Bryan Entzminger: 00:00:00 If there's one thing that I wish I could just shout from the rooftops
Bryan Entzminger: 00:00:04 about hiring a podcast editor, it might be.
Bryan Entzminger: 00:00:07 Don't hire just any old editor to get a seat filled.
Bryan Entzminger: 00:00:11 Make sure that you're going to be working with an editor that you actually want to work with.
Bryan Entzminger: 00:00:15 In fact, that's what this entire show is about.
Bryan Entzminger: 00:00:18 In this episode, we're going to take a look at one question that's designed to give you confidence,
Bryan Entzminger: 00:00:23 to help you understand whether or not the person you're talking with is a flake or a solid performer.
Bryan Entzminger: 00:00:29 Whether their style matches your style, and whether or not you can trust that they're going to get you consistent.
Bryan Entzminger: 00:00:35 In other words, do you even want to work with this editor?
Bryan Entzminger: 00:00:38 It's a simple question, but it opens the door to so much of what you need to know.
Bryan Entzminger: 00:00:45 Welcome to Hiring a Podcast Editor.
Bryan Entzminger: 00:00:47 My name is Bryan Entzminger.
Bryan Entzminger: 00:00:49 I'm a podcast editor and manager at TopTierAudio.com.
Bryan Entzminger: 00:00:52 This show is intended to help you be able to find the right podcast editor for you.
Bryan Entzminger: 00:00:56 Whether you're looking for your first editor or your next editor in season one, we're going to help you
Bryan Entzminger: 00:01:01 get clarity on what you really want before you start connecting with editors, and then provide you with
Bryan Entzminger: 00:01:06 the tools to make the right decision for yourself.
Bryan Entzminger: 00:01:09 This show is sponsored by top tier audio.com, where we provide podcast production services for
Bryan Entzminger: 00:01:14 multi-passionate coaches, trainers, and consultants.
Bryan Entzminger: 00:01:18 Be sure to stick around to the end and I'll tell you how you can get a free tool to help you organize
Bryan Entzminger: 00:01:22 your thoughts and make sure you don't miss anything.
Bryan Entzminger: 00:01:27 One of the things that I think people sometimes forget is that the working relationship with a podcast editor can span years.
Bryan Entzminger: 00:01:35 I should mention just like last time that this is true also for podcast managers, podcast producers,
Bryan Entzminger: 00:01:41 pretty much any podcast service provider.
Bryan Entzminger: 00:01:43 That relationship could last for years, and unless you're hiring an.
Bryan Entzminger: 00:01:49 You're not going to have much or really even any control over your editor's schedule or their
Bryan Entzminger: 00:01:55 availability or what it's like to work with them.
Bryan Entzminger: 00:01:58 Because of that, it's crucial to understand what it might be like to work with them and whether
Bryan Entzminger: 00:02:03 or not you're comfortable with that relationship.
Bryan Entzminger: 00:02:06 Of course, it might seem like the obvious answer is to just make a list of things that are important to
Bryan Entzminger: 00:02:11 you and go down that list and start filling it out.
Bryan Entzminger: 00:02:14 Maybe that list that you made in the first section of the free download, "15 Questions to Ask Before Hiring a Podcast
Bryan Entzminger: 00:02:19 Editor," but we're going to take a slightly different approach.
Bryan Entzminger: 00:02:23 Instead, we're going to ask a more open-ended question so that we don't miss anything that we might not have considered at first.
Bryan Entzminger: 00:02:30 With that said, we're not going to ignore the list.
Bryan Entzminger: 00:02:32 That list is going to be important because as we listen to the answers that this editor gives, we're going to
Bryan Entzminger: 00:02:37 compare their answers to what we've put together and maybe ask some probing questions if there seem to be some gaps.
Bryan Entzminger: 00:02:45 Here's the question.
Bryan Entzminger: 00:02:46 What does it look like to work with you?
Bryan Entzminger: 00:02:49 Or if you'd prefer, describe the typical process or workflow for working together.
Bryan Entzminger: 00:02:54 I know sounds really simple, but it's not, and when you ask this question, be prepared for the person you're
Bryan Entzminger: 00:03:00 talking with to maybe ask some clarifying questions, especially around the context of what you're looking.
Bryan Entzminger: 00:03:07 This is important because this will help you understand what it's going to be like to communicate with this person,
Bryan Entzminger: 00:03:14 and communication is key for any longstanding relationship.
Bryan Entzminger: 00:03:19 They may have questions around whether you're looking for information about onboarding or episode production,
Bryan Entzminger: 00:03:24 or the overall working arrangements or something else.
Bryan Entzminger: 00:03:28 , it's okay to guide the conversation to one and then come back to the other and maybe take a slightly different approach.
Bryan Entzminger: 00:03:33 In fact, I would recommend that you go ahead and guide the conversation first toward the overall working
Bryan Entzminger: 00:03:39 relationship, and then do come back and talk about individual episodes and make sure that you understand that as well.
Bryan Entzminger: 00:03:45 When the editor that you're talking with starts to answer, you're going to be listening for things
Bryan Entzminger: 00:03:49 that help you understand process and defined.
Bryan Entzminger: 00:03:54 now, it's not so much, it's, it's going to be a little bit, do I want them to fill this role?
Bryan Entzminger: 00:03:59 And is that something that they do?
Bryan Entzminger: 00:04:00 Let's be honest.
Bryan Entzminger: 00:04:01 And it's going to be some of what are they going to expect from you?
Bryan Entzminger: 00:04:03 But the real question is, does it seem like they have a defined process?
Bryan Entzminger: 00:04:08 or does it sound like they're just making it up as they go along?
Bryan Entzminger: 00:04:12 Does it seem like they have defined roles in the working relationship, or does it sound like they're just
Bryan Entzminger: 00:04:17 making that up and nobody's responsible for anything?
Bryan Entzminger: 00:04:20 Do you understand from their conversation, what marks the beginning of a working relationship?
Bryan Entzminger: 00:04:25 Is it once you've signed the contract you're working together?
Bryan Entzminger: 00:04:28 Is it once the first payment is made?
Bryan Entzminger: 00:04:31 Is it when files are delivered?
Bryan Entzminger: 00:04:32 Do they even use contracts?
Bryan Entzminger: 00:04:34 These are important things to.
Bryan Entzminger: 00:04:36 by the same approach.
Bryan Entzminger: 00:04:37 What about the beginning of a new episode?
Bryan Entzminger: 00:04:39 What starts that?
Bryan Entzminger: 00:04:40 Is it when you say, Hey, I've got a new episode for you?
Bryan Entzminger: 00:04:43 Or is it when the first file is delivered or all of the files are delivered?
Bryan Entzminger: 00:04:46 How do you know when they're ready to start working on a new episode?
Bryan Entzminger: 00:04:50 And.
Bryan Entzminger: 00:04:51 How do you get the files to them?
Bryan Entzminger: 00:04:52 Do you send them by Dropbox or Google Drive, or do they want micro SD cards?
Bryan Entzminger: 00:04:58 Like how do you get the files to them?
Bryan Entzminger: 00:04:59 Make sure that you understand that.
Bryan Entzminger: 00:05:01 As well as their turnaround timelines.
Bryan Entzminger: 00:05:03 How many days or weeks do they need to turn an episode around?
Bryan Entzminger: 00:05:07 Listen for what they're going to expect you to do, as well as what you can expect them to do, and make sure that these
Bryan Entzminger: 00:05:13 roles feel right to you, that you want to do the parts they want you to do, or someone on your team perhaps can do.
Bryan Entzminger: 00:05:19 and that they're doing the things that you would want them to do.
Bryan Entzminger: 00:05:23 Thinking a, again, about the episode production, when is it considered complete?
Bryan Entzminger: 00:05:27 What marks the end?
Bryan Entzminger: 00:05:28 Is it when they send files back to you?
Bryan Entzminger: 00:05:30 Is there a revision request?
Bryan Entzminger: 00:05:31 Or how do they handle error corrections?
Bryan Entzminger: 00:05:34 All of those things are important.
Bryan Entzminger: 00:05:36 How do they handle vacations and holidays?
Bryan Entzminger: 00:05:39 Do they just randomly take time off, or do they plan ahead and ask you to do the same for that matter?
Bryan Entzminger: 00:05:44 Do they have a process for you to plan for your vacations and holiday?
Bryan Entzminger: 00:05:48 So that you can make sure that nothing happens, that delays the release of your show.
Bryan Entzminger: 00:05:54 What happens if files are late?
Bryan Entzminger: 00:05:56 Is the show released late?
Bryan Entzminger: 00:05:57 Is there a rush fee?
Bryan Entzminger: 00:05:59 Are they able to turn it around in less than the agreed amount of time?
Bryan Entzminger: 00:06:03 What are their billing practices?
Bryan Entzminger: 00:06:04 Do they bill in advance at the beginning of the month?
Bryan Entzminger: 00:06:07 Is money due when you deliver an episode to them on a per episode basis?
Bryan Entzminger: 00:06:11 Do they bill after the fact?
Bryan Entzminger: 00:06:13 How is all of that handled?
Bryan Entzminger: 00:06:14 And if they do offer payment, What are those terms?
Bryan Entzminger: 00:06:17 Is it due on receipt or is it due 15 days?
Bryan Entzminger: 00:06:20 Make sure you understand all of that.
Bryan Entzminger: 00:06:23 Once you have a pretty good feel for how the working relationship functions, it's time to move on to a bit
Bryan Entzminger: 00:06:28 of a more granular view of their internal processes.
Bryan Entzminger: 00:06:33 Hi there.
Bryan Entzminger: 00:06:33 I'm popping in for just a second to tell you about Boomcaster.
Bryan Entzminger: 00:06:37 If you're going to be recording your podcast while streaming live, either with a co-host or with guests
Bryan Entzminger: 00:06:42 or something like that, you're going to need a service that does that and gives you high quality
Bryan Entzminger: 00:06:46 recordings, and Boomcaster is a great service for that.
Bryan Entzminger: 00:06:50 They offer an excellent live streaming experience.
Bryan Entzminger: 00:06:52 And super high quality audio and video recordings.
Bryan Entzminger: 00:06:55 So later you can edit those into your final podcast episode.
Bryan Entzminger: 00:06:59 You can find them at Boomcaster.com or click the link in the episode notes.
Bryan Entzminger: 00:07:03 If you use that, you'll also get a discount on your purchase and your purchase will benefit
Bryan Entzminger: 00:07:07 the show, so I'd really appreciate that.
Bryan Entzminger: 00:07:09 Boomcaster is what I recommend for you to capture those great recordings for your podcast.
Bryan Entzminger: 00:07:14 Now taking a more granular view into their production processes or even their internal processes isn't so much
Bryan Entzminger: 00:07:22 to make sure that you agree with everything that they do.
Bryan Entzminger: 00:07:26 It's to make sure that you understand what that process looks like just from a high level so that you know kind of what
Bryan Entzminger: 00:07:31 it looks like and why things take the amount of time that they do, and also just to make sure that you have confide.
Bryan Entzminger: 00:07:38 That they have a process in place.
Bryan Entzminger: 00:07:39 Again, you're trying to make sure that they're not just making it up on the fly unless that's
Bryan Entzminger: 00:07:43 the kind of person you want to work with.
Bryan Entzminger: 00:07:45 I know it's not the kind of person I want to work with.
Bryan Entzminger: 00:07:47 What I want, if I'm hiring somebody, is somebody who has a strong internal process for their overall production flow.
Bryan Entzminger: 00:07:56 When an episode arrives, this is what happens first.
Bryan Entzminger: 00:07:59 This is what happens second, third, fourth, fifth, and so on, all the way through the line.
Bryan Entzminger: 00:08:04 It's not so much important to me that the person I'm working with has a process that matches mine so much as it's
Bryan Entzminger: 00:08:10 important to know that they have a process, because that process becomes the structure that supports the creativity
Bryan Entzminger: 00:08:18 that you're hoping they're going to bring to your show while allowing them to deliver consistent results for.
Bryan Entzminger: 00:08:25 for me, my internal process, the process that I and my team follow when files arrive, we have some
Bryan Entzminger: 00:08:33 internal project management processes that I'm not really going to talk about cuz they're just.
Bryan Entzminger: 00:08:37 Administrative stuff, but we do have that.
Bryan Entzminger: 00:08:39 We take note of the files that arrived, when they arrived, when they're due, all of that kind of stuff.
Bryan Entzminger: 00:08:45 And then we go through and we start looking at the files.
Bryan Entzminger: 00:08:48 We check them, how long are they, if it's an interview, are all of the files the same length?
Bryan Entzminger: 00:08:53 Cuz that's kind of important to know because you might be missing something.
Bryan Entzminger: 00:08:57 Then we'll go through and do a quick quality check on all of the files and if there's some repair or remediation required.
Bryan Entzminger: 00:09:04 And there almost always, We'll go ahead and take care of that.
Bryan Entzminger: 00:09:07 Usually it's reduction of some light background noise.
Bryan Entzminger: 00:09:10 Maybe there's some popping peas or some mouth noises, or.
Bryan Entzminger: 00:09:13 Echo from the room, that kind of stuff.
Bryan Entzminger: 00:09:15 We'll go ahead and reduce as much of that as we can while without ruining the sound of the recording.
Bryan Entzminger: 00:09:20 And then we'll move on the next bit as we go ahead and start assembling the episodes.
Bryan Entzminger: 00:09:24 We've got kind of a rough sketch of what things are going to look like and we'll go through and remove any of the.
Bryan Entzminger: 00:09:30 Requested edits.
Bryan Entzminger: 00:09:31 If a client says, Hey, please remove this part and this part and this part, we'll go find those timestamps,
Bryan Entzminger: 00:09:36 remove the parts they want removed before we do anything else, so that we make sure we don't miss that.
Bryan Entzminger: 00:09:41 And then we'll move on and do a detailed edit where we listen to the whole thing, start to finish.
Bryan Entzminger: 00:09:47 Make sure that we're removing anything that's a distraction, filler, words that can be removed without
Bryan Entzminger: 00:09:52 changing the conversation or the context, or changing somebody's speech Patterns completely will remove.
Bryan Entzminger: 00:09:59 False starts, all of that kind of stuff.
Bryan Entzminger: 00:10:01 We're not trying to change the conversation.
Bryan Entzminger: 00:10:04 We're just trying to make sure that we're delivering the meat of the conversation without distractions.
Bryan Entzminger: 00:10:08 We'd go through and do that whole thing, and then we'd go through and we'd do what we call a mix and master.
Bryan Entzminger: 00:10:12 Well, we'll make sure that all of the voices sound good compared to each other, that it sounds consistent, that it matches.
Bryan Entzminger: 00:10:19 Volume level so one person isn't loud with another person soft so the music isn't super loud or super soft.
Bryan Entzminger: 00:10:25 All of those kind of things that just turn into a final product.
Bryan Entzminger: 00:10:28 And then we, we go ahead and do the mastering piece where we make sure that it's all going to match the loudness standards
Bryan Entzminger: 00:10:34 that are generally accepted for podcasting, so that if you listen to our show next to another show that's been done well,
Bryan Entzminger: 00:10:40 they're going to sound roughly the same volume so you don't.
Bryan Entzminger: 00:10:42 Turn your volume up or down so that you don't have to change the volume as you're listening because one person
Bryan Entzminger: 00:10:48 gets louder and softer and all that kind of stuff, just to make sure that you get a good final product.
Bryan Entzminger: 00:10:52 Then we'll add any necessary information to the file.
Bryan Entzminger: 00:10:55 If you've sent graphics or things like that, we go ahead and do all of that, and then we send it back.
Bryan Entzminger: 00:10:59 It's a really clean process.
Bryan Entzminger: 00:11:01 There are a few steps, but by having that process and by following that process, we
Bryan Entzminger: 00:11:05 can make sure that things don't get missed.
Bryan Entzminger: 00:11:07 While I'm not saying that you would necessarily need to work with a person that uses the same processes we use internally.
Bryan Entzminger: 00:11:14 You want somebody, I think you want somebody who has a process because that process is what facilitates consistent results.
Bryan Entzminger: 00:11:22 As you're taking notes, and especially once you get done, maybe you're getting ready to
Bryan Entzminger: 00:11:26 hop off the call, compare what you've talked.
Bryan Entzminger: 00:11:29 What they've described is the experience of working together, what they've described as their per
Bryan Entzminger: 00:11:33 episode production process, all of that stuff.
Bryan Entzminger: 00:11:36 Compare that to what you would like your three year ideal future to look like, and ask yourself
Bryan Entzminger: 00:11:41 this question, does this move you towards that?
Bryan Entzminger: 00:11:44 And if not, maybe this isn't the person for you.
Bryan Entzminger: 00:11:47 It's okay.
Bryan Entzminger: 00:11:48 There's more than one editor out there.
Bryan Entzminger: 00:11:50 I have the same perspective on clients.
Bryan Entzminger: 00:11:51 There's more than one client out there.
Bryan Entzminger: 00:11:53 I always want to make sure that I'm moving my clients toward their ideal future.
Bryan Entzminger: 00:11:57 and I would think you would want the same for yourself.
Bryan Entzminger: 00:12:01 It's that simple.
Bryan Entzminger: 00:12:02 One question, what's it like to work with you?
Bryan Entzminger: 00:12:05 And then listen and take notes.
Bryan Entzminger: 00:12:07 Make sure you come back next time, because it's also important to know what it's like to work together
Bryan Entzminger: 00:12:13 when things aren't going exactly as planned.
Bryan Entzminger: 00:12:15 In fact, we're going to spend a couple of episodes digging into two different areas that might be important to you, and
Bryan Entzminger: 00:12:21 it's possible that you've never even considered one of them.
Bryan Entzminger: 00:12:24 You won't want to miss.
Bryan Entzminger: 00:12:27 If you'd like to be able to get the clarity you need in order to avoid making a hiring mistake, be sure to download our
Bryan Entzminger: 00:12:32 guide 15 Questions to Ask Before Hiring a Podcast Editor.
Bryan Entzminger: 00:12:37 You can find it at HireAPodcastEditor.com/15Questions, and it'll be linked up in the show notes.
Bryan Entzminger: 00:12:43 It's totally free.
Bryan Entzminger: 00:12:44 We don't require an email address or anything like that.
Bryan Entzminger: 00:12:46 We just want to make sure that you have the tools that you need to make the right decision for you.
Bryan Entzminger: 00:12:51 That guide has the questions we'll talk about on this show some instructions and.
Bryan Entzminger: 00:12:56 Even a place to take notes.
Bryan Entzminger: 00:12:58 If you want to get even more out of it though, be sure to subscribe to this show a HireAPodcastEditor.com/listen
Bryan Entzminger: 00:13:04 and share it with the rest of your team.
Bryan Entzminger: 00:13:06 Your work is important now.