Are you artificially capping your audience for no good reason?
In Ep#11 I’m exploring my personal philosophy with regards to my podcasts, which is that they should be as accessible as possible for everyone who wants to join in. I’ve constantly been surprised by who I attract in, as was Erika from The Balance Theory who also noticed the same phenomena. I connect this to V4V by explaining how an engaged listener will invariably give back, no matter their race, creed or gender.
No boosts this week. So I have to use a sad kitty to guilt trip you :(
Timeline:
(0:00) - Intro
(1:58) - My personal philosophy
(7:48) - Erika clip
(9:27) - Make it accessible and work hard
(13:50) - Boostagram Lounge (and a make good)
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Welcome you handsome, handsomedevil or devilette to the value for value podcast. My name isKyrin. And I do these podcasts for those who want to understandthe value for value model better, which includes myself.And also for those who want to be gone be gone with thestandard advertising model. And so looking at it a way for youto sustain your creation of your podcast or your music ofwhatever it is through this new world of cryptocurrency throughthe method of asking for, you know, support from your, fromyour audience from those who are listening and going down thatroute. So, I'm just going to introduce right here I am doinga little bit of a different style now for this podcast. So Itried 10 episodes where I was a bit more finicky, I was gettinga lot more takes I was trying to eliminate really the arms thatORs and make sure I wasn't deviating and whatnot. And youknow, sort of introducing arms and likes and getting lost in mytrain of thought, but I just didn't enjoy it as much to behonest, I really do prefer the longer ones like you will see inthe Mere Mortals podcast or the complete opposite, which iswhere I go super super finicky.
And, and really try and make itas clean and polished as possible, which is like you willsee on the Mere Mortals, book reviews for the most part. Soand I was doing a halfway in between those and I didn'tparticularly enjoy it. So now I'll be doing it all in onetake. If I screw things up, if I say things stupidly, unless it'sreally, really bad. That's just gonna stay in there. So today'sepisode, Episode 11 is called Don't limit your listenership.And I really wanted to dive into the topic of your audience andhow you interact with them, as well as their ability to joinyou. Now it's not going to link totally to value for value untilcloser to the end of it. So just bear with me for the moment. Butlet's just jump in. So I'm going to talk a little bit about mypersonal philosophy right at the start here. And I recently had apost that I did on the mastodon, which is a server, it's sort oflike Twitter, but a little bit more decentralized. There's noone to really kick you off of there or you if you do getkicked off, you can join another server and things like that. Andessentially, I was talking a little bit about about myprocess of how I go through my podcasting, especially for themean minmetals channel. And I was saying, yeah, basically, Istart with YouTube, right, all the notes and stuff there. Andthen I'm transferring it across.
And we're discussing just ingeneral, how one could make this process easier, especiallyespecially with the chapters like you'll see popping up onyour screen right now, if you've got a good podcasting app, whichyou I hope you do if you're listening here. And I was justgoing through this. And so one thing came up, and I just wantto read out. So I said, correct, I have two principal goals firstis to make my show as accessible and in the friendliest formatacross as many places as possible. Hence, I puttimestamps with brackets in the description as well, becausemany podcasters like Spotify make this clickable. The secondgoal is to make things as smooth and easy for myself as possible.But this would be in a ratio of 80 to 20, to the top goal orsomething like that, which is why I'm not super efficient andfill out basically every field asking for data. So my personalphilosophy, as you have heard, just there is I want everyoneanywhere at any time to be able to get my show. Now, this iswithin reason, because there's so many things that you coulddo, which would fit only that one particular podcast or thatone particular listener. So I, for example, don't dotranscripts on on most of my shows, I might start puttingthem in here who who knows, but for the main Mere Mortals channel,for example, I don't, because you can just go on to YouTube,where we put up all of our episodes. And if you use theclosed captioning now, it works pretty damn good. So do I reallyneed to go to the effort of transcribing that? Well, no,because if you want the transcriptions, you can go on toYouTube. So you could be saying, Oh, but Kyrin, you're not reallymaking it as accessible as possible, then because you know,that one particular person who really likes using, I don'tknow, Spotify, they want it Well, obviously, you can't do itwith Spotify, but maybe with POD friend or maybe with one ofthese other ones, where you can, et cetera, et cetera. But in thefor the most part, I really try and expand it out as as much aspossible. So I don't want to limit my listenership byartificially restricting it in certain ways. And so, one of thethings was when I first came in to podcasting, I sort of hadsome expectations of who I would attract. So I was definitelythinking, well, it's probably gonna be me or the men maybeslightly younger than myself. So between 15 and 25, somethinglike that. And it's dead. I got something completely different.I found that my listenership would be All over the place.That was definitely one of the biggest first fans we had wasApple for the teacher, Anna, who is a middle aged lady here inBrisbane. And she just jumped on board and was very, verysupportive of the Mere Mortals.
Another time, you know, theseare just interactions that really jumped in my mind, we hada random young lady come up to us while we were podcastingoutdoors in Brisbane, and was saying how, like, I watched yourshow all the time, et cetera, et cetera, just completely blewmyself and one away, we had no idea like, oh, wow, that we'veactually got, you know, listeners who are completelydifferent. We've got Canadians over the other side of theworld, Petar, we've got a huge listenership in, in India.That's where the one of the countries that has the mostdownloads for our for our show.
And so it's just very strange,where you will go, Okay, I'm sort of expecting this, and youwill maybe find, oh, I'm getting a whole lot of other peoplebecoming interested and listening. And so I guess, whatdo you do about that is a question because I hear all thetime, hey, if you want to grow your podcast, you should reallyniche down, you should niche into one particular area shouldyou should make sure, et cetera, et cetera. And you know, focus,work on those keywords, make it for that one particular subcommunity that's super small, but who will absolutely love it.And whilst I don't think that's bad advice, I also like to be abit contrarian and give some of the opposite advice to what Ihear sometimes. And mine is to go abroad. So one of the thingsI thought was quite bad about our show, when we first startedwas men, we were just talking about anything we'd talk about,you know, how we thought turning 25 is actually a pretty bigmoment in our life. We talked about the trips that we took toJapan and Mexico nowadays, we talk about cryptocurrencies,before that we're talking about fitness and goal setting, andwe're just all over the shop.
And our marketing as well wouldpretty much reflect that we were all over the shop, we're doingall sorts of different things. And so I thought, oh, man, thislack of direction is bad thing. But I'm starting to think youknow what, maybe it could be my strength as well. So I don'tlike the phrase jack of all trades, master of none, I preferto look at it as more a skill stacking like the like ScottAdams would say. And so with that, I'm sort of thinking, youknow, what, I'm not limiting my listenership by really focusingon just one thing. I want to speak about all the differentthings that I enjoy going into investigating that I findinteresting. And so I'm not going to artificially restrictthat by saying, You know what, I'm only going to speak aboutfitness and handstands from now on. Now, I want to talk aboutthat. And I want to talk about other things. Now, it's not justme as well, who has experienced this. And so I was chatting nottoo long ago with a lovely young lady called Erica, deadPelegrin. And she appeared on conversation, let me bring thisup right now, it was on conversation number 55, on theMere Mortals channel. And as we were chatting with her, I wasjust asking her about audience interactions and whatnot. And Iwas asking her about a favorite one. And this is how sheresponded.
To be honest with you, when Istarted my podcast, I was thinking, okay, who's my ideallistener, because in my mind, I was like, whenever I get lost,or I'm trying to think of examples, this is who I want tobe speaking to, just so I can keep it consistent. So I wasthinking like, someone around my age, late 20s, full time workerloves to, you know, like, let their hair down on the weekend,but super health conscious, it's just sort of putting a littleimage on it. So when this particular individual reachedout to me, I was like, wow, like my podcast is reaching people Ididn't even think would fall in that category of listeners. Sothat was like a wow moment. But the reason I really love ourkind of relationship is every now and again, he he's quiteactive on his page and shares a lot of content, but he willactually put up a really nice post and do like a nice write upof the episode and what he really liked about it, and thenhe goes and engages with that guest as well. So he's reallylike, does quite intentional posts, and always kind of givesme, you know, his take on what he's listened to. But I thinkthe biggest well known was like, oh my god, this is like, a guyin his 30s. He's a dad, like so far removed from who I thought Iwas speaking to. So that was really cool.
Okay, so there we go. Now, I'mgoing to connect this with value for value and some takeawayshere. So as you just heard from Erica, you can get some reallydifferent people coming in. So it's not just me. I didn't Iwasn't the only one experiencing thinking, Oh, I'm going toattract this sort of person. You can attract a lot of people. AndI think you can get surprised and engaged. You can getsurprised by who will join you and it doesn't really matter whothey are as long as they're engaged because engaged peoplewill give back value You heard with her how her her fan, herunexpected mail fanatic, I guess you could call them was sharingher posts everywhere was giving feedback was doing all of thesethings, you know, very, very valuable things that's hugelyvaluable when you're starting off as podcasting, God damn, itis an absolute grind to get even your mom or dad to respond tosomething, let alone a complete random stranger. So that isabsolutely fantastic to hear.
And it's, I think, important torecognize that, hey, you know what, I can get surprised bythese people. And if I get random people joining, eventhough I might not be expecting them, I should definitely paysome attention because they can totally, totally give backvalue. Now, I also think this should just be a general defaultOutlook. So just try and make your show as accessible aspossible. Okay, aka, don't limit your listenership. So I'm sortof thinking, you know, really, literally try and make it xaccessible as possible with your content. So the sorts of thingsthat you're making, and where you put it on there. And so thiscould be like the platforms that you put it on, or how youpresent your show, you know, how much detail you give in thenotes and things like this. Now, granted, there's plenty ofcabinet caveats here. And you do have to recognize how much timeyou have, you know, you have to recognize all sorts of thingssuch as, you know, not a big big caveat, I guess would be, don'tpretend to be inclusive, or don't pretend to be more thanyou actually are. If that's not what you are. So don't don't tryand put yourself out there as really caring about knitting andcrochet or women's rights, if you don't give a shit about it.Like that's, that's just to be more open just to try and getmore people, I think that's a, that's going down the wrongpath. But also, I would say, going down the wrong path isbeing super, super nice. You You know, it's, it's the smallthings that can sometimes make someone real interested in you.I talked about this recently, in a in the book, I read human kindof hopeful history, one of the things I really liked in it wasthe the author would include, like these little remarks juston his personal take on something. And that was whatreally drew me into the book.
Because this fits just purestatistics and data and things like that, I'm not asinterested. Now, with all of that being said, I guess it's,it's, I just feel it's important to, to try and maintain thatbalance between the two. So you know, niche down if you want,hey, that's fantastic, do that. But also, if you get bored withthat, if you want to experiment more more, if you want to growyour audience, if you want to do all of these things, and if youwant to get value from people don't limit your listenershipjust because of some arbitrary thing that you think so whetherthat be limiting it via picking on a particular topic, orlimiting it via your, you know, your desire to only have thesetypes of people or things like that, I would just say, hey,just just be just be aware, because you can get value fromsurprising unexpected places, just like Erica mentioned. And Icertainly have plenty examples from my own experience wherepeople will give me amazing feedback where I just or value,then you know, feedback or they will send a note, like adonation or support a boosta gram message, a, you know, asticker from across the world.
There's plenty of those sort ofon my on my whiteboard over here in the room, which just remindsme of the awesome connections I've made with some people. Sothose are just some random thoughts there. Now, we're justmentioned boostagrams. Unfortunately, we didn't haveany boostagrams for this week. Now I do want to add a notehere, which is that I'm using Satoshi stream to get my boostagrams in so I don't have full control of the node, I don'thave full control of the technical knowledge of all thethings coming in and whatnot, which means I'm still relying onanother another system ie Satoshis stream to send me theboostagrams. And there can also be as this technology isreally really new. There can definitely be some mistakes,mishaps things getting lost, etc, etc. So if you ever hear me not readingout a boostagram because one didn't come in, you 100% I wantyou to contact me and being like, Hey, what's going on hereand I will get to the heart of it as quick as I can because Iknow the frustrations of sending a boostagram to a message ordoing something and just having no reaction. It just goes intothe void. It's it's rather disheartening. And so anessential part of the value for value model is having thefeedback closing the feedback Look, you give me value, Iacknowledge the value return it to you, etc, etc. So that beingsaid, Now even though there was no boostagrams, it could bebecause of faulty stuff. Or it could be just because peopledidn't send one. Now, last time this happened, I put up a sadpuppy this time i and that actually worked quite wellbecause I got a sad puppy boost from who was uh, it was maybeDreb Scott or maybe it was I'm completely blanking, I forgotwho it was apologies to, to the person who said that the otherday. And this This time, I'm going to use a sad kitteninstead. Because I think the sad kitten might might prompt thatagain, might get those boosta grams flowing back in. So we'llgo with that. And hopefully that will, we'll get the boostagrams falling again. But if not, that's, that's okay. As well,you can just listen in, send me you know, stream Satoshis if youwant or you can just listen, that's totally cool as well. ButI love it when you get back to me as well. And so just tofinish off, I just wanted to ask a question of you. What did youthink of the new format? Do you have the super super strict, noarms no ORS do as many cuts as you need car and just make sureyou're you're not wasting my precious seconds with yourdeviating you're murdering your etc, etc. Do you prefer themiddle method where if you hear me stuff up a little bit, I'llgo. Okay, I'll just redo that particular bit, or do you preferthis one, the long meandering, not super straight to the pointbut it gives you a bit more of a stream of consciousness I thinkis a good expression for that.
So with all of that being said,I really do hope you have a fantastic day wherever you arein the world. And that is it Kyrin out