Are you really putting the required effort into your latest piece of content? Can you look back and it and be proud? Do you feel you deserve something from it even if it isn't your best work?
In Ep #13 we're looking at resting on your laurels and why a sense of entitlement can creep in if you're expecting 'passive income' from your creations. I'm not totally against the mesh between V4V and passive income but expecting continual value in return from a podcast/blog/music you're barely maintaining or have completely stopped seems ludicrous (Luda!) to me. Caveats apply for people putting in big effort to a documentary or album or etc but that's the gist of my argument. Any thoughts? Well then send me a boostagram!
Need to start seeing some boosts people!
Timeline:
(0:00) - Intro
(0:59) - Incentives matter
(3:29) - Judged by your effort
(8:47) - Some caveats
(12:21) - Boostagram Lounge
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Website: https://www.meremortalspodcast.com/
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Welcome one and all to anothervalue for value episode of the value for value podcast. This ispodcast where I Kyrin, from the Mere Mortals podcast and me exploringthe world of the value for value model, and diving into some ofthe philosophy regarding the, I guess, interest, the idea behindit and me trying to explore it in my own head. And so, todayfor Episode 13, it's resting on your laurels. And I'm going togive you a quote that I've found here from someone called LudwigWittgenstein, who is a German philosopher, and he says,resting on your laurels is as dangerous as resting when you'rewalking in the snow, you doze off and die in your sleep, bam.Okay, that's a bit extreme. But I want to ask you, have you everbeen lazy? Okay, there's nothing wrong with that. But how aboutentitled, Ooh, okay, that could be a problem. So yes, todaywe're looking at resting on your laurels, and how that fits inwith the value for value model.
Now, first, I'm going to talkabout incentives, I think so and how incentives matter. So havinga win when you're starting from zero is a given. So if you'restarting off, you're your latest podcast, your latest album,music venture, whatever it is, you're gonna see a spike inpopularity, because you're starting from zero, it's goingfrom zero to something at least. And that's something can bevery, very small. You know, that's cool. We, we all enjoythat. And that's gives you that little boost to get started andgo oh, at least my mum was watching, or at least my mum islistening somebody like that.
And I think that's a animportant starting point and gets you the ball moving, thethe ball is rolling, and you're starting to say, okay, somethingis happening. So let's see if I can get better at that. So thenyou start to produce something and it stays online. And it canalso stay popular online. And whilst this isn't as applicableto podcasting, because one thing I've noticed from having both aYouTube channel and a audio podcast is that you're, I think,more searchable on YouTube. So you can put something on there.And I'll give you an example right now from my azaleas inSpanglish channel. So this was when I was doing book reviews inSpanish. And I would put up the audio and put up the video onYouTube. And it's been three months since I've last put upsomething on the video and audio because I've combined themtogether really. And the YouTube channel had its biggest day ofviews about a week ago. So it's quite funny seeing there how youcan put effort into something and it will continue to payrewards and even continued to grow, in fact, extended into thefuture. Now, the audio is a bit different audio, usually you seea peak a spike, right after you release something, and then itdwindles down a bit after that.
And you know, where am I headingwith this? Well, I guess this is where the laziness can creep in.So what is incentivizing you to keep your show your product,your art to the highest quality? Because what if you can just dothat? What if I can just put out something and then it just keepsgrowing and growing in the future? And I guess this iswhere I'm really looking at the incentives and saying okay, whatis incentivizing you to to keep your your show to the highestquality and making you the making you want to make it thebest possible. Now, how does this tie in to value for value?Well, I think in value for value, you're judged by yourlatest effort. So was the last song rushed out? Did you do thefive hours research for that blog post that you created? Didyou edit that latest Mere Mortals episode as best you can currentand this is where I have a little bit of a finicky thing.So I really don't like marketing as a whole, especiallyadvertising and advertising for me really ties in withmarketing. It's just the the that one in thesame if I'm just splurging, my shit spamming it in a way infront of people's faces. I really dislike doing that. But Ido like trying to make my podcast the best possible andthe video and the audio the best possible. So you'll see in someof the current podcasting 2.0 app, you'll see I've got a bunchof the thumbnails on there. And one thing you'll notice isthey're all pretty similar. Now one does the thumbnails for themain episodes that we've got there. But I control a lot ofthe other things that control where the cameras go, I controlthe checking of the audio before we start recording, I controlthe zoom amount of zoom, the color gradients, the you know,the cutting all of these sorts of things with regards to boththe audio and the video now put a lot more effort into the videobecause well it just requires a lot more effort. But I'm alwayssort of looking at that and going like can I make thisbetter? What could I do to to make this better? I'll takethat. But actually, it's not always because that can be quitementally draining to always be looking at your work and going,God damn, this is shit. But you do need to go through periods, Ithink periodically of going, this could be better. I'm nothappy with this. And you'll eventually get to a level withthe audio, for example, where I'm like, you know, I'm kind ofhappy with it, do I? If I got some better mics? Would thathelp things? Yeah, probably could increase the, the minimalthe background noise, I guess which is minimal anyway at themoment, but it decrease it even further. But then obviously, Ihave to buy new mics. And I'd probably have to start using XLRcables and external power sources from the laptop, whichmeans I'd need to be lugging a generator with me if I was goingto do my outdoor podcast, which I do for the Mere Mortals, all ofthese sorts of things. So you get to a point where it's like,okay, that's minimal for the moment, but what other areas canI focus on? And so I think what I'm trying to get at here is, Idon't think the concept of of passive income can really meshwith the value for value model, I feel that those two thingsdon't align, being able to create something, and then justlive off that, you know, for the rest of your life, in essence,that is what can lead to the sort of entitlement i are, youknow, YouTube's changed the algorithm, and so I'm notgetting as much views before as before, like, what, this isoutrageous, etc, etc. Man, you can do YouTube can do what theywant, that's, you know, it's their platform, they're fine todo whatever they want. You're using it, you're uploading allyour videos there for free. You know, that's what you get, ifthey change the algorithm, who cares? So I'm sort of thinking,okay, no value for value, there's more about having thatinteraction with the audience.
So obviously, if I just putsomething out there, and I just leave it as I have for the autovenues and Spanglish. I don't feel it's right for me to expectthings from that. So let's just say it was bigger than itcurrently is, which is, you know, it's got a couple of 100on of subscribers on the YouTube channel, it managed to get ontothe Apple iTunes charts for a couple of, well, quite a fewcountries because I it got on like the new and noteworthy andthings like that. But do I expect to live off that? Do Iexpect that to continue in the future? Hell Nope. Because I'vestopped putting in the effort.
You know, I'm not creating newvideos for it. I'm not doing translations from the books I'veread in English into Spanish. I'm not doing reading books inSpanish, although I actually am reading one at the moment. ButI'm not reading it, particularly to be able to do a Spanish bookreview and all these sorts of things. I'm not interacting withthe audience. So do I deserve things from that? I would argue no. And sotherefore, the value for value model for me indicates, okay,you need to be constantly updating, or at least putting insome modicum of effort on a continual basis. And you can'tjust post the rest of your life, what have you done, that isworthy of you coasting for the rest of your life. So my littletakeaway from this is, I guess, to work hard, and for a longtime, and you'll probably get what you deserve. So this isplaying into the patience, the perseverance, you know, that'syour best chance, at least of of gaining something of value fromyour audience, not just putting out one thing and expecting,okay, I'm going to be able to live off this the rest of mylife. I deserve rewards from this video I created in 2011 forthe rest of my life now that that to me, doesn't seem to meshup with reality. And the ethos, I guess, behind value for value.some caveats, though, so I'm not totally ridiculous. With regardsto some of these things. If you're putting in a big effort,you do deserve a big reward. So it doesn't need to be acontinuous schedule, as I have sort of indicated here. Youdon't need to always be doing a daily or a weekly, because thatthat's really unsustainable. If you're, you know, can yourelease a documentary every single day? Obviously not thatsilly. But can you be releasing one every three years or fouryears? Okay, that's maybe a bit more doable. So we should getsomething a bit more of a reward from that. So I would say, youknow, if you're putting 500 hours or 5000 hours into adocumentary, yeah, maybe you deserve a lot more rewards thatcan go on for a longer period from that. So I guess the valuefor value is, when I'm really looking at it,I'm thinking more of people who were continually updating thingswho are who are continually creating things or producingthings. So that is more along the podcaster mindset. So ifyou're doing a podcast, you're probably not doing one episodeevery year you're probably doing something once A day, once aweek, maybe even once a month, but you're still got like aroutine or a schedule there. If you're spending six years toperfect an album, I do think you should be able to upload thatonto not Spotify, because you're not gonna get your your bigrewards for the big effort you're doing there. Let's justsay there's a new platform that's coming out, I'll give aquick shout out to April Kirby and April craft and they'retrying to create Well, I think they've tried to, they seem tobe doing a lot of things over there. But one of thesuggestions they've made is creating a podcasting app solelydesigned for people who are creating music, and then you goon there. And when you listen to binge listen to that album overand over and over again, you know, you stream sets everysingle time you listen to it. So that way, they you know, everytime if you're listening to that for years at a time, and thatstill one of your favorite albums, or one of your favoritesingles, it's in your gym list, and you're always using thatsong to hype you up. Hell yeah, that person deserves rewardsfrom that, because they probably put a lot of time and effortinto creating that count. So the other is, I guess, compoundinggrowth in value for value is a bit of a an illusion, butthey'll still be some residual that is still likely. So if Iput something up, maybe I shouldn't expect it to see growand grow and grow over time. But maybe it will still continue toprovide some benefit back, but it will just get lesser andlesser. So instead of putting out a video in 2011, and it'sgetting 100 views and 1000 views, and then 10 years later,it's getting 100,000 views, maybe it should be the oppositeway, you get 100,000 views, and then 1000 views and then 100views 10 years later or something like that. So somecaveats there. Obviously, I'm not saying that to be a valuefor value enabled or to follow the model, you need to becontinually putting out stuff.
No, that's that's not correct.But I do think the idea of passive income from it, whereyou just put out something and you expect returns, you know,guaranteed returns, or you expect to be rewarded for thatfor the rest of your life sort of thing. Yeah, I don't thinkthat really tiles compiles in with the ethos of the value forvalue. So that's a couple of thoughts there on resting onyour laurels. I'll give a section here as a shout out tothe boostagram section. I didn't get any dammit, dammit,people. Look, I'm going to continue doing this, even if Idon't get any boostagrams. But I do really love getting them inbecause it's so much fun interacting with the audience.And I'll also give a shout out now to maybe how you can do thata way to get started because maybe you're new to value forvalue. You've heard it somewhere before and you're like, oh, thatsounds interesting. Or listen to a couple episodes. Maybe Listen,this one. You're like, Oh, he's always talking about boostagrams.What does current actually mean?
Well, this boostagram has a messageyou can send directly in the podcasting app. So it's a lotmore intimate. And it's a lot more easier. Because you don'thave to go to the Mere Mortals podcast Instagram handle, youdon't have to click on the Direct Message button. You don'thave to send a message which isn't associated with the actualpodcast itself. So you can I know, because I've done thismyself, you send a message and I was like, Okay, this kind ofweird and unprompted message about a episode I listened to,that they produced six months ago. And I'm talking about onespecific thing. They said that, okay, that's kind of weird. I'mnot going to do it. This grand message is totally different.You send it and I can see, oh, they sent it from this episode.They sent it from this time, they're talking about thisthing. I know what they're talking about, essentially. Soit's just a lot more of a direct message to me. And it's relatedto the podcast. It's sort of you're still in the podcastingplatform mindset, I guess. Now I want to give a big shout out tofountain FM and Oscar Murray. So here's my suggestion for today.Download the fountain FM app, if you have an Android, it's in theApple Store or the Play Store.
If it's if you have an Applephone, I believe you need to get something called testflight. Idon't have iOS. So I would can't help out 100% With this, but Ibelieve you need to get something called testflight andthen get it from there or check the Play Store the Apple store Iguess what a whatever it's called because it might alreadybe on there by then. And they've got a really good system of youknow, you're putting in your details. You're setting up yourwallet at the same time and it's pretty clear and it's prettyuseful and they are working on it very diligently so I chattedactually with Oscar last night.
And we were talking about he wasgetting asking me for some feedback on the boostagramsdirect messages on the wallets, how it all should be set up howI use it and things like that. And so he is very involved inthis world of value for value and he even listens to the podcasthe gave me a, a some praise, which very much is appreciated.Thank you Oscar. And I would just say if you're interested inthis, you probably want to be at least trying out the fountainFMR. It's one of my two most favorites for boostagramming.And I enjoy it quite a lot. This also gets on to the point that Iwill be talking about, excuse me, I'm just gonna cough Damn, I've been sick recently.And you might be able to tell from my voice. Good.
So the other thing I wanted totalk about was I'll probably start putting some news typethings in here because as much as I'd like talking about theethos and the ethics and the philosophy I guess behind thevalue for value, I'm new to it still, I'm still trying tofigure it out and implement it as best I can. And so I thinkspicing it up with some news from the podcasting 2.0 worldwhich is basically very intimately connected with avalue for value will help to expand on some ideas give me newthoughts and just makes it a bit more fun for me a bit more funfor the ecosystem and etc, etc.
So that's it for today. Thankyou for tuning in to the value for value podcast episode 13. Iam Kyrin and I am signing out. Ciao.