The Retail Razor: Data Blades

The Retail Razor: Data Blades



Retailers face an endless stream of challenges, but the right data can be the key to unlocking smarter decisions. The Retail Razor: Data Blades cuts through the clutter in retail insights by slicing through complex retail industry research to reveal actionable insights that help retailers optimize customer experiences and business operations. Hosts Ricardo Belmar & Casey Golden welcome top retail analysts & industry experts, each bringing a single, impactful data-driven insight based on research. Whether it's consumer behavior, operational efficiency, or tech innovation, every episode breaks down critical findings into clear, practical strategies retailers can use today. If you’re looking to make informed management, marketing, & operational choices backed by real-world data, this is the retail podcast for you! Retail Razor Podcast Network: https://bit.ly/RRPNweb Newsletter: https://retailrazor.substack.com YouTube: https://bit.ly/RRShowYouTube LinkedIn: https://bit.ly/LI-RRazor BlueSky: https://bit.ly/TRRSbsky Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads Facebook: https://bit.ly/TRRSface About Your Hosts Ricardo Belmar is an NRF Top Retail Voice for 2025, a RETHINK Retail Top Retail Expert from 2021-2025, and a Thinkers360 Top 10 Retail, Top 50 Management, & Top 100 Digital Transformation Thought Leader, plus a 2024 Top Digital Voice. He is the director partner marketing for retail & consumer goods at Microsoft. Casey Golden is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023-2025, & Retail Cloud Alliance advisory council member. Once immersed in fashion & supply chain tech, now slaying Franken-stacks & building retail tech!


13 March 2025

Retail Insights Unveiled: Maximizing Store Team Potential - S1E6

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Retail Insights Unveiled: Maximizing Store Team Potential

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S1:E6 The Power of Knowledgeable Store Teams
 
In the final episode to Season 1 of the Retail Razor: Data Blades, hosts Ricardo Belmar and Casey Golden welcome Georgina Nelson, CEO of TruRating. Georgina discusses the significant impact well-informed store teams have on retail performance. Highlighting a global sporting goods retailer's success, Georgina reveals that 90% of shoppers acknowledged receiving multiple product options from staff, leading to a 27% increase in average shopper spend. The conversation emphasizes the importance of personalized customer interactions, cross-selling, upselling, and the tangible benefits of sales and product training. Insights are derived from TruRating’s innovative approach to gathering customer feedback directly at the point of sale, showing how it supports retailers in enhancing store performance and creating holistic shopping experiences.

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(00:00) Show Intro

(01:12) Georgina Nelson - The Strategic Advantage of Well-Informed Store Teams

(09:40) Show Close



Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.


Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion & supply chain tech, now slaying Franken-stacks & building retail tech!



Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.





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