Bryan Entzminger: 00:00:00 If you ever been getting ready to talk to a podcast editor or a service provider and you just start to feel
Bryan Entzminger: 00:00:06 a little bit overwhelmed or like you're just not quite sure what you're doing, or you're not quite sure that you're going to make
Bryan Entzminger: 00:00:13 the right decision or a good decision, we're going to talk about that today and we're going to talk about a couple of things
Bryan Entzminger: 00:00:18 that you can do now to help you make that better decision later.
Bryan Entzminger: 00:00:26 Welcome to Hiring a Podcast Editor.
Bryan Entzminger: 00:00:28 My name is Bryan Entzminger.
Bryan Entzminger: 00:00:29 I'm a podcast editor and manager at TopTierAudio.com.
Bryan Entzminger: 00:00:33 This show is intended to help you be able to find the right podcast editor for you.
Bryan Entzminger: 00:00:37 Whether you're looking for your first editor.
Bryan Entzminger: 00:00:38 Or your next editor in season one, we're going to help you get clarity on what you really want before you
Bryan Entzminger: 00:00:44 start connecting with editors, and then provide you with the tools to make the right decision for yourself.
Bryan Entzminger: 00:00:49 This show is sponsored by TopTierAudio.com, where we provide podcast production services for
Bryan Entzminger: 00:00:55 multi-passionate coaches, trainers, and consultants.
Bryan Entzminger: 00:00:58 Be sure to stick around to the end and I'll tell you how you can get a free tool to help you organize
Bryan Entzminger: 00:01:02 your thoughts and make sure you don't miss anything.
Bryan Entzminger: 00:01:07 If you've listened to the previous several episodes and you've been working through the workbook, 15
Bryan Entzminger: 00:01:12 Questions to Ask Before Hiring a Podcast Editor.
Bryan Entzminger: 00:01:16 You probably already know what's coming, but if not, then this might be a surprise to you.
Bryan Entzminger: 00:01:20 Here's the thing, deciding how you're going to make a decision.
Bryan Entzminger: 00:01:24 On the person who might be the most important outsider you bring into your production process is kind of important.
Bryan Entzminger: 00:01:30 We've spent the last several episodes envisioning the future, planning some ideas around the path and
Bryan Entzminger: 00:01:36 timelines, identifying what you need and what you want.
Bryan Entzminger: 00:01:40 We've even started to spend some time clarifying what's most important.
Bryan Entzminger: 00:01:44 There are really only two things that remain before you start looking for an editor.
Bryan Entzminger: 00:01:48 We're going to be covering one of those today.
Bryan Entzminger: 00:01:50 This one, we're talking about deciding how you will decide, and here's kind of why I'm bringing this up.
Bryan Entzminger: 00:01:57 We all know that life involves trade offs, right?
Bryan Entzminger: 00:02:01 But it be, it can become challenging when you start talking to more than one person and you start
Bryan Entzminger: 00:02:06 discovering that different editors don't all offer.
Bryan Entzminger: 00:02:09 The same things.
Bryan Entzminger: 00:02:11 Some of them might offer different levels of editing.
Bryan Entzminger: 00:02:14 Some of them might offer other things besides editing.
Bryan Entzminger: 00:02:17 They all probably have different pricing and they may have different timelines and things
Bryan Entzminger: 00:02:21 like that, and it can become confusing.
Bryan Entzminger: 00:02:26 When you start trying to weigh all of these things out and say, Well, this one's a little faster, but this one offers more things
Bryan Entzminger: 00:02:33 and this one's a little bit less expensive, and it can start to kind of jumble around in your head, or at least it doesn't mind.
Bryan Entzminger: 00:02:39 And so that starts to make it more difficult.
Bryan Entzminger: 00:02:43 To make a decision and what becomes a potential outcome is that maybe one of the people who has a little bit stronger
Bryan Entzminger: 00:02:50 personality or maybe is a little bit more well spoken or something, starts to look like the best option because all
Bryan Entzminger: 00:02:57 of these other things kind of conflict with each other.
Bryan Entzminger: 00:02:59 Then it makes it hard to decide.
Bryan Entzminger: 00:03:01 But if you want to be the one who's really emotionally in the driver's seat, then you.
Bryan Entzminger: 00:03:06 Take some time right now to determine how you're going to decide, when we talk about how we're going to decide.
Bryan Entzminger: 00:03:13 We've already done a lot of the work.
Bryan Entzminger: 00:03:14 We've already talked about that.
Bryan Entzminger: 00:03:15 There's a lot of this work that's been done, but we need to decide.
Bryan Entzminger: 00:03:20 Of three different things, which one is the most important?
Bryan Entzminger: 00:03:23 And then we also need to talk about non-negotiables.
Bryan Entzminger: 00:03:26 First off, we're going to talk about what I call pick two or pick three.
Bryan Entzminger: 00:03:31 The idea comes from some of those memes that you might see floating around that come from the world of project management or
Bryan Entzminger: 00:03:37 that kind of thing, where you might have basically a Venn diagram where in one area you have quality and in another you have speed.
Bryan Entzminger: 00:03:46 And then the last one you have.
Bryan Entzminger: 00:03:48 Cost.
Bryan Entzminger: 00:03:49 Right?
Bryan Entzminger: 00:03:49 And it says you can have two, but you can't have three.
Bryan Entzminger: 00:03:51 The idea here is that.
Bryan Entzminger: 00:03:54 If you want something that's really high quality and something that's very fast, it's going to cost a lot of money.
Bryan Entzminger: 00:03:59 You can't have it for less money.
Bryan Entzminger: 00:04:01 If you want something that's really inexpensive and you want it to be very fast, then you're probably
Bryan Entzminger: 00:04:06 going to have to sacrifice on quality, and we, we acknowledge that there are some trade offs.
Bryan Entzminger: 00:04:11 However, I'm not going to ask you to pick one or pick two.
Bryan Entzminger: 00:04:14 What I'm going to ask you to do is just to prioritize them.
Bryan Entzminger: 00:04:16 Think through speed, scope, and spend.
Bryan Entzminger: 00:04:20 And I like those because they all have s.
Bryan Entzminger: 00:04:23 And it makes it easy for me to remember.
Bryan Entzminger: 00:04:25 So if you had to pick just one, which one would you pick?
Bryan Entzminger: 00:04:28 If you had to pick a second one, which would be the second, and then which is the third?
Bryan Entzminger: 00:04:32 It's not saying that any of them are unimportant, and it's also not saying that one of them might ultimately be a deal
Bryan Entzminger: 00:04:38 breaker if it's just outside the scope of what's acceptable.
Bryan Entzminger: 00:04:41 Right.
Bryan Entzminger: 00:04:41 But when I think about speed, I'm typically thinking about turnaround time.
Bryan Entzminger: 00:04:47 How much time does an editor want or need between when.
Bryan Entzminger: 00:04:51 Files are delivered to them or what an agreement is made, or whatever the starting point is for.
Bryan Entzminger: 00:04:56 And when you get back, whatever that finished product is, for some it might be hours or days or maybe
Bryan Entzminger: 00:05:03 weeks, and it all depends on what's important to you.
Bryan Entzminger: 00:05:07 So you're not only determining whether speed is the most important, you're also determining what
Bryan Entzminger: 00:05:12 decision criteria are you talking about for speed.
Bryan Entzminger: 00:05:15 If you need something turned around in a week and one of the editors can do it in 20 minutes, well that's great.
Bryan Entzminger: 00:05:21 That doesn't necessarily make it better because that's kind of overkill if you think about it, because that extra five
Bryan Entzminger: 00:05:27 days or six days that you're getting back isn't really going to benefit you unless it does, and that's up to you to decide.
Bryan Entzminger: 00:05:33 So that's what I think about in terms of speed, is how quickly can you get that back.
Bryan Entzminger: 00:05:38 Scope is a little bit broader, and I think of this in a couple of things.
Bryan Entzminger: 00:05:42 One would be the.
Bryan Entzminger: 00:05:44 Quantity or the breadth of services that this editor offers.
Bryan Entzminger: 00:05:49 Do they offer audio repair?
Bryan Entzminger: 00:05:51 Do they offer show notes?
Bryan Entzminger: 00:05:52 Do they offer graphic design?
Bryan Entzminger: 00:05:54 Do they upload and schedule?
Bryan Entzminger: 00:05:55 Like that's all part of scope.
Bryan Entzminger: 00:05:58 Equally, I think part of scope is what's the quality of work that they do?
Bryan Entzminger: 00:06:03 And that's a little bit tough maybe to identify, but thinking about like, are you looking for
Bryan Entzminger: 00:06:08 somebody to just add the top or the tail?
Bryan Entzminger: 00:06:10 We talked about that before.
Bryan Entzminger: 00:06:11 Or are you looking for somebody who's going to do a full.
Bryan Entzminger: 00:06:13 Detailed editor, Do you need somebody who's going to do story editing and script writing and all of that kind of stuff.
Bryan Entzminger: 00:06:18 All of that plays into the scope.
Bryan Entzminger: 00:06:21 And then the last one is spend, and I think this is probably for most of us going to be, what's the cost to us?
Bryan Entzminger: 00:06:26 And it's probably going to be in money.
Bryan Entzminger: 00:06:29 I don't know that there was anything else that we might trade for things.
Bryan Entzminger: 00:06:32 But basically, what's it going to cost you to have this done?
Bryan Entzminger: 00:06:35 So I'm going to ask you to take a minute and think about what does speed mean to you?
Bryan Entzminger: 00:06:39 What does scope mean to you, and what does spend mean to you?
Bryan Entzminger: 00:06:42 Are there any things within this that are deal breakers?
Bryan Entzminger: 00:06:45 In other words, if they charge $20,000 an episode, well that might be too much.
Bryan Entzminger: 00:06:49 So are there any break points in these and then prioritize 'em and say, Okay, which is the most important?
Bryan Entzminger: 00:06:54 Is it speed, is it scope, or is it spend?
Bryan Entzminger: 00:06:57 And which is next?
Bryan Entzminger: 00:06:58 And which is last?
Bryan Entzminger: 00:06:59 None of them are unimportant.
Bryan Entzminger: 00:07:01 Just choose and then put them in the order.
Bryan Entzminger: 00:07:02 That's right for.
Bryan Entzminger: 00:07:04 And then after you've determined which are the most important, put that in the worksheet.
Bryan Entzminger: 00:07:08 That's on page 10 or 11 of the worksheet.
Bryan Entzminger: 00:07:10 15 Questions to Ask Before Hiring a Podcast Editor.
Bryan Entzminger: 00:07:13 You'll have that right there.
Bryan Entzminger: 00:07:15 Hi there.
Bryan Entzminger: 00:07:15 I'm popping in for just a second to tell you about Boom Caster.
Bryan Entzminger: 00:07:19 If you're going to be recording your podcast while streaming live, either with a.
Bryan Entzminger: 00:07:23 Co-host or with guests or something like that, you're going to need a service that does
Bryan Entzminger: 00:07:27 that and gives you high quality recordings.
Bryan Entzminger: 00:07:29 And Boom Caster is a great service for that.
Bryan Entzminger: 00:07:32 They offer an excellent live stream experience and super high quality audio and video recordings.
Bryan Entzminger: 00:07:38 So later you can edit those into your final podcast episode.
Bryan Entzminger: 00:07:41 You can find [email protected] or click the link in the episode notes.
Bryan Entzminger: 00:07:45 If you use that, you'll also get a discount on your purchase and your purchase will benefit the show.
Bryan Entzminger: 00:07:50 So I'd really appreciate that.
Bryan Entzminger: 00:07:52 Boom Caster is what?
Bryan Entzminger: 00:07:53 Man for you to capture those great recordings for your podcast.
Bryan Entzminger: 00:07:57 So we've already touched on this a little bit when we were talking about speed, scope, and spend, but there is the
Bryan Entzminger: 00:08:02 reality that some things are going to be deal breakers or non-negotiable requirements for you, and that's okay.
Bryan Entzminger: 00:08:11 It's perfectly appropriate for you to have some requirements.
Bryan Entzminger: 00:08:14 One non-negotiable requirement might be that the person that you bring into your business is familiar with the topic
Bryan Entzminger: 00:08:21 that you're covering about, because maybe that's relevant.
Bryan Entzminger: 00:08:23 If you've got a show about medical things and you need somebody who can.
Bryan Entzminger: 00:08:27 Work on that and know what they're working on.
Bryan Entzminger: 00:08:29 Well, yeah, that could be totally a non-negotiable requirement.
Bryan Entzminger: 00:08:32 We've also talked about how that kind of fits into speed, scope, and spend, right?
Bryan Entzminger: 00:08:36 If somebody takes six weeks to turn something around and you need it in two days, well that becomes a non-negotiable requirement.
Bryan Entzminger: 00:08:42 Take a little bit of time with that worksheet and think through, are there any other things that are non-negotiable about the.
Bryan Entzminger: 00:08:49 About the person that you're working with or anything like that.
Bryan Entzminger: 00:08:53 A great example might be that if you're working with an agency, you only work with agencies who
Bryan Entzminger: 00:09:00 treat their contractors or their employees well.
Bryan Entzminger: 00:09:03 Now I don't know exactly how you would measure that, but that could be a non-negotiable requirement for you.
Bryan Entzminger: 00:09:08 So just make that list and then as you're thinking through this, Also think through.
Bryan Entzminger: 00:09:12 Are there any other things that are really, really, really important to you?
Bryan Entzminger: 00:09:16 Maybe they're not truly non-negotiable, but these are very important to you.
Bryan Entzminger: 00:09:21 And just make a note of those within the worksheet.
Bryan Entzminger: 00:09:23 These will help you.
Bryan Entzminger: 00:09:25 Then when it comes time to start deciding, because we do have a framework for making decisions.
Bryan Entzminger: 00:09:29 I'm working on that right now, but.
Bryan Entzminger: 00:09:31 These will become important to you.
Bryan Entzminger: 00:09:33 So we've gone through the process of talking about speed, scope, and spend.
Bryan Entzminger: 00:09:37 We've also, now as you've finished this up, gone through the non-negotiables.
Bryan Entzminger: 00:09:41 After that, there's really only one thing left and that's what's often the elephant in the room.
Bryan Entzminger: 00:09:47 That's what's coming on the next episode.
Bryan Entzminger: 00:09:48 You won't want to miss that, so make sure you come back for it.
Bryan Entzminger: 00:09:52 If you'd like to be able to get the clarity you need in order to avoid making a hiring mistake, be sure to download our guide.
Bryan Entzminger: 00:09:58 15 Questions to Ask Before Hiring a Podcast Editor.
Bryan Entzminger: 00:10:02 You can find it at HireAPodcastEditor.com/15questions, and it'll be linked up in the show notes.
Bryan Entzminger: 00:10:08 It's totally free.
Bryan Entzminger: 00:10:09 We don't require an email address or anything like that.
Bryan Entzminger: 00:10:11 We just want to make sure that you have the tools that you need to make the right decision for you.
Bryan Entzminger: 00:10:16 That guide has the questions we'll talk about on this show, some instructions and suggestions.
Bryan Entzminger: 00:10:21 Even a place to take notes.
Bryan Entzminger: 00:10:23 If you want to get even more out of it though, be sure to subscribe to this show at HireAPodcastEditor.com/listen
Bryan Entzminger: 00:10:29 and share it with the rest of your team.
Bryan Entzminger: 00:10:31 Your work is important now.