In this episode of The Joe Rooz Show, Joe reflects on his weekend activities, including a Bible study show and studio rearrangements, while expressing excitement for the evening's show. Despite a guest cancellation, Joe introduces his second-hour guest, Liam Edward Golder, a music executive and CEO of Song Heroes Music PR. The conversation with Liam delves into his career journey, experiences with notable artists like Snoop Dogg and Linkin Park, and insights into the music industry's evolution in the digital era.
Liam shares his passion for helping artists succeed and the importance of authenticity and communication in the music business. The discussion touches on the challenges of balancing creativity with business demands and the impact of streaming and AI on the industry. Joe and Liam also explore their shared love for classic rock bands and the influence of music on their lives. The episode concludes with Joe encouraging listeners to connect with Liam and explore opportunities in the music world.
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(00:03:04) Introduction and Weekend Recap
(00:05:04) Guest Lineup and Housekeeping
(00:12:39) Interview with Liam Edward Golder
(01:17:25) Closing Remarks and Announcements
- Wayne Rankin
- Rosanna Rankin
- Carolina Jimenez
[00:03:05]
Unknown:
Alrighty. Hey folks, this is Joe Roos, and it is nineteen oh five hours on Monday, July 21. And we are transmitting to you live tonight from the asylum Studios, deep in the bowels of Southwest Texas, and from the beautiful city of Eagle Pass, bringing you the best quality talk radio we can muster without all the bluster. Welcome to the Joe Russo. Alright folks, it is great to be with you again here on a beautiful Monday evening. Monday evening, we are here once again. Well, I was here with most of you guys last night at 06:00 central time doing our Bible study show, so I hope you guys were able to catch that. But, also hope you guys had a great weekend. I hope you guys had a nice relaxing weekend.
You were able to get some stuff done around the house, maybe had a cookout, spent some time with the family, got to do all those great neat things. I hope you did. I really hope you did. Well, this weekend, aside from doing the Bible study show, I tried to do some rearranging here in the studio, and, I think I pretty much have an idea of what we're doing what we're doing in here now. Actually, now. Because, probably in about two weeks from now, I'm gonna end up changing my mind and going back to something, or or at least, you know, making some kind of a change somewhere down the line.
But I hope you guys had a good weekend. I really do. And I was looking forward to the show tonight. I always look forward to the show. It's always something that I wanna do, and always excited to be here with you guys. And, you know, we had a few guests lined up for tonight, and, unfortunately, one of our guests, backed out, due a due due to a scheduling conflict. But, we were able to reschedule him, for the August 27. So that that's, Dante Wright, our first guest, will not be here with us this evening. But, hey. You know what? That's fine. We will still have our second hour guest to join us shortly. As soon as, he checks in, we will get him in here. Our second hour guest, Liam Edward Golder.
So hopefully, he'll be able to jump on here soon. I know it was a last minute arrangement. I know he came through with the last minute, said he's able to get here. So hopefully, we'll get him in. Alright. But in the meantime in the meantime, let's do some housekeeping stuff as always. So if you would, just head over to our website, joeroos.com. That's joeroos.com. And when you get over there, open up the contact form, that little itty bitty box, and send us over a message. Let us know whatever's on your heart, whatever's on your mind. Any questions, comments, cares, or concerns that you might have, anything that you might be thinking of. Maybe you have a suggestion about a guest or a topic you'd like us to cover, especially since now, starting August 5, we're gonna have the do no harm segment of this show. And, and then also, this coming Saturday, we have our crypto show. So if you have any questions or comments about anything related to those things especially, send them on over to us. Let us know so we can, get those things situated and answered for you.
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Okay. So that was our guest, Liam. Just emailed me to let me know that he's trying to get on. Something happened at home and he's trying to get that situated, before he jumps on. Alright. So we'll be waiting. So as I was saying, what was I saying? I don't remember. Anybody? Oh, yes. You can head over to, to your app store on your phone. You could download the Rumble app, rumble.com. I also have the the, sponsors. We'll get to them in a second. So rumble.com/joeroos. Make sure you follow us there. And our sponsors for tonight, we have podhome.fm is our sponsor for our he's our host platform, and he's a great sponsor of ours. We we love working with him. And, of course, our new sponsor, Ezra Healing. So just head over to ezrahealing.com.
That's ezrahealing.com. Let me just clear this up there. There we go. And we are good to go. Alright. Well, since we're not sure how long it's gonna be before our guest is able to join us after the message we just got, there he is. Alright. So, we'll click him in and, we'll start getting to him in here in just a moment. So now tonight's guest that he is here with us now is, a music executive and CEO whose reach spans New York, London, and beyond. He's the driving force behind Song Heroes Music PR, which is a global brand at the intersection of sound, storytelling, and strategy. And whether he's building artists or building empires, Liam Edward Golder is helping shape what the modern music industry looks like and sounds like. And we'll talk about that, and we'll talk about what it takes to grow a global brand in the digital era, the power of a PR of PR in an oversaturated world, and how music still moves the world.
Ladies and gentlemen, I'd like to welcome Liam Edward Golder.
[00:13:31] Unknown:
And there he is. Hi, Jimmy. How are you doing? How are you? Oh, doing great. How are you? Is everything okay? Yeah. Good. Yeah. Good. Yeah. I'm I'm in London. I'm originally from London. Okay. Great. And then moved to New York as well. So it's about it's actually just gone 01:00 in the morning. Yeah. Oh, no. Okay. So I'll I'll we won't keep we won't keep it too long. Border. Been committed. Yeah. So I got So, I got your email. Yeah. Just so everything's okay where you are. You're you're good to go? Yeah. That feels good. Yeah. I think it's okay. Thank you. Yeah. Just the Gitsy Trade and, that's it. So, yeah, everything's great.
[00:14:04] Unknown:
Alright. Well, welcome again to the show. And, got a bunch of questions I wanna ask you, and, you know, we'll get through these. And I'm not gonna keep it too late because, it's obviously late for you. That's fine. That's all. It's all it's all about the, it's all about the music. That's right. That's right. So, why don't we start off with this? Why don't you tell us something about yourself that most people don't know but should?
[00:14:27] Unknown:
I think, basically, I've I've worked with over 50 different celebrities, mainly promoting for TV and radio, but also writing for some of them as well. So I wrote for some UK bands. But promoting wise, as far as marketing and PR, actually promoting Steve Dawg, Adele. Actually, I've got a moment more recently. It's actually tag team. We've We've. We've still popular song. So that's that's great. It's a lot of fun. Yeah. So I'm I'm doing still doing sixteen hour days, you know, as a music executive and PR. Still long days, but exciting. I'd say, right now, even now, you know, 02:00 in the morning or 01:00 in the morning now. Just gone. Well, I bet I bet the arc's pretty exciting days, especially to work with some of the clients that that you mentioned. Yeah. It's been great. It's been great. It's exciting. Over the last twenty five plus years as, say, unsigned talent as well, you know, I get a lot of unsigned talent come through, which is which is, you know, exciting.
Never a dull day. But I'd say it's it's radio, TV, magazines, record labels, working with venues. So I do a lot of music for airports and and restaurants and all that sort of thing as well. Music for hotels and shopping malls and Oh, wow. Basically, when you're when you're out and you hear music live, you're out certain places. That's that's what I do. I'll get the music out there. So So when that music is rattling around your head after you walk out of the mall or something, you're the one to blame for it. Airport, or airport,
[00:15:57] Unknown:
yeah. You're the you're the one we're gonna blame for it. Alright. So there's your face, ladies and gentlemen. There it is. That's who you wanna help. Three Christmas darts at ish. There you go. Absolutely. So, what what's your what's your go to beverage at the end of the day to help you unwind?
[00:16:11] Unknown:
Go to beverage? Yeah. I'm I'm not a big drinker actually, funny enough. I, no. I I'm I'm just I'm more of a I'm more of a coffee drinker. Well, occasional drink with my partner, but really, it's, yeah. I'm more of an I'm more of an eater, actually. Really? Okay. So so what's your go to meal then at the end of the day? It's got probably New York pizza, probably. Yeah. You can't beat New York pizza. Sorry. Yeah. New York pizza, normally.
[00:16:37] Unknown:
Down here I'm I'm in I'm in tech. I'm originally from New York. So, so down here in Texas, you don't you don't get New York pizza. As much as they try, I'm not I'm not gonna say they don't. There's a couple of places here locally that really do try and and and I've I've tried to coach them along the way. So I like to cook. It's it's my little side hobby. So I I I critique them on their on their, presentation, first of all, the flavors. So, you know, it's it's like if you're gonna advertise yourself as an authentic Italian restaurant, you better
[00:17:08] Unknown:
you better Yeah. Wow. Put it forward. Yeah. So It's great pizza. I mean, yeah, New York pizza is great. No. It's the best. As I'm originally as you know, I'm originally from London, but Right. I have to say, yeah, New York is, yeah, fantastic. And the music scene, of course, music Oh, yeah. For both both cities, New York City and and London. So that was a big brain behind it, really. The cut facts of me and my partner as well was from New York. Mhmm. Is also the fact that it was great to have both both cities as music. You know? Oh, sure. I'm mainly with my partner, of course, in there. How did you get first get into the music business? It just started off at school. It really but from there, I decided I wanted to be in music from school. It was a crazy thing. I I I left I was at school thinking I wanna be in TV and radio, and that's all fair.
But I I left school. I went to work for a music company, and I got offered to go to have an interview at EMI records in London. And that was, like, working out for royalties and things for David Bowie and all that sort of stuff. So that was a that was a crazy thing. The guy at the time, actual director, said I was, he said, I've got I've got this job for you. He said it's pretty boring. He's looking after David Bowie's royalties. That was the start of that, but I decided after that to to go and set up my own music company. I I thought, well, I'm gonna so I keep traveling back and forth through London. I thought I'm gonna sell my own music company. So I set up a PR with all the marketing all them years ago and, and went from there.
So that's what it was. And it was years later still doing it.
[00:18:42] Unknown:
So so, when what was that moment that you knew that that this was what you were supposed to be doing, that you were in your lane, that this is what you were supposed to be?
[00:18:51] Unknown:
Yeah. Well, it was. It was just right back in the beginning. I I basically had an agent, and I asked my agent for a job. And that was the moment because they said, right. Okay. We'll we'll give you contacts. We'll we'll help you out and that sort of thing. And I become self employed after that. And, basically, that was the moment, you know, after clients getting out to radio, different TV stations, doing all this whole playlist and things. That moment then, oh, wow. You know, I'm actually working in music. You know? I'm actually getting paid to Wow. Help people and and work in the music industry. And that was the that was the turning point. Yeah. I think at the time, you know, a point, yeah, when I thought that's this is it. You know? This is what I wanna do. And all these years later, I'm still doing it. So it's, it's a surprise to me, you know, say, and different celebrities I've worked with. I never expected that to happen. Just for that would be, you know, I thought I thought, you know, I'm saying I'll do in the beginning and see it when I thought to have this is this is how I wanna do, and I'd expect it to carry on as a career. You know?
[00:19:54] Unknown:
I don't think anybody really gets into anything in thinking that this is what they're gonna do for the rest of their lives.
[00:19:59] Unknown:
Yeah. Yeah. That's what it is. You know? That's all that stuff. From writing for some of the celebrity acts as well. But as I said earlier, I worked for some of the celebrity UK bands, as well. But, works a lot of hip hop acts. All all kinds of music. So it's exciting.
[00:20:13] Unknown:
You know, it's exciting, definitely. Yeah. Like, I I know for myself, like, when I started when I started working for New York City, I said, I'm just giving this job two years, and then twenty five years later, I'm retiring from it. And then, the same thing with the job I have down here in Texas. You know, I said, I'm just gonna be here for a short term thing, and here it is almost ten years later, I'm still there. You know, it just you just seem to kinda grow into it sometimes. Like like I like the job I have right now in Texas, I had absolutely no experience in it and background in it. I talked them into hiring and they did. I was I was quite surprised. That was it? No. I was quite surprised. Yeah. But, but, you know, it's been there ten years. It was great. Yeah. Wow. So, so song song heroes music PR, give us the origin story of that. You know, why the name and and what what's the mission of Song Heroes Music PR?
[00:21:00] Unknown:
Yeah. I mean, basically, when I started off self employed in the beginning, developed that, basically, that was that was it. It wasn't Song Heroes in the beginning. The name was just I've I've played with loads of different names, so many different names, you know, song song, lions, song, you know, song mountain and all these different things, you know, different different words and ideas. And, eventually, I come on the idea of song heroes. And I thought, well, the people that I'm trying to work with, I'm trying to, like, you know, create them as heroes, and we're all trying to be like our music heroes a lot of ways. So, really, it was like it come from that idea, and it stemmed from that. You know? And the mission behind it really was to help people as much as possible and still is, to get their to get their music out there Mhmm. As far as wide as as I can and, to help them to develop their music.
You know, they'll get people excited all the time, get on different TV shows and radio shows and, magazines and everything, you know, label deals, all that stuff. And, yeah, a lot of excitement, a lot of different things and contracts and, yeah, really getting getting things happen, you know, because there's a lot of companies out there where people they work with different people and nothing happens, and that's the hardest thing, I think. As a musician myself and singer sort of like myself, you know, you always wanna get results and, of course, achieve things. So what I do is all about achieving things and making it a success. So only song heroes.
[00:22:27] Unknown:
You know? Of course. Yeah. Now I was go I was going through your website, and I gotta tell you, I was kind of impressed with some of the things that I've seen on there. And, Alright. Thank you. Because your website mentions that you worked with you you you're working with active work, working with, artists like Snoop Dogg and and Linkin Park. Yeah. And, you know, Linkin Park is more my speed, not not so much Snoop Dogg, but but, respectful. Absolutely. No. I love I love I love that. Yeah. Absolutely. You know? Me too. Me too. But, can can you can you get get, like, give us any any examples of some of the projects or campaigns that you're you've done with these guys? That's something we may have seen. Yeah. Absolutely. Yeah. Well, Linkin Park was actually radio mainly, then TV. So it started with a radio project.
[00:23:09] Unknown:
It's their Seventh Sons album on the songs on that. I got asked by another company, and they said, oh, I've got some I've got some music for you to put out there. And I was like, oh, right. Okay. They said, oh, yeah. I've got, I've got Linkin Park. I was like, oh, wow. Because it's always been one of my favorite bands as well. And I love all the rock scene and legend dragons and, you know, classic rock bands as well, like, you know, you see, DC and that stuff. I'm sure. Yeah. But yeah. And at Lincoln Park was wanna come through. So that was for that. And then there was another occasion when got offered, Adele and Snoop Dogg on the same day for radio plug in again, then that went to TV as well, moved on from there. Wow.
And that wasn't, I say, the same day. That was quite a shock because I was, oh my god. You know? One one in one day was quite a thing. But, I really enjoy the bands as well, much like yourself. You know, I love all the sort of all the sort of rock, really, of down to it. Imagine Dragons again was another, band that come through from another company, another project, and they said, oh, I've got, you know, songs to market, and it's Imagine Dragons. Wow. And and that that was that. Too. I I like I like I like some of the stuff. Yeah. Yeah. So it was a mixture
[00:24:20] Unknown:
of different band. Like, I can't I'm not gonna say I'm a huge fan, but, you know, I I know I know some of their stuff, and I I like it. It it's it's pretty good. Yeah. Yeah. Yeah. True. Yeah. It's,
[00:24:30] Unknown:
it's all it's all quite different. Linkin Park's probably the most exciting one. But on a personal level, I think I will win. You know who I used to listen to? Pop acts as well. A lot of hip hop music. Oh, yeah.
[00:24:40] Unknown:
You know who I used to listen to quite a bit was, a band called The Verve. You familiar with that? Yeah. Yeah. I know them. Yeah. I I just I just don't know if I like their, their shoe top stuff or their,
[00:24:54] Unknown:
their more commercialized stuff, like off the Urban Hems album. I I think I kinda like the Northern Soul songs. Album. Yeah. Yeah. It's a great it's a great great album. Great. They're popular. Sweet symphony. You know, that sort of thing. We're walking through the street and all the violins and all that stuff. Yeah. And you know, I didn't know this,
[00:25:08] Unknown:
but that song was actually written by the Rolling Stones.
[00:25:11] Unknown:
Mick Jagger. Yeah.
[00:25:13] Unknown:
What was it him solo or was it or was it as the band itself and then they just sold the rights to it?
[00:25:18] Unknown:
I think he wrote that one. And they yeah. And I think they just said, like, you know, you can perform this and Okay. Use this song on the album. But, yeah. So that one Yep. Was that was it Great song. Surprisingly, and Mick Jagger. Mick Jagger song. Yeah. And that From the Rolling Stones, which is quite a surprise to a lot of people. Okay. And, the the funny thing is, back then when it first came out, I have a a friend of mine, his name was Mike, looks just like
[00:25:42] Unknown:
what's his name? I oh, his name just flipped out of my head, the lead singer from the verb. Oh, which is escrow. Yes. Yeah. He he looks just like him. So we we we used to just tease him all the time about it. And and he took he took it really well. He really did. But but, but great stuff. I mean, great stuff. There was another there was another, English band. I I I think they're out of I think we're out of Liverpool maybe. The called the Stone Roses. Oh, that yeah. Great Roses. Yeah. Yeah. They had a Got a link to that. Funny enough. Yeah. Got a link to them as well from from the past. Yeah. I saw That was another video. Yeah. I was I was flipping through, some channels years ago, let's say in the nineties, and I came across this video for, Love Spreads. That's it. And I was like, who is this? This is pretty good.
[00:26:31] Unknown:
Different band. Yeah. They're great. Staying Roses. Yeah. That was another one. It was actually through another contact, another, music executive. Uh-huh. That was, a guy that I work with as well back in he actually moved to America from Manchester. But basically, he's got a work with any yeah. Rolling stones. Rolling stones. Stone roses. The stone roses. So, yeah, that was linked to that as well. That's crazy. That's great. That's great stuff.
[00:26:55] Unknown:
And I love the range that they have because they they go from that candy kind of pop to some really hard stuff, you know, especially in there. Yeah. Yeah. Went through. Was it the, the the the second coming album was just fantastic.
[00:27:07] Unknown:
Amazing. Amazing. Yeah. Amazing songs and Oh, yeah. Actually, yeah. Yeah. I did see that I did see, a lead singer in a in a concert years ago. But, great songs. Great songs. I have the resurrection and all them stuff. Yeah. Yeah. And and, they have one,
[00:27:21] Unknown:
one version of I am the resurrection. It's on like a it's on like a compilation CD. It's, Yeah. But it's like, it's like a just a jam, and they just they just play. They just let it rip through the whole thing. Absolutely. Yeah. It was a great song. I love the long stuff. You know, I love I love to hear a band play. I I I don't want your politics. I don't care about your opinions on these things. I wanna hear you play. And, and when and when they play, man, they are amazing. They are absolutely amazing. Yeah. Yeah. So Yeah. Yeah. Great player. Yeah. Very natural. Just diff different sort of talent as well. Very unique. Yeah. Extremely. Yeah. So, in in in the age of streaming that we're in now, you know, the viral hits, and then you have, of course, you have now you have to deal with AI generated sound.
You know, what makes a band or an artist really stand out now? Because I I I always judged a band by their live performance. Yeah. If you could if you didn't sound good live, then I I wasn't wasting my time with you.
[00:28:22] Unknown:
Yeah. True. True. Yeah. I think, you know, a unique vocalist is is a good start. Mhmm. Different sound of voice, but just saying that completely and utterly is so different, you know, when I when I've listened to bands like Audio Slave and all that stuff, you know, and Soundgarden or just the the uniqueness of different bands really like his voice. Mhmm. It was just with Chris, it was just, phenomenal. It stands out. You know? You just instantly you you recognize who they are or your favorite bands. And I think I think it like, with streaming and online, it's really what stands out. The whole band, but vocals are that just that certain thing that's different about them stand out rather than, you know and, I find a lot of a lot of the rap music and hip hop. A lot of that can sound the same, and I think that's that's a problem. Yeah. I agree as well. Yeah. We've we've we've, rock bands and different bands like that.
Luckily, we've got quite a lot of bands that stand out throughout The UK and, USA as well. You know, all different, you know, different bands. Led Zeppelin, of course, you know, like Def Leppard and,
[00:29:31] Unknown:
you know, Queen, always great bands. And Oh, that's funny you So yeah. Yeah. That's funny you mentioned Queen. It's so funny. Queen. I I because right before the show, I I was I was texting somebody, and I was telling them that the, the first guest, which by the way, I didn't say thank you, by the way, for changing your schedule to come on earlier for us. Oh, of course. Thank you. Thank you for having me on on the show. It was great. That's so I now I appreciate it. So I I was texting I was texting with her, and I was let and I and I said that, you know, the first guest cancels them. I'm trying to get you to come on and everything, and and the question came back was, well, so so what are you gonna do? It's like a show as usual? I said, so I sent back the, the the the GIF of Freddie Mercury on stage with the show must go on then. Oh, wow. Yes. So yeah. You know, that that was that's funny. Some of you mentioned that. So Absolutely. Yeah. Absolutely. Queen. Yeah. Fantastic band. What's happening? Amazing. Amazing band. I I just kinda I kind of regret one thing with Queen though. And, again, talking about it over the weekend with a friend of mine from from back home.
I didn't I didn't really, I knew Queen, I I listened to Queen, but I never really got into Queen until right before Freddie Mercury died. Yeah. Until that. You know? It happens sometimes. And I kind of regret it because I I I binged.
[00:30:46] Unknown:
I binged. Yeah. Yeah. It seems yeah. It's hard, isn't it? I I regret never seeing them live. Yeah. You know, I think that was a crazy fit. I had a few links to that. I never worked with them personally, but, my through the family, actually, it's my it's actually my niece's, fiance. His family are best friends with the the Mercurys. So I used to hang out for dinner and all that sort of thing. Wow. That's But my friend, John Somerton, who's our producer, and he he's, like, basically in lots of different UK bands over the years, like, famous ones. But he was in the studio with Freddie Mercury next door, and he'd come out and probably, Freddie Mercury would stand there. And my friend, John, was, like, stand there looking at him. And he and Freddie Mercury just said to him, oh, do you, do you want a cup of tea?
He made him a cup of tea. He's just sitting there with this, you know, cup of tea. And, probably that was a is it it was a crazy moment. I probably would have died. Went back to the movie. They went back to the studio and started recording again. Oh, wow. And that was it. But, that was his that was his moment with that. With,
[00:31:43] Unknown:
you know, that situation. It's it's so funny though when you when you see these when you see these megastars in in the music industry, whatever. And you see them in a situation like that, you realize, hey. They're just people like everybody else.
[00:31:55] Unknown:
Exactly. You know? Yeah. When it comes down to all these people, you know, no matter how much money we've got or how much talent we've got or, you know, we're all people. Another We all breathe breathe the same. We all bleed the same. Exactly.
[00:32:06] Unknown:
We all we all bleed red. We all breathe the same air. Exactly. Another great band, Pink Floyd. Now Oh, good. I've I've been a Floyd fan for for years. Yeah. Oh, wow. So I'm I'm I'm I'm 54. So I've been a I've been a Floyd fan since, I wanna say, '16 to '18, somewhere in there is when Wow. When I got when I heard my first Floyd album. And it was ironically, it was the first Floyd album. It was the, Pipers at the Gates of Dawn. Oh, before, you know, Dark Side of the Moon before Yeah. Yeah. And this is like Sid Barrett stuff, and and, you know, I listened It's believable. I was like, what the hell is this? It it's it they're just they they just got this unbelievable talent,
[00:32:52] Unknown:
really mild, really mild band Mhmm. But phenomenal music. Like, if you ever sit there with just headphones on listening to the Dark Side of the Moon. Yep.
[00:33:01] Unknown:
It's it's just it takes you to somewhere else. Takes you to this other place. As many times as I listen to it, as many times as I listen to it, I could I still get taken by it.
[00:33:10] Unknown:
It's it's incredible. It still makes you travel. I like to I like to mix it with, like, Led Zeppelin saying, you got Led Zeppelin's quite, you know, not obviously, a lot heavier, Alvin Oh, yeah. Out there and and phenomenal band. Probably my favorite probably my favorite band of all times, personally, but but then then you can just then flip the flip side, Pink Floyd. I know. Yeah. It is just just yeah. It just it's it's if, you know, you go to a different different world with it, then you as soon as you hear them. One of the one of the best quotes I've ever heard, was David Gilmore was asked about about the way he plays the guitar,
[00:33:47] Unknown:
and, he said and the quote was because I may not play fast, but I play well. That's it. Which I think is an understatement.
[00:33:56] Unknown:
Well, he he's put up, though, isn't he? Oh, actually. He might be my friend and didn't contact John Summonson again through different famous bands, but he looks like him and he plays like him. Wow. That's a that's a talent, man. I wish I wish I could do something like that. It's unreal. It's unreal, you know. I wish I was a good guitarist as him.
[00:34:11] Unknown:
Please. But yeah. Sorry. So but so let me ask you this about the business. Yeah. So how has the role of a music executive changed over the last, say, decade or so?
[00:34:23] Unknown:
Yeah. I think we touched it a little bit earlier from something you said earlier because, where everything's changed a lot more online. So, you know, I think Nasdaq took over things with the music industry. Of course, you know, we've come from the times where there were CDs and buying still is. But, when you go to the record shop and you'd be excited, and, you know, I'm gonna go buy the latest record and all that sort of thing, The latest album. And everyone's, you know, streaming and downloading and YouTube's, you know, YouTube streams and TikTok and all the Yeah.
And I think that's a big part of it. You know? A lot of it online now is is really, yeah, the streaming world, which is took over. I think it's good and bad. You know? I I did prefer a lot of the old go just go and buy a CD
[00:35:10] Unknown:
in the shop. Well, I have I have albums. I still have in in right Not you have as well. Yeah. Exactly. As a matter of fact, in the in the closet right across from you right there, I have an original. It's it's chewed up. It's not worth much of anything other than the fact that it what it is. I have an original Meet the Beatles album US edition on Wow. In vinyl. Yeah. And it's sitting right there in that I mean, I have so many original albums that were just passed down from, like, my uncles and went up. Yeah. Yeah. Yeah. It's it's exciting. You know? Now we'll see another great band.
[00:35:42] Unknown:
Yeah. The only thing that I had was I got featured on a site years ago. One of the people that was actually, behind it was Roger Waters. Mhmm. That was that thing. And then I did a bit of motion of small bit of radio work a year ago. But apart from that, that was that was yeah. That's my only link to them. But the Beatles, I say, that's another wow. It's another, yeah. I'm telling you, The The U The UK produces some of the best music ever. It really does. Yeah. I appreciate that. Yeah. A lot of people said that to me. I I I, you know, I always love American music as well because I because I'm from both places. Obviously, I, you know, New York and London. So but and there's a lot of bands that I didn't realize going back years ago was from UK or vice versa. You know? I used to I always used to when I was growing up, I used to think Led Zeppelin was from USA.
But no. No. Not at all. Okay? Yeah. I was quite surprised myself, you know,
[00:36:37] Unknown:
and that stuff. I mean, nobody beats nobody beats The UK in in the rock scene, the progressive rock scene, but you're not gonna you're not gonna find jazz like you find here at all ever or blues. Yeah. Yeah. I think that's a distinctly American product.
[00:36:56] Unknown:
Oh, it's amazing. Like, I touched on it earlier, you know, Def Leppard and all these sort of bands. Yeah. It's it's it's phenomenal, you know, some of the talent. And, and and I love USA for a lot of the solo artists as well. You know, so it's a it's a mixture. But, yeah, it's exciting. So I've been very excited to work with so many people over the years and celebrities and that I didn't ever expect to work with, you know, and people I never expected to meet, which was and, you know, and and really and some of them never met. Some of them just worked for, but through their management, I've never met some of these people. But it's, but it's also just great. As I say, and I'm I'm I'm proud of it. I'm glad. You know, you have your you have your good days and your bad days, and it's a stressful industry still. And it you have your great moments. You know? You you've got constant deadlines.
Yeah. I'm constantly trying to get the music out in time, different different companies and different and we need we need this song by by the you know, we need that song by the '20 fifth and that sort of thing. And you're constantly trying to hit these targets and get out of there. So it's a lot of pressure, but it's a lot of fun as well. All the results that come in is it's a lot of fun. You know what I great what I love about our conversation is that so far, we have covered
[00:38:09] Unknown:
one, two, the next three questions I had for you in just this one conversation. In this Yeah. In this in this sprawling, back and forth conversation, you recovered because my next question was gonna be, you know, what's been the the probably the biggest challenge in growing a music or PR brand internationally? Oh, wow. We've been talking about that. So
[00:38:31] Unknown:
Yeah. That's it. Well, yeah. It is is probably it's the it's it's a pretty you know, it can be very precious clients and that sort of thing. And it's keeping people organized. Sometimes you get, certain artists, the unsighted artists. Some of them very, very disorganized. So sometimes you're trying to keep them organized, and that's the hardest thing because yeah. I can imagine. You know, it'd be a day late for this or two days late for something. It's I've got a song ready. Oh, there's a bit of delay, you know. And then suddenly you've got three day delay or something, and you're waiting for that song.
[00:39:02] Unknown:
Do you find do you find it to be a problem with younger bands or even even more mature bands who've been around for a while still?
[00:39:09] Unknown:
Yeah. It depends. You know? There's a lot of people that are great and fantastic and really on time and really, dedicate. And then you get some people who are, oh, yeah. I'll get that over. You know, that sort of thing. You have to it's, you know, you have to you have to sort of get get really disciplined and organized and structured and, you know, laid back and happy. I'm I'm very, like, positive and very upbeat, but I have to also be quite hard hitting. And I also have to be quite, I I would need this. You know, we need this to be done by this because we because sometimes they miss things. Yeah.
[00:39:47] Unknown:
Yeah. So Yeah. I'm here. Sorry. I don't know what happened there.
[00:39:50] Unknown:
No. No problem. So, yeah, ultimately, they miss out if, if they're not on time. And, you know, because, obviously, certain opportunities are there for temporary time and some don't come back and some do. So, that's what it is. And that's that's one of the hardest things about the job is frustrating side of it. But on the positive side, it's really working with so many different people and, obviously, getting the results Mhmm. And, seeing how they succeed is a phenomenal experience. You know? And, yeah, I'm still writing myself, and I've got lots of songs playing myself again. So So what what have you what have you written that we might have heard? Mate, I think I mean, back right in the beginning, I was one of the writers for Cher. I wrote a part of the Cher song. I believe you know, the song I believe in life after love. Oh, really? But what happened was basically, what happened was, I got approached by another guy to write with that. And then the record company took that over and they re they they basically redid the song. There was about another four writers on there. So it started off just I believe in love. Do you believe in love? That's all fair. And they channeled it got changed.
That was it. And it got changed to the song it was. And I I I never was really keen on the song. It's not my sort of thing. That's the crazy thing. I was like, oh, that damn song. You know? Yeah. It done well, but I was never I was never fan of it. I was like, I was if it's any consolation to you, every time I hear that song, I said, I had the same reaction. It's that damn song again. Yeah. But I I was part of part of writing in the beginning. Alright. So I was like, oh, yeah. But, there's that sort of Throw the dart at you for that one. Yeah. I've wrote with, like, I say, John Somerton, I mentioned a couple of times. But Okay. UK bands. He's been in about three UK bands, and I've wrote songs I wrote about 50 songs with him. And he's been on my albums and different. But, basically, he was in the he was in the Rubettes at number one UK, and then he went to the Jerry the Pacemaker's, where you never walk alone, all these they're sort of English songs. Mhmm. And then, it basically was in it still is is in the, Herman's Hermits.
So he basically got put it, yeah, to play the Herman's Hermits. But every time I saw him, I was recording it, he's, oh, I'm in a different band now. I was, oh, yeah. I'll be having the Herman's Hermits now. But he was, like, so casual about it. You know? I'm so humble. He said, oh, yeah. I'm just in this other famous band. I was like, alright.
[00:42:10] Unknown:
That's nice.
[00:42:11] Unknown:
Just just a regular day for me. That's funny. Yeah. Yeah. So most of the songs have been I've I've actually wrote with him about 50 songs. But my own songs, Time Will Make You Mine, wrote for my partner, and I walk with me and all them sort of songs, love in your heart. I've got a new song, which is it will be a it's like a love song, but it's gonna be like a rock love song as well. A ballad. Which is called, I found you. And it's like it's it's crazy because it's like it's it just sounds like something that you can imagine will be out there to millions of people. And it people say that all the time, I know. But it feels like that. It's one of them sort of songs.
[00:42:51] Unknown:
Yeah. Okay. It really is. I'm making I'm making notes. I'm making a note of all the songs you're mentioning because I wanna see if I could find them.
[00:42:58] Unknown:
Yeah. You're like you're probably like Oblivion as well. That's more rock, actually. Oblivion was under my old band, Silent Machines. Okay. Most of it most of the stuff's under Liam Golda, but my old band, Silent Machines, had different rock songs as well. That's impressive. I found you. I gotta say it's impressive. Yeah. I found you. It's gonna be a it it I say it's like a love rock song about my partner. So No. She's a singer as well. So No. And it's like, it it it's just it's like, when I look into your eyes, I go to paradise. I found you. I found you.
When I look into my mind, it's only you I found about you. I found you. And then it kicked in with the drums, but it's like, woah.
[00:43:53] Unknown:
I was I was just gonna give you the solo camera shot for
[00:43:57] Unknown:
it. Yeah. That do do do do do do do. And all the guitars kick in and it's it goes rock. Nice. And it's all when and then it goes down mellow again, and it's like, you know, and kicks back in. You know, we found the we have to all that stuff. And then it and then quiet, and then it goes, and it's gonna explode back into that Oh, nice. Back into that again. So it's I found you, and it's not being recorded. But I feel like once it's recorded and all the drums and bass and all the you know, and it's gonna be a bit of a love rock anthem. Nice. I'm looking I'm looking for I wanna hear that. When it when it's when it's out, you gotta you gotta let me know. Sorry. Exploded into it live. Yeah. You let me know, and and then we'll we'll we'll debut it here on the show. Thank you. Thank you. Yeah. My partner's gonna be on it as well, Corinne. Awesome. So, That is awesome. Which would be amazing be amazing. Yeah. So she's I'll say she phenomenal cinema as well.
Really great. Really great singer songwriter. And, yeah. Yeah. Phenomenal. Really unique. Very unique talent. But, but it's exciting. You know, as I say, it's been it's been a really it's a roller coaster.
[00:45:01] Unknown:
I'm sure it has been.
[00:45:02] Unknown:
And, you know, still is. Still is.
[00:45:07] Unknown:
So, let me ask you this. What's what's one one core principle that you stick to when you're building your business or or guiding your team?
[00:45:17] Unknown:
Always be honest and don't The big one is don't don't promise what you can't do. Well, don't oh, you know, don't say do this and promise that someone something if it's not gonna happen. You know? That's the big thing. So it's really be be authentic and be true to what you say to people. That is so important.
[00:45:37] Unknown:
I I I think that is so important. You know, communication, I think, you know, that's important. And Huge. Communication is huge. Yeah. Yeah. And be honest about things. Don't don't. If you can't do something, be honest about it. Say you can't do it. You can't deliver that particular thing.
[00:45:51] Unknown:
And, That's it. And you work towards it. That's what I'm trying to do. Yeah. It's like if if a band wants to be on the biggest radio station in America in one day, and I say, well, it's not gonna happen in twenty four hours. You know? Right. It can happen, but not gonna happen yet. You know? If it if it happens It can happen, but it it's such a long shot. I I mean, it it has to be something so spectacular or something like Yeah. You know, same in The UK. I've had, like, some massive plays of big London stations. Sure. You know? But it's not overnight. It's not an overnight thing. It's been over, like, so many weeks. So and that sort of thing. You know? So, yeah, be genuine and authentic, what you tell people and helping people. But communication is a massive one, like, you just touched on there. Communication.
Communicating is is huge. Unfortunately, there's a lot of people who can't communicate.
[00:46:41] Unknown:
So I'm trying to I'm trying to communicate with people sometimes people that don't communicate well at all. No. That's yeah. That's very, very true. Unfortunate. And that's and I think It's it's hard. It's hard. And I think that as we're entering into this digital AI age, it's becoming more and more obvious that people cannot properly communicate and it's gonna get worse.
[00:47:01] Unknown:
Yeah. That's the only thing with AI. I think the big the big thing with that, I think it's got a lot of positives, but, it misses that human touch and what we're doing now, this, you know, this human communication is human sort of feeling of of, you know, building relationships with people, working relationships, and all that sort of thing, Marvin, an AI situation. You know? Yeah. I mean, how many how many times have
[00:47:25] Unknown:
you you kinda wonder sometimes how many people run songs or or an idea for a song through AI to see what it generates. It's like, oh, that's not bad. Claim it. You know? Yeah.
[00:47:37] Unknown:
Get an idea. But I suppose the only thing I mean, people that use different ways of doing song or creating songs, I think the only thing is it it won't feel as as raw and real, I suppose, if you if you try and do it through AI or if you try and do it through some other form rather than thinking Sure. You know, I'm gonna just gonna get a song idea. I'm gonna write a song about being happy or write a song about any other sort of subject, you know, and, above, you know, letting them sort of almost like a bird do it for you. So, you know, you sort of roll out of that sort of thing. Yeah. Yeah. For sure. So,
[00:48:16] Unknown:
as a CEO, how do you find how do you balance the creative side of music with the business side of it?
[00:48:23] Unknown:
I'm doing I mean, for years now, I've been doing more of the business side than the correct my own songs. I wanna get back into that. But, yeah, the the business side is day and getting songs out to these different companies, radio stations, and, you know, TV companies and getting the results, which happens, you know, in magazines, as I said, record labels and all these different places. Really, it is focused a lot on the business side and, ultimately, getting contracts for different people and, obviously, getting them getting them out there. You know? And, obviously, getting them you just getting them paid as well as much as possible. Royalties and different paid contracts and that sort of thing. How does, how does Song Hero stay ahead of the trends
[00:49:06] Unknown:
to deliver the, you know, like, good to deliver results for the clients? You know what I mean?
[00:49:11] Unknown:
Just being unique, really. I think it's it's just really trying to be unique for what we're doing, and that personal touch. So I'm in contact with the artists and music producers and music artists a lot, almost every day. Sometimes every day, so certain situations Yeah. Depending on what's going on with the records and what comes up. And it's really it's really that I'm regularly giving them that doorway giving them that doorway to to get the music out there, which I think is missing with a lot of other companies because, you know, I've worked with our companies.
You can say that you saw and you might hear from once a month, or if if you're lucky. Right. But it could be months and then Sundays. Oh, yeah. Yeah. You saw it's been put in this. I've I've heard all this stuff as well, and I've seen it, and I've been through it with other companies. And they lack that human emotion, you know, to to say, you know, to to to actually help and be there rather be a person, not just someone behind an email or phone call and be like, no. I genuinely wanna help and get people out there and actually, give them an experience as well, which is not a case of, you know, in in the music industry, there's a lot of the there's a lot of closed doors, a lot of people that are very hard to reach and don't wanna help or it's very cold, you know, very cut throat for a lot of people. Yeah. So what I get with a lot of clients is, oh, god. You helped me now. You helped me. God, you know, can you help me succeed? I mean, you do things for me. You know, you you're you're messaging me. You go back to me. You're actually interacting. I I don't get this from other people. You know, that's the sort of thing they're saying regularly. Right. And that but that's what leadership really is, especially in in the creative world. You have to be out there in front of things. You have to be able to,
[00:50:56] Unknown:
represent the people that that you're hired to represent and do it effectively. So you need to be out in front of everything. You need to be on top of everything and and have all your your i's dotted, t's crossed, and and such. Absolutely. And that all, of course, all ties back to the communication aspect of it. You need to communicate these things to the client, And, and that that's brilliant, man. I I love that. I think that's a great way to to approach a business. You need to be on top of those things.
[00:51:22] Unknown:
You do. I'm I'm really organized. I've got list upon list. I've got, databases of everything, list of everything.
[00:51:28] Unknown:
Well, if you ever wanna come here and organize my spot for me, you're more than welcome to. You know? Because I am probably the most disorganized the most organized disorganized person there is. I have I have organized piles of disorganized stuff. So this this Try to organize yeah. This is Monday's disorganized stuff. This is Tuesday's disorganized stuff. Yeah.
[00:51:49] Unknown:
Yeah. Well, it's it's, you know, it's it happens, you know. I'm I'm really like a music organizer. I say I'm literally trying to, like, be the hands and legs for these people sometimes. So nice. And and it's great, you know, meet some great people and, yeah, so all different sort of course of people, really. And it it's it's just really as you say, it's it's really being organized and and structured
[00:52:13] Unknown:
and all that sort of, you know. Well, I imagine that heck of a plan. Yeah. I I imagine that that that dealing with the number of clients that you have and the amount of reach that you have, you need to be you can't you can't do this by the seat of your pants. You have to have some kind of structure to to make this thing work effectively.
[00:52:31] Unknown:
Absolutely. Absolutely. Yeah. You have to be ahead of it ahead of it all the time. You know, ahead of what you're doing, you know, ahead of the clients, just basically just literally trying to keep stable. And, I always describe it as like a ship. You know, you're keeping the ship going, ship running. That's something. Yeah. No. That makes sense. Yeah, keep it on that. You know? I've said to some of our clients, you know, when they've missed deadlines, and I said, well, it's like, you missed the cruise. So you got you got you're trying to get on the you know, you try to run to the cruise. You missed you you you know, that's what it is sometimes. So but as I said earlier, I'm really they miss out. People miss out if they don't get things through on time. And and I'm trying to help them and and get them out there as much as possible and get as much work for them and and help them ultimately succeed. Yeah. You know? Well, that makes sense. That's what it is. So yeah. That's great. It's really helping these helping different people, and and, it's exciting. You know? I love it. And, you know, as I say, you have your good days and your bad days and frustrating moments, but, ultimately, it's very good and strong and lots of great great, people and and testimonies and, you know, people that happy and lots of really, really positive, inspiring testimonies from them, which is great. You know? It's it might it spurs me on to keep doing better and better and to, keep doing more doing really and and be that sort of bit of a lighthouse, I suppose, within the industry. Someone that they can they can just have that have that person that's gonna sort of change things and Right. Yeah. Really impact what you're doing. You know? And get out there because I I know I do a lot of stations, lot of different TV firms, and it's not a case of just putting on one station and set and that's it. It's not multiple stations or multiple TV.
Loads and loads of magazines, interviews, all that sort of thing. I'd say the airport's music and all that different stuff. Yeah. Record deals. I'm still with Sony, The Orchard myself. I've had the sort of deal distribution deal with them for many years. So many, many years now. Wow. But that's been that's been a long time. For sure. But, yeah, it's it's not really it's not really getting them results and achievements and and, obviously, also, incomes from their music as well. So they they get the rewards of royalties and, you know, payouts for different TV shows and films and that sort of thing. So what kind of what kind of a legacy are you trying to build? Not just in music, but just in the world in general. Yeah. I think it really it's the legacy is really to to actually help people and and think that, well, you know, people go to him and say, well, he he did something. He impacted what I'm doing. You know? He didn't just he didn't just work with me, but he actually made a he made a big difference to the songs. You know? He got the music out there. Yeah.
And that's what it's about. It's trying to it's true. The legacy is really saying, like, I I care, but I I've I've helped them in a way that had never been helped and really, you know, would would, you know, impacts in people's careers, really. I'm getting songs out there that wouldn't have been heard if if if I hadn't have done that. So, you know, be be behind the music. So I'm the man behind the music, I guess, really in a way. Some of it. Some of it. Very poetic.
[00:55:47] Unknown:
Yeah. I could write a song about that. Yeah. The man behind music or a book. I've I've got a book. Yeah. I've thought about it before. Well, you should. Why not? I'm I'm surprised you don't have a book, to be honest.
[00:55:59] Unknown:
Yeah. Just because there's been so many different bands as you know. You know? Let's say it's been the DAB, the Buzzcocks, The UK. I've got sort of The Strokes, all these different bands and, you know, as I say, more recently, There It Is by, tag team Mhmm. Which is still a popular song. If thirty odd years of that song, not not for me personally, for them. But they've just, you know, still still gets requested on TV a lot
[00:56:26] Unknown:
as well. So let's go back to the book for a second. You see see all of these stories, all these experiences that you've had. These are these are these are chapters in a book. You understand that? Yeah. I thought about that too. I thought about that. I always said, I I actually have an outline that I have tucked away someplace, and it's it's it's copyrighted already, so you can't nobody can steal this thing. Oh, wow. Oh, I won't take You know, or yeah. So so what I did what I thought what I thought of was when I when I when I retired from the city cert when I retired from New York City, you know, I I decided I was gonna write a book, and I was gonna and each chapter was gonna be an aspect of my career, and and the title of the book is gonna be, Why I Wake Up Screaming, My Years Working for New York City. And, you know, and all of these stories will be in one particular chapter, you know, in that thing.
So, I have it all outlined already. I just gotta take the time to sit down and write it. Right. But, it just seems like everybody it just seems like everybody and this isn't a knock on anything because I I appreciate it. I love it. It just seems like everybody that I've been interviewing for the last since, I wanna say since the June up until now, everybody has a book.
[00:57:35] Unknown:
And it's like it's like It's true. It's like It's true. Is the universe trying to tell me to get my book done or what? Could be. Could be. It really could. I've I've attempted it, and I've I've always thought about doing that. I'm actually writing one. I've started ones, and I've gone back to the drawing board, but I've always thought about that. So I'd actually write a book about all these things that happened with different music experiences. That'd be really interesting. You know? Right back from Doughbury, like I said, you know, right back from the royalty stream of that situation. Yeah. By way through to working with different bands, we've said like, Linkin Park and, you know, tag team and Snoop Dogg and all these different people, and different different bands and friends. And, and I'd I I've actually, I'm with I'm actually in Basildon now.
So that's where Depeche Mode started. Oh, nice. So, yeah. That was I've done some work with them as well. Depesh Mode. I have a radio. I haven't
[00:58:27] Unknown:
heard any TV and radio for them, mainly mainly radio with that one. So I'm gonna have to I'm gonna have to use my Yeah. Get get my Alexa to to get me some Depeche Mode playing because I haven't heard Depeche Mode in years.
[00:58:39] Unknown:
Phenomenal band, aren't they? Oh, I mean, they're literally from yeah. Literally, it's like literally up the street. That's why. You know? Crazy as well. Yeah. Crazy. They're really crazy.
[00:58:48] Unknown:
So Yeah. It's it's bad. Yeah. If if you could sign any artist, past or present Oh, well. To your to to your label, who would it be? Yep. And why would it be?
[00:58:59] Unknown:
Oh my god. Past or present? Jeez.
[00:59:04] Unknown:
Start start going through the mental Rolodex.
[00:59:08] Unknown:
Oh, boy. What a yeah. I mean,
[00:59:12] Unknown:
I I think the, Not the best question to ask at 01:30 or 02:00 in the morning for you. Right?
[00:59:20] Unknown:
Well, it's it's interesting. But, past or present. Yeah. I would have gone I mean, Led Zeppelin. As I said about I I touched on that earlier as well, but Led Zeppelin, I I think, would be the band that, if I've discovered them and I've been, oh my god. Jeez. Yeah. You know? We've all got our preferences, favorite band Oh, sure. Of course, favorite artist, but I think them, and even Queen. Again, Queen, I think just blow my mind, you know. But Led Zeppelin would have been one I would just been like, yep. Let's just do this. Let's let's sign these up somehow.
[00:59:56] Unknown:
Some way. The, what we do you know what you know what song introduced me to Led Zeppelin? Cashmere.
[01:00:03] Unknown:
Yeah.
[01:00:04] Unknown:
I mean, I know I know they had hits before that, and I know they had Oh. You know, Stairway to I think Stairway to Heaven came before that. Right?
[01:00:11] Unknown:
I believe so. Yeah. So I I I'm pretty sure actually. I thought I thought so, but I'm not gonna I have to check it. Yeah. Yeah. So regardless,
[01:00:18] Unknown:
I the Cashmere was the first Zeppelin song that that that grabbed my attention. And I'm not gonna say I'm not gonna say I'm a huge Zeppelin fan. I I like their music, you know, if it's playing, I'll jam along with it. I I know I won't necessarily go out and turn it on for myself, but On that. You know, but if but if I hear it, man, yeah, I'm I'm I'm with it. I'm good, you know. But Shakespeare was like, it's an interesting song, isn't it? When you hear the guitar hitting. Yep. And but you know, the the funny thing is what makes what what I think drew what I think got my attention to it was is at that particular time in my life when I first heard that song, I was very much into, like, those Walking Dead type things, like the like like the like the Night of the Living Dead, Dawn of the Dead. And for some reason, that that intro, that music, just just the instrumentation of it, just reminds me of something you would see in one of those kind of movies of the, you know, thing walking down the street and whatnot. The masses, the hordes of them and Alyssa.
Yeah. So I think I think that's what got my attention to it first.
[01:01:21] Unknown:
Yeah. I feel they're phenomenal. You know? Yeah. Even though I I I mean yeah. It was it was really I think they got me into music in the beginning because it you know, back to the school days, it was one of the teachers come in and play stairway to heaven on the guitar. Nice. And I was like, I just was like, jeez. What's this? You know? And, and that was it. You know? Jimmy Hendrix was a big fan. Please, Jimmy as well.
[01:01:43] Unknown:
Got the same birthday as him, Jimmy Hendrix. Oh, do you? But yeah. Funny. Yeah. Ten days. Nice. Right off. Yeah. That's a big How's the profile? As well. Let let let's see the profile. Maybe you look like him a little bit. I don't know.
[01:01:57] Unknown:
Well, he's got more hair than me, I think.
[01:02:01] Unknown:
Well, he had. He well, but then again, we don't we don't know for sure. Alright. Yes, folks. We're starting a conspiracy theory right here on the Joe Russo at Could've been a week. Maybe it was a week. Maybe. Very frank, maybe. Alright. So here's here's this one for you. What song still stops you in your tracks every time you hear
[01:02:20] Unknown:
it? Oh, wow. What song? My God. Yep.
[01:02:27] Unknown:
So the volume questions. Mine mine is Comfortably Nome. Oh, yeah. Pink Floyd. Yeah. When I hear that, I just stopped. Yeah. I stopped
[01:02:35] Unknown:
you. So that was yeah. I mean, I probably would I'll still stay stairway to heaven, I think, because I think that was because it was a regional song that I'd, heard back then and got me into music. Even though another band that really got me into music was Nirvana
[01:02:52] Unknown:
and Great band.
[01:02:54] Unknown:
Metallica, as well. I heard both of it. A friend of mine give me a cassette tape, give me a tape, and it had one side and metallic on the other side. He said, just listen to this tape. And I played it, and I was like, oh my god. I was like, I'm hooked on this. Yeah. You know? Yeah. Nirvana was great. I I, you know, I didn't really appreciate Nirvana when it when they first came around. I I kinda started to appreciate them a little bit later on.
[01:03:18] Unknown:
But they came out, and there was a string of bands that came out very similar in style to Nirvana that Yeah. There was a very big time for that grunge, garage band type sound, and it it was just amazing period of time. The nineties had some of the best music.
[01:03:33] Unknown:
Oh. Incredible.
[01:03:35] Unknown:
Some of the best music. I I mean, I I think the as well. I think the sixties and the seventies had some great music. You know? Oh, yeah. I mean, I I grew up in the eighties, but and the nineties, of course. But
[01:03:46] Unknown:
but but I was I was just hooked on all that music, you know, through the eighties and through the nineties. That's great stuff.
[01:03:52] Unknown:
Oh, god. But, yeah, Nirvana, the voice and the songs and same Metallica as well, you know, nothing else matters and my god. Oh, yeah. You know? I I had a a buddy of mine was such a huge Metallica fan. It was it was ridiculous. It was like, he lived lived, ate, and breathed Metallica. As a matter of fact, in in, in in his house, in in his bedroom, he had just Metallica posters everywhere. He used to sew into that stuff. Yeah. And, Oh, it's amazing. Hatfield is is amazing. He's a beast on that thing. You know? It's wild stuff. Incredible.
[01:04:28] Unknown:
Incredible. I mean, no. It's it's it's phenomenal. Phenomenal bands, you know, big influences between but, big influence behind what I was doing in the beginning even now. You know, it started to come up in the music scene before even working as an executive. You know? Mhmm. And, all these years ago, these songs still really impact me now. You know? Oh, yes. And and had massive impacts on starting the company. And other bands and, obviously, I'd say, like, different music as well, not just rock, but rock's my rock is a big thing. Like, I I I love rock music. Yeah. Me too. You You know, one of the one of the things I love to do I think the listeners have probably noticed that we do.
[01:05:06] Unknown:
Yeah. Probably. You know, one of the things that I love to do is I I love to introduce the younger generation to the bands that I grew up with. You know? So one of the and and this might sound stupid, but one of the things that I got I kinda got into recently was I like watching on YouTube those, those reaction videos, you know, this, you know, hip hop artists. Hip hop artists hears this for the first time ever. Catch the reaction. You know? Reaction like that. Yeah. They sort of they're completely shocked and stunned by what they hear me now. Exactly. And I I I don't know. I I for some reason, I get a kick out of watching that stuff, and I and it just makes me laugh. And I'm like Yeah. You know? This is music. This is music. You know?
You know stuff like this is music. Like, it's like, yeah, you have classical music. Right? Now here it is, like you take some you take Mozart. Right? Mozart 1756 to 1791, 35 years old, over 626 pieces of music that he wrote, started at the age of eight, seven or eight years old, and we're still listening to his music, you know, and others. I'm not just, you know, I'm just saying Mozart because I know more about Mozart. I I, you know, than others. But but but all of that. And I listen to some of the music that comes up today, and and I wonder, are we going to be listening to this a hundred years from now?
[01:06:31] Unknown:
Well, I said it can all change. You know? Yeah. It also has a lot more pop music, I feel, than ever before. Sure. Yeah. You know? A different phase, of course. You know? You've got all the different sort of, you know, all different sorts of music that people love now. And, and what's really popular, of course, is, you know, obviously, the Taylor Swift's of this world and all that sort of stuff and music Yeah. That's similar.
[01:06:58] Unknown:
I can't stand Taylor Swift.
[01:07:00] Unknown:
I'm sorry. Well, yeah. In fact, what people are into, I mean, but it's I I I I hear all kinds of music, and I I represent all kinds of music. But, but, yeah, it's different. Definitely different. And whatever makes people happy, but it's,
[01:07:15] Unknown:
Yeah. No. That's very dip very diplomatic answer for a guy in the music business. Very, very, very, very cautious. Yeah. See, I tried to trip you up. I tried to get you to say something, but it didn't work.
[01:07:29] Unknown:
He tried to give me two pads. I can't stand. I tried. I tried. I tried, sir. I tried. But, you know, it's You wanted to say something. You know, how it really is good and bad music, and it all depends on what of course, like we said earlier preference. Of course. Yeah. Hundred years from now, I mean, it could be it could go any way. It depends. You know? It could be it could be great what fans out or there could be always more pop music or more sort of love songs than ever before. Who knows? I just hope techno never survives. Yeah.
Oh, god. Yeah. And, but but, yeah, classical music was a big influence in the beginning as well because when I started school, music lessons. Mhmm. Classical music was actually there before the the rock music. I remember, like, they our first music teacher, very strict, and, it's like, don't touch the piano sort of thing because the kids are trying to lean on the piano, and he goes, there's worm there's woodworm on the piano and stuff. And he was very strict, and, and that sort of thing. And And it was classical music. But then another teacher coming on and, he goes, well, I've gotta introduce you to, Jimi Hendrix. And I and we was like, who? Who's Jimi Hendrix?
[01:08:34] Unknown:
Right? That sounds different. Complete transformation. Yeah. It's a difference. Yeah.
[01:08:38] Unknown:
Yeah. That was it. You know, that was it all on the watchtower and all that stuff and, you know, all them songs and that was that. You know? They went from there. But let's say the music company really stemmed from that, you know, music company. I I got caught in all that because because of the music and because of experiences and also meeting my agent right in the beginning. Sure. And, I went to London to to actually meet another agent who turned out to not really be helpful with radio and that's what Fintech V. But it inspired me to help others and and do that as a career as well. So that was as well as meeting my agent after that at the time.
Yeah. That's what that's what it was. So all these music's inspired me to do what I do now, you know, continue and all sorts of music as well. All kinds of other other songs. Lots of love songs. I do I do like love songs, but, you know, rock rock's the rocks in the heart. I I heard a song.
[01:09:32] Unknown:
It's an R and B song, but it's a love song.
[01:09:36] Unknown:
Mhmm. Why'd the name just flip out of my head? Yeah. It's not bad. Yeah. Yeah. That's how it happens.
[01:09:44] Unknown:
But it's yeah. It's hard sometimes. Hold on. I gotta I gotta look at this. You gotta try and find the song. It's gonna drive me crazy if I don't do it. Yeah.
[01:09:52] Unknown:
Yeah. Let's see. Let's see. Give me one second here. That's alright. I love all kinds of music as well. I say I love I love I love sort of things in the nineties like Video Ice Ice Baby or MC Hammer or, you know, Shaggy. Oh, yeah. All kinds of all kinds of music. You know? It's not just one fan. Oh, Shaggy's great. I I kinda liked him. Yeah. You know? Yeah. All that stuff. You know? Yeah. So let's see. And inspirations and all these different people, you know, that are picking behind what I'm doing and, obviously, so many people were inspired by different songs, of course. Alright. So Getting links to song song heroes, of course, links to the same thing. So
[01:10:36] Unknown:
So the song I was looking for or thinking of was, Gregory Porter. Yeah. It's a it's an r and b r and b love song called, If Love is Overrated. Yes. If you haven't heard that one, you need to check it out. That that is, that is a killer killer track. Yeah. He's great. He's a great singer. Oh, yes. Yeah. And I found him by accident, actually. I would I was I was listening to, I was streaming, some jazz radio on Pandora, and, it came on. And I was like, who's this? Holy cow. You know? And, just blew me away, and I had so I had to stop it. And I was like, alright. So who's this? And they told me what it was, and I looked it up, and then I was like, wow. I am a fan now, dude. So I downloaded the album.
Great great album. Yeah. Gregory Port, the name of the album is All Rise.
[01:11:26] Unknown:
So Yep. Really good stuff. Great talent. Great talent. Oh, yeah. It's huge. It is. I see it. There's so much talent out there. You know? Obviously, I've been fortunate to work with so much too much music. Over the years, apart from 50 odd celebrities, which has been great, it's been it's got me well over a thousand unsigned music artists or up and coming talent, and it's been, phenomenal. Really phenomenal. You know? It's, it's just to to hear music and to work with music and be in music because it was always a dream when it, you know, when it happened, it still happens now. Yeah. It just it's never felt like it's never felt like a job,
[01:12:04] Unknown:
you know. And that's a great thing too. That when when you can when you can go to work every day and it not feel like you're working, you're doing something that you love to do, that that's how that's that's just so rewarding and so fulfilling. And I'm I'm gonna I'm gonna tie that into myself because I I say this all the time. I love doing the show. I love doing this. I look forward to doing this. Very natural. You know, without without with all this little this all the little mistakes and little, you know, bumps in the road here and all that stuff. You know, I am I am I am a one man show here. I, you know, I I mean, I have I have Angela who's, one of my producers. I have a few other people who are producers of the show as well. Right. Excellent.
But, but they're not here with me. They're they're spread out. I have That's it. You're on your own now. I'm sitting here in the studio by myself running the board, running this, or running that, running the other thing, and I make mistakes like that little hiccup that we had, that was my screw up. Why?
[01:12:58] Unknown:
I hit something else I hit something I was supposed to hit. You know, I think I think all the the music is live, and it's raw, and it's real.
[01:13:05] Unknown:
You know? That's why I like doing it that's why I like doing it live because, you know, it makes me a better host down the road. Yeah. But I love but my point is is that I love doing this. And if if I was able to to do this every day as as my as my quote unquote job, oh, man, I'd be so happy. I would be so happy. I love doing that because Yeah. You're natural. I mean, you're great. I mean, you'd you'd naturally be I think you'd fantastic. Yeah. I appreciate that. The, and and I look at it like this too. It's like, I would never, in my regular everyday job, meet someone like you or or some of the other people that I've had the opportunity to, to meet and interview. I I recently I interviewed, a a lady who was, who's a Nobel Peace Prize nominee.
Wow. When am I ever gonna meet someone like that? You know? I'm I this the the guy, he's a doctor in in from The UK, and what a great conversation I have. I would never meet these people, and and the writers that I've met, and the the politicians that I've met, never meet these people outside of this. And every every conversation I have is a learning experience for me. Yeah. You know, I I get something from it. So I love doing this. And again, if I could do this professionally, you know, full time every day, I'd do it every day. Great. Yeah. Yeah. My partner, she she's actually she's phenomenal,
[01:14:22] Unknown:
and she does two radio shows. Oh, wow. And wow. But her voice I mean, singing voice and speaking voice. Blows your mind. You know? She she's just I've got that natural talent.
[01:14:34] Unknown:
Yeah. And it's just it's just what it is. And, you know, presenting. And
[01:14:38] Unknown:
yeah. Corinne, she's, Corinne Barret. She's phenomenal.
[01:14:42] Unknown:
Well, the next time you come on the show, you have to have her with you so you so you guys can, we can have a have a nice little conversation. She's great. Great to see her. So, as I said earlier, I'm a radio presenter and Awesome. Well, if you can, if you think of it, send me some links to some of her stuff. I'd like to hear it. Yeah. Absolutely. Absolutely. Alright. Great. Yeah. I will. Well, I've had you over over the hour. So, I know it's late there for you. Oh, great. Thank you. So I appreciate it. So I'm I'm gonna yeah. Well, so we're we're gonna say goodbye here. But, before we go anywhere, the usual at the usual last question of of the day is That's good. Where can the audience connect with you and follow your work and learn more about Song Heroes Music PR? That'd be great. No. I appreciate it.
[01:15:20] Unknown:
I mean, get in touch with the website. I mean, Song Heroes Music PR, which is, www.song-heroes-music-pr.com.
[01:15:30] Unknown:
That's quite a long one. Now we are gonna have all of this information in the show notes, so people can just click on it. So it'll be great. Yes. Great. That's all was in touch with me via email. I mean, [email protected].
[01:15:43] Unknown:
And on the website, it's, my number as well. You can get me through WhatsApp, which is quite easy for meetings and conversations because I'm international because I'm in London, then I'm in New York, and I'm back and forth. Right. Yeah. WhatsApp's a great place to, you know, have meetings and calls. Well, I can I'll connect with you on there. Yeah. That's fine. I'm on there too, so I'll connect with you. So Excellent. Yeah. It'd be great to connect on there. But, I'll say the website, the email, people can get in touch through the phone number, WhatsApp on there, which is which is probably more helpful because I'm say, I'm I'm between both countries. Awesome. So work and, obviously, the whole company, both places. So yeah.
It'd be great to, hear from people and and hear more music and and help more people with their with their songs on a on a wide variety of ways through the through radio stations, TV, record labels, magazines, and all the venues I sent about, you know, airports, hotels, restaurants, and shopping malls. And, basically, I I cover YouTube promotions. I cover all areas of music. Outstanding. It's one of the radio and TV. So I can I can help people get their get their songs out there?
[01:16:46] Unknown:
Alright. Well, folks, Liam Edward Golder. I I said golden before. I'm sorry. I apologize for that. Okay. Liam Edward Golder. So, folks, all the information for Liam is gonna be available on the show notes, so make sure you check that out. And, you know, get in touch with the guy. If you have a talent, send him a sample or something. Let him hear you. Let him see. Maybe he can help you. Alright, folks. Liam, thank you so much. Appreciate you taking the time out, and I hope everything I appreciate it. Okay. So grateful grateful to be part of it. So And we definitely wanna have you back and and with your partner, so let's make that let's make sure that happens. Alright? That's amazing. Thanks so much. Good to meet you. Thank you. Same here. Take care now. Please take care. Thanks a lot. Thank you. Alright, folks. So Liam Edward Golder.
Where else are you gonna get content like this? This is the Joe Russo. It is, twenty seventeen hours central time, and we're gonna take a break here. Need to go use the little restroom, come back, and then we'll, we'll wrap up the show. Alright. So once again, this is a live show weeknights, 7PM central time, Saturday spotlight show at 3PM, and our Sunday bible study at 6PM central time. All live for you. Alright. So, we'll be back in, just about, maybe three minutes. I think three minutes will do. Alright. So folks, again, this is the Joe Russo. Don't forget to like, subscribe, and share with your friends, your family, and your followers all across your social medias. Help us to spread the word about the show, and we'll be back right after this. Stay with us. Alright, folks.
Welcome back to the Joe Russo. Show. Hour number one is in the books. We only have, about thirty minutes to go, so what we're gonna do here is we're gonna we're gonna bypass, I think, the the news highlights that I wanted to talk to you about tonight. So instead, we'll just, we'll get into the announcements, and, we'll wrap this thing up for tonight, and then we'll, pick it up on Wednesday evening. If I'm not mistaken, we only have one guest lined up for Wednesday, so, I might be wrong. Don't quote me. I might be wrong. I don't have the calendar in front of me. So we'll figure all that out on Wednesday. But if, if it's just a one guest, then we'll do a definitely do a, a news headlines segment.
It's been a while since we've done that, so I I I wanna kinda get back into the routine of that as well because that's important to us. It's very, very important to us. Alright. So, let's see. I think that with that said, how about we, kinda roll into some of our announcements here. I can't find my there it is. Alright. Well, I blew the queue, so I'm not gonna bother. Alright, folks. So I just wanna remind you, Ken, of course, August 5, the, the new show that we're doing with Svetlana Ryilkov, Do No Harm, will be broadcast live right here on the Joe Russo. So we're excited about doing that. And, of course, Do No Harm and Svetlana Ryilkov are sponsors of the show, and, they are representing Ezra Healing, ezrahealing.com, one of our one of our sponsors, and it we are incredibly thankful to have them on board with us. Also, just wanna remind you to, not to forget the crypto show that is coming up this coming Saturday.
Alright? I think we got a later start than we did the last time we did it. The last time we did it on, I think it was, like, 11:00 in the morning. So I think this one we're doing, later in the day. I think it's 03:00. I will let you guys know. And how will I let you know? Well, of course, I'm gonna mention it here on the show, but I'm also gonna mention it in the upcoming program announcements email newsletter that we're sending out. So how do you get on that list? Well, go to the website, fill out that little, pop up window that shows up when you first get to the website, and, get yourself on the mailing list. It's free. It doesn't cost you anything. And, we're not gonna sell your information. We're not gonna share your information. It all stays right here with us. You're You're not gonna get spammed by us either. We're not gonna send you a million emails a day. We're gonna you're gonna probably get one or two in the course of a week, if that many.
Just giving you kind of a rundown of what the programming schedule is gonna be all about. Especially if there's any changes. That's probably the best way for us to get you. Alright. So, head over to the website joeroos.com, sign up for the programming announcements email list. Alright. Very, very, very important. Pod home. Pod home dot f m, another one of our sponsors, is the most modern, easy to use podcast hosting platform there is. Use it to publish your episodes, enhance your audio, autumn and automatically generate transcripts, chapters, titles, show notes, and more. The great thing about podhome.fm is that you can also broadcast your podcast live across the audio modern podcast two point o platforms like we are doing right now. So yeah. So not only are we live here on Rumble, live here, also on x and Facebook and Twitch and locals, but we're broadcasting our audio stream live across the modern two point o platforms, and we can do that through Pod Home. So you gotta check out Pod Home. Another great benefit to Pod Home is you also get with your subscription, you get a website.
You get the the media player that you can put on your personal website or the website that you that, is included with, the PodHome subscription. And you get all of this for $15.99 a month. That's $15.99 a month. And if you sign up right now, you get an additional thirty days free. So you need to check it out. Podhome.fm. It's podhome.fm. Alright. Also, I wanna remind you guys to check us out on our socials, of course, Twitter or x at Joe Ruse. Truth social, Joe Ruse. Minds at Joe Ruse fake book, Joe Ruiz podcast. And, Instagram, not Joe Ruiz. TikTok, joe dot ruiz. So I look forward to catching up with you guys, over there.
Alright. So this week, we had, we had some donations, and we really appreciate those. So, thank you to, Joseph and Marissa for your donations this week. We really do appreciate those. Thank you so very much for it. Now if you wanna get in on the, donation action, you could, set up a one time payment of any amount, a one time donation of any amount. Gotta choose the words carefully. One time donation, any amount, you could do that right there on our website, or you can set up a recurring donation in any amount. We really appreciate those.
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Through the modern podcast apps, the podcast two point o apps, you can stream SATs to us. And we do have a few folks that are streaming SATs to us. Now all SATs are are Satoshis, and they are micro payments of Bitcoin. So they're they're it's not a lot, just a couple of pennies here or there, but you but they build up. They add up. And we appreciate the fact that folks are streaming those to us. What does that mean? That means that if you have a modern two point o app, podcast two point o app, you can attach your crypto wallet to it, and you could set the app to withdraw a certain amount of Satoshis from your Bitcoin and send it over to us as a thank you for the show that we're doing.
So it's all part of value for value. Again, value for value is very simply, you returning value to us for the value you're receiving from what we're doing. Make sense? Make sense. Alright. Now, if you wanna try out the modern podcast apps, I would encourage you to head over to modernpodcastapps.com or podcastindex.org and download some of them. They are great. I I play with them all the time. I try a different one all the time. Right now, my favorite is Podcast Guru. It's great. It's a great app. No problems with it. Fountain.fm just got a facelift. It looks beautiful. I haven't really spent too much time with it right now, but I plan on doing that very, very soon. It looks amazing, so you need to check that out. Alright. And then, of course, we wanna get to our shout outs to our producers.
Alright. So our executive producer, Wayne Rankin, executive producer, Rosanna Rankin, executive producer, Carolina Jimenez. Thank you guys so much for all your contributions. We really do appreciate those. And then, of course, our inestimable producer, anonymous Angela. Thank you for all the work that you do. I appreciate it. And I'm sure the audience appreciates it too, because I don't think anybody realize just realizes just how much effort you put into this. And I appreciate that, and thank you so very much for it. And, I think, that's pretty much going to, do it for us here. So with that said, let's, let's do this.
Thank you for taking the time to be with us tonight. Just don't forget to head over to our website, joeroos.com. Click on the contact section, send us over any questions or comments that you have. And then folks, don't forget, make Texas independent again. Go podcasting, keep a steady stride, and keep talking. Good night. Happy
[01:30:27] Unknown:
ones.
Alrighty. Hey folks, this is Joe Roos, and it is nineteen oh five hours on Monday, July 21. And we are transmitting to you live tonight from the asylum Studios, deep in the bowels of Southwest Texas, and from the beautiful city of Eagle Pass, bringing you the best quality talk radio we can muster without all the bluster. Welcome to the Joe Russo. Alright folks, it is great to be with you again here on a beautiful Monday evening. Monday evening, we are here once again. Well, I was here with most of you guys last night at 06:00 central time doing our Bible study show, so I hope you guys were able to catch that. But, also hope you guys had a great weekend. I hope you guys had a nice relaxing weekend.
You were able to get some stuff done around the house, maybe had a cookout, spent some time with the family, got to do all those great neat things. I hope you did. I really hope you did. Well, this weekend, aside from doing the Bible study show, I tried to do some rearranging here in the studio, and, I think I pretty much have an idea of what we're doing what we're doing in here now. Actually, now. Because, probably in about two weeks from now, I'm gonna end up changing my mind and going back to something, or or at least, you know, making some kind of a change somewhere down the line.
But I hope you guys had a good weekend. I really do. And I was looking forward to the show tonight. I always look forward to the show. It's always something that I wanna do, and always excited to be here with you guys. And, you know, we had a few guests lined up for tonight, and, unfortunately, one of our guests, backed out, due a due due to a scheduling conflict. But, we were able to reschedule him, for the August 27. So that that's, Dante Wright, our first guest, will not be here with us this evening. But, hey. You know what? That's fine. We will still have our second hour guest to join us shortly. As soon as, he checks in, we will get him in here. Our second hour guest, Liam Edward Golder.
So hopefully, he'll be able to jump on here soon. I know it was a last minute arrangement. I know he came through with the last minute, said he's able to get here. So hopefully, we'll get him in. Alright. But in the meantime in the meantime, let's do some housekeeping stuff as always. So if you would, just head over to our website, joeroos.com. That's joeroos.com. And when you get over there, open up the contact form, that little itty bitty box, and send us over a message. Let us know whatever's on your heart, whatever's on your mind. Any questions, comments, cares, or concerns that you might have, anything that you might be thinking of. Maybe you have a suggestion about a guest or a topic you'd like us to cover, especially since now, starting August 5, we're gonna have the do no harm segment of this show. And, and then also, this coming Saturday, we have our crypto show. So if you have any questions or comments about anything related to those things especially, send them on over to us. Let us know so we can, get those things situated and answered for you.
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Okay. So that was our guest, Liam. Just emailed me to let me know that he's trying to get on. Something happened at home and he's trying to get that situated, before he jumps on. Alright. So we'll be waiting. So as I was saying, what was I saying? I don't remember. Anybody? Oh, yes. You can head over to, to your app store on your phone. You could download the Rumble app, rumble.com. I also have the the, sponsors. We'll get to them in a second. So rumble.com/joeroos. Make sure you follow us there. And our sponsors for tonight, we have podhome.fm is our sponsor for our he's our host platform, and he's a great sponsor of ours. We we love working with him. And, of course, our new sponsor, Ezra Healing. So just head over to ezrahealing.com.
That's ezrahealing.com. Let me just clear this up there. There we go. And we are good to go. Alright. Well, since we're not sure how long it's gonna be before our guest is able to join us after the message we just got, there he is. Alright. So, we'll click him in and, we'll start getting to him in here in just a moment. So now tonight's guest that he is here with us now is, a music executive and CEO whose reach spans New York, London, and beyond. He's the driving force behind Song Heroes Music PR, which is a global brand at the intersection of sound, storytelling, and strategy. And whether he's building artists or building empires, Liam Edward Golder is helping shape what the modern music industry looks like and sounds like. And we'll talk about that, and we'll talk about what it takes to grow a global brand in the digital era, the power of a PR of PR in an oversaturated world, and how music still moves the world.
Ladies and gentlemen, I'd like to welcome Liam Edward Golder.
[00:13:31] Unknown:
And there he is. Hi, Jimmy. How are you doing? How are you? Oh, doing great. How are you? Is everything okay? Yeah. Good. Yeah. Good. Yeah. I'm I'm in London. I'm originally from London. Okay. Great. And then moved to New York as well. So it's about it's actually just gone 01:00 in the morning. Yeah. Oh, no. Okay. So I'll I'll we won't keep we won't keep it too long. Border. Been committed. Yeah. So I got So, I got your email. Yeah. Just so everything's okay where you are. You're you're good to go? Yeah. That feels good. Yeah. I think it's okay. Thank you. Yeah. Just the Gitsy Trade and, that's it. So, yeah, everything's great.
[00:14:04] Unknown:
Alright. Well, welcome again to the show. And, got a bunch of questions I wanna ask you, and, you know, we'll get through these. And I'm not gonna keep it too late because, it's obviously late for you. That's fine. That's all. It's all it's all about the, it's all about the music. That's right. That's right. So, why don't we start off with this? Why don't you tell us something about yourself that most people don't know but should?
[00:14:27] Unknown:
I think, basically, I've I've worked with over 50 different celebrities, mainly promoting for TV and radio, but also writing for some of them as well. So I wrote for some UK bands. But promoting wise, as far as marketing and PR, actually promoting Steve Dawg, Adele. Actually, I've got a moment more recently. It's actually tag team. We've We've. We've still popular song. So that's that's great. It's a lot of fun. Yeah. So I'm I'm doing still doing sixteen hour days, you know, as a music executive and PR. Still long days, but exciting. I'd say, right now, even now, you know, 02:00 in the morning or 01:00 in the morning now. Just gone. Well, I bet I bet the arc's pretty exciting days, especially to work with some of the clients that that you mentioned. Yeah. It's been great. It's been great. It's exciting. Over the last twenty five plus years as, say, unsigned talent as well, you know, I get a lot of unsigned talent come through, which is which is, you know, exciting.
Never a dull day. But I'd say it's it's radio, TV, magazines, record labels, working with venues. So I do a lot of music for airports and and restaurants and all that sort of thing as well. Music for hotels and shopping malls and Oh, wow. Basically, when you're when you're out and you hear music live, you're out certain places. That's that's what I do. I'll get the music out there. So So when that music is rattling around your head after you walk out of the mall or something, you're the one to blame for it. Airport, or airport,
[00:15:57] Unknown:
yeah. You're the you're the one we're gonna blame for it. Alright. So there's your face, ladies and gentlemen. There it is. That's who you wanna help. Three Christmas darts at ish. There you go. Absolutely. So, what what's your what's your go to beverage at the end of the day to help you unwind?
[00:16:11] Unknown:
Go to beverage? Yeah. I'm I'm not a big drinker actually, funny enough. I, no. I I'm I'm just I'm more of a I'm more of a coffee drinker. Well, occasional drink with my partner, but really, it's, yeah. I'm more of an I'm more of an eater, actually. Really? Okay. So so what's your go to meal then at the end of the day? It's got probably New York pizza, probably. Yeah. You can't beat New York pizza. Sorry. Yeah. New York pizza, normally.
[00:16:37] Unknown:
Down here I'm I'm in I'm in tech. I'm originally from New York. So, so down here in Texas, you don't you don't get New York pizza. As much as they try, I'm not I'm not gonna say they don't. There's a couple of places here locally that really do try and and and I've I've tried to coach them along the way. So I like to cook. It's it's my little side hobby. So I I I critique them on their on their, presentation, first of all, the flavors. So, you know, it's it's like if you're gonna advertise yourself as an authentic Italian restaurant, you better
[00:17:08] Unknown:
you better Yeah. Wow. Put it forward. Yeah. So It's great pizza. I mean, yeah, New York pizza is great. No. It's the best. As I'm originally as you know, I'm originally from London, but Right. I have to say, yeah, New York is, yeah, fantastic. And the music scene, of course, music Oh, yeah. For both both cities, New York City and and London. So that was a big brain behind it, really. The cut facts of me and my partner as well was from New York. Mhmm. Is also the fact that it was great to have both both cities as music. You know? Oh, sure. I'm mainly with my partner, of course, in there. How did you get first get into the music business? It just started off at school. It really but from there, I decided I wanted to be in music from school. It was a crazy thing. I I I left I was at school thinking I wanna be in TV and radio, and that's all fair.
But I I left school. I went to work for a music company, and I got offered to go to have an interview at EMI records in London. And that was, like, working out for royalties and things for David Bowie and all that sort of stuff. So that was a that was a crazy thing. The guy at the time, actual director, said I was, he said, I've got I've got this job for you. He said it's pretty boring. He's looking after David Bowie's royalties. That was the start of that, but I decided after that to to go and set up my own music company. I I thought, well, I'm gonna so I keep traveling back and forth through London. I thought I'm gonna sell my own music company. So I set up a PR with all the marketing all them years ago and, and went from there.
So that's what it was. And it was years later still doing it.
[00:18:42] Unknown:
So so, when what was that moment that you knew that that this was what you were supposed to be doing, that you were in your lane, that this is what you were supposed to be?
[00:18:51] Unknown:
Yeah. Well, it was. It was just right back in the beginning. I I basically had an agent, and I asked my agent for a job. And that was the moment because they said, right. Okay. We'll we'll give you contacts. We'll we'll help you out and that sort of thing. And I become self employed after that. And, basically, that was the moment, you know, after clients getting out to radio, different TV stations, doing all this whole playlist and things. That moment then, oh, wow. You know, I'm actually working in music. You know? I'm actually getting paid to Wow. Help people and and work in the music industry. And that was the that was the turning point. Yeah. I think at the time, you know, a point, yeah, when I thought that's this is it. You know? This is what I wanna do. And all these years later, I'm still doing it. So it's, it's a surprise to me, you know, say, and different celebrities I've worked with. I never expected that to happen. Just for that would be, you know, I thought I thought, you know, I'm saying I'll do in the beginning and see it when I thought to have this is this is how I wanna do, and I'd expect it to carry on as a career. You know?
[00:19:54] Unknown:
I don't think anybody really gets into anything in thinking that this is what they're gonna do for the rest of their lives.
[00:19:59] Unknown:
Yeah. Yeah. That's what it is. You know? That's all that stuff. From writing for some of the celebrity acts as well. But as I said earlier, I worked for some of the celebrity UK bands, as well. But, works a lot of hip hop acts. All all kinds of music. So it's exciting.
[00:20:13] Unknown:
You know, it's exciting, definitely. Yeah. Like, I I know for myself, like, when I started when I started working for New York City, I said, I'm just giving this job two years, and then twenty five years later, I'm retiring from it. And then, the same thing with the job I have down here in Texas. You know, I said, I'm just gonna be here for a short term thing, and here it is almost ten years later, I'm still there. You know, it just you just seem to kinda grow into it sometimes. Like like I like the job I have right now in Texas, I had absolutely no experience in it and background in it. I talked them into hiring and they did. I was I was quite surprised. That was it? No. I was quite surprised. Yeah. But, but, you know, it's been there ten years. It was great. Yeah. Wow. So, so song song heroes music PR, give us the origin story of that. You know, why the name and and what what's the mission of Song Heroes Music PR?
[00:21:00] Unknown:
Yeah. I mean, basically, when I started off self employed in the beginning, developed that, basically, that was that was it. It wasn't Song Heroes in the beginning. The name was just I've I've played with loads of different names, so many different names, you know, song song, lions, song, you know, song mountain and all these different things, you know, different different words and ideas. And, eventually, I come on the idea of song heroes. And I thought, well, the people that I'm trying to work with, I'm trying to, like, you know, create them as heroes, and we're all trying to be like our music heroes a lot of ways. So, really, it was like it come from that idea, and it stemmed from that. You know? And the mission behind it really was to help people as much as possible and still is, to get their to get their music out there Mhmm. As far as wide as as I can and, to help them to develop their music.
You know, they'll get people excited all the time, get on different TV shows and radio shows and, magazines and everything, you know, label deals, all that stuff. And, yeah, a lot of excitement, a lot of different things and contracts and, yeah, really getting getting things happen, you know, because there's a lot of companies out there where people they work with different people and nothing happens, and that's the hardest thing, I think. As a musician myself and singer sort of like myself, you know, you always wanna get results and, of course, achieve things. So what I do is all about achieving things and making it a success. So only song heroes.
[00:22:27] Unknown:
You know? Of course. Yeah. Now I was go I was going through your website, and I gotta tell you, I was kind of impressed with some of the things that I've seen on there. And, Alright. Thank you. Because your website mentions that you worked with you you you're working with active work, working with, artists like Snoop Dogg and and Linkin Park. Yeah. And, you know, Linkin Park is more my speed, not not so much Snoop Dogg, but but, respectful. Absolutely. No. I love I love I love that. Yeah. Absolutely. You know? Me too. Me too. But, can can you can you get get, like, give us any any examples of some of the projects or campaigns that you're you've done with these guys? That's something we may have seen. Yeah. Absolutely. Yeah. Well, Linkin Park was actually radio mainly, then TV. So it started with a radio project.
[00:23:09] Unknown:
It's their Seventh Sons album on the songs on that. I got asked by another company, and they said, oh, I've got some I've got some music for you to put out there. And I was like, oh, right. Okay. They said, oh, yeah. I've got, I've got Linkin Park. I was like, oh, wow. Because it's always been one of my favorite bands as well. And I love all the rock scene and legend dragons and, you know, classic rock bands as well, like, you know, you see, DC and that stuff. I'm sure. Yeah. But yeah. And at Lincoln Park was wanna come through. So that was for that. And then there was another occasion when got offered, Adele and Snoop Dogg on the same day for radio plug in again, then that went to TV as well, moved on from there. Wow.
And that wasn't, I say, the same day. That was quite a shock because I was, oh my god. You know? One one in one day was quite a thing. But, I really enjoy the bands as well, much like yourself. You know, I love all the sort of all the sort of rock, really, of down to it. Imagine Dragons again was another, band that come through from another company, another project, and they said, oh, I've got, you know, songs to market, and it's Imagine Dragons. Wow. And and that that was that. Too. I I like I like I like some of the stuff. Yeah. Yeah. So it was a mixture
[00:24:20] Unknown:
of different band. Like, I can't I'm not gonna say I'm a huge fan, but, you know, I I know I know some of their stuff, and I I like it. It it's it's pretty good. Yeah. Yeah. Yeah. True. Yeah. It's,
[00:24:30] Unknown:
it's all it's all quite different. Linkin Park's probably the most exciting one. But on a personal level, I think I will win. You know who I used to listen to? Pop acts as well. A lot of hip hop music. Oh, yeah.
[00:24:40] Unknown:
You know who I used to listen to quite a bit was, a band called The Verve. You familiar with that? Yeah. Yeah. I know them. Yeah. I I just I just don't know if I like their, their shoe top stuff or their,
[00:24:54] Unknown:
their more commercialized stuff, like off the Urban Hems album. I I think I kinda like the Northern Soul songs. Album. Yeah. Yeah. It's a great it's a great great album. Great. They're popular. Sweet symphony. You know, that sort of thing. We're walking through the street and all the violins and all that stuff. Yeah. And you know, I didn't know this,
[00:25:08] Unknown:
but that song was actually written by the Rolling Stones.
[00:25:11] Unknown:
Mick Jagger. Yeah.
[00:25:13] Unknown:
What was it him solo or was it or was it as the band itself and then they just sold the rights to it?
[00:25:18] Unknown:
I think he wrote that one. And they yeah. And I think they just said, like, you know, you can perform this and Okay. Use this song on the album. But, yeah. So that one Yep. Was that was it Great song. Surprisingly, and Mick Jagger. Mick Jagger song. Yeah. And that From the Rolling Stones, which is quite a surprise to a lot of people. Okay. And, the the funny thing is, back then when it first came out, I have a a friend of mine, his name was Mike, looks just like
[00:25:42] Unknown:
what's his name? I oh, his name just flipped out of my head, the lead singer from the verb. Oh, which is escrow. Yes. Yeah. He he looks just like him. So we we we used to just tease him all the time about it. And and he took he took it really well. He really did. But but, but great stuff. I mean, great stuff. There was another there was another, English band. I I I think they're out of I think we're out of Liverpool maybe. The called the Stone Roses. Oh, that yeah. Great Roses. Yeah. Yeah. They had a Got a link to that. Funny enough. Yeah. Got a link to them as well from from the past. Yeah. I saw That was another video. Yeah. I was I was flipping through, some channels years ago, let's say in the nineties, and I came across this video for, Love Spreads. That's it. And I was like, who is this? This is pretty good.
[00:26:31] Unknown:
Different band. Yeah. They're great. Staying Roses. Yeah. That was another one. It was actually through another contact, another, music executive. Uh-huh. That was, a guy that I work with as well back in he actually moved to America from Manchester. But basically, he's got a work with any yeah. Rolling stones. Rolling stones. Stone roses. The stone roses. So, yeah, that was linked to that as well. That's crazy. That's great. That's great stuff.
[00:26:55] Unknown:
And I love the range that they have because they they go from that candy kind of pop to some really hard stuff, you know, especially in there. Yeah. Yeah. Went through. Was it the, the the the second coming album was just fantastic.
[00:27:07] Unknown:
Amazing. Amazing. Yeah. Amazing songs and Oh, yeah. Actually, yeah. Yeah. I did see that I did see, a lead singer in a in a concert years ago. But, great songs. Great songs. I have the resurrection and all them stuff. Yeah. Yeah. And and, they have one,
[00:27:21] Unknown:
one version of I am the resurrection. It's on like a it's on like a compilation CD. It's, Yeah. But it's like, it's like a just a jam, and they just they just play. They just let it rip through the whole thing. Absolutely. Yeah. It was a great song. I love the long stuff. You know, I love I love to hear a band play. I I I don't want your politics. I don't care about your opinions on these things. I wanna hear you play. And, and when and when they play, man, they are amazing. They are absolutely amazing. Yeah. Yeah. So Yeah. Yeah. Great player. Yeah. Very natural. Just diff different sort of talent as well. Very unique. Yeah. Extremely. Yeah. So, in in in the age of streaming that we're in now, you know, the viral hits, and then you have, of course, you have now you have to deal with AI generated sound.
You know, what makes a band or an artist really stand out now? Because I I I always judged a band by their live performance. Yeah. If you could if you didn't sound good live, then I I wasn't wasting my time with you.
[00:28:22] Unknown:
Yeah. True. True. Yeah. I think, you know, a unique vocalist is is a good start. Mhmm. Different sound of voice, but just saying that completely and utterly is so different, you know, when I when I've listened to bands like Audio Slave and all that stuff, you know, and Soundgarden or just the the uniqueness of different bands really like his voice. Mhmm. It was just with Chris, it was just, phenomenal. It stands out. You know? You just instantly you you recognize who they are or your favorite bands. And I think I think it like, with streaming and online, it's really what stands out. The whole band, but vocals are that just that certain thing that's different about them stand out rather than, you know and, I find a lot of a lot of the rap music and hip hop. A lot of that can sound the same, and I think that's that's a problem. Yeah. I agree as well. Yeah. We've we've we've, rock bands and different bands like that.
Luckily, we've got quite a lot of bands that stand out throughout The UK and, USA as well. You know, all different, you know, different bands. Led Zeppelin, of course, you know, like Def Leppard and,
[00:29:31] Unknown:
you know, Queen, always great bands. And Oh, that's funny you So yeah. Yeah. That's funny you mentioned Queen. It's so funny. Queen. I I because right before the show, I I was I was texting somebody, and I was telling them that the, the first guest, which by the way, I didn't say thank you, by the way, for changing your schedule to come on earlier for us. Oh, of course. Thank you. Thank you for having me on on the show. It was great. That's so I now I appreciate it. So I I was texting I was texting with her, and I was let and I and I said that, you know, the first guest cancels them. I'm trying to get you to come on and everything, and and the question came back was, well, so so what are you gonna do? It's like a show as usual? I said, so I sent back the, the the the GIF of Freddie Mercury on stage with the show must go on then. Oh, wow. Yes. So yeah. You know, that that was that's funny. Some of you mentioned that. So Absolutely. Yeah. Absolutely. Queen. Yeah. Fantastic band. What's happening? Amazing. Amazing band. I I just kinda I kind of regret one thing with Queen though. And, again, talking about it over the weekend with a friend of mine from from back home.
I didn't I didn't really, I knew Queen, I I listened to Queen, but I never really got into Queen until right before Freddie Mercury died. Yeah. Until that. You know? It happens sometimes. And I kind of regret it because I I I binged.
[00:30:46] Unknown:
I binged. Yeah. Yeah. It seems yeah. It's hard, isn't it? I I regret never seeing them live. Yeah. You know, I think that was a crazy fit. I had a few links to that. I never worked with them personally, but, my through the family, actually, it's my it's actually my niece's, fiance. His family are best friends with the the Mercurys. So I used to hang out for dinner and all that sort of thing. Wow. That's But my friend, John Somerton, who's our producer, and he he's, like, basically in lots of different UK bands over the years, like, famous ones. But he was in the studio with Freddie Mercury next door, and he'd come out and probably, Freddie Mercury would stand there. And my friend, John, was, like, stand there looking at him. And he and Freddie Mercury just said to him, oh, do you, do you want a cup of tea?
He made him a cup of tea. He's just sitting there with this, you know, cup of tea. And, probably that was a is it it was a crazy moment. I probably would have died. Went back to the movie. They went back to the studio and started recording again. Oh, wow. And that was it. But, that was his that was his moment with that. With,
[00:31:43] Unknown:
you know, that situation. It's it's so funny though when you when you see these when you see these megastars in in the music industry, whatever. And you see them in a situation like that, you realize, hey. They're just people like everybody else.
[00:31:55] Unknown:
Exactly. You know? Yeah. When it comes down to all these people, you know, no matter how much money we've got or how much talent we've got or, you know, we're all people. Another We all breathe breathe the same. We all bleed the same. Exactly.
[00:32:06] Unknown:
We all we all bleed red. We all breathe the same air. Exactly. Another great band, Pink Floyd. Now Oh, good. I've I've been a Floyd fan for for years. Yeah. Oh, wow. So I'm I'm I'm I'm 54. So I've been a I've been a Floyd fan since, I wanna say, '16 to '18, somewhere in there is when Wow. When I got when I heard my first Floyd album. And it was ironically, it was the first Floyd album. It was the, Pipers at the Gates of Dawn. Oh, before, you know, Dark Side of the Moon before Yeah. Yeah. And this is like Sid Barrett stuff, and and, you know, I listened It's believable. I was like, what the hell is this? It it's it they're just they they just got this unbelievable talent,
[00:32:52] Unknown:
really mild, really mild band Mhmm. But phenomenal music. Like, if you ever sit there with just headphones on listening to the Dark Side of the Moon. Yep.
[00:33:01] Unknown:
It's it's just it takes you to somewhere else. Takes you to this other place. As many times as I listen to it, as many times as I listen to it, I could I still get taken by it.
[00:33:10] Unknown:
It's it's incredible. It still makes you travel. I like to I like to mix it with, like, Led Zeppelin saying, you got Led Zeppelin's quite, you know, not obviously, a lot heavier, Alvin Oh, yeah. Out there and and phenomenal band. Probably my favorite probably my favorite band of all times, personally, but but then then you can just then flip the flip side, Pink Floyd. I know. Yeah. It is just just yeah. It just it's it's if, you know, you go to a different different world with it, then you as soon as you hear them. One of the one of the best quotes I've ever heard, was David Gilmore was asked about about the way he plays the guitar,
[00:33:47] Unknown:
and, he said and the quote was because I may not play fast, but I play well. That's it. Which I think is an understatement.
[00:33:56] Unknown:
Well, he he's put up, though, isn't he? Oh, actually. He might be my friend and didn't contact John Summonson again through different famous bands, but he looks like him and he plays like him. Wow. That's a that's a talent, man. I wish I wish I could do something like that. It's unreal. It's unreal, you know. I wish I was a good guitarist as him.
[00:34:11] Unknown:
Please. But yeah. Sorry. So but so let me ask you this about the business. Yeah. So how has the role of a music executive changed over the last, say, decade or so?
[00:34:23] Unknown:
Yeah. I think we touched it a little bit earlier from something you said earlier because, where everything's changed a lot more online. So, you know, I think Nasdaq took over things with the music industry. Of course, you know, we've come from the times where there were CDs and buying still is. But, when you go to the record shop and you'd be excited, and, you know, I'm gonna go buy the latest record and all that sort of thing, The latest album. And everyone's, you know, streaming and downloading and YouTube's, you know, YouTube streams and TikTok and all the Yeah.
And I think that's a big part of it. You know? A lot of it online now is is really, yeah, the streaming world, which is took over. I think it's good and bad. You know? I I did prefer a lot of the old go just go and buy a CD
[00:35:10] Unknown:
in the shop. Well, I have I have albums. I still have in in right Not you have as well. Yeah. Exactly. As a matter of fact, in the in the closet right across from you right there, I have an original. It's it's chewed up. It's not worth much of anything other than the fact that it what it is. I have an original Meet the Beatles album US edition on Wow. In vinyl. Yeah. And it's sitting right there in that I mean, I have so many original albums that were just passed down from, like, my uncles and went up. Yeah. Yeah. Yeah. It's it's exciting. You know? Now we'll see another great band.
[00:35:42] Unknown:
Yeah. The only thing that I had was I got featured on a site years ago. One of the people that was actually, behind it was Roger Waters. Mhmm. That was that thing. And then I did a bit of motion of small bit of radio work a year ago. But apart from that, that was that was yeah. That's my only link to them. But the Beatles, I say, that's another wow. It's another, yeah. I'm telling you, The The U The UK produces some of the best music ever. It really does. Yeah. I appreciate that. Yeah. A lot of people said that to me. I I I, you know, I always love American music as well because I because I'm from both places. Obviously, I, you know, New York and London. So but and there's a lot of bands that I didn't realize going back years ago was from UK or vice versa. You know? I used to I always used to when I was growing up, I used to think Led Zeppelin was from USA.
But no. No. Not at all. Okay? Yeah. I was quite surprised myself, you know,
[00:36:37] Unknown:
and that stuff. I mean, nobody beats nobody beats The UK in in the rock scene, the progressive rock scene, but you're not gonna you're not gonna find jazz like you find here at all ever or blues. Yeah. Yeah. I think that's a distinctly American product.
[00:36:56] Unknown:
Oh, it's amazing. Like, I touched on it earlier, you know, Def Leppard and all these sort of bands. Yeah. It's it's it's phenomenal, you know, some of the talent. And, and and I love USA for a lot of the solo artists as well. You know, so it's a it's a mixture. But, yeah, it's exciting. So I've been very excited to work with so many people over the years and celebrities and that I didn't ever expect to work with, you know, and people I never expected to meet, which was and, you know, and and really and some of them never met. Some of them just worked for, but through their management, I've never met some of these people. But it's, but it's also just great. As I say, and I'm I'm I'm proud of it. I'm glad. You know, you have your you have your good days and your bad days, and it's a stressful industry still. And it you have your great moments. You know? You you've got constant deadlines.
Yeah. I'm constantly trying to get the music out in time, different different companies and different and we need we need this song by by the you know, we need that song by the '20 fifth and that sort of thing. And you're constantly trying to hit these targets and get out of there. So it's a lot of pressure, but it's a lot of fun as well. All the results that come in is it's a lot of fun. You know what I great what I love about our conversation is that so far, we have covered
[00:38:09] Unknown:
one, two, the next three questions I had for you in just this one conversation. In this Yeah. In this in this sprawling, back and forth conversation, you recovered because my next question was gonna be, you know, what's been the the probably the biggest challenge in growing a music or PR brand internationally? Oh, wow. We've been talking about that. So
[00:38:31] Unknown:
Yeah. That's it. Well, yeah. It is is probably it's the it's it's a pretty you know, it can be very precious clients and that sort of thing. And it's keeping people organized. Sometimes you get, certain artists, the unsighted artists. Some of them very, very disorganized. So sometimes you're trying to keep them organized, and that's the hardest thing because yeah. I can imagine. You know, it'd be a day late for this or two days late for something. It's I've got a song ready. Oh, there's a bit of delay, you know. And then suddenly you've got three day delay or something, and you're waiting for that song.
[00:39:02] Unknown:
Do you find do you find it to be a problem with younger bands or even even more mature bands who've been around for a while still?
[00:39:09] Unknown:
Yeah. It depends. You know? There's a lot of people that are great and fantastic and really on time and really, dedicate. And then you get some people who are, oh, yeah. I'll get that over. You know, that sort of thing. You have to it's, you know, you have to you have to sort of get get really disciplined and organized and structured and, you know, laid back and happy. I'm I'm very, like, positive and very upbeat, but I have to also be quite hard hitting. And I also have to be quite, I I would need this. You know, we need this to be done by this because we because sometimes they miss things. Yeah.
[00:39:47] Unknown:
Yeah. So Yeah. I'm here. Sorry. I don't know what happened there.
[00:39:50] Unknown:
No. No problem. So, yeah, ultimately, they miss out if, if they're not on time. And, you know, because, obviously, certain opportunities are there for temporary time and some don't come back and some do. So, that's what it is. And that's that's one of the hardest things about the job is frustrating side of it. But on the positive side, it's really working with so many different people and, obviously, getting the results Mhmm. And, seeing how they succeed is a phenomenal experience. You know? And, yeah, I'm still writing myself, and I've got lots of songs playing myself again. So So what what have you what have you written that we might have heard? Mate, I think I mean, back right in the beginning, I was one of the writers for Cher. I wrote a part of the Cher song. I believe you know, the song I believe in life after love. Oh, really? But what happened was basically, what happened was, I got approached by another guy to write with that. And then the record company took that over and they re they they basically redid the song. There was about another four writers on there. So it started off just I believe in love. Do you believe in love? That's all fair. And they channeled it got changed.
That was it. And it got changed to the song it was. And I I I never was really keen on the song. It's not my sort of thing. That's the crazy thing. I was like, oh, that damn song. You know? Yeah. It done well, but I was never I was never fan of it. I was like, I was if it's any consolation to you, every time I hear that song, I said, I had the same reaction. It's that damn song again. Yeah. But I I was part of part of writing in the beginning. Alright. So I was like, oh, yeah. But, there's that sort of Throw the dart at you for that one. Yeah. I've wrote with, like, I say, John Somerton, I mentioned a couple of times. But Okay. UK bands. He's been in about three UK bands, and I've wrote songs I wrote about 50 songs with him. And he's been on my albums and different. But, basically, he was in the he was in the Rubettes at number one UK, and then he went to the Jerry the Pacemaker's, where you never walk alone, all these they're sort of English songs. Mhmm. And then, it basically was in it still is is in the, Herman's Hermits.
So he basically got put it, yeah, to play the Herman's Hermits. But every time I saw him, I was recording it, he's, oh, I'm in a different band now. I was, oh, yeah. I'll be having the Herman's Hermits now. But he was, like, so casual about it. You know? I'm so humble. He said, oh, yeah. I'm just in this other famous band. I was like, alright.
[00:42:10] Unknown:
That's nice.
[00:42:11] Unknown:
Just just a regular day for me. That's funny. Yeah. Yeah. So most of the songs have been I've I've actually wrote with him about 50 songs. But my own songs, Time Will Make You Mine, wrote for my partner, and I walk with me and all them sort of songs, love in your heart. I've got a new song, which is it will be a it's like a love song, but it's gonna be like a rock love song as well. A ballad. Which is called, I found you. And it's like it's it's crazy because it's like it's it just sounds like something that you can imagine will be out there to millions of people. And it people say that all the time, I know. But it feels like that. It's one of them sort of songs.
[00:42:51] Unknown:
Yeah. Okay. It really is. I'm making I'm making notes. I'm making a note of all the songs you're mentioning because I wanna see if I could find them.
[00:42:58] Unknown:
Yeah. You're like you're probably like Oblivion as well. That's more rock, actually. Oblivion was under my old band, Silent Machines. Okay. Most of it most of the stuff's under Liam Golda, but my old band, Silent Machines, had different rock songs as well. That's impressive. I found you. I gotta say it's impressive. Yeah. I found you. It's gonna be a it it I say it's like a love rock song about my partner. So No. She's a singer as well. So No. And it's like, it it it's just it's like, when I look into your eyes, I go to paradise. I found you. I found you.
When I look into my mind, it's only you I found about you. I found you. And then it kicked in with the drums, but it's like, woah.
[00:43:53] Unknown:
I was I was just gonna give you the solo camera shot for
[00:43:57] Unknown:
it. Yeah. That do do do do do do do. And all the guitars kick in and it's it goes rock. Nice. And it's all when and then it goes down mellow again, and it's like, you know, and kicks back in. You know, we found the we have to all that stuff. And then it and then quiet, and then it goes, and it's gonna explode back into that Oh, nice. Back into that again. So it's I found you, and it's not being recorded. But I feel like once it's recorded and all the drums and bass and all the you know, and it's gonna be a bit of a love rock anthem. Nice. I'm looking I'm looking for I wanna hear that. When it when it's when it's out, you gotta you gotta let me know. Sorry. Exploded into it live. Yeah. You let me know, and and then we'll we'll we'll debut it here on the show. Thank you. Thank you. Yeah. My partner's gonna be on it as well, Corinne. Awesome. So, That is awesome. Which would be amazing be amazing. Yeah. So she's I'll say she phenomenal cinema as well.
Really great. Really great singer songwriter. And, yeah. Yeah. Phenomenal. Really unique. Very unique talent. But, but it's exciting. You know, as I say, it's been it's been a really it's a roller coaster.
[00:45:01] Unknown:
I'm sure it has been.
[00:45:02] Unknown:
And, you know, still is. Still is.
[00:45:07] Unknown:
So, let me ask you this. What's what's one one core principle that you stick to when you're building your business or or guiding your team?
[00:45:17] Unknown:
Always be honest and don't The big one is don't don't promise what you can't do. Well, don't oh, you know, don't say do this and promise that someone something if it's not gonna happen. You know? That's the big thing. So it's really be be authentic and be true to what you say to people. That is so important.
[00:45:37] Unknown:
I I I think that is so important. You know, communication, I think, you know, that's important. And Huge. Communication is huge. Yeah. Yeah. And be honest about things. Don't don't. If you can't do something, be honest about it. Say you can't do it. You can't deliver that particular thing.
[00:45:51] Unknown:
And, That's it. And you work towards it. That's what I'm trying to do. Yeah. It's like if if a band wants to be on the biggest radio station in America in one day, and I say, well, it's not gonna happen in twenty four hours. You know? Right. It can happen, but not gonna happen yet. You know? If it if it happens It can happen, but it it's such a long shot. I I mean, it it has to be something so spectacular or something like Yeah. You know, same in The UK. I've had, like, some massive plays of big London stations. Sure. You know? But it's not overnight. It's not an overnight thing. It's been over, like, so many weeks. So and that sort of thing. You know? So, yeah, be genuine and authentic, what you tell people and helping people. But communication is a massive one, like, you just touched on there. Communication.
Communicating is is huge. Unfortunately, there's a lot of people who can't communicate.
[00:46:41] Unknown:
So I'm trying to I'm trying to communicate with people sometimes people that don't communicate well at all. No. That's yeah. That's very, very true. Unfortunate. And that's and I think It's it's hard. It's hard. And I think that as we're entering into this digital AI age, it's becoming more and more obvious that people cannot properly communicate and it's gonna get worse.
[00:47:01] Unknown:
Yeah. That's the only thing with AI. I think the big the big thing with that, I think it's got a lot of positives, but, it misses that human touch and what we're doing now, this, you know, this human communication is human sort of feeling of of, you know, building relationships with people, working relationships, and all that sort of thing, Marvin, an AI situation. You know? Yeah. I mean, how many how many times have
[00:47:25] Unknown:
you you kinda wonder sometimes how many people run songs or or an idea for a song through AI to see what it generates. It's like, oh, that's not bad. Claim it. You know? Yeah.
[00:47:37] Unknown:
Get an idea. But I suppose the only thing I mean, people that use different ways of doing song or creating songs, I think the only thing is it it won't feel as as raw and real, I suppose, if you if you try and do it through AI or if you try and do it through some other form rather than thinking Sure. You know, I'm gonna just gonna get a song idea. I'm gonna write a song about being happy or write a song about any other sort of subject, you know, and, above, you know, letting them sort of almost like a bird do it for you. So, you know, you sort of roll out of that sort of thing. Yeah. Yeah. For sure. So,
[00:48:16] Unknown:
as a CEO, how do you find how do you balance the creative side of music with the business side of it?
[00:48:23] Unknown:
I'm doing I mean, for years now, I've been doing more of the business side than the correct my own songs. I wanna get back into that. But, yeah, the the business side is day and getting songs out to these different companies, radio stations, and, you know, TV companies and getting the results, which happens, you know, in magazines, as I said, record labels and all these different places. Really, it is focused a lot on the business side and, ultimately, getting contracts for different people and, obviously, getting them getting them out there. You know? And, obviously, getting them you just getting them paid as well as much as possible. Royalties and different paid contracts and that sort of thing. How does, how does Song Hero stay ahead of the trends
[00:49:06] Unknown:
to deliver the, you know, like, good to deliver results for the clients? You know what I mean?
[00:49:11] Unknown:
Just being unique, really. I think it's it's just really trying to be unique for what we're doing, and that personal touch. So I'm in contact with the artists and music producers and music artists a lot, almost every day. Sometimes every day, so certain situations Yeah. Depending on what's going on with the records and what comes up. And it's really it's really that I'm regularly giving them that doorway giving them that doorway to to get the music out there, which I think is missing with a lot of other companies because, you know, I've worked with our companies.
You can say that you saw and you might hear from once a month, or if if you're lucky. Right. But it could be months and then Sundays. Oh, yeah. Yeah. You saw it's been put in this. I've I've heard all this stuff as well, and I've seen it, and I've been through it with other companies. And they lack that human emotion, you know, to to say, you know, to to to actually help and be there rather be a person, not just someone behind an email or phone call and be like, no. I genuinely wanna help and get people out there and actually, give them an experience as well, which is not a case of, you know, in in the music industry, there's a lot of the there's a lot of closed doors, a lot of people that are very hard to reach and don't wanna help or it's very cold, you know, very cut throat for a lot of people. Yeah. So what I get with a lot of clients is, oh, god. You helped me now. You helped me. God, you know, can you help me succeed? I mean, you do things for me. You know, you you're you're messaging me. You go back to me. You're actually interacting. I I don't get this from other people. You know, that's the sort of thing they're saying regularly. Right. And that but that's what leadership really is, especially in in the creative world. You have to be out there in front of things. You have to be able to,
[00:50:56] Unknown:
represent the people that that you're hired to represent and do it effectively. So you need to be out in front of everything. You need to be on top of everything and and have all your your i's dotted, t's crossed, and and such. Absolutely. And that all, of course, all ties back to the communication aspect of it. You need to communicate these things to the client, And, and that that's brilliant, man. I I love that. I think that's a great way to to approach a business. You need to be on top of those things.
[00:51:22] Unknown:
You do. I'm I'm really organized. I've got list upon list. I've got, databases of everything, list of everything.
[00:51:28] Unknown:
Well, if you ever wanna come here and organize my spot for me, you're more than welcome to. You know? Because I am probably the most disorganized the most organized disorganized person there is. I have I have organized piles of disorganized stuff. So this this Try to organize yeah. This is Monday's disorganized stuff. This is Tuesday's disorganized stuff. Yeah.
[00:51:49] Unknown:
Yeah. Well, it's it's, you know, it's it happens, you know. I'm I'm really like a music organizer. I say I'm literally trying to, like, be the hands and legs for these people sometimes. So nice. And and it's great, you know, meet some great people and, yeah, so all different sort of course of people, really. And it it's it's just really as you say, it's it's really being organized and and structured
[00:52:13] Unknown:
and all that sort of, you know. Well, I imagine that heck of a plan. Yeah. I I imagine that that that dealing with the number of clients that you have and the amount of reach that you have, you need to be you can't you can't do this by the seat of your pants. You have to have some kind of structure to to make this thing work effectively.
[00:52:31] Unknown:
Absolutely. Absolutely. Yeah. You have to be ahead of it ahead of it all the time. You know, ahead of what you're doing, you know, ahead of the clients, just basically just literally trying to keep stable. And, I always describe it as like a ship. You know, you're keeping the ship going, ship running. That's something. Yeah. No. That makes sense. Yeah, keep it on that. You know? I've said to some of our clients, you know, when they've missed deadlines, and I said, well, it's like, you missed the cruise. So you got you got you're trying to get on the you know, you try to run to the cruise. You missed you you you know, that's what it is sometimes. So but as I said earlier, I'm really they miss out. People miss out if they don't get things through on time. And and I'm trying to help them and and get them out there as much as possible and get as much work for them and and help them ultimately succeed. Yeah. You know? Well, that makes sense. That's what it is. So yeah. That's great. It's really helping these helping different people, and and, it's exciting. You know? I love it. And, you know, as I say, you have your good days and your bad days and frustrating moments, but, ultimately, it's very good and strong and lots of great great, people and and testimonies and, you know, people that happy and lots of really, really positive, inspiring testimonies from them, which is great. You know? It's it might it spurs me on to keep doing better and better and to, keep doing more doing really and and be that sort of bit of a lighthouse, I suppose, within the industry. Someone that they can they can just have that have that person that's gonna sort of change things and Right. Yeah. Really impact what you're doing. You know? And get out there because I I know I do a lot of stations, lot of different TV firms, and it's not a case of just putting on one station and set and that's it. It's not multiple stations or multiple TV.
Loads and loads of magazines, interviews, all that sort of thing. I'd say the airport's music and all that different stuff. Yeah. Record deals. I'm still with Sony, The Orchard myself. I've had the sort of deal distribution deal with them for many years. So many, many years now. Wow. But that's been that's been a long time. For sure. But, yeah, it's it's not really it's not really getting them results and achievements and and, obviously, also, incomes from their music as well. So they they get the rewards of royalties and, you know, payouts for different TV shows and films and that sort of thing. So what kind of what kind of a legacy are you trying to build? Not just in music, but just in the world in general. Yeah. I think it really it's the legacy is really to to actually help people and and think that, well, you know, people go to him and say, well, he he did something. He impacted what I'm doing. You know? He didn't just he didn't just work with me, but he actually made a he made a big difference to the songs. You know? He got the music out there. Yeah.
And that's what it's about. It's trying to it's true. The legacy is really saying, like, I I care, but I I've I've helped them in a way that had never been helped and really, you know, would would, you know, impacts in people's careers, really. I'm getting songs out there that wouldn't have been heard if if if I hadn't have done that. So, you know, be be behind the music. So I'm the man behind the music, I guess, really in a way. Some of it. Some of it. Very poetic.
[00:55:47] Unknown:
Yeah. I could write a song about that. Yeah. The man behind music or a book. I've I've got a book. Yeah. I've thought about it before. Well, you should. Why not? I'm I'm surprised you don't have a book, to be honest.
[00:55:59] Unknown:
Yeah. Just because there's been so many different bands as you know. You know? Let's say it's been the DAB, the Buzzcocks, The UK. I've got sort of The Strokes, all these different bands and, you know, as I say, more recently, There It Is by, tag team Mhmm. Which is still a popular song. If thirty odd years of that song, not not for me personally, for them. But they've just, you know, still still gets requested on TV a lot
[00:56:26] Unknown:
as well. So let's go back to the book for a second. You see see all of these stories, all these experiences that you've had. These are these are these are chapters in a book. You understand that? Yeah. I thought about that too. I thought about that. I always said, I I actually have an outline that I have tucked away someplace, and it's it's it's copyrighted already, so you can't nobody can steal this thing. Oh, wow. Oh, I won't take You know, or yeah. So so what I did what I thought what I thought of was when I when I when I retired from the city cert when I retired from New York City, you know, I I decided I was gonna write a book, and I was gonna and each chapter was gonna be an aspect of my career, and and the title of the book is gonna be, Why I Wake Up Screaming, My Years Working for New York City. And, you know, and all of these stories will be in one particular chapter, you know, in that thing.
So, I have it all outlined already. I just gotta take the time to sit down and write it. Right. But, it just seems like everybody it just seems like everybody and this isn't a knock on anything because I I appreciate it. I love it. It just seems like everybody that I've been interviewing for the last since, I wanna say since the June up until now, everybody has a book.
[00:57:35] Unknown:
And it's like it's like It's true. It's like It's true. Is the universe trying to tell me to get my book done or what? Could be. Could be. It really could. I've I've attempted it, and I've I've always thought about doing that. I'm actually writing one. I've started ones, and I've gone back to the drawing board, but I've always thought about that. So I'd actually write a book about all these things that happened with different music experiences. That'd be really interesting. You know? Right back from Doughbury, like I said, you know, right back from the royalty stream of that situation. Yeah. By way through to working with different bands, we've said like, Linkin Park and, you know, tag team and Snoop Dogg and all these different people, and different different bands and friends. And, and I'd I I've actually, I'm with I'm actually in Basildon now.
So that's where Depeche Mode started. Oh, nice. So, yeah. That was I've done some work with them as well. Depesh Mode. I have a radio. I haven't
[00:58:27] Unknown:
heard any TV and radio for them, mainly mainly radio with that one. So I'm gonna have to I'm gonna have to use my Yeah. Get get my Alexa to to get me some Depeche Mode playing because I haven't heard Depeche Mode in years.
[00:58:39] Unknown:
Phenomenal band, aren't they? Oh, I mean, they're literally from yeah. Literally, it's like literally up the street. That's why. You know? Crazy as well. Yeah. Crazy. They're really crazy.
[00:58:48] Unknown:
So Yeah. It's it's bad. Yeah. If if you could sign any artist, past or present Oh, well. To your to to your label, who would it be? Yep. And why would it be?
[00:58:59] Unknown:
Oh my god. Past or present? Jeez.
[00:59:04] Unknown:
Start start going through the mental Rolodex.
[00:59:08] Unknown:
Oh, boy. What a yeah. I mean,
[00:59:12] Unknown:
I I think the, Not the best question to ask at 01:30 or 02:00 in the morning for you. Right?
[00:59:20] Unknown:
Well, it's it's interesting. But, past or present. Yeah. I would have gone I mean, Led Zeppelin. As I said about I I touched on that earlier as well, but Led Zeppelin, I I think, would be the band that, if I've discovered them and I've been, oh my god. Jeez. Yeah. You know? We've all got our preferences, favorite band Oh, sure. Of course, favorite artist, but I think them, and even Queen. Again, Queen, I think just blow my mind, you know. But Led Zeppelin would have been one I would just been like, yep. Let's just do this. Let's let's sign these up somehow.
[00:59:56] Unknown:
Some way. The, what we do you know what you know what song introduced me to Led Zeppelin? Cashmere.
[01:00:03] Unknown:
Yeah.
[01:00:04] Unknown:
I mean, I know I know they had hits before that, and I know they had Oh. You know, Stairway to I think Stairway to Heaven came before that. Right?
[01:00:11] Unknown:
I believe so. Yeah. So I I I'm pretty sure actually. I thought I thought so, but I'm not gonna I have to check it. Yeah. Yeah. So regardless,
[01:00:18] Unknown:
I the Cashmere was the first Zeppelin song that that that grabbed my attention. And I'm not gonna say I'm not gonna say I'm a huge Zeppelin fan. I I like their music, you know, if it's playing, I'll jam along with it. I I know I won't necessarily go out and turn it on for myself, but On that. You know, but if but if I hear it, man, yeah, I'm I'm I'm with it. I'm good, you know. But Shakespeare was like, it's an interesting song, isn't it? When you hear the guitar hitting. Yep. And but you know, the the funny thing is what makes what what I think drew what I think got my attention to it was is at that particular time in my life when I first heard that song, I was very much into, like, those Walking Dead type things, like the like like the like the Night of the Living Dead, Dawn of the Dead. And for some reason, that that intro, that music, just just the instrumentation of it, just reminds me of something you would see in one of those kind of movies of the, you know, thing walking down the street and whatnot. The masses, the hordes of them and Alyssa.
Yeah. So I think I think that's what got my attention to it first.
[01:01:21] Unknown:
Yeah. I feel they're phenomenal. You know? Yeah. Even though I I I mean yeah. It was it was really I think they got me into music in the beginning because it you know, back to the school days, it was one of the teachers come in and play stairway to heaven on the guitar. Nice. And I was like, I just was like, jeez. What's this? You know? And, and that was it. You know? Jimmy Hendrix was a big fan. Please, Jimmy as well.
[01:01:43] Unknown:
Got the same birthday as him, Jimmy Hendrix. Oh, do you? But yeah. Funny. Yeah. Ten days. Nice. Right off. Yeah. That's a big How's the profile? As well. Let let let's see the profile. Maybe you look like him a little bit. I don't know.
[01:01:57] Unknown:
Well, he's got more hair than me, I think.
[01:02:01] Unknown:
Well, he had. He well, but then again, we don't we don't know for sure. Alright. Yes, folks. We're starting a conspiracy theory right here on the Joe Russo at Could've been a week. Maybe it was a week. Maybe. Very frank, maybe. Alright. So here's here's this one for you. What song still stops you in your tracks every time you hear
[01:02:20] Unknown:
it? Oh, wow. What song? My God. Yep.
[01:02:27] Unknown:
So the volume questions. Mine mine is Comfortably Nome. Oh, yeah. Pink Floyd. Yeah. When I hear that, I just stopped. Yeah. I stopped
[01:02:35] Unknown:
you. So that was yeah. I mean, I probably would I'll still stay stairway to heaven, I think, because I think that was because it was a regional song that I'd, heard back then and got me into music. Even though another band that really got me into music was Nirvana
[01:02:52] Unknown:
and Great band.
[01:02:54] Unknown:
Metallica, as well. I heard both of it. A friend of mine give me a cassette tape, give me a tape, and it had one side and metallic on the other side. He said, just listen to this tape. And I played it, and I was like, oh my god. I was like, I'm hooked on this. Yeah. You know? Yeah. Nirvana was great. I I, you know, I didn't really appreciate Nirvana when it when they first came around. I I kinda started to appreciate them a little bit later on.
[01:03:18] Unknown:
But they came out, and there was a string of bands that came out very similar in style to Nirvana that Yeah. There was a very big time for that grunge, garage band type sound, and it it was just amazing period of time. The nineties had some of the best music.
[01:03:33] Unknown:
Oh. Incredible.
[01:03:35] Unknown:
Some of the best music. I I mean, I I think the as well. I think the sixties and the seventies had some great music. You know? Oh, yeah. I mean, I I grew up in the eighties, but and the nineties, of course. But
[01:03:46] Unknown:
but but I was I was just hooked on all that music, you know, through the eighties and through the nineties. That's great stuff.
[01:03:52] Unknown:
Oh, god. But, yeah, Nirvana, the voice and the songs and same Metallica as well, you know, nothing else matters and my god. Oh, yeah. You know? I I had a a buddy of mine was such a huge Metallica fan. It was it was ridiculous. It was like, he lived lived, ate, and breathed Metallica. As a matter of fact, in in, in in his house, in in his bedroom, he had just Metallica posters everywhere. He used to sew into that stuff. Yeah. And, Oh, it's amazing. Hatfield is is amazing. He's a beast on that thing. You know? It's wild stuff. Incredible.
[01:04:28] Unknown:
Incredible. I mean, no. It's it's it's phenomenal. Phenomenal bands, you know, big influences between but, big influence behind what I was doing in the beginning even now. You know, it started to come up in the music scene before even working as an executive. You know? Mhmm. And, all these years ago, these songs still really impact me now. You know? Oh, yes. And and had massive impacts on starting the company. And other bands and, obviously, I'd say, like, different music as well, not just rock, but rock's my rock is a big thing. Like, I I I love rock music. Yeah. Me too. You You know, one of the one of the things I love to do I think the listeners have probably noticed that we do.
[01:05:06] Unknown:
Yeah. Probably. You know, one of the things that I love to do is I I love to introduce the younger generation to the bands that I grew up with. You know? So one of the and and this might sound stupid, but one of the things that I got I kinda got into recently was I like watching on YouTube those, those reaction videos, you know, this, you know, hip hop artists. Hip hop artists hears this for the first time ever. Catch the reaction. You know? Reaction like that. Yeah. They sort of they're completely shocked and stunned by what they hear me now. Exactly. And I I I don't know. I I for some reason, I get a kick out of watching that stuff, and I and it just makes me laugh. And I'm like Yeah. You know? This is music. This is music. You know?
You know stuff like this is music. Like, it's like, yeah, you have classical music. Right? Now here it is, like you take some you take Mozart. Right? Mozart 1756 to 1791, 35 years old, over 626 pieces of music that he wrote, started at the age of eight, seven or eight years old, and we're still listening to his music, you know, and others. I'm not just, you know, I'm just saying Mozart because I know more about Mozart. I I, you know, than others. But but but all of that. And I listen to some of the music that comes up today, and and I wonder, are we going to be listening to this a hundred years from now?
[01:06:31] Unknown:
Well, I said it can all change. You know? Yeah. It also has a lot more pop music, I feel, than ever before. Sure. Yeah. You know? A different phase, of course. You know? You've got all the different sort of, you know, all different sorts of music that people love now. And, and what's really popular, of course, is, you know, obviously, the Taylor Swift's of this world and all that sort of stuff and music Yeah. That's similar.
[01:06:58] Unknown:
I can't stand Taylor Swift.
[01:07:00] Unknown:
I'm sorry. Well, yeah. In fact, what people are into, I mean, but it's I I I I hear all kinds of music, and I I represent all kinds of music. But, but, yeah, it's different. Definitely different. And whatever makes people happy, but it's,
[01:07:15] Unknown:
Yeah. No. That's very dip very diplomatic answer for a guy in the music business. Very, very, very, very cautious. Yeah. See, I tried to trip you up. I tried to get you to say something, but it didn't work.
[01:07:29] Unknown:
He tried to give me two pads. I can't stand. I tried. I tried. I tried, sir. I tried. But, you know, it's You wanted to say something. You know, how it really is good and bad music, and it all depends on what of course, like we said earlier preference. Of course. Yeah. Hundred years from now, I mean, it could be it could go any way. It depends. You know? It could be it could be great what fans out or there could be always more pop music or more sort of love songs than ever before. Who knows? I just hope techno never survives. Yeah.
Oh, god. Yeah. And, but but, yeah, classical music was a big influence in the beginning as well because when I started school, music lessons. Mhmm. Classical music was actually there before the the rock music. I remember, like, they our first music teacher, very strict, and, it's like, don't touch the piano sort of thing because the kids are trying to lean on the piano, and he goes, there's worm there's woodworm on the piano and stuff. And he was very strict, and, and that sort of thing. And And it was classical music. But then another teacher coming on and, he goes, well, I've gotta introduce you to, Jimi Hendrix. And I and we was like, who? Who's Jimi Hendrix?
[01:08:34] Unknown:
Right? That sounds different. Complete transformation. Yeah. It's a difference. Yeah.
[01:08:38] Unknown:
Yeah. That was it. You know, that was it all on the watchtower and all that stuff and, you know, all them songs and that was that. You know? They went from there. But let's say the music company really stemmed from that, you know, music company. I I got caught in all that because because of the music and because of experiences and also meeting my agent right in the beginning. Sure. And, I went to London to to actually meet another agent who turned out to not really be helpful with radio and that's what Fintech V. But it inspired me to help others and and do that as a career as well. So that was as well as meeting my agent after that at the time.
Yeah. That's what that's what it was. So all these music's inspired me to do what I do now, you know, continue and all sorts of music as well. All kinds of other other songs. Lots of love songs. I do I do like love songs, but, you know, rock rock's the rocks in the heart. I I heard a song.
[01:09:32] Unknown:
It's an R and B song, but it's a love song.
[01:09:36] Unknown:
Mhmm. Why'd the name just flip out of my head? Yeah. It's not bad. Yeah. Yeah. That's how it happens.
[01:09:44] Unknown:
But it's yeah. It's hard sometimes. Hold on. I gotta I gotta look at this. You gotta try and find the song. It's gonna drive me crazy if I don't do it. Yeah.
[01:09:52] Unknown:
Yeah. Let's see. Let's see. Give me one second here. That's alright. I love all kinds of music as well. I say I love I love I love sort of things in the nineties like Video Ice Ice Baby or MC Hammer or, you know, Shaggy. Oh, yeah. All kinds of all kinds of music. You know? It's not just one fan. Oh, Shaggy's great. I I kinda liked him. Yeah. You know? Yeah. All that stuff. You know? Yeah. So let's see. And inspirations and all these different people, you know, that are picking behind what I'm doing and, obviously, so many people were inspired by different songs, of course. Alright. So Getting links to song song heroes, of course, links to the same thing. So
[01:10:36] Unknown:
So the song I was looking for or thinking of was, Gregory Porter. Yeah. It's a it's an r and b r and b love song called, If Love is Overrated. Yes. If you haven't heard that one, you need to check it out. That that is, that is a killer killer track. Yeah. He's great. He's a great singer. Oh, yes. Yeah. And I found him by accident, actually. I would I was I was listening to, I was streaming, some jazz radio on Pandora, and, it came on. And I was like, who's this? Holy cow. You know? And, just blew me away, and I had so I had to stop it. And I was like, alright. So who's this? And they told me what it was, and I looked it up, and then I was like, wow. I am a fan now, dude. So I downloaded the album.
Great great album. Yeah. Gregory Port, the name of the album is All Rise.
[01:11:26] Unknown:
So Yep. Really good stuff. Great talent. Great talent. Oh, yeah. It's huge. It is. I see it. There's so much talent out there. You know? Obviously, I've been fortunate to work with so much too much music. Over the years, apart from 50 odd celebrities, which has been great, it's been it's got me well over a thousand unsigned music artists or up and coming talent, and it's been, phenomenal. Really phenomenal. You know? It's, it's just to to hear music and to work with music and be in music because it was always a dream when it, you know, when it happened, it still happens now. Yeah. It just it's never felt like it's never felt like a job,
[01:12:04] Unknown:
you know. And that's a great thing too. That when when you can when you can go to work every day and it not feel like you're working, you're doing something that you love to do, that that's how that's that's just so rewarding and so fulfilling. And I'm I'm gonna I'm gonna tie that into myself because I I say this all the time. I love doing the show. I love doing this. I look forward to doing this. Very natural. You know, without without with all this little this all the little mistakes and little, you know, bumps in the road here and all that stuff. You know, I am I am I am a one man show here. I, you know, I I mean, I have I have Angela who's, one of my producers. I have a few other people who are producers of the show as well. Right. Excellent.
But, but they're not here with me. They're they're spread out. I have That's it. You're on your own now. I'm sitting here in the studio by myself running the board, running this, or running that, running the other thing, and I make mistakes like that little hiccup that we had, that was my screw up. Why?
[01:12:58] Unknown:
I hit something else I hit something I was supposed to hit. You know, I think I think all the the music is live, and it's raw, and it's real.
[01:13:05] Unknown:
You know? That's why I like doing it that's why I like doing it live because, you know, it makes me a better host down the road. Yeah. But I love but my point is is that I love doing this. And if if I was able to to do this every day as as my as my quote unquote job, oh, man, I'd be so happy. I would be so happy. I love doing that because Yeah. You're natural. I mean, you're great. I mean, you'd you'd naturally be I think you'd fantastic. Yeah. I appreciate that. The, and and I look at it like this too. It's like, I would never, in my regular everyday job, meet someone like you or or some of the other people that I've had the opportunity to, to meet and interview. I I recently I interviewed, a a lady who was, who's a Nobel Peace Prize nominee.
Wow. When am I ever gonna meet someone like that? You know? I'm I this the the guy, he's a doctor in in from The UK, and what a great conversation I have. I would never meet these people, and and the writers that I've met, and the the politicians that I've met, never meet these people outside of this. And every every conversation I have is a learning experience for me. Yeah. You know, I I get something from it. So I love doing this. And again, if I could do this professionally, you know, full time every day, I'd do it every day. Great. Yeah. Yeah. My partner, she she's actually she's phenomenal,
[01:14:22] Unknown:
and she does two radio shows. Oh, wow. And wow. But her voice I mean, singing voice and speaking voice. Blows your mind. You know? She she's just I've got that natural talent.
[01:14:34] Unknown:
Yeah. And it's just it's just what it is. And, you know, presenting. And
[01:14:38] Unknown:
yeah. Corinne, she's, Corinne Barret. She's phenomenal.
[01:14:42] Unknown:
Well, the next time you come on the show, you have to have her with you so you so you guys can, we can have a have a nice little conversation. She's great. Great to see her. So, as I said earlier, I'm a radio presenter and Awesome. Well, if you can, if you think of it, send me some links to some of her stuff. I'd like to hear it. Yeah. Absolutely. Absolutely. Alright. Great. Yeah. I will. Well, I've had you over over the hour. So, I know it's late there for you. Oh, great. Thank you. So I appreciate it. So I'm I'm gonna yeah. Well, so we're we're gonna say goodbye here. But, before we go anywhere, the usual at the usual last question of of the day is That's good. Where can the audience connect with you and follow your work and learn more about Song Heroes Music PR? That'd be great. No. I appreciate it.
[01:15:20] Unknown:
I mean, get in touch with the website. I mean, Song Heroes Music PR, which is, www.song-heroes-music-pr.com.
[01:15:30] Unknown:
That's quite a long one. Now we are gonna have all of this information in the show notes, so people can just click on it. So it'll be great. Yes. Great. That's all was in touch with me via email. I mean, [email protected].
[01:15:43] Unknown:
And on the website, it's, my number as well. You can get me through WhatsApp, which is quite easy for meetings and conversations because I'm international because I'm in London, then I'm in New York, and I'm back and forth. Right. Yeah. WhatsApp's a great place to, you know, have meetings and calls. Well, I can I'll connect with you on there. Yeah. That's fine. I'm on there too, so I'll connect with you. So Excellent. Yeah. It'd be great to connect on there. But, I'll say the website, the email, people can get in touch through the phone number, WhatsApp on there, which is which is probably more helpful because I'm say, I'm I'm between both countries. Awesome. So work and, obviously, the whole company, both places. So yeah.
It'd be great to, hear from people and and hear more music and and help more people with their with their songs on a on a wide variety of ways through the through radio stations, TV, record labels, magazines, and all the venues I sent about, you know, airports, hotels, restaurants, and shopping malls. And, basically, I I cover YouTube promotions. I cover all areas of music. Outstanding. It's one of the radio and TV. So I can I can help people get their get their songs out there?
[01:16:46] Unknown:
Alright. Well, folks, Liam Edward Golder. I I said golden before. I'm sorry. I apologize for that. Okay. Liam Edward Golder. So, folks, all the information for Liam is gonna be available on the show notes, so make sure you check that out. And, you know, get in touch with the guy. If you have a talent, send him a sample or something. Let him hear you. Let him see. Maybe he can help you. Alright, folks. Liam, thank you so much. Appreciate you taking the time out, and I hope everything I appreciate it. Okay. So grateful grateful to be part of it. So And we definitely wanna have you back and and with your partner, so let's make that let's make sure that happens. Alright? That's amazing. Thanks so much. Good to meet you. Thank you. Same here. Take care now. Please take care. Thanks a lot. Thank you. Alright, folks. So Liam Edward Golder.
Where else are you gonna get content like this? This is the Joe Russo. It is, twenty seventeen hours central time, and we're gonna take a break here. Need to go use the little restroom, come back, and then we'll, we'll wrap up the show. Alright. So once again, this is a live show weeknights, 7PM central time, Saturday spotlight show at 3PM, and our Sunday bible study at 6PM central time. All live for you. Alright. So, we'll be back in, just about, maybe three minutes. I think three minutes will do. Alright. So folks, again, this is the Joe Russo. Don't forget to like, subscribe, and share with your friends, your family, and your followers all across your social medias. Help us to spread the word about the show, and we'll be back right after this. Stay with us. Alright, folks.
Welcome back to the Joe Russo. Show. Hour number one is in the books. We only have, about thirty minutes to go, so what we're gonna do here is we're gonna we're gonna bypass, I think, the the news highlights that I wanted to talk to you about tonight. So instead, we'll just, we'll get into the announcements, and, we'll wrap this thing up for tonight, and then we'll, pick it up on Wednesday evening. If I'm not mistaken, we only have one guest lined up for Wednesday, so, I might be wrong. Don't quote me. I might be wrong. I don't have the calendar in front of me. So we'll figure all that out on Wednesday. But if, if it's just a one guest, then we'll do a definitely do a, a news headlines segment.
It's been a while since we've done that, so I I I wanna kinda get back into the routine of that as well because that's important to us. It's very, very important to us. Alright. So, let's see. I think that with that said, how about we, kinda roll into some of our announcements here. I can't find my there it is. Alright. Well, I blew the queue, so I'm not gonna bother. Alright, folks. So I just wanna remind you, Ken, of course, August 5, the, the new show that we're doing with Svetlana Ryilkov, Do No Harm, will be broadcast live right here on the Joe Russo. So we're excited about doing that. And, of course, Do No Harm and Svetlana Ryilkov are sponsors of the show, and, they are representing Ezra Healing, ezrahealing.com, one of our one of our sponsors, and it we are incredibly thankful to have them on board with us. Also, just wanna remind you to, not to forget the crypto show that is coming up this coming Saturday.
Alright? I think we got a later start than we did the last time we did it. The last time we did it on, I think it was, like, 11:00 in the morning. So I think this one we're doing, later in the day. I think it's 03:00. I will let you guys know. And how will I let you know? Well, of course, I'm gonna mention it here on the show, but I'm also gonna mention it in the upcoming program announcements email newsletter that we're sending out. So how do you get on that list? Well, go to the website, fill out that little, pop up window that shows up when you first get to the website, and, get yourself on the mailing list. It's free. It doesn't cost you anything. And, we're not gonna sell your information. We're not gonna share your information. It all stays right here with us. You're You're not gonna get spammed by us either. We're not gonna send you a million emails a day. We're gonna you're gonna probably get one or two in the course of a week, if that many.
Just giving you kind of a rundown of what the programming schedule is gonna be all about. Especially if there's any changes. That's probably the best way for us to get you. Alright. So, head over to the website joeroos.com, sign up for the programming announcements email list. Alright. Very, very, very important. Pod home. Pod home dot f m, another one of our sponsors, is the most modern, easy to use podcast hosting platform there is. Use it to publish your episodes, enhance your audio, autumn and automatically generate transcripts, chapters, titles, show notes, and more. The great thing about podhome.fm is that you can also broadcast your podcast live across the audio modern podcast two point o platforms like we are doing right now. So yeah. So not only are we live here on Rumble, live here, also on x and Facebook and Twitch and locals, but we're broadcasting our audio stream live across the modern two point o platforms, and we can do that through Pod Home. So you gotta check out Pod Home. Another great benefit to Pod Home is you also get with your subscription, you get a website.
You get the the media player that you can put on your personal website or the website that you that, is included with, the PodHome subscription. And you get all of this for $15.99 a month. That's $15.99 a month. And if you sign up right now, you get an additional thirty days free. So you need to check it out. Podhome.fm. It's podhome.fm. Alright. Also, I wanna remind you guys to check us out on our socials, of course, Twitter or x at Joe Ruse. Truth social, Joe Ruse. Minds at Joe Ruse fake book, Joe Ruiz podcast. And, Instagram, not Joe Ruiz. TikTok, joe dot ruiz. So I look forward to catching up with you guys, over there.
Alright. So this week, we had, we had some donations, and we really appreciate those. So, thank you to, Joseph and Marissa for your donations this week. We really do appreciate those. Thank you so very much for it. Now if you wanna get in on the, donation action, you could, set up a one time payment of any amount, a one time donation of any amount. Gotta choose the words carefully. One time donation, any amount, you could do that right there on our website, or you can set up a recurring donation in any amount. We really appreciate those.
Also, you can set up, one of our producer tiers. Like I mentioned earlier at the beginning of the show, the associate producer tier, the producer, executive producer one, and executive producer two. All of those come with shout outs, inclusion in in all the show notes, emails, and, of course, as the executive producers, you get to book a segment on the show with us live and spend thirty minutes with us, and also you get to get, yourself some swag. So definitely need to check it out. Now you could also help us out by donations through through our cryptocurrencies. Our wallet information is up on our support page as well. Ethereum, Tether, Bitcoin, Solana, whatever's up there right now is what you can, help us out with, and we would really, really appreciate that. And, of course, we also have folks that are speaking of crypto.
Through the modern podcast apps, the podcast two point o apps, you can stream SATs to us. And we do have a few folks that are streaming SATs to us. Now all SATs are are Satoshis, and they are micro payments of Bitcoin. So they're they're it's not a lot, just a couple of pennies here or there, but you but they build up. They add up. And we appreciate the fact that folks are streaming those to us. What does that mean? That means that if you have a modern two point o app, podcast two point o app, you can attach your crypto wallet to it, and you could set the app to withdraw a certain amount of Satoshis from your Bitcoin and send it over to us as a thank you for the show that we're doing.
So it's all part of value for value. Again, value for value is very simply, you returning value to us for the value you're receiving from what we're doing. Make sense? Make sense. Alright. Now, if you wanna try out the modern podcast apps, I would encourage you to head over to modernpodcastapps.com or podcastindex.org and download some of them. They are great. I I play with them all the time. I try a different one all the time. Right now, my favorite is Podcast Guru. It's great. It's a great app. No problems with it. Fountain.fm just got a facelift. It looks beautiful. I haven't really spent too much time with it right now, but I plan on doing that very, very soon. It looks amazing, so you need to check that out. Alright. And then, of course, we wanna get to our shout outs to our producers.
Alright. So our executive producer, Wayne Rankin, executive producer, Rosanna Rankin, executive producer, Carolina Jimenez. Thank you guys so much for all your contributions. We really do appreciate those. And then, of course, our inestimable producer, anonymous Angela. Thank you for all the work that you do. I appreciate it. And I'm sure the audience appreciates it too, because I don't think anybody realize just realizes just how much effort you put into this. And I appreciate that, and thank you so very much for it. And, I think, that's pretty much going to, do it for us here. So with that said, let's, let's do this.
Thank you for taking the time to be with us tonight. Just don't forget to head over to our website, joeroos.com. Click on the contact section, send us over any questions or comments that you have. And then folks, don't forget, make Texas independent again. Go podcasting, keep a steady stride, and keep talking. Good night. Happy
[01:30:27] Unknown:
ones.
