The episode dives into discussions about the future of businesses, social media influencers, live streaming, virtual influencers, language adaptation, and the importance of mindset. Cole shares insights on leveraging social media platforms for networking and business opportunities while exploring the value of podcasting and Bitcoin in the changing digital landscape.
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[00:00:00]
Cole McCormick:
Do you know how much opportunity you have? What's up, everyone? It's America Plus. I'm your host, Cole McCormick. It's another week, another episode. What's going on, everybody? It's Sunday, June 2nd, 8:46 to the PM. What's going on, everybody? Happy to be here. Beautiful day to be alive. Beautiful time to be at America Plus. Welcome to the one and only place where you're talking about we're talking about narratives, for a more beautiful world. Our hearts knows as possible, And we're trying to like, dissect what's a good narrative, healthy narrative. What's a good path to go down?
What's a good path to go down in this crazy game of life? Last week, we got super personal. This week, I'm going all business, dude. We're talking about the businesses of the future. Okay? Future. The future. So pretty much, I have one clip. This is like I just wanted to focus on this one clip. I was watching so I follow Gary v. Right? Gary Vee is just like business influencer type, and he's always talking about predictions, and he's talking about what's hot, what social media is the the most organic, the most like, what gives you the most reach, like, Gary Vee is one of these social media marketing guys.
And he has a lot of, like, business content, and he puts on VeeCon, and he was one of the first guys on NFTs. As in, like, he was, like, like, he put out, like, his own set of NFTs for his, child programming, for his, like, what do you wanna call it? It's like it's like his Mickey Mouse, his, like, Walt Disney characters, like, he has this, like, his own Pokemon, pretty much. That's what he keeps saying. And, he, like, initiated his own Pokemon through these NFTs, like, he's like a quote unquote innovative guy. Okay?
And he he was on this podcast, The School of Greatness. I'm I'm not sure if you know that podcast. It's hosted by Lewis Holmes. And, the whole odd concept is like just like interviewing like good people, smart people, and just like figuring out like, how to be great. Gary V is great at marketing. He's great at understanding what the future of business might be, and it's important to look down this path. It's important to, like, understand what's coming what's coming forward because, you know, I myself, an individual podcaster. I'm doing my best to to put on the best podcast that I can. I wanna try to be the best, like, marketer for myself as possible, and I feel like it's also necessary to outwardly discuss the business models and possible business plans that there are online, you know, because a lot of these, take place around, like, technology and the Internet. That's, like, pretty much every job, you know? So more than likely and the podcasting, naturally, Internet job. So I gotta figure out how to have the best Internet job, how to be on top of the Internet, and I just wanna talk about this 2 minute clip real quick. So this is Gary v talking about the future, and the top the the top three things of what's coming
[00:03:16] Unknown:
and what you should be aware of. All of our content in every language at scale, in our voice. Yeah. That's the key. That's what we're working on now. Uh-huh. Yeah. Yeah. So I and and we you've seen it already, Dustin. Like, we're pretty close. We're almost done. Uh-huh. Mommy's speaking every language in my voice, in my little high pitches, in me. That's gonna be huge for every Through AI. Right. Is there a tool specifically you're looking at that you're We're using Respeech or there's a there's I mean, it's moving so 50 on prem. Did you notice how I hesitated? I'm a big fan of Respeech. Yeah. Maybe Gong and yeah. Yeah. That game is AI eating itself up is just like crazy. Yeah.
[00:03:54] Unknown:
So AI
[00:03:56] Unknown:
virtual influencers. Oh, yeah. That's coming. I've seen the people are blowing up already with you mean just like made up influencers? That's right. Yeah. AKA very attractive people on Instagram that you're like right now the early movers like, always are, like, models and, like, all that. But it will be full pledged. Ricky Thompson, 47 year old marketing expert who's gonna have 14,000,000 followers, and it's Joanna Thompson in in Australia that actually owns him. That's crazy. Oh, it's gonna be huge. So virtual influencers. Are you getting into some of that too? Yeah. I'm really starting to go deep on that. Live streaming as as a more scaled everyday thing. Let me explain what I mean by that. I predict in 5 years someone who loves to mow their lawn, mow their lawn, dyslexic, mow their lawn Uh-huh.
Will go from like that's that classic dad who does it. To what? The modern dad the 28 year old who's destined to be a 48 year old dad who loves to mow their lawn, like, loves it, is destined right now as we're speaking to one time in 7 years as he's on that journey, screaming it for some weird reason. Today, every 42 year old, 61 year old man or woman that loves to mow their lawn for an hour and a half a big lawn does not think, let me set up a laptop and stream live on Twitter. That's across their mind. I believe it will become known. Yes. I believe one of them will do it. I believe for whatever reason, it will crush, and I believe that person will, a year later, retire from being a principal in a high school to making a $1,000,000 a year Mowing lawn. Mowing their lawn. Live streaming it. Live streaming it. How insane is that? Like, do you think that's even, like, possible, dude? Like, I don't think that's
[00:05:42] Cole McCormick:
live streaming? Making 1,000,000 of dollars while we're cooking breakfast and mowing the lawn. So my reaction to that is gonna be let's go let's work backwards. Live streaming. Live streaming is cool. The next one. What did he say? I totally forgot what he said. He said, do do do do do do do do. All of our content in every language People are blowing up or people. Yeah. They're not on Instagram. That you're like Oh, yeah. Virtual. That that's what it is. Virtual people. So there's live streaming, and then there's virtual people, and then the language.
I think those two ends, the language thing and, the live streaming, those are pretty normal and, like like, things that is sort of already obvious. The it's the one in the middle, the virtual influencer. The virtual influencer. Is that really something that that we're gonna have to deal with? I mean, like, there are these examples of virtual models already on Instagram, and, you know, they're able to make a perfect picture of what might be an attractive woman, but it's very interesting to think about that. Like, that's gonna be like the real thing, like, you are going to own a digital human.
That's like that sounds so dark. That sounds so ridiculous. I don't even wanna be a part of it. I'd rather just livestream my entire life. Like, right? Let I don't support the virtual thing, but I do support I I like I I I'm sort of into the live streaming the mundane. Just live streaming like your normal situation. I've even thought about that at work, like, I feel like I could get as I'm chopping potatoes, I I I have thought to myself, I think I can get more followers and, like, I could probably make make like a business out of just like just streaming what I'm doing right now, and just like hang out with people. Because when you look at all the live streaming situations, it seems as though it's a lot of like like, it it's pretty dystopian, first of all. I'll I'll say that. It's very dystopian, like, for one example, that Miles Morales guy. Do you know this cosplayer?
This guy plays Miles Morales from Spider Verse, and he's on TikTok, and he live streams for I don't know how long, like, probably 8 plus hours a day, and, he has to like just do all these like, he has to act like an NPC. He has to be, like, hey. Like, he he he's talking as if, like, he's the game character. Like, he has all these weird sayings, like, hey, I guess I gotta go get the bus. And then, like, hops out of frame real sec for one second, and and then he hops back in. And then he's like, he like, he's moving like he's in a video game. Like, he's just, like, swaying back and forth. And I don't like that. That seems, like, icky to me.
But then you got these random people on TikTok who just, like are just, like, there. Like, one time I was on TikTok, and I see this livestream of this guy just cleaning his kitchen.
[00:08:48] Unknown:
And I was, like, why am I interested in this? Why am I actually
[00:08:52] Cole McCormick:
why am I into this guy's life? But that is dystopian. Like, thinking about that, that is like some Black Mirror meets Truman show. That's like really weird. Can you imagine yourself doing that? I know that when it comes to podcasting, people love in general, people love live streaming. People love coming into the live stream. They love just like that energy, you know, like people love no agenda because it's live. People tune in to Tim Pool because he's live. People tune in to Alex Jones. People tune in to, like, I I I used to watch Joe Rogan when he went live on YouTube, like, almost every day. Like, I was doing that. It's cool to be involved with the live situations, where live sports is so fun. That's why being there is so fun. But when it comes to a person's life, that's really what's going on. Like a person just casually doing the dishes, casually mowing the lawn. Can there be a business around that?
Is society moving toward a situation like that? And does that really is that times are changing or is that, like, we're moving darker into, like, a darker space. We're moving deeper into a darker space. I'm sort of on the brighter side. Just right now, just at this moment, I'm sort of on the side of like, it could be cool. It could be cool. And then the third one, the whole language, like, changing your voice to, like, every language, that that sounds like your voice as well. That also seems just like, I'm just gonna be able to have that in my in my podcast host. That seems like an AI that'll just be available.
So it's very interesting how these three things that Gary v brought up, they all sort of point to some sort of, like, shared humanity. If you're able to listen to everyone, no matter what language, along with watching them in real time, those two things just explicitly cry out like a closer humanity almost. Am I wrong? It's only when you get to the virtual influencers when I like lose you. I really don't care about that, but that thing, you know, that is a business model, of course, like, it could be. We'll see. But it's the live streaming and language that I'm into. And I think podcasting can benefit from that, and I believe that my podcasting business and, me as like a director, you know, I feel like that's like that's beneficial.
And so, the purpose of sharing this and discussing this is to talk about other businesses or other things that other things that I wanna do that could, like, that could be like podcasting and benefit from live streaming and different languages. So, like, for one example, I've had the idea of, like, okay, just like out of the blue, you're like directing a movie. Okay. You're you're the director. You are. You're on set, and there's like a specific location where the crew, whoever wants to, can, like, go, and, like, that's where the live stream is. There's a camera set up, and it's sort of, like, seeing, like, most of the behind the scenes or or, like, wherever you wanted to. And there's, like, 2 chairs, 2 or 3 chairs, a few microphones, and you can sort of hear the ambiance, but no one, like, comes in until, like, they want to. But you're able to see everyone work.
That's like a really weird, weird like, Truman Show. Like, you're watching just Truman take a shit and sleep. You're really watching people work. Just hook up the security camera. Like, are we making a business out of security camera footage now? Like, that's really interesting. On the bright side, it's a closer humanity. On the darker side, it's a policed like, it's like a peer to peer policed state. Is is that how, like, you would describe it? Like, everyone has a camera on the other one? Is that, like, more powerful than a gun? It might be. It might be. Because if you know you're on camera everywhere or, like, considering whatever business you go into, It's not just security. Now it's now people are making money off of it.
And what does that mean? Like, when it comes to people making businesses on TikTok and, like, making money on TikTok, you know, they're they're out and about, and they're doing these weird ass dances in the public. Like, what are the business owners going to have to do for their livestream in public at their business? Like, they're gonna that's a very weird scenario, but I'm into it as a podcaster because I feel like I could do anything that I want, like, podcasting is a hobby. I talk about my hobbies, my interests, what I wanna see in the world, and, live streaming just seems like I could just like set up the camera and just like have you be there with me, and and we can just chill like that. And it's like a it's like different things. Like, a podcast is one thing. A live stream is a totally different thing.
And they discussed this on on the podcasting 2 point o show, like Adam Curry and Dave Jones. You know, there's something special about live streams, and there's something special about podcasts. It encourages me to hear Gary v talk about live streaming like that because live streaming has already been a thing for decades. Like, just broadcast television, like, that's already a live stream. Right? So luckily, it's like we already know this, but now, this ability to broadcast is with everyone. And so what does that mean for the type of narratives that we're able to push? What types of narratives do normal people want to push?
We're in this really, tensed tensed space right now, sort of. If you wanna call it tensed up, just like the all the narratives around Elon, and Twitter, and Facebook, and whether it be mainstream news or people discussing it online, more people are aware of the influence government and agencies have over the social media companies, and the and and the type of information that they push. They literally push information. They suppress other information depending on what topic. And so, there's criticism of like, using social media due to this censorship.
But then you have this other side of business, where if it's business, if you're doing a business on social media, it's pretty expected. It's like like, no one's criticizing the businesses of being on social media, but they might criticize someone else for using Instagram, judge like, it if you find yourself judging someone for, like, enjoying Facebook, enjoying the AI, you know? No matter what narrative there is about the app or technology, like, making you addicted, or sucking your soul, or controlling your mind, like, there is this side of it's okay for business.
And so when it comes to business, the live stream aspect seems really interesting because I think it is it it is an anecdote to a lot of different problems. If you're able to just see the whole thing happen, like, the the the reason why if you're thinking straight about anything let let let's go to the most, like, hot topic in politics. January 6. January 6 was literally live streamed. And if you're thinking straight about it, and if you watch the live streams, like, and and and and when you look at all the clips from that moment, it's clear what happened.
If you're just thinking objectively about it, if you saw the footage. When you see the footage of something, you know, that's generally the truth. And I know there's already discussion about the the video AI, and it tricking us, and whatever, like, that doesn't matter, like, an image that is fabricated to to create a negative emotion on the public, that's already existed. I'm not worried about AI doing that. I'm not worried about that. I'm worried about the types of narratives that are able to be discussed due to the live stream nature, and due to the, the normalcy of everyone being able to live stream.
Because when it comes to the censorship, that was happening, it was only like a few, like, the like, it it was easier for them to suppress, like, officially published videos, and not live streams. Right? Like, it's easier to talk about hot topics during a live stream because they can't really monitor a live stream, unless, like, all the controversial stuff is in the description and in the title, whatever, like I'm talking about, like, centralized things. Right? Or you put your trust in Elon, and you put your trust in Twitter, and you think that they're gonna respect your free speech, yada yada yada. But when do they shut down live streams? Like, do they have that technology?
I say that naively. Like, of course I know that they like, can shut them down, but if everyone is doing it. If everyone is talking. If everyone is sharing information. If everyone is producing their own show, and they have a business around it, and they're also just being a normal person. When being a normal person in your business is normalized, and everyone is able to access the visual of you being a normal person working, and you're just talking, how much power does that give the state? How much power does that give to some authority?
I wanna believe that it can give power to the people. And so, I'm interested in live streaming for myself. Like, what can I live stream? I think it's interesting. I think it's a narrative I'm gonna keep going down, you know. I tried live streaming the podcast, like, months ago. I didn't even do it right. And so, like, I have a whole live streaming learning curve to do, but I know Kyron Down, cohost of the Mere Mortals podcast, he wants to do more live streaming. He's been doing more live streaming, and he's just into that.
Like, live streaming's cool. Like, it's been like a niche, but now I think like, there's a possibility that Gary v, who sees trends and sees behavior from his end, he, he was actually one of the early ones who who said who who told marketers to get on TikTok. Like, he was one of the early people saying that TikTok is, like, will be the biggest app ever. And then, like, it was. So, like, he has this, like, track record of social medias and things within it being successful. It's becoming easier to live stream. So therefore, there's a there's a bright side of saying that it's going to be easier to discuss hot topics and communicate online, and we don't really need to be afraid of censorship because it's gonna be normal for people to just discuss everything.
Does that make sense? Is am I thinking about it wrong? Because there's also this I mean, of of course, there is censorship, and the point of podcasting and RSS feeds is to get around that censorship, along with value for value, to not rely on these monetary systems within these centralized entities. But when it comes to business, you know, I cannot imagine not using these tools. I'm I I think it's a big mistake if you're not on Instagram, if you're not on Twitter, if you're not like, if you have a business, or if you want to have any sort of influence or name recognition, you gotta have like, you gotta be on these free platforms.
You need to be. Semi free. I paid for Twitter. And and, like and and you have to post content, and you have to understand how to post the right content per platform. Every little platform has its own culture. I went down a whole Gary v rabbit hole the last couple weeks. I've been listening to his newest, like, marketing book, and, you know, he's fully in on social media. So he's breaking down about which platforms have which culture, how do you, like, navigate your audience, how do you how do you organize this, how do you restructure a video for 1 platform versus another, like, all these, like, weird, like it's probably not that interesting, but is it it's semi interesting to me.
And I just I'm not gonna be a person who's going to be like hating on these social medias. You know, I feel like within the, what do you wanna call it? Within I mean, it it it seems like pretty mainstream to hate on social media right now, whether you're Adam Curry or you're CNN. You know. You you hate either one social media or all of them. And I just don't wanna go down that path because I think it's a bit ridiculous. I think it's a bit ridiculous because you're able to focus in on something that can actually build wealth. Like, what's more important?
The narratives of Covid, like like, the truth about Covid on Instagram, or you having the ability to make money for your family on Instagram. Like, that like, that that's really where my head is thinking. Like, what is like, how what what is the best narrative to look at these things? I understand that there's corruption, and I also understand that this is the first time humanity has ever been in the situation and we're sort of just figuring it figuring it out. And so I'm willing to just like let it be. Okay. There's corruption. Okay. There's censorship. There always has been. There always has been. Can I make money?
Can I have a family? Can I make a living off of this? Can I be middle class because of this? And Gary v People like Gary v say, yes. You know, like, it's pretty apparent that social media is here to stay. Business online is the is the only like, pretty much the main way or becoming more of the main way to make money. And so, I guess, I'm announcing my live streaming channel. Join me every single day for 16 hours, and you can see me walk around my apartment in pace. Doesn't sound exciting. Doesn't sound valuable. Does that sound valuable, folks? We're gonna head on into the value for value section, everybody. What that means is America Plus is a value for value show. I try to bring up narratives that I think are interesting and good for the mind.
Just good good for people. Good for people. And, you're able to reciprocate that value in 3 main ways. Time, talent, and treasure. Time, just by listening. Thank you for being here. Make sure to share it. Make sure to like it. Just follow us, dude. The talent if you got any links, if you got any information, if you got any value for value songs that you that you'd like and wanna recommend, Send those to me. That's your talent to the show. That's your contribution. That's valuable. And the last way, the the last but not least, the treasure. You're able to send me some money if you want. I'm doing all this just out of the love of my heart.
Of course, it's my goal to make money with a podcast, and, like, and have, like, a sort of, like, a media company as, like, a director, and also just, like, doing, like, creative stuff. Just trying to make money creative, you know. If you wanna support me through PayPal, you can. If you wanna support me in a modern podcast app like fountain Go to value for value dot info for more info, then download the fountain. Fm app. It's the best way to support the show. There's a whole suite of modern podcasting apps that where you're able to send in a boostagram. It's a message with a with little bits of Bitcoin called satoshis. You're you're you're able to send me money in the app directly.
And, I I'm gonna be reading the boostograms this week. We got one boostogram in from our from our friend at Joel w. He sends in a beautiful 1,111 sats. He says, I was loving how you were pretty persistent On a side on a serious mind on a serious note, mindset is everything. I will yeah. Last week, I was talking about my dad's cancer and like mindset my dad's mindset. And my dad's mindset, I think is good. On a serious note, mindset is everything. I think that's what my mother didn't have when she got her diagnosis. She just didn't have the fight in her. Hashtag fuck cancer, hashtag fuck hell. Wow. Boosting is lovely.
[00:26:51] Unknown:
You put Bitcoin with anything, and all of a sudden, that is more efficient. Wow, Joel. That's a pretty that like, that's a everyone.
[00:26:58] Cole McCormick:
I now understand why you say fuck cancer, because, you know, I'm sorry for I'm I'm sorry about that, man. Like, that sucks. And, like, I'm happy that I can take that in because it's not like, people don't talk about that Joel. So like, thank you for sharing that. That sucks dude. That sucks. That sucks. That sucks. And when it comes to mindset, I wish I had something prepared for this. I really don't. I think that's the purpose of this moment in humanity. We got to figure out a better mindset around our problems. Mindset is everything.
Like, that is one of the biggest biggest lessons dude. Mindset is everything. And that's what I'm like thinking about, and that's what I'm refining. We are refining the mindset. That is America Plus. America Plus. America Plus. America Plus. What if I want there to be, like, some insane, like, eighties ballad of that title. That'd be that'd be cool. Give me the AI AI, please. Yeah. And that so there was just one one Boostagram up. That's value for value, guys. Be a part of the the freaking America Plus community, please. We're just hanging out now, but lot more live streams are happening, and there'll be more ways to support me financially. And you can just keep on hanging out and see where this thing goes because I have every intention of getting out of my kitchen and, like, into a real studio, or, like, having some sort of a real studio place that isn't my that isn't my my breaking my broken refrigerator, If you didn't know that. Okay. Side note. Okay. Let let me tell a quick story. Talk about this is why I need business. This is why I need money. This is why I need to be successful.
My refrigerator is going out, and it is the most, like, annoying thing ever, dude. Has anyone else had this problem where the freezer and essentially the entire thing the freezer turns off, and then it just like, doesn't turn on again? And then you gotta literally, I gotta bang. I literally have to do 2 knocks inside the freezer to get it running again. So if it's off, I gotta go and then it hears it's insane, dude. Some and then and now I just gotta turn it on and off. It's a whole I'm treating it like a fifties television right now, dude. Smacking the side of it. There's, like, a knock, like, when it turns on now. Dude, it's a mess. I'm happy it's the knock isn't happening right now. Thank God. But it's wild right now, guys. It's wild. It's wild in the kitchen.
And this is this is like the dirt. You know? This is the dirt of the content. I've been saying this for a while. Oh. The business side of things Let me continue on the business thing for a second. That also goes into how I see the future of the podcast, you know, in phase 2 is still coming. That's gonna come with a redesign of the, of the poster of the podcast's, image. I'm trying to update that and it goes into what else I'm producing. It goes into, like, the business side of things really inspires me to do more with with what I have been doing. And phase 2 is gonna be the expansion.
Phase 1 was like doubling down on what I'm comfortable with. And now, phase 2, what I'm seeing with phase 2 is it's time to expand, and it's time to do new things. And I feel good saying this. It's time to push myself to do new things. Push myself with the new podcast, Cole's story, and with just, like, doing better business moves on social media. I also have affiliate links, if you wanna support the affiliate. I got affiliate links with Beef Initiative. I support American Beef. This is a value, this is like a Bitcoin thing as well. They also believe in value for value. And then I also have an affiliate affiliate link for, Podhome, my hosting service. If you want to host your podcast, or your music, or your music show, go to Podhome. Click the link in the description for a really awesome service. If you want access to all the modern podcasting tools, be able to put in a lightning, wallet in your RSS feed, be able to play a value for value song in your show, which I'm about to play soon, and give them a split. FYI, if you ever hear a song on America Plus, they're always getting the artist always gets a 60% split. Okay? And that that that's like, I I feel like that's fairly fair.
It's better than the radio, I think. I see how I can do better. And maybe while I'm talking about business, maybe I should also give an update on my Twitter investment. Last year, I invested in the blue check, and I wanted to make money online. I wanted to to do, like I wanted to be like I just wanted to make money on Twitter. Like, the the like, that just seemed like something fun to do. And I went hard at it for, like, 3 months, and I got verified, and I got monetized. I got met $20, and then I sort of, like, died down. I sort of just like stopped doing it. And then I got demonetized, and then I was like, why the fuck am I demonetized? What's going on here? And then I wasn't I still wasn't posting.
And then recently, I was like, oh, I'm demonetized because I wasn't posting. So I gotta keep posting to stay monetized. And then I gotta figure out all this posting situation, how to reply, how to do all this. It's been a whole nightmare, honestly, because I'm barely motivated to, like, to tweet as much as I need to. To tweet as much as you need to to make money on Twitter. Oh, my god. It's like I it's like a lot. You have to do a lot. You have to tweet a lot. It's just it it it exhausts me, dude. I don't even wanna know what my screen time is the last like few weeks. Don't even show me right now, dude. Let me go to the app. Can I even open it? Yes. I can. Today.
Today. No. Let's go to last week. What was my Twitter usage last week, dude? Do do do do do. Dude, like 24, 34. I had, like, just too much, dude. I didn't wanna say it. I'm not I'm not sure what I don't I'm looking at the screen time app right now, and I don't even know what I'm looking at. I don't even read it. Regardless, I spent too much time on Twitter, and, the pursuit of making money has been ridiculous. But the positive side of investing in the Blu Traq has been my networking. I'm willing to say that the the blue like buying the blue track was worth it because now, I'm like being followed by, like, a lot of, like, cool people.
One of them being Gary v. Gary v follows me on Twitter. He started following me after the Super Bowl. He liked one of my replies, and then he just like followed me out of the blue. John Cena follows me. These random ass celebrities follow me. I got the director of, director of Fury and, and that Jason Statham movie that just came out, the beekeeper. Like, the director of that David Ayer. He follows me on Twitter. I got some other director following me on Twitter. Like, I have like like, I'm gaining a network, and I'm excited to see where this goes. So I'm willing to say that the blue check is not worth making money from Twitter, but it is worth the networking on Twitter.
And so, if you're like, thinking about that, if you have a business, if you're trying to grow something, that's been my experience with the blue check on x. I paid, like, what is it? Like, $80 or $89 for the year on the computer. Like, when you're on desktop, it's cheaper. And so I'm probably gonna I I think I will most likely renew it just so I can continue to hold on to, like, it it it is like a status. Right? It is like a prestige thing, sort of. Even though a lot of people are paying for it, it's still a verification, and I think the verification is worth it because of what I wanna do.
Recently on Twitter, Adam Curry just got his blue check for free, because they they changed some rule, and then Adam Curry and Dvorak, got their blue checks for free. And I really believe that it, like, helps Curry's case. Like, I would want a person like Adam Curry to use these centralized entities a bit more, so that he can communicate, the message of value for value and the value of podcasting. I just don't think it's enough to criticize while you're also, like, there. Like, you gotta, like, use it to your advantage. You gotta do some jujitsu move and use whatever negative momentum you see, turn that negative momentum into your positive inertia.
Am I a guru today? Like, use that to your own advantage. Like, that's always been my thing. Like, I've been trying to post more about about value for value, about podcasting, and about music and podcasts, and all this stuff, and I'm still finding my way. But it's getting to a point where if you're against it, just get out of it. You know? Just don't even use it anymore, and don't even talk about it. But if you're still on it, and if you still use some things, like, you gotta just figure out a way to just use it to your advantage. And that's really, like, the bare bones, like, business of it. Just use it to your advantage.
You know? Not using social media because, like, it's corrupt and their censorship is, I think, on par with saying, I'm not gonna do business in America because of the corruption in the government. I think there's I think those are 2 parallels. Refusing to be on social media because of censorship, refusing to do business in America because of corruption, like, these things are, like, sort of ridiculous. Right? You're you you have to live within your reality, and unfortunate and this is my criticism of the podcasting 2.0, and like, the My only, like grief is like, why are we not getting the message on these centralized platforms?
Like, we're not talking about COVID. We're not talking about WHO. We're not talking about clones. Like, we're not talking about controversial stuff. We're talking about value for value, and how to distribute openly on the Internet. I don't understand why we have to vilify these companies when we can literally use their algorithms to to upgrade our speed of innovation. Like, how many developers are watching Youtube? How many developers are on Twitter? Like, the solutions with Podcasting and Bitcoin, it's going to be due to developers and people talking to each other.
And so, as a person who's a part of the Podcasting 2.0 space, trying to be a like a professional podcaster making money, just like some sort of influencer type guy, director, like, it's it's all up in the air, because there's no clear path yet. But I see that there could be a clear path if we were to really double down on our narratives being posted on these centralized platforms. That's what I'm trying to do with my content, or with aspects of my content. So if you're a part of the America Plus, or the the, the the Podcasting 2.0, like vibe, Tell me what you think about that, because I could be wrong, and I'm totally open to being wrong, and I maybe there's something that I'm, like, missing, and like, sort of being a bit too harsh on, or too naive on, but the solution to getting people the the the the the way to show people the right way is to create a lane where they're driving. Right?
Like, build an off ramp to your restaurant. Build an off ramp to your healthier monetizing system. Build an off ramp to your ranch. Build an off ramp to your whatever. The social media is Like the all the centralized stuff, it's like a giant freeway. We have to build the off ramps. You want people to jump on to value for value, and r s s, and Bitcoin, but there are literally no off ramps. We talk about on ramps on how to get someone hooked up with Bitcoin. You know, just download Fountain and all this, but I'm also talking about off ramps. There needs to be an emphasis on using these platforms for our advantage.
There has to be that, and we're being irresponsible if we don't do that. So I'm putting my self up to this task. I've been sort of doing it already, but I'm officially saying it on here, like, we need as a community, we need to make more content about the business of value for value in podcasting. And we can use live streaming. We can use hell, maybe we can even have a virtual creator talking talking about value for value. Would that be funny? It's a virtual creator, and they're talking about the value of humans using RSS feeds. I like that a lot.
I like that a lot. I think that's a good one. But, yeah. Tell me what you think, man. Send me a boostagram. Tell me what you think about all that. Chime in with me on Twitter, at Cole McCormick 1. That is my main social media. Follow me on Instagram as well. Same name at Cole McCormick 1. Links are down below in the description. I wanna hear it I wanna hear your thoughts, and I wanna see like, what do you think the future of business is? Well, like Tony. Like, what do you think the future of business is? Alright.
No. No. No. No. No. Oh my god. I gotta Sorry. I'm not This is not the end. Oh my god. I need to I need to change the button. I was gonna play this.
[00:42:14] Unknown:
Tell me how you make some money.
[00:42:18] Cole McCormick:
Oh, yeah. Yeah. Okay. Now, I'm getting too loopy. Let's play a song. Okay? We're gonna end the song with we're gonna end the show with a song. I was listening to the rock and roll podcast, the sidestream with Cody Christopher. Dude, this first song in the most recent episode killed me, dawg. It killed me. This song is so sick. This is from a band called, what is it called? What is it called? Rubber Factory Records. The song is called Cold Blue Sky. Good Intentions. The artist is always get is always getting 60% of your satoshi donation. That's a part of value for value.
I really believe in this model. I will continue to play music and continue to involve myself in whatever way I can best possible way, with value for value, and try to give everyone a fair split. That's the point of it. Right? That's the only point of it. So without further ado, folks, with a 60% split, we got Rubber Factory Records, Cold Blue Sky, good intentions. Enjoy. That's America Plus, bitch. Stay free.
Do you know how much opportunity you have? What's up, everyone? It's America Plus. I'm your host, Cole McCormick. It's another week, another episode. What's going on, everybody? It's Sunday, June 2nd, 8:46 to the PM. What's going on, everybody? Happy to be here. Beautiful day to be alive. Beautiful time to be at America Plus. Welcome to the one and only place where you're talking about we're talking about narratives, for a more beautiful world. Our hearts knows as possible, And we're trying to like, dissect what's a good narrative, healthy narrative. What's a good path to go down?
What's a good path to go down in this crazy game of life? Last week, we got super personal. This week, I'm going all business, dude. We're talking about the businesses of the future. Okay? Future. The future. So pretty much, I have one clip. This is like I just wanted to focus on this one clip. I was watching so I follow Gary v. Right? Gary Vee is just like business influencer type, and he's always talking about predictions, and he's talking about what's hot, what social media is the the most organic, the most like, what gives you the most reach, like, Gary Vee is one of these social media marketing guys.
And he has a lot of, like, business content, and he puts on VeeCon, and he was one of the first guys on NFTs. As in, like, he was, like, like, he put out, like, his own set of NFTs for his, child programming, for his, like, what do you wanna call it? It's like it's like his Mickey Mouse, his, like, Walt Disney characters, like, he has this, like, his own Pokemon, pretty much. That's what he keeps saying. And, he, like, initiated his own Pokemon through these NFTs, like, he's like a quote unquote innovative guy. Okay?
And he he was on this podcast, The School of Greatness. I'm I'm not sure if you know that podcast. It's hosted by Lewis Holmes. And, the whole odd concept is like just like interviewing like good people, smart people, and just like figuring out like, how to be great. Gary V is great at marketing. He's great at understanding what the future of business might be, and it's important to look down this path. It's important to, like, understand what's coming what's coming forward because, you know, I myself, an individual podcaster. I'm doing my best to to put on the best podcast that I can. I wanna try to be the best, like, marketer for myself as possible, and I feel like it's also necessary to outwardly discuss the business models and possible business plans that there are online, you know, because a lot of these, take place around, like, technology and the Internet. That's, like, pretty much every job, you know? So more than likely and the podcasting, naturally, Internet job. So I gotta figure out how to have the best Internet job, how to be on top of the Internet, and I just wanna talk about this 2 minute clip real quick. So this is Gary v talking about the future, and the top the the top three things of what's coming
[00:03:16] Unknown:
and what you should be aware of. All of our content in every language at scale, in our voice. Yeah. That's the key. That's what we're working on now. Uh-huh. Yeah. Yeah. So I and and we you've seen it already, Dustin. Like, we're pretty close. We're almost done. Uh-huh. Mommy's speaking every language in my voice, in my little high pitches, in me. That's gonna be huge for every Through AI. Right. Is there a tool specifically you're looking at that you're We're using Respeech or there's a there's I mean, it's moving so 50 on prem. Did you notice how I hesitated? I'm a big fan of Respeech. Yeah. Maybe Gong and yeah. Yeah. That game is AI eating itself up is just like crazy. Yeah.
[00:03:54] Unknown:
So AI
[00:03:56] Unknown:
virtual influencers. Oh, yeah. That's coming. I've seen the people are blowing up already with you mean just like made up influencers? That's right. Yeah. AKA very attractive people on Instagram that you're like right now the early movers like, always are, like, models and, like, all that. But it will be full pledged. Ricky Thompson, 47 year old marketing expert who's gonna have 14,000,000 followers, and it's Joanna Thompson in in Australia that actually owns him. That's crazy. Oh, it's gonna be huge. So virtual influencers. Are you getting into some of that too? Yeah. I'm really starting to go deep on that. Live streaming as as a more scaled everyday thing. Let me explain what I mean by that. I predict in 5 years someone who loves to mow their lawn, mow their lawn, dyslexic, mow their lawn Uh-huh.
Will go from like that's that classic dad who does it. To what? The modern dad the 28 year old who's destined to be a 48 year old dad who loves to mow their lawn, like, loves it, is destined right now as we're speaking to one time in 7 years as he's on that journey, screaming it for some weird reason. Today, every 42 year old, 61 year old man or woman that loves to mow their lawn for an hour and a half a big lawn does not think, let me set up a laptop and stream live on Twitter. That's across their mind. I believe it will become known. Yes. I believe one of them will do it. I believe for whatever reason, it will crush, and I believe that person will, a year later, retire from being a principal in a high school to making a $1,000,000 a year Mowing lawn. Mowing their lawn. Live streaming it. Live streaming it. How insane is that? Like, do you think that's even, like, possible, dude? Like, I don't think that's
[00:05:42] Cole McCormick:
live streaming? Making 1,000,000 of dollars while we're cooking breakfast and mowing the lawn. So my reaction to that is gonna be let's go let's work backwards. Live streaming. Live streaming is cool. The next one. What did he say? I totally forgot what he said. He said, do do do do do do do do. All of our content in every language People are blowing up or people. Yeah. They're not on Instagram. That you're like Oh, yeah. Virtual. That that's what it is. Virtual people. So there's live streaming, and then there's virtual people, and then the language.
I think those two ends, the language thing and, the live streaming, those are pretty normal and, like like, things that is sort of already obvious. The it's the one in the middle, the virtual influencer. The virtual influencer. Is that really something that that we're gonna have to deal with? I mean, like, there are these examples of virtual models already on Instagram, and, you know, they're able to make a perfect picture of what might be an attractive woman, but it's very interesting to think about that. Like, that's gonna be like the real thing, like, you are going to own a digital human.
That's like that sounds so dark. That sounds so ridiculous. I don't even wanna be a part of it. I'd rather just livestream my entire life. Like, right? Let I don't support the virtual thing, but I do support I I like I I I'm sort of into the live streaming the mundane. Just live streaming like your normal situation. I've even thought about that at work, like, I feel like I could get as I'm chopping potatoes, I I I have thought to myself, I think I can get more followers and, like, I could probably make make like a business out of just like just streaming what I'm doing right now, and just like hang out with people. Because when you look at all the live streaming situations, it seems as though it's a lot of like like, it it's pretty dystopian, first of all. I'll I'll say that. It's very dystopian, like, for one example, that Miles Morales guy. Do you know this cosplayer?
This guy plays Miles Morales from Spider Verse, and he's on TikTok, and he live streams for I don't know how long, like, probably 8 plus hours a day, and, he has to like just do all these like, he has to act like an NPC. He has to be, like, hey. Like, he he he's talking as if, like, he's the game character. Like, he has all these weird sayings, like, hey, I guess I gotta go get the bus. And then, like, hops out of frame real sec for one second, and and then he hops back in. And then he's like, he like, he's moving like he's in a video game. Like, he's just, like, swaying back and forth. And I don't like that. That seems, like, icky to me.
But then you got these random people on TikTok who just, like are just, like, there. Like, one time I was on TikTok, and I see this livestream of this guy just cleaning his kitchen.
[00:08:48] Unknown:
And I was, like, why am I interested in this? Why am I actually
[00:08:52] Cole McCormick:
why am I into this guy's life? But that is dystopian. Like, thinking about that, that is like some Black Mirror meets Truman show. That's like really weird. Can you imagine yourself doing that? I know that when it comes to podcasting, people love in general, people love live streaming. People love coming into the live stream. They love just like that energy, you know, like people love no agenda because it's live. People tune in to Tim Pool because he's live. People tune in to Alex Jones. People tune in to, like, I I I used to watch Joe Rogan when he went live on YouTube, like, almost every day. Like, I was doing that. It's cool to be involved with the live situations, where live sports is so fun. That's why being there is so fun. But when it comes to a person's life, that's really what's going on. Like a person just casually doing the dishes, casually mowing the lawn. Can there be a business around that?
Is society moving toward a situation like that? And does that really is that times are changing or is that, like, we're moving darker into, like, a darker space. We're moving deeper into a darker space. I'm sort of on the brighter side. Just right now, just at this moment, I'm sort of on the side of like, it could be cool. It could be cool. And then the third one, the whole language, like, changing your voice to, like, every language, that that sounds like your voice as well. That also seems just like, I'm just gonna be able to have that in my in my podcast host. That seems like an AI that'll just be available.
So it's very interesting how these three things that Gary v brought up, they all sort of point to some sort of, like, shared humanity. If you're able to listen to everyone, no matter what language, along with watching them in real time, those two things just explicitly cry out like a closer humanity almost. Am I wrong? It's only when you get to the virtual influencers when I like lose you. I really don't care about that, but that thing, you know, that is a business model, of course, like, it could be. We'll see. But it's the live streaming and language that I'm into. And I think podcasting can benefit from that, and I believe that my podcasting business and, me as like a director, you know, I feel like that's like that's beneficial.
And so, the purpose of sharing this and discussing this is to talk about other businesses or other things that other things that I wanna do that could, like, that could be like podcasting and benefit from live streaming and different languages. So, like, for one example, I've had the idea of, like, okay, just like out of the blue, you're like directing a movie. Okay. You're you're the director. You are. You're on set, and there's like a specific location where the crew, whoever wants to, can, like, go, and, like, that's where the live stream is. There's a camera set up, and it's sort of, like, seeing, like, most of the behind the scenes or or, like, wherever you wanted to. And there's, like, 2 chairs, 2 or 3 chairs, a few microphones, and you can sort of hear the ambiance, but no one, like, comes in until, like, they want to. But you're able to see everyone work.
That's like a really weird, weird like, Truman Show. Like, you're watching just Truman take a shit and sleep. You're really watching people work. Just hook up the security camera. Like, are we making a business out of security camera footage now? Like, that's really interesting. On the bright side, it's a closer humanity. On the darker side, it's a policed like, it's like a peer to peer policed state. Is is that how, like, you would describe it? Like, everyone has a camera on the other one? Is that, like, more powerful than a gun? It might be. It might be. Because if you know you're on camera everywhere or, like, considering whatever business you go into, It's not just security. Now it's now people are making money off of it.
And what does that mean? Like, when it comes to people making businesses on TikTok and, like, making money on TikTok, you know, they're they're out and about, and they're doing these weird ass dances in the public. Like, what are the business owners going to have to do for their livestream in public at their business? Like, they're gonna that's a very weird scenario, but I'm into it as a podcaster because I feel like I could do anything that I want, like, podcasting is a hobby. I talk about my hobbies, my interests, what I wanna see in the world, and, live streaming just seems like I could just like set up the camera and just like have you be there with me, and and we can just chill like that. And it's like a it's like different things. Like, a podcast is one thing. A live stream is a totally different thing.
And they discussed this on on the podcasting 2 point o show, like Adam Curry and Dave Jones. You know, there's something special about live streams, and there's something special about podcasts. It encourages me to hear Gary v talk about live streaming like that because live streaming has already been a thing for decades. Like, just broadcast television, like, that's already a live stream. Right? So luckily, it's like we already know this, but now, this ability to broadcast is with everyone. And so what does that mean for the type of narratives that we're able to push? What types of narratives do normal people want to push?
We're in this really, tensed tensed space right now, sort of. If you wanna call it tensed up, just like the all the narratives around Elon, and Twitter, and Facebook, and whether it be mainstream news or people discussing it online, more people are aware of the influence government and agencies have over the social media companies, and the and and the type of information that they push. They literally push information. They suppress other information depending on what topic. And so, there's criticism of like, using social media due to this censorship.
But then you have this other side of business, where if it's business, if you're doing a business on social media, it's pretty expected. It's like like, no one's criticizing the businesses of being on social media, but they might criticize someone else for using Instagram, judge like, it if you find yourself judging someone for, like, enjoying Facebook, enjoying the AI, you know? No matter what narrative there is about the app or technology, like, making you addicted, or sucking your soul, or controlling your mind, like, there is this side of it's okay for business.
And so when it comes to business, the live stream aspect seems really interesting because I think it is it it is an anecdote to a lot of different problems. If you're able to just see the whole thing happen, like, the the the reason why if you're thinking straight about anything let let let's go to the most, like, hot topic in politics. January 6. January 6 was literally live streamed. And if you're thinking straight about it, and if you watch the live streams, like, and and and and when you look at all the clips from that moment, it's clear what happened.
If you're just thinking objectively about it, if you saw the footage. When you see the footage of something, you know, that's generally the truth. And I know there's already discussion about the the video AI, and it tricking us, and whatever, like, that doesn't matter, like, an image that is fabricated to to create a negative emotion on the public, that's already existed. I'm not worried about AI doing that. I'm not worried about that. I'm worried about the types of narratives that are able to be discussed due to the live stream nature, and due to the, the normalcy of everyone being able to live stream.
Because when it comes to the censorship, that was happening, it was only like a few, like, the like, it it was easier for them to suppress, like, officially published videos, and not live streams. Right? Like, it's easier to talk about hot topics during a live stream because they can't really monitor a live stream, unless, like, all the controversial stuff is in the description and in the title, whatever, like I'm talking about, like, centralized things. Right? Or you put your trust in Elon, and you put your trust in Twitter, and you think that they're gonna respect your free speech, yada yada yada. But when do they shut down live streams? Like, do they have that technology?
I say that naively. Like, of course I know that they like, can shut them down, but if everyone is doing it. If everyone is talking. If everyone is sharing information. If everyone is producing their own show, and they have a business around it, and they're also just being a normal person. When being a normal person in your business is normalized, and everyone is able to access the visual of you being a normal person working, and you're just talking, how much power does that give the state? How much power does that give to some authority?
I wanna believe that it can give power to the people. And so, I'm interested in live streaming for myself. Like, what can I live stream? I think it's interesting. I think it's a narrative I'm gonna keep going down, you know. I tried live streaming the podcast, like, months ago. I didn't even do it right. And so, like, I have a whole live streaming learning curve to do, but I know Kyron Down, cohost of the Mere Mortals podcast, he wants to do more live streaming. He's been doing more live streaming, and he's just into that.
Like, live streaming's cool. Like, it's been like a niche, but now I think like, there's a possibility that Gary v, who sees trends and sees behavior from his end, he, he was actually one of the early ones who who said who who told marketers to get on TikTok. Like, he was one of the early people saying that TikTok is, like, will be the biggest app ever. And then, like, it was. So, like, he has this, like, track record of social medias and things within it being successful. It's becoming easier to live stream. So therefore, there's a there's a bright side of saying that it's going to be easier to discuss hot topics and communicate online, and we don't really need to be afraid of censorship because it's gonna be normal for people to just discuss everything.
Does that make sense? Is am I thinking about it wrong? Because there's also this I mean, of of course, there is censorship, and the point of podcasting and RSS feeds is to get around that censorship, along with value for value, to not rely on these monetary systems within these centralized entities. But when it comes to business, you know, I cannot imagine not using these tools. I'm I I think it's a big mistake if you're not on Instagram, if you're not on Twitter, if you're not like, if you have a business, or if you want to have any sort of influence or name recognition, you gotta have like, you gotta be on these free platforms.
You need to be. Semi free. I paid for Twitter. And and, like and and you have to post content, and you have to understand how to post the right content per platform. Every little platform has its own culture. I went down a whole Gary v rabbit hole the last couple weeks. I've been listening to his newest, like, marketing book, and, you know, he's fully in on social media. So he's breaking down about which platforms have which culture, how do you, like, navigate your audience, how do you how do you organize this, how do you restructure a video for 1 platform versus another, like, all these, like, weird, like it's probably not that interesting, but is it it's semi interesting to me.
And I just I'm not gonna be a person who's going to be like hating on these social medias. You know, I feel like within the, what do you wanna call it? Within I mean, it it it seems like pretty mainstream to hate on social media right now, whether you're Adam Curry or you're CNN. You know. You you hate either one social media or all of them. And I just don't wanna go down that path because I think it's a bit ridiculous. I think it's a bit ridiculous because you're able to focus in on something that can actually build wealth. Like, what's more important?
The narratives of Covid, like like, the truth about Covid on Instagram, or you having the ability to make money for your family on Instagram. Like, that like, that that's really where my head is thinking. Like, what is like, how what what is the best narrative to look at these things? I understand that there's corruption, and I also understand that this is the first time humanity has ever been in the situation and we're sort of just figuring it figuring it out. And so I'm willing to just like let it be. Okay. There's corruption. Okay. There's censorship. There always has been. There always has been. Can I make money?
Can I have a family? Can I make a living off of this? Can I be middle class because of this? And Gary v People like Gary v say, yes. You know, like, it's pretty apparent that social media is here to stay. Business online is the is the only like, pretty much the main way or becoming more of the main way to make money. And so, I guess, I'm announcing my live streaming channel. Join me every single day for 16 hours, and you can see me walk around my apartment in pace. Doesn't sound exciting. Doesn't sound valuable. Does that sound valuable, folks? We're gonna head on into the value for value section, everybody. What that means is America Plus is a value for value show. I try to bring up narratives that I think are interesting and good for the mind.
Just good good for people. Good for people. And, you're able to reciprocate that value in 3 main ways. Time, talent, and treasure. Time, just by listening. Thank you for being here. Make sure to share it. Make sure to like it. Just follow us, dude. The talent if you got any links, if you got any information, if you got any value for value songs that you that you'd like and wanna recommend, Send those to me. That's your talent to the show. That's your contribution. That's valuable. And the last way, the the last but not least, the treasure. You're able to send me some money if you want. I'm doing all this just out of the love of my heart.
Of course, it's my goal to make money with a podcast, and, like, and have, like, a sort of, like, a media company as, like, a director, and also just, like, doing, like, creative stuff. Just trying to make money creative, you know. If you wanna support me through PayPal, you can. If you wanna support me in a modern podcast app like fountain Go to value for value dot info for more info, then download the fountain. Fm app. It's the best way to support the show. There's a whole suite of modern podcasting apps that where you're able to send in a boostagram. It's a message with a with little bits of Bitcoin called satoshis. You're you're you're able to send me money in the app directly.
And, I I'm gonna be reading the boostograms this week. We got one boostogram in from our from our friend at Joel w. He sends in a beautiful 1,111 sats. He says, I was loving how you were pretty persistent On a side on a serious mind on a serious note, mindset is everything. I will yeah. Last week, I was talking about my dad's cancer and like mindset my dad's mindset. And my dad's mindset, I think is good. On a serious note, mindset is everything. I think that's what my mother didn't have when she got her diagnosis. She just didn't have the fight in her. Hashtag fuck cancer, hashtag fuck hell. Wow. Boosting is lovely.
[00:26:51] Unknown:
You put Bitcoin with anything, and all of a sudden, that is more efficient. Wow, Joel. That's a pretty that like, that's a everyone.
[00:26:58] Cole McCormick:
I now understand why you say fuck cancer, because, you know, I'm sorry for I'm I'm sorry about that, man. Like, that sucks. And, like, I'm happy that I can take that in because it's not like, people don't talk about that Joel. So like, thank you for sharing that. That sucks dude. That sucks. That sucks. That sucks. And when it comes to mindset, I wish I had something prepared for this. I really don't. I think that's the purpose of this moment in humanity. We got to figure out a better mindset around our problems. Mindset is everything.
Like, that is one of the biggest biggest lessons dude. Mindset is everything. And that's what I'm like thinking about, and that's what I'm refining. We are refining the mindset. That is America Plus. America Plus. America Plus. America Plus. What if I want there to be, like, some insane, like, eighties ballad of that title. That'd be that'd be cool. Give me the AI AI, please. Yeah. And that so there was just one one Boostagram up. That's value for value, guys. Be a part of the the freaking America Plus community, please. We're just hanging out now, but lot more live streams are happening, and there'll be more ways to support me financially. And you can just keep on hanging out and see where this thing goes because I have every intention of getting out of my kitchen and, like, into a real studio, or, like, having some sort of a real studio place that isn't my that isn't my my breaking my broken refrigerator, If you didn't know that. Okay. Side note. Okay. Let let me tell a quick story. Talk about this is why I need business. This is why I need money. This is why I need to be successful.
My refrigerator is going out, and it is the most, like, annoying thing ever, dude. Has anyone else had this problem where the freezer and essentially the entire thing the freezer turns off, and then it just like, doesn't turn on again? And then you gotta literally, I gotta bang. I literally have to do 2 knocks inside the freezer to get it running again. So if it's off, I gotta go and then it hears it's insane, dude. Some and then and now I just gotta turn it on and off. It's a whole I'm treating it like a fifties television right now, dude. Smacking the side of it. There's, like, a knock, like, when it turns on now. Dude, it's a mess. I'm happy it's the knock isn't happening right now. Thank God. But it's wild right now, guys. It's wild. It's wild in the kitchen.
And this is this is like the dirt. You know? This is the dirt of the content. I've been saying this for a while. Oh. The business side of things Let me continue on the business thing for a second. That also goes into how I see the future of the podcast, you know, in phase 2 is still coming. That's gonna come with a redesign of the, of the poster of the podcast's, image. I'm trying to update that and it goes into what else I'm producing. It goes into, like, the business side of things really inspires me to do more with with what I have been doing. And phase 2 is gonna be the expansion.
Phase 1 was like doubling down on what I'm comfortable with. And now, phase 2, what I'm seeing with phase 2 is it's time to expand, and it's time to do new things. And I feel good saying this. It's time to push myself to do new things. Push myself with the new podcast, Cole's story, and with just, like, doing better business moves on social media. I also have affiliate links, if you wanna support the affiliate. I got affiliate links with Beef Initiative. I support American Beef. This is a value, this is like a Bitcoin thing as well. They also believe in value for value. And then I also have an affiliate affiliate link for, Podhome, my hosting service. If you want to host your podcast, or your music, or your music show, go to Podhome. Click the link in the description for a really awesome service. If you want access to all the modern podcasting tools, be able to put in a lightning, wallet in your RSS feed, be able to play a value for value song in your show, which I'm about to play soon, and give them a split. FYI, if you ever hear a song on America Plus, they're always getting the artist always gets a 60% split. Okay? And that that that's like, I I feel like that's fairly fair.
It's better than the radio, I think. I see how I can do better. And maybe while I'm talking about business, maybe I should also give an update on my Twitter investment. Last year, I invested in the blue check, and I wanted to make money online. I wanted to to do, like I wanted to be like I just wanted to make money on Twitter. Like, the the like, that just seemed like something fun to do. And I went hard at it for, like, 3 months, and I got verified, and I got monetized. I got met $20, and then I sort of, like, died down. I sort of just like stopped doing it. And then I got demonetized, and then I was like, why the fuck am I demonetized? What's going on here? And then I wasn't I still wasn't posting.
And then recently, I was like, oh, I'm demonetized because I wasn't posting. So I gotta keep posting to stay monetized. And then I gotta figure out all this posting situation, how to reply, how to do all this. It's been a whole nightmare, honestly, because I'm barely motivated to, like, to tweet as much as I need to. To tweet as much as you need to to make money on Twitter. Oh, my god. It's like I it's like a lot. You have to do a lot. You have to tweet a lot. It's just it it it exhausts me, dude. I don't even wanna know what my screen time is the last like few weeks. Don't even show me right now, dude. Let me go to the app. Can I even open it? Yes. I can. Today.
Today. No. Let's go to last week. What was my Twitter usage last week, dude? Do do do do do. Dude, like 24, 34. I had, like, just too much, dude. I didn't wanna say it. I'm not I'm not sure what I don't I'm looking at the screen time app right now, and I don't even know what I'm looking at. I don't even read it. Regardless, I spent too much time on Twitter, and, the pursuit of making money has been ridiculous. But the positive side of investing in the Blu Traq has been my networking. I'm willing to say that the the blue like buying the blue track was worth it because now, I'm like being followed by, like, a lot of, like, cool people.
One of them being Gary v. Gary v follows me on Twitter. He started following me after the Super Bowl. He liked one of my replies, and then he just like followed me out of the blue. John Cena follows me. These random ass celebrities follow me. I got the director of, director of Fury and, and that Jason Statham movie that just came out, the beekeeper. Like, the director of that David Ayer. He follows me on Twitter. I got some other director following me on Twitter. Like, I have like like, I'm gaining a network, and I'm excited to see where this goes. So I'm willing to say that the blue check is not worth making money from Twitter, but it is worth the networking on Twitter.
And so, if you're like, thinking about that, if you have a business, if you're trying to grow something, that's been my experience with the blue check on x. I paid, like, what is it? Like, $80 or $89 for the year on the computer. Like, when you're on desktop, it's cheaper. And so I'm probably gonna I I think I will most likely renew it just so I can continue to hold on to, like, it it it is like a status. Right? It is like a prestige thing, sort of. Even though a lot of people are paying for it, it's still a verification, and I think the verification is worth it because of what I wanna do.
Recently on Twitter, Adam Curry just got his blue check for free, because they they changed some rule, and then Adam Curry and Dvorak, got their blue checks for free. And I really believe that it, like, helps Curry's case. Like, I would want a person like Adam Curry to use these centralized entities a bit more, so that he can communicate, the message of value for value and the value of podcasting. I just don't think it's enough to criticize while you're also, like, there. Like, you gotta, like, use it to your advantage. You gotta do some jujitsu move and use whatever negative momentum you see, turn that negative momentum into your positive inertia.
Am I a guru today? Like, use that to your own advantage. Like, that's always been my thing. Like, I've been trying to post more about about value for value, about podcasting, and about music and podcasts, and all this stuff, and I'm still finding my way. But it's getting to a point where if you're against it, just get out of it. You know? Just don't even use it anymore, and don't even talk about it. But if you're still on it, and if you still use some things, like, you gotta just figure out a way to just use it to your advantage. And that's really, like, the bare bones, like, business of it. Just use it to your advantage.
You know? Not using social media because, like, it's corrupt and their censorship is, I think, on par with saying, I'm not gonna do business in America because of the corruption in the government. I think there's I think those are 2 parallels. Refusing to be on social media because of censorship, refusing to do business in America because of corruption, like, these things are, like, sort of ridiculous. Right? You're you you have to live within your reality, and unfortunate and this is my criticism of the podcasting 2.0, and like, the My only, like grief is like, why are we not getting the message on these centralized platforms?
Like, we're not talking about COVID. We're not talking about WHO. We're not talking about clones. Like, we're not talking about controversial stuff. We're talking about value for value, and how to distribute openly on the Internet. I don't understand why we have to vilify these companies when we can literally use their algorithms to to upgrade our speed of innovation. Like, how many developers are watching Youtube? How many developers are on Twitter? Like, the solutions with Podcasting and Bitcoin, it's going to be due to developers and people talking to each other.
And so, as a person who's a part of the Podcasting 2.0 space, trying to be a like a professional podcaster making money, just like some sort of influencer type guy, director, like, it's it's all up in the air, because there's no clear path yet. But I see that there could be a clear path if we were to really double down on our narratives being posted on these centralized platforms. That's what I'm trying to do with my content, or with aspects of my content. So if you're a part of the America Plus, or the the, the the Podcasting 2.0, like vibe, Tell me what you think about that, because I could be wrong, and I'm totally open to being wrong, and I maybe there's something that I'm, like, missing, and like, sort of being a bit too harsh on, or too naive on, but the solution to getting people the the the the the way to show people the right way is to create a lane where they're driving. Right?
Like, build an off ramp to your restaurant. Build an off ramp to your healthier monetizing system. Build an off ramp to your ranch. Build an off ramp to your whatever. The social media is Like the all the centralized stuff, it's like a giant freeway. We have to build the off ramps. You want people to jump on to value for value, and r s s, and Bitcoin, but there are literally no off ramps. We talk about on ramps on how to get someone hooked up with Bitcoin. You know, just download Fountain and all this, but I'm also talking about off ramps. There needs to be an emphasis on using these platforms for our advantage.
There has to be that, and we're being irresponsible if we don't do that. So I'm putting my self up to this task. I've been sort of doing it already, but I'm officially saying it on here, like, we need as a community, we need to make more content about the business of value for value in podcasting. And we can use live streaming. We can use hell, maybe we can even have a virtual creator talking talking about value for value. Would that be funny? It's a virtual creator, and they're talking about the value of humans using RSS feeds. I like that a lot.
I like that a lot. I think that's a good one. But, yeah. Tell me what you think, man. Send me a boostagram. Tell me what you think about all that. Chime in with me on Twitter, at Cole McCormick 1. That is my main social media. Follow me on Instagram as well. Same name at Cole McCormick 1. Links are down below in the description. I wanna hear it I wanna hear your thoughts, and I wanna see like, what do you think the future of business is? Well, like Tony. Like, what do you think the future of business is? Alright.
No. No. No. No. No. Oh my god. I gotta Sorry. I'm not This is not the end. Oh my god. I need to I need to change the button. I was gonna play this.
[00:42:14] Unknown:
Tell me how you make some money.
[00:42:18] Cole McCormick:
Oh, yeah. Yeah. Okay. Now, I'm getting too loopy. Let's play a song. Okay? We're gonna end the song with we're gonna end the show with a song. I was listening to the rock and roll podcast, the sidestream with Cody Christopher. Dude, this first song in the most recent episode killed me, dawg. It killed me. This song is so sick. This is from a band called, what is it called? What is it called? Rubber Factory Records. The song is called Cold Blue Sky. Good Intentions. The artist is always get is always getting 60% of your satoshi donation. That's a part of value for value.
I really believe in this model. I will continue to play music and continue to involve myself in whatever way I can best possible way, with value for value, and try to give everyone a fair split. That's the point of it. Right? That's the only point of it. So without further ado, folks, with a 60% split, we got Rubber Factory Records, Cold Blue Sky, good intentions. Enjoy. That's America Plus, bitch. Stay free.
