it's not usingas much energy. So lots of lots of reallycool stuff there. I think I'll leave it likethat for the moment and yeah,just to state that I guess the emergenceof podcasting to Pono was something that was desperatelyneeded by the industry and it's from the ground up. You know, there'sno big amounts of money. It's not people trying to force their way and say,This is what I want and this is what I want.
It's a collaborativeeffort or funded on and using the valuefor value model, which is this is only going to workif it is helped support by the people who are listening to itand getting value from it. So they started off, you know,without any money and just creatingall of these things and it costs a lot to runthis service, to host all of this infrastructuredigitally and, you know, even tax wise and,and helping to support the Lightning Networkwith enabling a node and all of these various kindof complicated facets. They did all of thisjust just straight up with with kind of goodwillas the as the maindriving force behind it.
And I think it's been really, really successfulso far. And I predict it's going to be even more successful in the futurebecause it's it's not only revolutionisingpodcasting, but I think it'sgoing to move out into other mediums as well. Music, notably, and I will talk more about thatin the some of the futureepisodes. So just stay tunedfor that. Okay? I think it's about timeto thank some people. So I am going to go ontothe Booster Gram Lounge. Welcome to the Valuefor Value Booster Gram Lounge. So we have hereon the Booster Gram Loungequite a few people to thank for this week.
And so todaybeing the 26 of June of sort of July 2023means I'll need to go back to the 19th. And so we'regoing to hear, oh, I'm not sure if I captured this one last timecalled McCormick. The definition of podcastis to be podcasting. I probably didn't so that was by a fountainwith 2222 SATs. Quack, quack. Big row of ducks there. Thank you very much, Cole. We have one from Gene Bean as well,he said, plus one to a show full of cupsof lots of pitches. I think I did say thatone last time. So getting on to here,Macintosh, great foundation late.
You didn't saythis at all. It's not you. It's other people do thingthat bug me. My podcast is on YouTube. Not in my opinion, in my view yet you have recordingson YouTube and the one that makesmy skin crawl. I listen to the pilot or I recorded the pilotepisode. It's a podcast. It's not a Tide podor a Kubernetes pod or anything elsewith pod in it. Rent on gopodcasting, Macintosh generation, Bitcoin 2100sets and using fountain. Yeah, I don't bother. The pod one doesn'tbother me that much. I don't say it myselfpersonally, but it doesn't affectmy skin.
I get on the beat,but the the one. The one onYouTube. Yeah. And that's for example his is onethat happened recently. I might have repeated this,but I'll say it anyway. There was a new onecoming out and I saw them advertising while not advertising,just saying, Hey, we've got thispodcast out. And I looked for it and I couldn'tfind it on Fountain. I look for it on Apple, I couldn'tfind it on Apple. I looked for iton any of the other apps. And obviously it if it's onif it's not on Fountain, it's probably notgoing to be on any of the othersbecause it's not likely then not in the podcastindex.
And I found out thatjust put it on Spotify and I was like, Dude,dude, you can't do that. God, callthat a podcast. Jesus. Okay,we're jumping on here. We have Peter summarisingother before the podcast. Last season was cool,but I worry you will run outof content to talk about in seasonthree a sexual Richards 1111 that sentusing fountain Look I thought thatthis could perhaps be the caseespecially when I realised oh, I was planningon doing one episode per chapter that I didfrom that big value for value presentation. If you go back on to the start of the season,which was episode 39, I was talking abouthow I was going to use that as the foundation, whichI still somewhat am the, the two thingsI talked about today, I was planning ondoing them separately,but I went, No, I'll put them into two oneepisode now.
So that meansthat is going a lot more quicker than I thought. The good thingthough, is that I'm just coming upwith so many ideas, like value for valueis taken over in my mind. I feel like I'm goingcrazy. It's it's almost like every bookthat I read is just, just highlighting to mehow important this is and and why this needs to be. Not it doesn't need to be. It can just whyI think it will. Prediction time why I think value forvalue will be much more important five years,ten years in the future. And because it is, I think, just a betterincentive system, I think it just works better than advertisingand doesn't create all of thesekind of crazy, wacky things like click getting clickbait titles to get more peopleto click on so that they can seethe ads for to buy the crap that maybe they door don't want.
But it's I think it just ait it seems to me it gets to the heart of humanity and that humans,by their nature a good and you can rely onthe goodwill of people and not needto force things and because there is a cost,there is a cost to forcing people to there's a cost to, you know, securing your IPand your property and making sureno one can access that and then use itfor other things. And I think value for value is the way forward. So I'm going to I've taken manyconcepts from the book I have in front of me hereAmusing Ourselves to Death Public Discoursein the Age of Show Businessby Neil Postman.
I'm reading The Longor the Longer Tale by Chris Anderson. At the moment that has very many linkovers between how the music industry changed from being hitdominated to being more niche and having a lotmore people listening to niche things through thingslike Napster. And I believe podcastingfalls right into this. And I think value forvalue is the mechanism which helps to enable ussmaller, definitely smallerpodcasters have a closer interactionwith their audience and then also for largerones as well. I believe itcan improve things. I don't think advertisingwill go away, even though I probablykind of would like it to if I'm being honest.
But I, I do think thatit is the future. So in terms of content,I'm pretty excited. I've got a lot of ideasof what I want to do. So I don't I don't thinkthat'll be too hard. I've got one herefor myself. What I was doing, testing out a pre boostand doing that sort of feels,feels kind of naughty. And I've never done thatbefore. And I saw thatvia fountain. I've got one herefrom Cameron and he says don't forgetcrowd hosting with IPF podcastingwith a winky face sat enticement. Fans can supportyour podcast with stories and bandwidth and podcastscan offer a V for V to fanshosting the show on Ipfs.
Yeah, that'sa really cool thing. I'm going to investigatethis more Cameron now and that is 4444sent using Fountain. Thank you. That is oneI definitely want to investigate moreand I don't know that much about Ipfs other than thatkind of like basic. And that stands for theinterplanetary file system and it's basicallya way for hosting files on the Internet in a distributed manner where it'snot all on one server. And if that server goesdown, then, you know, you're kind of stuffed and making thingspersistent, not permanent. So you can put it upthere, but it's not necessarilygoing to to stay there.
It's more about the people,how many individual people supporting that fileand distributing it out that way. So I think there aresome really cool things, especially where it's fanscan directly support, you know, your storageand bandwidth. That's super cool. I like I like thatas just another way of introducingvalue for value where maybe youdon't want to pay money directly to the person,much like sometimes you wouldn't want to pay your childdirectly in cash, but you want toincentivise them with something elsethat they enjoy. And andso I can definitely see how that value mechanism could,could be really powerful.
So I will look into thatmore and yeah, all that, if it's, if I find some really coolstuff there, I'll make a full episodeon self hosting, which maybethat would make sense with the valuefor value show. And then the last one here coming in RedHot was chat. If all systems go for pod verse on iOS 3333sent using pod verse. So thank you very much. I did indeed checkall of these before I went live,just to make sure. But it is. Yeah, it's always helpfulto have people come in and and let me know directlylike that as well. So now once againI forgot to explain what what is a booster gram while a booster gramis a message that you can send directlywithin the podcasting app or viathe desktop as, as well.
And this is whereyou can send message that will go directlyinto the show to me and help supportmonetarily the show. Now this is donethrough the mechanism of the value tag. So this is one ofthe new tags that I was talking about. And basically what I do is I have a lightning addressthat goes into my feed or I'm technically using a shim at the momentbecause this is still really new. And a lotof the podcasting hosting companieshaven't called it up yet. And what this doesis it allows for someone to send a payment of money throughand this may money being Bitcoin in this particularexample, that's kind of irrelevantto this.
It's basicallythe idea that you're you're sending moneydirectly to your your favourite podcast or digital contentcreator, as it were. And in this case that theyattach a message to it which helps one. I thank everyone,you know, Thank youeveryone who helped supportthe show this week. And it also is a but the more importantthing for this is the the content in it.You know, I've just learnedabout Ipfs podcasting. I learnt thatsome people were perhaps concernedabout how much content I would have for thisnot to worry Peter, I'm all good and Macintoshescomment then and cold.
You know, all of them help to provide contentfor this very show itself. So another one just come in Lyceum,you have the ducks. Quack, quack,quack in the row. I have to add more fundsto my wallet. MARTIN Linda Scott to TeaParty Media Podcast 222 sent using FOUNTAINThank you very much. Like that experience, getting a live podcastlike that. Bam, sorry, a live library, Instagram,a live message directly from my audience. And it hasI know it has value because it has some actualmoney attached to it. It's it's so cool. I love this.I love this so much.
So yeah, that is thatis the Instagram lounge. And I really do thank everyonefor the sending in that those messagesand the monetary support that also goes with it. And I will talk a bit more about how you can support the showin non-monetary ways in the Value for Valuessection coming up. So let's get off into the section herewhich I have labelled the tip section. So sometips for this week. What have I been learning about in the Valuefor value world recently? Well, one of my goalsthis month was to investigatemore other values. The value showsthat I typically don't listen to onon a regular weekly basis and just find outwhat they're doing.
And so there was one calledFlirting with Bitcoin, which I've seen pop upon the Fountain App a lot, and I've seen this pop up because one of the hostsis very active on there. I see him likingcommenting a lot and it's because a lot of people were creating clipsand I was like, Okay, this is kind ofstrange. Why? Why are so many clipsbeing created? Becauseclips are normally, you know, people do it,but it's not that often. It's not that this this had multipleclips created per episode. And what I found out was that he was incentivising peopleto create a clip because he would then go and I think 250 that he would kind of boost themfor creating a clip.
So once again, it's nota huge amount of money. It's it's what, like $0.10, something like thatin Australian dollars. That would be $0.05. Yeah, about $0.05. And the mechanismof of doing this was within the app itselfand it was just a way of incentivising his audienceto one, share the show. ObviouslyI found about it. So if I havea lot of other people has and I think it's just a great use of featuresto really I suppose, be directedwith your audience about whatyou want them to do. So value for value, all ofit is an ask, really. I if I just create a showand I don't ask people for support back,I'm not going to get it because it's very rarethat people will reach out because I don't know.
They don't knowif you need help. They don't know what it is that you'd like themto do. This kind of callto action. And you want to make sure you're making the best useof that every podcast. Who says go writea review on on Apple and five stars in a review that doesn't really doanything for the show. It gives you some slightsocial brownie points. It can make you feel a little bit betteras the podcaster. But honestly,one of the reasons that we did thisat the very start of our showwas because we didn't know what we wantedpeople to do. And sothis is one of the cases where this guy knows what he wantshis audience to do.
It is very niche. It is almost restrictivein a way, because he's saying to just it on one app,for example, you can createclips on podcasts. But I didn't hear himasking his his audience to do itthere. Once again, this is kind of because on podcasts thatfunctionality is enabled, but it's justone of those ones where it's like, be very particularwith the ask, be very certain of what you want your audienceto do and it's okayto have multiple of them, but you can getsome really, really interestingbehaviour from, from the peoplewho are following you by doing this.
And it's super,super helpful. In that case, another one which was just mentionedbefore in one of the boosteraccounts was set for teasing.And so this is basically a it'snot a common term and maybe it won't last, but it's kind of funny,which is a play on advertisingand stat and sets. So this is using Bitcointo advertise your podcast and instead of doing it in the mannerof the typical advertising realm,which is I pay money to Facebook,they keep all of the money and they show these adsto all the people using their service, and then the peopleusing the service tolerate the ads because they enjoythe experience of connectingwith their friends on Facebook, of usingFacebook messenger, of, you know, insert,whatever.
And this is the same for all of these appsInstagram, Twitter, Facebook, the I'm justtrying to think of other YouTube. I suppose all all ofthis is is very much based on that YouTube slightly differentbecause they allow their their creators to get part of that moneythat the advertisers pay but not much. And once again, none of that is goingdirectly to the the audience. So what is cool with advertising is if I do somethingon Fountain, like promoting an episode, which I will be doing for the Mere Mortals podcast, because my co-host Juan had a really good chat with Jeff Yu, who isbasically he was the CEO of Binance Australiaand the current CEO of Monochrome, and he's trying to createthe first ETF electronically tradedfund of Bitcoin here in Australia,and he's a he's pretty legitfrom what I can tell, and we're going to promotethat episode.
And foreveryone who listens 20% of that moneythat we're using for, for the advertising goesto Fountain and 80% of it goes to the actuallistener itself. So we're incentivising you to actually listento our podcast episode. I was a little bithesitant about this when I was first doing it, mostlybecause I just have hang ups about the advertising modeland this was, you know, even just using the wordadvertising kind of triggeredsome alarm bells. But the moreI reflect on it, I think the more thatthat makes sense. If I have somethingI want to show to people, not all of itshould go to the middlemen of Fountain.
It makes sense to methat a large portion of it will go to the the actual peoplewho are consuming the ad you get paid to to listenor to watch an ad. In this case. And in this case, I hope my ad is doesn'tcome across as a as an actual ad,but it's the the meat and potatoesof my show. Then, you know, the mere mortalsthe full episode that we'vethat that one has done, this is where I go okay, yeah this this makes a lotlot more sense. So that is just one thing. I would also recommendtrying out testing out. If you are a podcastcreator, if you want to advertiseyour show, sure you can do iton Facebook and all of thosesorts of places.
But I think doing iton a place where one, your audiencehas the ability to to send that back to you,we actually have had that some guyearn 100 stats from us and he just sent itstraight back to us. Like that's, that's, that'sa very, very interesting, different,different mechanism. And I think can can it's not exactlyvalue for value, but it plays in nicely withhelping create a show. And I suppose connectingwith your audience, what, what better wayof connecting with your audience thanthan giving them money. So that's just one that I wanted to,to highlight there.
So now that that was my tip,I guess the application and service highlightthat I want to do for todayis actually podcast and this is for the liveitem capability. So I personallyuse podcast for a couple of different ways.I have it on my phone. I actually really like the queuing featuresthat is on there. I found this really goodand this search as well I think has been a little bit more powerfulthan than other ones. Some of the other appsthat I've been trying. It's also very coolbecause it is on desktop and on your phone itself as a iOS or as an Androidapplication.
And I think even if Droidor something like that, I'm not that aware, but that'skind of phones that are a nice variation of phones and one of the coolthings you're doing, if you're listeningon the desktop and you reach halfwaythrough an episode, you pull out your phone because you are nowgoing to go for a walk that will reflectthat you're halfway through the episodeand your phone as well. So it's got some greatconnectivity between the the desktop version andthen the mobile version. It hasa lot of the new features, like I mentionedwith the live, so it will send youa notification for this.
So if you subscribe to to this episode, tothis podcast on podcasts and you have iton your phone, it will send you a message when I go live and pop up on your screen,which is very, very cool. They have plenty of otherthings. Most of the other sort of tags and features, which I was kind ofhinting at before, I'm just trying to go here to the actual app itself. So they have boostergrabs, chapters, funding lives, sat, streaming search, social interactsoundbites, which is the clippingfeature. I mentioned transcripts, which I was also talkingabout before value, that they havea lot in there.
So yeah, and it's onAndroid Droid Web and iOS. So this is oneI actually send. I have Mitch Downey, who is the creator of thatas a 1% split in the Mere Mortalspodcast. So I would just recommendchecking him out and checking his, his,his service, his, his app, because I thinkthey're really cool. And it's just, just one I wanted tohighlight for this week. So let's go on to thevalue for value section. As usual,I put in a 15% split for for this podcast for each episode to to someone who I thinkis deserving of it, who has helped out mepersonally this week or who I thinkis helping to to move podcastingto point I forwards and this weekI'm going to give it toJohn Spurlock because I was actually having some difficulties with thisfeed on blueberry.
And, you know, it kind of looked likemaybe I was the problem because I wasn'tclicking the button correctlyor something like that. He dug deep into the data. He found out howthis thing was connecting to this and wasn'tconnecting correctly, and it was sending outlate and help to notify Todd at Blueberry. And they got that fixed up lickety split,which is super cool. So yeah, for this week I'm going to give 15%to John. He's also got some really cool stuffrelated to the statistics and a way of getting open,open source statistics. So I think it's calledopen three dot dev. Yep.
So the open podcastprefix project free open source podcastprefix analytic service committed to open dataand listener privacy. Basicallyall you have to do is put a little bit of your little code in your feed. Once again, this is relatedto the name space and then you can get somereally, really cool data about who is listeningto your podcast and yeah, I would just recommendchecking that out as well. So big thanks to to Johnfor this week. So 15% of whatever you send in forthis week's episodeis going to go to him with the other percentage going to the podcast indexand to fountain for helping me manageall my feeds and getting these boostergrabs and thingslike that in as well.
So what is going to bemy value for value ask for, for this week?I was talking just before. How you ask needs to be particularneeds to be locked in well for this weekI would just recommend coming outand joining the mastodon. This is wherethe podcasting 2.0 communityis largely based. And so if you go onto podcast index, Social Mastodon is kind of likea Twitter type thing, but is not as how wouldI put it, one for one. It doesn't have ads in there,which is beautiful and it's justa chronological timeline. So it's not mixing upeverything. When people are speaking,you can just see what they saidand you can follow their the links down.
And yeah,this is just great way to connect with people who are podcasterslike myself. They're as developers,as people creating services outside of thislike John was and who are justhelping out in general. There's some funny memes that sometimes go onin there. It's justkind of the place to be. If you want, if you're intriguedinto this, if you're having difficulties,if you want to know more, if you want to askthe stupid questions, this is a place to come. And peoplethere are super friendly, helpful,and we'll give you, you know, give you some contact, some access to some of the coolestpeople in the world like Dave Jonesand Adam Carr.
I mean, it's it'sit's an amazing place. So, yeah, that's that's my recommendationfor this week. Now I do of courseappreciate if you help out this showand other ways, if you are listeningto this, you know,share it with a friend who is a digital contentcreator and mightget some value from from finding a new model,a new mechanism to to help support their show and connectwith their audience. If you have any technicalknow how of for example, if you wanted to create chaptera episode art for this. I haven't been doing thatfor this season just because time time basically is thethe main one for me.
So if you wanted todo that for me, like hell. Hell yeah. Like, let me know and send something throughand I'll chuck it up. And of courseTreasurer as well, you know, I had to recently updatemy storage feed on blueberry, So I was speakinga bit longer in these episodesthan I thought I would and monetary support comingin for, for me to help help me supportand at the very least, you know, covercost for this. And you know, I would liketo make this a a livingand and that does require having peoplecontribute to the podcast. If I can't make a livingfrom this, it will go awayat some point.
So yeah,just a recommender to to send in a boost. If you want moreexplanation on how to do thatI would go to me and models podcast dotcom such support and I've got a easyexplanation there of of how you can helpdo this in both the Brewstergram way which is my preferred wayand then also via fiat money if you wantto do that via PayPal. So oh a big one this week and yeah,thank you everyone for joining into this episode of the ValuesThe Value podcast. Got some really cool stuff coming upfor the next episodes. I'm excited for that. So do not be afraid thatI will run out of content.
Thank you everyonefor supporting the show and until the next weekwhere I am live on a Wednesday10 a.m. Australian Eastern Standard Time,which is UTC midnight on a Tuesdayand Wednesday at UTC zero. So that is just yeah,come and join, join the live. And other than that, I'm just going to leave it herefor today. Thank you. And until the next time.Chao for now, Kyrin out.
We're emerging intosomething new and better. Welcome,everyone to another episode of the Valuefor Value Podcast. My name is Kyrin, host of the Mere Mortals podcastand book reviews and the valuefor value show. And so this is the showwhere I'm talking about the value for value model. A basically a way fordigital content creators to connect deeperwith their audience and to monetiseas part of that process and whythis is much better than thingslike using advertising or using paywalls andother methods like that. And I just wanted to readit, reiterate that I am live on a Wednesday,10 a.m.
AustralianEastern Standard Time, which is the equivalentof a Tuesday or Wednesday midnight that that barrier between the two UTC zero. So wherever you arein the world, if you want to tunein to these episodes live, I would very muchappreciate it and join me. And yeah, if you just go to the podcastIndex Social Mastodon, you can learn a bit moreabout that there and or reach out to mepersonally via any of the links in the show notes. So let's jumpin to today's topic and we're going to talkabout the emergence of podcasting 2.0. So you heard in the lastcouple of episodes about the three,the four properties that I was talking about, decentralised,self-sovereign, permissionlessand value transfer, why these are common across value for valueBitcoin and podcasting.
We in the last episodewe got into what is a podcast and we're sort of saying podcasting is openby definition. That is the whole purpose of itis to have this open, easy way for me to share informationor for you or for anyone and to accessthat information and whythis is super important and what kind of see,okay, there'sa couple of companies that aren't followingthese four properties, you know, notably Apple,Spotify, YouTube and the advertising model,which doesn't throw into that,which doesn't help. And we kind of see, okay,that's moving awayfrom what podcasting was.
That was the trend overthese last couple of years and in particularfrom kind of, let's just say 2018through to 2020. So what is podcasting 2.0? Why does this thinghow's it emerged? Well, basicallypodcasting, to point out, is a communityof developers, of hosts, of podcastersand listeners who want to improvepodcasting and not only keep itas this open, decentralised,self-sovereign permissionless with valuetransfer medium, but also to enhanceit, to make it better, to add some things into itwhich have been honestly being neglectedfor decades. There's very almost since theinception of podcasting, these thingscould have been added, but it became kind of stagnated, much of thiskind of due to Apple and and then deciding whatto or what not to include.
And they were kindof big drivers of this. And so podcasting 2.0 was being spearheadedby two awesome gentlemen. The first one is onethat you will hear very often onthis show is Adam Curry. And this is because he is the voiceof the Booster GrahamLounge and Adam Curry, just to give youa little bio here of him, he was a formerdeejay turned MTV's DJ. So this was backin the days when MTV was somethingthat people would watch. And he helped in Focusand drive the development of the mediumof podcasting. He was one of the peoplewho came up with the idea of putting audiointo an RSS feed and much like howyou could have text and put this into an RSSfeed as a blog, he was the onesaying like, What if we did thiswith audio and then with the iPod coming outand having a a device to listento these recordings and these audios, it'slike, wow, okay, amazing.
This is a is going to betransformative. So he helped developthe medium through testing and very much doingwhat he's doing now withpodcasting 2.0 with creating a show which implementsall of these new features, these new tags,these new improvements, and allowing developersto to come at it. And if things break, it's okay because it's notthat, you know, it'snot a super serious thing. It's not likethe end of the world if this stuff doesn't work or does work, or if it takes a couple of weeksor a couple of months. And so it's justa very much of a community where people come in if they want to improvepodcasting, they can come inand help out.
So Adam Curry, he was the one who was helped driving this,and he's a very, very good podcasterin his own right. And has many differentshows. The No agenda, my facts. He's going to start upa new one called Booster Grand Bowl very,very soon, which I'm super, super excited about because I think this is going to changethe music industry. And then we also have DaveJones. And so DaveJones is a sysadmin many years of experienceof open source and database work. One of the thingshe created was called Freedom Control, which was basicallyan aggregator of being ableto get micro blogs and compile them all into one kind of RSS reader.
If I had to try and describe it and I'm not getting that exactlyright, but he's very goodat aggregation. He knows how to get lots of different sourcesfrom different places and put them allinto one database and then have thatdatabase open for other people to come into and use ithow they how they see fit. So it's kind of thisperfect blend of, you know, the one guywho's this awesome, energetic driving force,big ideas, amazing, you know, talentand and hard work,obviously, of Adam Curry. And then also the otherwho is the kind of more technical detailorientated right able to write the code able to put in you know thishuge background foundation which can then lead to anexplosion of innovation.
So we have thesetwo people and they got togetherto do podcasting 2.0. Basically,they started a show called Podcasting 2.0, and there's many different aspectsof what podcasting 2.0 is. And so I'll try and tackle each of these in its ownright. One is theand the foundation, one was the podcast index. And so this was basicallyinstead of the index being at solely Appleand this is the one that all app developers. So if you are listeningon podcast addict if you'relistening on podcast guru if you are on hyper catch, if you are on, you know,Apple themselves, there was this kind of predomination that everyone would use the Apple index.
This is the placeto find out where all the podcasts inthe world are and what, what as we examinedin the last episode we saw okay there's a couple of riskwith this because one, Apple's notgoing to try and innovate they're not trying to to move the ability to createbetter podcasts forward and have all thesenew features and they're very mucharbitrators of what goes intoand not into that. And if you have someonewho is deciding that if youhave just one person deciding that, well,then you're kind of under the ruling thumb of whatthey decide, which can, for the most part,be good.
They seem to have donea pretty good job of it over the last two decades. But, you know,a couple of things were coming upwhere it was showing maybe it would be good,just have another option. And so this is the podcastindex. And so going onto their own website, the podcast index is hereto preserve, protect and extend the openindependent podcasting ecosystem. We do thisby enabling developers to have access to an open categoriesindex that will always be availablefor free for any use. And then they are saying how you can try itand you podcasting app and some explanationsof how it's operated, the financing of it,which is basically just from people like medonating into the show.
A lot of this isactually due to your hosts and the actual podcastapps themselves. So the, the financing of ithas largely been done by people like Buzz Sprout,people like RSS, dot com, people like blueberry,people like Marco Arment from Overcast. I'm not going to be ableto name everyone. But and then also from people like myselfsending in in money to the showvia PayPal or via one of their inventionsbooster grants. And so that is the index. And basicallythe index has a at this current moment4,159,091 podcasts in it. And these are kind of the the biggest curationof things that you wouldactually call a podcast.
As we talkedinto the last episode. What is a podcast? No, this doesn'tinclude YouTube feeds because YouTube feeds andshows are not a podcast and some technicalthings as well, just in terms of is a podcastof someone going test, test, test and coughinginto the microphone for 10 seconds for one episode.Is that a podcast? Yeah, not really. So it's basically the but if you have two episodesand you do that three or do that three times that, that will make itinto the index. So basically, if you want to getthe largest source of high quality podcasts, this is the placeto come to.
What does thishelp foster and create? Well, this helps to have a1a central locationwhich application developers. So this is pod catcherswere what they used to be calledbasically nowadays where you can listento your podcast, it's a huge open source. It's going to be free. You know, if they maintain thatin the in the buyer here, this is free. So there is no costfor someone to come in and to be ableto access all of this. And basically it's an amazing resourcefor people who want to start uptheir own new podcast app. They think they can doa better job than Apple or Spotifyor Google or any of the other onesout there, and they can come in and then they can create itwithout having a huge financial burdento start off with.
So once again, this iskind of the permissionless nature of it. One of thisis helping to provide that that permission for,but for anyone to do it, they don't need a gatekeeper saying, you know, you need to give usthis much money to haveaccess to to our index. So a bigother aspect that is with this is a namespacehas been developed and this is somethingI struggled with when I first entered into kind of podcasting2.0 community what is a namespace and I heard this wordmany, many a time. I looked it up on Google. I didn'treally understand it. It still took probably probablyhalf a year to a year until I kind of startedto get the feel of how peoplewere using it and speech.
And I'll read outthe definition That is probably the best one that I found,which was on Wikipedia. So in computing, a namespaceis a set of signs and in brackets names that are used to identifyand refer to objectsof various kinds. A namespace ensuresthat all of a given set of objectshave unique names that they can beeasily identified. Once again,this is where I went. What? What does that mean? That is talking aboutstructured hierarchies to allow re-use of namesin different contexts. Things like this. The way I would probably explainit is a namespace is where it's kindof the rules of the game.
So in English and mostwell in English for sure, if I put somethingin brackets, I understand thatthat is to be kind of read separately in my own mind,just like I did then is a set of signsand then brackets names. So this is kind of saying, you know, when I use curly brackets,I should say, or they the or parenthesesis what I should technically saywhen I use parentheses. I know. Okay, That's notpart of the sentence. That'skind of just saying, oh, this is in addition onto the wordthat came before it. When I have a full stop, I know that means,okay, stop here.
And the next wordsthat are coming, this is going to mean itcan be a different meaning and it doesn't even needto relate to what was talkedabout previously when I capitalisesomething, usually I knowthat means it's a name. This is kind of how I viewa namespace. It's basically sayingif I have a document and it's full of text,so in this case it's XML, I will knowand basically I will know if I have something thatsays location, semicolon, I or colon, I willthen know whatever comes after that is kind oflinked to the location. And so we can seethis is kind of just a way of structuringgrammar.
It's just a way of beingable to it's not super, super technical, likea programming language. It's kind ofjust above that in terms of in terms ofjust like the form formalised rules of this ishow you maybe use grammar. And so the equivalent hereI would say is in English, okay,we know this word and you know, we use thisalphabet system A through Z, zerothrough nine, and then specialcharacters. This is how we formthe English language, how we actually use them,and in certain words, and what this word, you know, roughly meansor when I put a full stop in, this is kind ofthe namespace.
So what does havinga new namespace actually help do? Well, it means you canadd in features which were not therepreviously. So technically this wouldbe called a tag. And what these can do is add and coolthings that have just been needed forever for decades, but have never been implemented across a widevariety of applications because it's really hardto kick start these off the ground because people will notwant to follow this one. You know, it's basically just the problemof getting people together in groups and agreeingto do something or move in one direction.
Very hard to get a lot ofpeople to do that. And so what this namespace is allowed is these new featuresto be formalised and then to set foreveryone to agree, okay, when we write this sentenceor these characters in this special way, it will mean this. And so then everyonewho's writing it. So for me, the podcasterwriting it in my feed through to the the podcast developers,the applications, they can read thatand they go, Oh, okay, I know what Karen is trying to dohere, and I can show this inmy app in a certain way. So let's go throughjust a couple of them.
For example, one which has beendesperately needed forever is transcripts. So this is being out, having the abilityto link to a document of everythingthat I say in the episode. And usuallythis will be in the dot SRT formatcan also be in text. So it's basically just the actual wordsthat I'm saying right now. Having that, I'll link to that document somewherein my podcast feed so that when someone comes along like an appand they go, Oh, okay, you know,I would like to search what's,what's in this podcast episode, What they saidmaybe I'd be able to skip forward and,and find that, or perhapsif I am hard of hearing, I can actually havethe words scrolling on the screenas well.
Sort of an accessibilitytype of thing. Why can't I have thatin my RSS feed so that peoplecould do that? And the reasonfor forever. Or another greatexample is my friend Pete Smithson from the AussieEnglish podcast. He helps people learningAustralian English and he would have used this for sureif it was available in. And he started his podcastI think in 2017, 2020. Yeah, in a while agobefore podcasting, 2.0. And transcriptsare invaluable to people who are learning English and especiallyAustralian English because we use so muchslang and we swear a lot. It's, you know, havinga transcript was vital.
He couldn't do this through any of thepodcasting host, so he actually hadto create an app just for his listenersto be able to, to tune in and to see the transcriptsas they were doing this. And I knowmany other podcasts also had try and do thisas well, ones like Easy German, which is onethat I have listened to in the pastbecause once again, this is a and they have to offer itvia their website because you can't do itin the podcasting app because there wasno formalised definition structure of, Hey, this is what a namespace it you know, this is the podcastnamespace this is what having an SRTfile in your in your feed means.
You know this app canthen do it and then this other onecan also look at that and go, Oh, okay,I know what that means. So what this is allowedis just a huge amount of creativity. So in the last twoand a half years there have been20 formalised tags. But probably the best way to talk aboutthis is features. So many of these featuresare ones like I just mentioned therewith the the transcript, but we also have oneslike Fund Thing, we have locked funding chapters, sound byte person,location, season, episode, trailer license,alternate and closure, good medium imageslive item which is what I'm using now to golive social interact block text remoteitem pod roll update frequency podping and value time split all of these and I'll get into some ofthese in future episodes.
All of thesehave just allowed a huge amountof creativity to pop up on thesedifferent podcast apps and you can focus on differentthings. Fountain is much moreabout the the kind of valueand using that as a signal to helpcreate interactions between different peoplewithin their app. The Pod Friend app, for example,is really great for the visual aspectof having the different people speakingwith the transcript, utilising thiswith the person tag. So you kind of have speechbubbles showing up between the different people as they asthey start talkingfrom one to the next.
It just a kind of imagine like you were looking into a group chatof someone and, and you can kind of see okay this bubble isfrom them and it's got that little pictureand name attached to it. And then this personwas saying this thing in response. It's kind of likea visual version of that. So many different coolthings are being added into the podcasting experienceand this all and helping to furtherthe point of podcasting, which is being ableto connect with your audience,to get information across in a way that people will understandin an unfiltered manner, to make it easy for peopleto communicate with one another.
The whole pointof podcasting is for these sorts of things, and all of thisis enabling that and allowinga lot of creativity. We canactually see this has been pretty damnsuccessful because many apps which were notpreviously existed have popped up and many old appssuch as podcast addicts, for example, have adoptedmany of these features. And so going onto the podcast index dot org websiteand searching via apps, I counted them all up. I saw 36 on herewhich support at least one of theseare new new features and some of theseare bigger ones. Which ones like podcastguru, podcast addict and kind of havebeen around for a while any time podcast player.
Some of these were morenew ones like pod fans is just come alongStandard FM Fountain was ait was a new one as well and all of theseother ones which are once you you're not probablygoing to have heard of but they would have a userbase somewhere. Podcast,Republic, escape, pod, turtle caste, all of thesesort of different ones. So I counted 36which support at least oneelement of the namespace. And this list is by no means exhaustivebecause I know even Apple have supported one of these,so that would make it 37 because thatthey're not on this list. So what ofwhat has all of this done?
Well,all of this innovation has just providednew value for the podcastingindustry of being able to createdifferent experiences for your audience of whenyou're talking about a particular topicin a graph of having that chapterimage show up within the actualpodcasting screen itself without having to put thatinto your audio file like you used to have to,and really make your feed super bloated and large, which would then kind of detractfrom the podcasting experience. Once again, this is kind ofabout trade offs, about trying to do thingsmore efficiently of helping to improve the improvedmany different things.
This has actually just given me an ideafor a new topic of of just the straight up improvementsand efficiencies that podcastingto point out is has enabled with thingslike popping, which is helpingto save the planet because it's not usingas much energy. So lots of lots of reallycool stuff there. I think I'll leave it likethat for the moment and yeah,just to state that I guess the emergenceof podcasting to Pono was something that was desperatelyneeded by the industry and it's from the ground up. You know, there'sno big amounts of money. It's not people trying to force their way and say,This is what I want and this is what I want.
It's a collaborativeeffort or funded on and using the valuefor value model, which is this is only going to workif it is helped support by the people who are listening to itand getting value from it. So they started off, you know,without any money and just creatingall of these things and it costs a lot to runthis service, to host all of this infrastructuredigitally and, you know, even tax wise and,and helping to support the Lightning Networkwith enabling a node and all of these various kindof complicated facets. They did all of thisjust just straight up with with kind of goodwillas the as the maindriving force behind it.
And I think it's been really, really successfulso far. And I predict it's going to be even more successful in the futurebecause it's it's not only revolutionisingpodcasting, but I think it'sgoing to move out into other mediums as well. Music, notably, and I will talk more about thatin the some of the futureepisodes. So just stay tunedfor that. Okay? I think it's about timeto thank some people. So I am going to go ontothe Booster Gram Lounge. Welcome to the Valuefor Value Booster Gram Lounge. So we have hereon the Booster Gram Loungequite a few people to thank for this week.
And so todaybeing the 26 of June of sort of July 2023means I'll need to go back to the 19th. And so we'regoing to hear, oh, I'm not sure if I captured this one last timecalled McCormick. The definition of podcastis to be podcasting. I probably didn't so that was by a fountainwith 2222 SATs. Quack, quack. Big row of ducks there. Thank you very much, Cole. We have one from Gene Bean as well,he said, plus one to a show full of cupsof lots of pitches. I think I did say thatone last time. So getting on to here,Macintosh, great foundation late.
You didn't saythis at all. It's not you. It's other people do thingthat bug me. My podcast is on YouTube. Not in my opinion, in my view yet you have recordingson YouTube and the one that makesmy skin crawl. I listen to the pilot or I recorded the pilotepisode. It's a podcast. It's not a Tide podor a Kubernetes pod or anything elsewith pod in it. Rent on gopodcasting, Macintosh generation, Bitcoin 2100sets and using fountain. Yeah, I don't bother. The pod one doesn'tbother me that much. I don't say it myselfpersonally, but it doesn't affectmy skin.
I get on the beat,but the the one. The one onYouTube. Yeah. And that's for example his is onethat happened recently. I might have repeated this,but I'll say it anyway. There was a new onecoming out and I saw them advertising while not advertising,just saying, Hey, we've got thispodcast out. And I looked for it and I couldn'tfind it on Fountain. I look for it on Apple, I couldn'tfind it on Apple. I looked for iton any of the other apps. And obviously it if it's onif it's not on Fountain, it's probably notgoing to be on any of the othersbecause it's not likely then not in the podcastindex.
And I found out thatjust put it on Spotify and I was like, Dude,dude, you can't do that. God, callthat a podcast. Jesus. Okay,we're jumping on here. We have Peter summarisingother before the podcast. Last season was cool,but I worry you will run outof content to talk about in seasonthree a sexual Richards 1111 that sentusing fountain Look I thought thatthis could perhaps be the caseespecially when I realised oh, I was planningon doing one episode per chapter that I didfrom that big value for value presentation. If you go back on to the start of the season,which was episode 39, I was talking abouthow I was going to use that as the foundation, whichI still somewhat am the, the two thingsI talked about today, I was planning ondoing them separately,but I went, No, I'll put them into two oneepisode now.
So that meansthat is going a lot more quicker than I thought. The good thingthough, is that I'm just coming upwith so many ideas, like value for valueis taken over in my mind. I feel like I'm goingcrazy. It's it's almost like every bookthat I read is just, just highlighting to mehow important this is and and why this needs to be. Not it doesn't need to be. It can just whyI think it will. Prediction time why I think value forvalue will be much more important five years,ten years in the future. And because it is, I think, just a betterincentive system, I think it just works better than advertisingand doesn't create all of thesekind of crazy, wacky things like click getting clickbait titles to get more peopleto click on so that they can seethe ads for to buy the crap that maybe they door don't want.
But it's I think it just ait it seems to me it gets to the heart of humanity and that humans,by their nature a good and you can rely onthe goodwill of people and not needto force things and because there is a cost,there is a cost to forcing people to there's a cost to, you know, securing your IPand your property and making sureno one can access that and then use itfor other things. And I think value for value is the way forward. So I'm going to I've taken manyconcepts from the book I have in front of me hereAmusing Ourselves to Death Public Discoursein the Age of Show Businessby Neil Postman.
I'm reading The Longor the Longer Tale by Chris Anderson. At the moment that has very many linkovers between how the music industry changed from being hitdominated to being more niche and having a lotmore people listening to niche things through thingslike Napster. And I believe podcastingfalls right into this. And I think value forvalue is the mechanism which helps to enable ussmaller, definitely smallerpodcasters have a closer interactionwith their audience and then also for largerones as well. I believe itcan improve things. I don't think advertisingwill go away, even though I probablykind of would like it to if I'm being honest.
But I, I do think thatit is the future. So in terms of content,I'm pretty excited. I've got a lot of ideasof what I want to do. So I don't I don't thinkthat'll be too hard. I've got one herefor myself. What I was doing, testing out a pre boostand doing that sort of feels,feels kind of naughty. And I've never done thatbefore. And I saw thatvia fountain. I've got one herefrom Cameron and he says don't forgetcrowd hosting with IPF podcastingwith a winky face sat enticement. Fans can supportyour podcast with stories and bandwidth and podcastscan offer a V for V to fanshosting the show on Ipfs.
Yeah, that'sa really cool thing. I'm going to investigatethis more Cameron now and that is 4444sent using Fountain. Thank you. That is oneI definitely want to investigate moreand I don't know that much about Ipfs other than thatkind of like basic. And that stands for theinterplanetary file system and it's basicallya way for hosting files on the Internet in a distributed manner where it'snot all on one server. And if that server goesdown, then, you know, you're kind of stuffed and making thingspersistent, not permanent. So you can put it upthere, but it's not necessarilygoing to to stay there.
It's more about the people,how many individual people supporting that fileand distributing it out that way. So I think there aresome really cool things, especially where it's fanscan directly support, you know, your storageand bandwidth. That's super cool. I like I like thatas just another way of introducingvalue for value where maybe youdon't want to pay money directly to the person,much like sometimes you wouldn't want to pay your childdirectly in cash, but you want toincentivise them with something elsethat they enjoy. And andso I can definitely see how that value mechanism could,could be really powerful.
So I will look into thatmore and yeah, all that, if it's, if I find some really coolstuff there, I'll make a full episodeon self hosting, which maybethat would make sense with the valuefor value show. And then the last one here coming in RedHot was chat. If all systems go for pod verse on iOS 3333sent using pod verse. So thank you very much. I did indeed checkall of these before I went live,just to make sure. But it is. Yeah, it's always helpfulto have people come in and and let me know directlylike that as well. So now once againI forgot to explain what what is a booster gram while a booster gramis a message that you can send directlywithin the podcasting app or viathe desktop as, as well.
And this is whereyou can send message that will go directlyinto the show to me and help supportmonetarily the show. Now this is donethrough the mechanism of the value tag. So this is one ofthe new tags that I was talking about. And basically what I do is I have a lightning addressthat goes into my feed or I'm technically using a shim at the momentbecause this is still really new. And a lotof the podcasting hosting companieshaven't called it up yet. And what this doesis it allows for someone to send a payment of money throughand this may money being Bitcoin in this particularexample, that's kind of irrelevantto this.
It's basicallythe idea that you're you're sending moneydirectly to your your favourite podcast or digital contentcreator, as it were. And in this case that theyattach a message to it which helps one. I thank everyone,you know, Thank youeveryone who helped supportthe show this week. And it also is a but the more importantthing for this is the the content in it.You know, I've just learnedabout Ipfs podcasting. I learnt thatsome people were perhaps concernedabout how much content I would have for thisnot to worry Peter, I'm all good and Macintoshescomment then and cold.
You know, all of them help to provide contentfor this very show itself. So another one just come in Lyceum,you have the ducks. Quack, quack,quack in the row. I have to add more fundsto my wallet. MARTIN Linda Scott to TeaParty Media Podcast 222 sent using FOUNTAINThank you very much. Like that experience, getting a live podcastlike that. Bam, sorry, a live library, Instagram,a live message directly from my audience. And it hasI know it has value because it has some actualmoney attached to it. It's it's so cool. I love this.I love this so much.
So yeah, that is thatis the Instagram lounge. And I really do thank everyonefor the sending in that those messagesand the monetary support that also goes with it. And I will talk a bit more about how you can support the showin non-monetary ways in the Value for Valuessection coming up. So let's get off into the section herewhich I have labelled the tip section. So sometips for this week. What have I been learning about in the Valuefor value world recently? Well, one of my goalsthis month was to investigatemore other values. The value showsthat I typically don't listen to onon a regular weekly basis and just find outwhat they're doing.
And so there was one calledFlirting with Bitcoin, which I've seen pop upon the Fountain App a lot, and I've seen this pop up because one of the hostsis very active on there. I see him likingcommenting a lot and it's because a lot of people were creating clipsand I was like, Okay, this is kind ofstrange. Why? Why are so many clipsbeing created? Becauseclips are normally, you know, people do it,but it's not that often. It's not that this this had multipleclips created per episode. And what I found out was that he was incentivising peopleto create a clip because he would then go and I think 250 that he would kind of boost themfor creating a clip.
So once again, it's nota huge amount of money. It's it's what, like $0.10, something like thatin Australian dollars. That would be $0.05. Yeah, about $0.05. And the mechanismof of doing this was within the app itselfand it was just a way of incentivising his audienceto one, share the show. ObviouslyI found about it. So if I havea lot of other people has and I think it's just a great use of featuresto really I suppose, be directedwith your audience about whatyou want them to do. So value for value, all ofit is an ask, really. I if I just create a showand I don't ask people for support back,I'm not going to get it because it's very rarethat people will reach out because I don't know.
They don't knowif you need help. They don't know what it is that you'd like themto do. This kind of callto action. And you want to make sure you're making the best useof that every podcast. Who says go writea review on on Apple and five stars in a review that doesn't really doanything for the show. It gives you some slightsocial brownie points. It can make you feel a little bit betteras the podcaster. But honestly,one of the reasons that we did thisat the very start of our showwas because we didn't know what we wantedpeople to do. And sothis is one of the cases where this guy knows what he wantshis audience to do.
It is very niche. It is almost restrictivein a way, because he's saying to just it on one app,for example, you can createclips on podcasts. But I didn't hear himasking his his audience to do itthere. Once again, this is kind of because on podcasts thatfunctionality is enabled, but it's justone of those ones where it's like, be very particularwith the ask, be very certain of what you want your audienceto do and it's okayto have multiple of them, but you can getsome really, really interestingbehaviour from, from the peoplewho are following you by doing this.
And it's super,super helpful. In that case, another one which was just mentionedbefore in one of the boosteraccounts was set for teasing.And so this is basically a it'snot a common term and maybe it won't last, but it's kind of funny,which is a play on advertisingand stat and sets. So this is using Bitcointo advertise your podcast and instead of doing it in the mannerof the typical advertising realm,which is I pay money to Facebook,they keep all of the money and they show these adsto all the people using their service, and then the peopleusing the service tolerate the ads because they enjoythe experience of connectingwith their friends on Facebook, of usingFacebook messenger, of, you know, insert,whatever.
And this is the same for all of these appsInstagram, Twitter, Facebook, the I'm justtrying to think of other YouTube. I suppose all all ofthis is is very much based on that YouTube slightly differentbecause they allow their their creators to get part of that moneythat the advertisers pay but not much. And once again, none of that is goingdirectly to the the audience. So what is cool with advertising is if I do somethingon Fountain, like promoting an episode, which I will be doing for the Mere Mortals podcast, because my co-host Juan had a really good chat with Jeff Yu, who isbasically he was the CEO of Binance Australiaand the current CEO of Monochrome, and he's trying to createthe first ETF electronically tradedfund of Bitcoin here in Australia,and he's a he's pretty legitfrom what I can tell, and we're going to promotethat episode.
And foreveryone who listens 20% of that moneythat we're using for, for the advertising goesto Fountain and 80% of it goes to the actuallistener itself. So we're incentivising you to actually listento our podcast episode. I was a little bithesitant about this when I was first doing it, mostlybecause I just have hang ups about the advertising modeland this was, you know, even just using the wordadvertising kind of triggeredsome alarm bells. But the moreI reflect on it, I think the more thatthat makes sense. If I have somethingI want to show to people, not all of itshould go to the middlemen of Fountain.
It makes sense to methat a large portion of it will go to the the actual peoplewho are consuming the ad you get paid to to listenor to watch an ad. In this case. And in this case, I hope my ad is doesn'tcome across as a as an actual ad,but it's the the meat and potatoesof my show. Then, you know, the mere mortalsthe full episode that we'vethat that one has done, this is where I go okay, yeah this this makes a lotlot more sense. So that is just one thing. I would also recommendtrying out testing out. If you are a podcastcreator, if you want to advertiseyour show, sure you can do iton Facebook and all of thosesorts of places.
But I think doing iton a place where one, your audiencehas the ability to to send that back to you,we actually have had that some guyearn 100 stats from us and he just sent itstraight back to us. Like that's, that's, that'sa very, very interesting, different,different mechanism. And I think can can it's not exactlyvalue for value, but it plays in nicely withhelping create a show. And I suppose connectingwith your audience, what, what better wayof connecting with your audience thanthan giving them money. So that's just one that I wanted to,to highlight there.
So now that that was my tip,I guess the application and service highlightthat I want to do for todayis actually podcast and this is for the liveitem capability. So I personallyuse podcast for a couple of different ways.I have it on my phone. I actually really like the queuing featuresthat is on there. I found this really goodand this search as well I think has been a little bit more powerfulthan than other ones. Some of the other appsthat I've been trying. It's also very coolbecause it is on desktop and on your phone itself as a iOS or as an Androidapplication.
And I think even if Droidor something like that, I'm not that aware, but that'skind of phones that are a nice variation of phones and one of the coolthings you're doing, if you're listeningon the desktop and you reach halfwaythrough an episode, you pull out your phone because you are nowgoing to go for a walk that will reflectthat you're halfway through the episodeand your phone as well. So it's got some greatconnectivity between the the desktop version andthen the mobile version. It hasa lot of the new features, like I mentionedwith the live, so it will send youa notification for this.
So if you subscribe to to this episode, tothis podcast on podcasts and you have iton your phone, it will send you a message when I go live and pop up on your screen,which is very, very cool. They have plenty of otherthings. Most of the other sort of tags and features, which I was kind ofhinting at before, I'm just trying to go here to the actual app itself. So they have boostergrabs, chapters, funding lives, sat, streaming search, social interactsoundbites, which is the clippingfeature. I mentioned transcripts, which I was also talkingabout before value, that they havea lot in there.
So yeah, and it's onAndroid Droid Web and iOS. So this is oneI actually send. I have Mitch Downey, who is the creator of thatas a 1% split in the Mere Mortalspodcast. So I would just recommendchecking him out and checking his, his,his service, his, his app, because I thinkthey're really cool. And it's just, just one I wanted tohighlight for this week. So let's go on to thevalue for value section. As usual,I put in a 15% split for for this podcast for each episode to to someone who I thinkis deserving of it, who has helped out mepersonally this week or who I thinkis helping to to move podcastingto point I forwards and this weekI'm going to give it toJohn Spurlock because I was actually having some difficulties with thisfeed on blueberry.
And, you know, it kind of looked likemaybe I was the problem because I wasn'tclicking the button correctlyor something like that. He dug deep into the data. He found out howthis thing was connecting to this and wasn'tconnecting correctly, and it was sending outlate and help to notify Todd at Blueberry. And they got that fixed up lickety split,which is super cool. So yeah, for this week I'm going to give 15%to John. He's also got some really cool stuffrelated to the statistics and a way of getting open,open source statistics. So I think it's calledopen three dot dev. Yep.
So the open podcastprefix project free open source podcastprefix analytic service committed to open dataand listener privacy. Basicallyall you have to do is put a little bit of your little code in your feed. Once again, this is relatedto the name space and then you can get somereally, really cool data about who is listeningto your podcast and yeah, I would just recommendchecking that out as well. So big thanks to to Johnfor this week. So 15% of whatever you send in forthis week's episodeis going to go to him with the other percentage going to the podcast indexand to fountain for helping me manageall my feeds and getting these boostergrabs and thingslike that in as well.
So what is going to bemy value for value ask for, for this week?I was talking just before. How you ask needs to be particularneeds to be locked in well for this weekI would just recommend coming outand joining the mastodon. This is wherethe podcasting 2.0 communityis largely based. And so if you go onto podcast index, Social Mastodon is kind of likea Twitter type thing, but is not as how wouldI put it, one for one. It doesn't have ads in there,which is beautiful and it's justa chronological timeline. So it's not mixing upeverything. When people are speaking,you can just see what they saidand you can follow their the links down.
And yeah,this is just great way to connect with people who are podcasterslike myself. They're as developers,as people creating services outside of thislike John was and who are justhelping out in general. There's some funny memes that sometimes go onin there. It's justkind of the place to be. If you want, if you're intriguedinto this, if you're having difficulties,if you want to know more, if you want to askthe stupid questions, this is a place to come. And peoplethere are super friendly, helpful,and we'll give you, you know, give you some contact, some access to some of the coolestpeople in the world like Dave Jonesand Adam Carr.
I mean, it's it'sit's an amazing place. So, yeah, that's that's my recommendationfor this week. Now I do of courseappreciate if you help out this showand other ways, if you are listeningto this, you know,share it with a friend who is a digital contentcreator and mightget some value from from finding a new model,a new mechanism to to help support their show and connectwith their audience. If you have any technicalknow how of for example, if you wanted to create chaptera episode art for this. I haven't been doing thatfor this season just because time time basically is thethe main one for me.
So if you wanted todo that for me, like hell. Hell yeah. Like, let me know and send something throughand I'll chuck it up. And of courseTreasurer as well, you know, I had to recently updatemy storage feed on blueberry, So I was speakinga bit longer in these episodesthan I thought I would and monetary support comingin for, for me to help help me supportand at the very least, you know, covercost for this. And you know, I would liketo make this a a livingand and that does require having peoplecontribute to the podcast. If I can't make a livingfrom this, it will go awayat some point.
So yeah,just a recommender to to send in a boost. If you want moreexplanation on how to do thatI would go to me and models podcast dotcom such support and I've got a easyexplanation there of of how you can helpdo this in both the Brewstergram way which is my preferred wayand then also via fiat money if you wantto do that via PayPal. So oh a big one this week and yeah,thank you everyone for joining into this episode of the ValuesThe Value podcast. Got some really cool stuff coming upfor the next episodes. I'm excited for that. So do not be afraid thatI will run out of content.
Thank you everyonefor supporting the show and until the next weekwhere I am live on a Wednesday10 a.m. Australian Eastern Standard Time,which is UTC midnight on a Tuesdayand Wednesday at UTC zero. So that is just yeah,come and join, join the live. And other than that, I'm just going to leave it herefor today. Thank you. And until the next time.Chao for now, Kyrin out.
